Enikom M

What Enikom M does

Enikom M is a Bulgarian privately held online furniture and home accessories retailer headquartered in Sofia, founded in 2000 and operating for approximately 25 years under the Enikom brand across the domains enikom-m.com and enikom.bg. The company sells chairs, beds, sofas, tables, cabinets, lighting, and home accessories across Scandinavian, modern, and industrial interior styles, drawing on a catalog of more than 20,000 SKUs sourced from over 100 international and Bulgarian brands. It serves individual consumers furnishing or renovating homes primarily within Bulgaria, combining a 24/7 e-commerce storefront with physical retail showrooms and optional delivery and assembly services, supported by a 30-day return policy and up to a 3-year product warranty.

Underlying technology is a standard e-commerce stack augmented by two customer-facing features: an AI Consultant that provides text-based furniture and interior design recommendations, and gradually rolled-out 360-degree product presentations intended to reduce purchase uncertainty. The site includes advanced multi-criteria filtering (availability, manufacturer, color, material, interior style) and an inspiration/blog content layer. Distribution is omnichannel, encompassing the owned website, physical showroom network, and active brand engagement on Facebook, Instagram, TikTok, and Pinterest, with retention handled through the Enikom Club loyalty program.

The business model is direct-to-consumer retail with two disclosed revenue streams: one-time purchases of furniture, lighting, and accessories through online and physical channels, and optional paid delivery and professional assembly services. Pricing is not publicly disclosed; the company emphasizes affordability through a "Permanently Low Prices" product line and provides individual quotes for large furniture items. Customer testimonials confirm on-time fulfillment and in-store consultation quality, but no enterprise or B2B contract revenue is documented, indicating the company is positioned for the long tail of Bulgarian SMB/individual furnishing buyers rather than concentrated institutional accounts.

Name

Enikom M

Legal name

Enikom

Website

https://enikom-m.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Enikom M is a privately held Bulgarian online furniture and home accessories retailer headquartered in Sofia, serving individual consumers across Bulgaria through a 20,000+ SKU catalog from over 100 brands, an e-commerce platform with AI consultation, and a nationwide network of physical showrooms with delivery and assembly.

Ownership category

akta.pro rank

Product category

Furniture and Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Online furniture retail
• Home furnishings
• Lighting products
• Home accessories
• Interior design retail

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Accessories Retail: One-time purchase revenue from selling furniture, lighting, and home accessories directly to consumers through online and physical retail channels. Products include chairs, beds, tables, cabinets, and storage solutions.
2. Delivery and Assembly Services: Optional paid services for delivery and professional assembly of purchased furniture

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Enikom M operates an online and physical retail business selling furniture (chairs, beds, tables, cabinets, sofas, corner sofas), lighting, and home accessories from over 100 international and Bulgarian brands, with more than 20,000 products available. The company offers nationwide delivery across Bulgaria, optional professional assembly services, AI-powered consultation, and 360-degree product presentations, supported by physical retail showrooms with professional in-store consultants.

Product overview

Enikom M operates as an online furniture and home accessories retail platform offering over 20,000 products from more than 100 brands. The core product portfolio consists of furniture (chairs, beds, tables, cabinets, sofas), lighting, and home accessories organized by room type and interior style (Scandinavian, modern, industrial). The platform differentiates through its AI Consultant feature for personalized guidance, 360-degree product presentations, and a combination of international brands with Bulgarian designer products. The company maintains both an e-commerce website (enikom-m.com/enikom.bg) and physical retail stores with professional consultants.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Мебели) Wide range of furniture including chairs, beds, tables, cabinets, sofas, and corner sofas from over 100 international and Bulgarian brands, organized by interior design style such as Scandinavian, modern, and industrial. Sold to Bulgarian consumers through the enikom.bg e-commerce store and physical showrooms.
• Lighting (Осветление) Lighting products offered as part of the furniture and interior design assortment to complement home furnishing needs for individual consumers.
• Home Accessories (Аксесоари за дома) Home accessories and decorative items for interiors, sold alongside furniture products to enable complete home furnishing for individual consumers.
• Delivery and Assembly Services Optional paid delivery service available nationwide across Bulgaria, plus professional assembly of purchased furniture provided to consumers.

Quantifiable outcome

• 30-day return policy ensures customer satisfaction
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Home24: European online furniture and home accessories retailer operating across multiple countries. Closely comparable to Enikom M's pure-play online furniture model with similar assortment breadth and target customers.
• Westwing: European e-commerce platform specializing in home and living furniture, lighting, and accessories. Direct comparable in online-first home furnishings with curated brand assortment.
• Beliani: Online-only European furniture retailer offering affordable, contemporary home furnishings delivered directly from manufacturers. Highly comparable business model as a no-showroom, multi-brand online furniture seller.

Broad incumbents

• XXXLutz: One of Europe's largest furniture retail groups with brick-and-mortar stores and online presence across Central/Eastern Europe. Comparable hybrid omni-channel furniture retail model and overlapping assortment.
• JYSK: Scandinavian home furnishings retailer with a significant Bulgarian footprint, selling furniture, mattresses, and home accessories across physical stores and online. Directly comparable to Enikom M's assortment and price-positioning strategy.
• Wayfair: Global online-only home goods and furniture marketplace serving European markets. Highly comparable business model to Enikom M's e-commerce motion, with broader catalog and cross-border logistics.
• IKEA (Ingka Group): Global furniture retail giant with growing physical and online presence in Bulgaria. Overlaps with Enikom M in selling affordable, ready-to-assemble home furniture to consumers, but operates at vastly larger scale and with proprietary product lines.

Emerging players

• Vivante Home: Emerging online-first furniture brand serving Southeastern European markets with direct-to-consumer and marketplace models. Comparable niche digital-first furniture positioning targeting younger, design-conscious consumers.

Regional players

• Mömax: Part of the XXXLutz group, operating a discount furniture retail concept across Central/Eastern Europe. Comparable value-positioned furniture assortment targeting similar mass-market consumer demographics.
• Aro (AroConcept): Romanian online furniture and home accessories retailer with omni-channel presence. Highly comparable regional peer to Enikom M in size, hybrid model, and Southeastern European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Enikom.M.Sofia
• Instagraminstagram.com/enikom.bg
• Pinterestpinterest.com/enikomm
• TikToktiktok.com/@enikom.bg
• Xx.com/enikom_m
• LinkedInlinkedin.com/company/enikom-m

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enikom M