agrathaer

What agrathaer does

agrathaer GmbH is a German transdisciplinary innovation management company headquartered in Müncheberg, Brandenburg. Founded around 2017 and registered as a GmbH with €25,000 share capital (HRB 13605 FF), the firm operates as a "one-stop agency" spanning 12 service packages and 60 individual services from concept development through project coordination to product implementation in agricultural innovation. Its Managing Director is Anita Beblek, and headcount sits in the 1-10 range.

The company's core capability is coordinating complex multi-stakeholder research and innovation projects across EU, federal, and regional funding streams. Active engagements include the P2GreeN Horizon Europe project (2022-2026, 32 partners across 13 EU countries, co-coordinated with IGZ), Carbon Tillage (DIP/BLE, 2022-2025, with Lemken as industrial partner developing a "Carbon Farming Plow"), BioStripPlant (EIP-AGRI, 2021-2024), HEILU (EIP-AGRI, 2022-2024, co-coordinated with ZALF), the UNESCO World Heritage Beech Forests project (BMUKN, 2025-2026), and ATTRACTISS. agrathaer also holds the designated Innovation Service Provider (IDL) status for EIP-AGRI in Brandenburg for 2023-2027, providing free advisory services to applicants and managing successive funding calls of €16M and €11.5M. Notable proprietary method work includes Strip-Till & Strip-Plant adaptation for organic vegetable production and partial crumb deepening technology. In 2024 the firm received the EIP-AGRI Innovation Award in the Digitalization category.

The business model is project-based and publicly funded. Revenue derives from coordination fees on EU and federal grants, advisory contracts under the IDL mandate, and related innovation services; paying customers are effectively public funders (MLUK Brandenburg, EU Commission, BMEL/BLE, BMUKN) rather than the small practice farms (Fürstenwalder Agrarprodukte, Bio-Alpakaland, Bio-Gärtnerei Watzkendorf, Bauernhof Weggun, Oskar Wendt) that participate as project beneficiaries. Customer segments therefore span agricultural practice operations, Leibniz research institutes (ZALF, IGZ), industrial partners (Lemken), and EU/regional public authorities.

Name

agrathaer

Legal name

agrathaer GmbH

Website

https://agrathaer.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

agrathaer GmbH is a Brandenburg-based innovation management firm coordinating EU, federal, and regional agricultural research projects. It serves farmers, research institutes, and public authorities as a one-stop agency for sustainable agricultural innovation and EIP-AGRI funding advisory.

Ownership category

akta.pro rank

Product category

Agricultural Innovation Management & Project Coordination

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industry

Value Chain Development & Supplier Upgrading (BPADAMAI)

Keywords

• Agricultural innovation management
• Project coordination services
• EIP-AGRI advisory services
• Sustainable agriculture consulting
• Knowledge transfer facilitation

Headquarters

HQ city

Müncheberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project Coordination and Advisory Services: agrathaer acts as a coordination and advisory body for EU, national, and regional innovation projects in sustainable agriculture. The company coordinates the P2GreeN project (EU Horizon Europe) and serves as the Innovation Service Provider (IDL) for EIP-AGRI in Brandenburg, funded by the MLUK. Revenue is generated through project coordination fees, advisory service contracts, and publicly funded project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

agrathaer is a transdisciplinary innovation management company that operates as a One-Stop-Agency covering the full innovation lifecycle from idea development through project coordination to product delivery, primarily in sustainable agriculture. The company coordinates EU, national, and regional innovation projects (e.g., P2GreeN, Carbon Tillage, BioStripPlant, HEILU, ATTRACTISS), and serves as the designated Innovation Service Provider (IDL) for EIP-AGRI applicants in Brandenburg from 2023-2027. Its portfolio is packaged as 12 service packages comprising 60 individual services covering transformation processes, project work, and product/company consulting.

Product overview

agrathaer GmbH is a transdisciplinary innovation management company functioning as a One-Stop-Agency operating from idea development through project coordination to final product delivery. Their portfolio comprises 12 service packages with 60 individual services focused on sustainable transformation and innovation processes in agriculture. The company manages numerous EU, national, and regional research and innovation projects including P2GreeN (circular nutrient flows), Carbon Tillage (carbon farming plow technology), BioStripPlant (conservation tillage), HEILU (alfalfa protein feed), ATTRACTISS (innovation service provider networking), StratKIT+ (sustainable public catering), and transNetz (food trade knowledge transfer). They also serve as the Innovation Service Provider (IDL) for EIP-AGRI in Brandenburg, supporting agricultural innovation projects from 2023-2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Management Services
• EIP-AGRI Project Support Services (IDL Brandenburg)
• P2GreeN Project Coordination
• Carbon Tillage Project Coordination
• BioStripPlant Project Coordination
• HEILU Project Coordination
• ATTRACTISS Project Coordination
• StratKIT+ Project Coordination
• transNetz Project Coordination

Quantifiable outcome

• Successfully coordinated EIP projects winning the 2024 EIP-AGRI Innovation Award in the Digitalization category (pH BB project)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Leibniz-Institut für Gemüse und Zierpflanzenbau (IGZ)coreStrategic or Co-development PartnerCo-coordinator of the EU Horizon Europe P2GreeN project alongside agrathaer. Contributes to pilot plant visits in Eberswalde and joint research on circular nutrient flows. Also operational group partner in BioStripPlant project.
• Lemken GmbHcoreStrategic or Co-development PartnerIndustrial partner in Carbon Tillage project, co-developing the Carbon Farming Plow for partial crumb deepening. Jointly presented at AGRITECHNICA 2023 and Green Week Berlin.
• Leibniz-Zentrum für Agrarlandschaftsforschung (ZALF) e.V.coreStrategic or Co-development PartnerResearch partner in Carbon Tillage (with Prof. Dr. Michael Sommer leading technical development) and co-coordinator of HEILU project. Also hosts agrathaer premises in Müncheberg.
• HafenCity University Hamburg (HCU)majorStrategic or Co-development PartnerProject partner in P2GreeN (represented by Andreas Obersteg), contributing expertise in urban infrastructure and water management for circular economy solutions.
• Triodos BankmajorStrategic or Co-development PartnerFinancial partner in P2GreeN consortium, contributing expertise in sustainable finance and investment readiness for circular economy projects.
• University College DublinmajorStrategic or Co-development PartnerResearch partner in P2GreeN from Ireland, contributing to the European consortium focused on circular nutrient flows and agricultural innovation.
• Swedish University of Agricultural SciencesmajorStrategic or Co-development PartnerResearch partner in P2GreeN from Sweden, contributing expertise in agricultural sciences and sustainable land use.
• Natural Resources Institute FinlandmajorStrategic or Co-development PartnerResearch partner in P2GreeN from Finland, contributing Nordic perspective on circular nutrient management.
• ICLEI - Local Governments for SustainabilitymajorStrategic or Co-development PartnerGlobal city network partner in P2GreeN, connecting urban and rural circular economy initiatives across Europe.
• Landwirtschaftskammer Schleswig-HolsteincoreStrategic or Co-development PartnerGerman partner in ATTRACTISS project alongside agrathaer, focusing on strengthening innovation service providers across Europe.
• ECONICS Institute e.V.coreStrategic or Co-development PartnerJoint partner with agrathaer in UNESCO World Heritage Beech Forests project, responsible for evaluation of monitoring data and specialist event organization.
• Goldeimer GmbHmajorStrategic or Co-development PartnerGerman partner in P2GreeN contributing expertise in sanitation and circular waste solutions.
• Kreiswerke BarnimmajorStrategic or Co-development PartnerRegional utility partner in P2GreeN from Brandenburg, contributing to circular nutrient flow pilot activities.
• Fördergemeinschaft Ökologischer Landbau Berlin-Brandenburg (FÖL) e.V.majorStrategic or Co-development PartnerOperational group partner in BioStripPlant, contributing organic farming network perspective to conservation tillage development.
• MOVERIMminorStrategic or Co-development PartnerProject partner in P2GreeN consortium from Belgium, contributing to knowledge exchange and project management.
• BioazulminorStrategic or Co-development PartnerSpanish partner in P2GreeN contributing Mediterranean perspective on water management and circular solutions.
• University of HelsinkicoreStrategic or Co-development PartnerLead partner in StratKIT+ project focused on sustainable public catering in the Baltic Sea Region.
• Institute of Animal Nutrition at University of Natural Resources and Life Sciences, ViennamajorStrategic or Co-development PartnerAssociated partner in HEILU project contributing expertise in animal nutrition and feed quality analysis.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wageningen University & Research: Wageningen UR is the largest agricultural research organisation in the Netherlands and a frequent coordinator of EU Horizon agriculture and food projects. It competes with agrathaer for consortium-lead roles in large EU calls, though it operates at a vastly larger scale.
• Thünen Institute: Thünen is a German federal research institute covering agriculture, forestry, fisheries, and rural development. It is a much larger incumbent that frequently participates in or leads the same EU and federal projects agrathaer coordinates, but it does not offer advisory services to EIP-AGRI applicants directly.

Emerging players

• ifeu (Institut für Energie- und Umweltforschung Heidelberg): ifeu is a German sustainability and environmental research institute coordinating EU projects in circular economy, agriculture, and resource efficiency. It overlaps agrathaer on sustainability-focused Horizon Europe projects (e.g., P2GreeN-style circular nutrient work) with deeper in-house research staff.
• FiBL (Forschungsinstitut für biologischen Landbau): FiBL is a leading organic agriculture research institute with strong participation in EU organic-farming and sustainability projects (e.g., BioStripPlant partners). It overlaps agrathaer in coordinating organic and sustainable agriculture research consortia, though with deeper in-house research capability.

Regional players

• Landwirtschaftskammer Niedersachsen: The Lower Saxony Chamber of Agriculture serves as an EIP-AGRI Innovation Service Provider in its state, parallel to agrathaer's role in Brandenburg. Comparable function in a different German region; not a direct competitor in Brandenburg but a structural analogue.

Others

• EUFRAS (European Forum for Agricultural and Rural Advisory Services): EUFRAS is the European network of agricultural advisory service organisations that agrathaer engages through AKISConnect. It is an enabling/coordinating network rather than a peer, but membership signals agrathaer's position in the broader European advisory ecosystem.
• DLG e.V. (Deutsche Landwirtschafts-Gesellschaft): DLG is a German agricultural industry association running AGRITECHNICA, knowledge-transfer programmes, and standards work. It is an ecosystem participant alongside agrathaer in disseminating agricultural innovation rather than a direct competitor for EU-project coordination mandates.

Direct peers

• AFC Public Services GmbH: AFC Public Services is a German consultancy coordinating public-funded agricultural, food, and rural development projects for EU and federal clients. It competes directly with agrathaer for EIP-AGRI, Horizon Europe, and BMEL/BMUKN mandates across Germany.
• entera Umweltplanung und IT GmbH: entera is a German environmental and agricultural planning consultancy with strong EU-project coordination experience. It is directly comparable to agrathaer as a small/mid-sized German firm bidding on EIP-AGRI, Interreg, and rural-development advisory mandates.
• IAK Agrar Consulting GmbH: IAK Agrar Consulting provides agricultural policy, evaluation, and EU-project services to German federal and state clients. It overlaps agrathaer in EU programme advisory, evaluation studies, and project coordination for public-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT6YDG46FclZHfkj0BvkIUQ
• LinkedInlinkedin.com/company/agrathaer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about agrathaer