Domaine Laroche

What Domaine Laroche does

Domaine Laroche (legal entity SAS Domaine Laroche) is a privately held French wine estate headquartered at 22 rue Louis Bro, Chablis (Yonne, France), with a secondary production site at Mas La Chevalière near Béziers in Languedoc. The company produces and sells Chardonnay-based white wines exclusively, operating across two distinct French wine regions. In Chablis, its portfolio spans four appellation levels — Petit Chablis, Chablis Village, ten named Chablis Premier Cru climats (including Les Vaillons, Les Vaudevey, Côte de Léchet, Les Montmains, Les Butteaux, Les Fourchaumes, L'Homme Mort, Montée de Tonnerre, and Mont de Milieu), and three Chablis Grand Crus (Les Bouguerots, Les Clos, and Les Blanchots), plus the flagship La Réserve de l'Obédience limited to 1,500–3,000 bottles annually. In the South of France under the Mas La Chevalière brand, it offers Le Petit Chardonnay (a 9.5% low-alcohol wine launched in 2020), Laroche Chardonnay, and Laroche Chardonnay Réserve. The company holds approximately 4.34 hectares of Grand Cru Les Blanchots (~one-third of the climat) and 80% of the L'Homme Mort sub-climat, with HVE Level 3A environmental certification.

The business is operated from the historic 9th-century Obédiencerie monastery (listed as a Historic Monument), which functions as a cellar, visitor centre, and brand anchor. Domaine Laroche generates revenue through (1) wine sales via a direct-to-consumer e-boutique (boutique.larochewines.com), two physical boutiques in Chablis, HORECA channels, and partner restaurants/wine merchants; and (2) wine tourism experiences priced from €7 (Éveil des Papilles initiation tasting) to €280+ (The Magic of Chablis overnight) and multi-day packages such as The Burgundy Experience in partnership with Maison Champy. Accommodation at Le Vieux Moulin (an 18th-century former grain mill) extends the offering into hospitality.

Underlying technology is traditional Burgundian winemaking — aging in French oak foudres and stainless steel tanks, manual harvest and sorting, and Kimmeridgian/limestone terroir expression — augmented by standard digital infrastructure (a bilingual French/English website, Google Analytics, GDPR-compliant e-commerce, and an Instagram presence). The company has no disclosed parent, no subsidiaries, no funding rounds, and no public revenue. The Publication Manager listed is Camille Juillard; no executive leadership team is publicly disclosed in the available data.

Name

Domaine Laroche

Legal name

SAS Domaine Laroche

Website

https://larochewines.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Domaine Laroche is a privately held French wine estate in Chablis producing Chardonnay-based white wines across four appellation levels (Petit Chablis through Grand Cru) and a parallel South of France portfolio under Mas La Chevalière, complemented by on-site wine tourism and accommodation at the historic Obédiencerie.

Ownership category

akta.pro rank

Product category

Premium White Wine (Burgundy Chardonnay)

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Chardonnay wine production
• Chablis appellation wines
• Burgundy wine estate
• Wine tourism experiences
• Premium white wine

Headquarters

HQ city

Chablis

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of still white wines through e-commerce boutique and physical retail locations, serving individual consumers, wine merchants, and HORECA (hotels, restaurants, cafés) channels. Product range spans from entry-level Petit Chablis to premium Grand Cru selections.
2. Wine Tourism Experiences: Revenue generated from paid experiences including cave tours, tasting sessions, cycling tours, gastronomic experiences, and accommodation at Le Vieux Moulin. Experiences range from €7 initiation tastings to multi-day Burgundy Experience packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Domaine Laroche is a historic Burgundy wine estate that produces and sells 100% Chardonnay-based white wines from two distinct regions: Chablis in northern Burgundy (spanning Petit Chablis, Chablis Village, Premier Cru, and Grand Cru appellations) and the South of France through Mas La Chevalière in Languedoc. The estate also operates wine tourism experiences including cellar tours, tastings, cycling tours, multi-day Burgundy immersion packages, and accommodation at Le Vieux Moulin, supported by direct-to-consumer sales through an e-boutique and physical boutiques.

Product overview

Domaine Laroche is a Burgundy wine house specializing exclusively in Chardonnay-based white wines from two distinct regions: Chablis in northern Burgundy (Chablis, Chablis Premier Cru, and Chablis Grand Cru appellations) and the South of France (Mas La Chevalière in Languedoc, near Béziers). The Chablis portfolio spans four appellation levels — Petit Chablis, Chablis Village (including single-vineyard Vieille Voye and heritage Saint-Martin cuvée), Chablis Premier Cru (ten named climats across left and right bank including Les Vaillons, Les Vaudevey, Côte de Léchet, Les Montmains, Les Butteaux, Les Fourchaumes, L'Homme Mort, Montée de Tonnerre, and Mont de Milieu), and Chablis Grand Cru (Les Bouguerots, Les Clos, Les Blanchots, and the flagship La Réserve de l'Obédience). The Southern France portfolio under Mas La Chevalière includes Petit Chardonnay (low alcohol, 9.5%), Laroche Chardonnay, and Laroche Chardonnay Réserve. Complementing the wine sales are wine tourism experiences (tastings, tours of the 9th-century Obédiencerie, cycling tours, multi-day Burgundy immersions), accommodation at Le Vieux Moulin, and an e-boutique online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Laroche La Chevalière: Southern France property producing Chardonnay wines from Languedoc region near Béziers, featuring vineyards in Limoux, Orb Valley, and the foothills of the Cévennes.

Products and services

• Petit Chablis
• Chablis Village (including Saint-Martin and Vieille Voye) Core Chablis appellation wine, 100% Chardonnay, distinguished by purity, aromatic freshness, and a chiseled precise style emblematic of Burgundy. Includes the Vieille Voye single-vineyard wine and the Saint-Martin cuvée.
• Les Vaillons Old Vines (Chablis Premier Cru) Left-bank Premier Cru from sun-drenched hillside with saffron notes, sourced from old vines, offering a distinctive and expressive profile. For wine enthusiasts and collectors.
• Les Vaudevey (Chablis Premier Cru) Connoisseur's Premier Cru located in a narrow preserved valley facing east, with steep slopes up to 30%, producing a cool stony terroir wine with delicacy, tension, and mineral elegance. Aging potential 6-10 years.
• Les Beauroys (Chablis Premier Cru) Charming and sun-kissed Premier Cru on the left bank of the Serein, offering a warm and expressive terroir-driven profile.
• Côte de Léchet (Chablis Premier Cru) Confidential cuvée from a rare 0.23-hectare single plot on the left bank, once owned by the monks of Pontigny; sunny steep slopes yielding fruity intensity with fine minerality and spicy notes.
• Les Montmains (Chablis Premier Cru) Left-bank Premier Cru on a hillside in an open valley, offering power and aromatic finesse from clay subsoil with favorable south/south-east exposure. Referenced historically since 1537. Aging potential 8-10 years.
• Les Butteaux (Chablis Premier Cru) Southernmost Premier Cru of the left bank, offering a distinctive expression shaped by its unique position within the Chablis vineyard.
• Les Fourchaumes Old Vines (Chablis Premier Cru) Most prestigious of the Premiers Crus, with old vines over 70 years on a south- and west-facing hillside, sheltered from north winds and overlooking the Serein Valley. Offers intense minerality, superb structure, and notes of white flowers and summer fruits.
• L'Homme Mort (Chablis Premier Cru) Confidential sub-climat of Les Fourchaumes; Domaine Laroche owns 80% of the plot. Old vines over 70 years on Kimmeridgian limestone subsoil on the northernmost right-bank slopes, producing elegant wines with spicy notes.
• Montée de Tonnerre (Chablis Premier Cru) Right-bank Premier Cru adjacent to Grand Cru Les Blanchots, south-west facing with fossilized outcrops. Aged in stainless steel and French oak on fine lees, producing wines of elegance and intensity with rich minerality.
• Mont de Milieu (Chablis Premier Cru) Premier Cru located on a historic hill that once divided Burgundy and Champagne. Steep south/south-east facing slope protected from northern winds, producing wines with finesse, minerality, and anise notes.
• Les Bouguerots (Chablis Grand Cru) Westernmost Grand Cru offering power and charm, expressing the exceptional quality of Chablis's premier grand cru appellation.
• Les Clos (Chablis Grand Cru) Chablis's most prized and emblematic Grand Cru, covering 26 hectares on a south-west facing hillside. Offers intense minerality, exceptional finesse, flawless power, and breathtaking elegance. Aging potential 10-15 years.
• Les Blanchots (Chablis Grand Cru) Queen of the Grands Crus, renowned for finesse. Named after the white clays on its exceptionally steep hillside. Southeast exposure and clay subsoil enable slow maturation and aromatic finesse.
• La Réserve de l'Obédience (Chablis Grand Cru) Domaine Laroche's flagship Grand Cru from Les Blanchots. An annual barrel selection since 1991, with each vintage 'sponsored' by a notable figure. Domaine owns 4.34 hectares. Limited to 1,500-3,000 bottles. Aging potential 15-20 years.
• Petit Chardonnay (Mas La Chevalière) Innovative low-alcohol (9.5%) Chardonnay launched in 2020, from the Orb Valley's microclimate. Fresh and fruity with floral notes, presented in a screen-printed bottle with screw cap. Combines excellence of Chardonnay with more responsible consumption. Targeted at health-conscious consumers.
• Laroche Chardonnay (Mas La Chevalière) Fresh, fruity, and elegant expression of Chardonnay from cool high-altitude terroirs in the Orb Valley (Limoux) and north of Gard. Aged in stainless steel without malolactic fermentation to preserve freshness and liveliness. Notes of citrus and white-fleshed fruits. Aging potential 2-3 years.
• Laroche Chardonnay Réserve (Mas La Chevalière) Introduction to Burgundy-style winemaking from selected Limoux plots influenced by mountainous, oceanic, and Mediterranean climates. Partial barrel aging provides greater structure and complexity with subtle toasted notes. Aging potential 3-4 years.
• Tasting Tour: The Obédiencerie Guided tour of the 9th-century Obédiencerie monastery cellars and 13th-century press, followed by a tasting of Domaine Laroche wines. Duration 1h30, accommodates 1-6 people, priced at €30 per person. Rated 4.9/5 from 172 reviews.
• Prestige Tasting Tour Premium tour of the Obédiencerie with a private tasting focusing on Premier Crus, Grand Crus, and an old vintage, served in a private lounge or directly in the cellars. Barrel tasting when available by season. Priced at €75.
• Arts des Sens Expert Tasting Expert tasting at the Chablis boutique featuring 5 wines across all 4 Chablis appellation levels including Premiers Crus (left and right bank) and Grand Cru. Priced at €12.
• Éveil des Papilles Initiation Tasting Introduction to Chablis classifications through a tasting of three representative wines: one Chablis, one Premier Cru Rive Gauche, and one Premier Cru Rive Droite. Duration 30 minutes, priced at €7.
• Tailored / Bespoke Experience Custom event organization within the Obédiencerie, adaptable for private individuals or professionals. Options include cocktail dinners, custom receptions, and tailored tastings of 1 or 2 hours. Pricing upon quotation.
• The Burgundy Experience 2-day immersive experience in partnership with Maison Champy, spanning Chablis and Beaune. At Domaine Laroche: 9th-century cellars visit and tasting, dinner, and overnight at Le Vieux Moulin. At Maison Champy: 15th-century cellars and historic site visit, plus bistronomic lunch. Pricing upon reservation.
• The Magic of Chablis Full-day experience combining Obédiencerie visit and tasting, dinner at a partner restaurant in Chablis, and overnight stay at Le Vieux Moulin. Duration 1 night, priced at €280.
• Le Vieux Moulin Accommodation Accommodation at an 18th-century former grain mill in the heart of Chablis, combining traditional architecture with contemporary design. Features a terrace overlooking the Grands Crus hill and a shared bar. Self-catering with self check-in.

Quantifiable outcome

• HVE (Haute Valeur Environnementale) Level 3A Certification
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Maison ChampycoreStrategic or Co-development PartnerDomaine Laroche partners with Maison Champy (oldest wine house in Burgundy, established in 1720) for 'The Burgundy Experience' - a 2-day package combining visits to both properties. The partnership offers guests a comprehensive immersion into Burgundy wine culture, from Chablis to Beaune, including tastings of Premier and Grand Crus from both houses.
• Aux Trois BourgeonssupportingGTM or Marketing PartnerRestaurant partner for the 'Bistronomic Escape' experience at Chablis. Following the Obédiencerie visit and tasting, guests dine at this partner restaurant where drinks are included in the €110 package price.
• Partner Restaurants (Chablis)supportingGTM or Marketing PartnerNetwork of partner restaurants in Chablis for dinner experiences included in The Magic of Chablis and Burgundy Experience packages. Restaurants accommodate various dietary requirements upon advance notice.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine Servin: Domaine Servin is an established Chablis specialist producing the full appellation range with notable Premier Cru holdings, comparable to Domaine Laroche's mid-tier Chablis and Premier Cru cuvées. Direct competitor for Chablis merchant, HORECA, and export accounts.
• Maison Champy: Maison Champy (est. 1720) is explicitly named as Domaine Laroche's strategic partner for the multi-day Burgundy Experience, combining Beaune-based heritage tourism with Château-style cellar visits, Premier/Grand Cru tastings, and on-site accommodation — directly comparable historical Burgundy estate with white and red appellations and DTC tourism funnel.
• Domaine Leflaive: Domaine Leflaive is a prestigious Puligny-Montrachet-based Burgundy white-wine specialist dedicated exclusively to Chardonnay across Premier and Grand Cru climats. Highly comparable in single-varietal Chardonnay focus, biodynamic/sustainable viticulture positioning, and reliance on heritage terroir storytelling to command top-of-market pricing.
• Domaine William Fèvre: William Fèvre is a Chablis specialist with extensive holdings across the Chablis appellation ladder (Petit Chablis through Grand Cru), sharing the same Chardonnay-only, terroir-driven portfolio architecture as Domaine Laroche. Both estates emphasize single-climat Premier and Grand Cru expressions of the Kimmeridgian terroir and target premium on-trade and DTC buyers.
• Domaine Billaud-Simon: Billaud-Simon is a Chablis-only domaine producing the full range from Petit Chablis to Grand Cru, with comparable holdings across notable climats like Les Vaillons, Montée de Tonnerre, and Les Clos. Highly comparable in vineyard breadth, Chablis-only Chardonnay focus, and B2B/DTC distribution to wine merchants and restaurants globally.
• Domaine Raveneau: Raveneau is one of the most allocated and highly-regarded family-owned Chablis domaines, with a similar Chardonnay-only focus across Chablis appellations including older-vine and single-climat bottlings. Comparable business model: small-production, allocation-driven Burgundy estate relying on reputation and aging potential rather than scale or aggressive marketing.

Broad incumbents

• Louis Jadot: Louis Jadot is one of the largest Burgundy houses, combining owned vineyards in Chablis, Côte d'Or, and Beaujolais with a broad négociant business. Highly comparable Chablis offering (Premier and Grand Crus with similar Kimmeridgian sourcing) but operates at materially larger scale across multiple varietals.
• Joseph Drouhin: Joseph Drouhin is a long-established Burgundy producer with significant vineyard holdings, négoce operations in Chablis and across the Côte d'Or, and a sister biodynamic estate (Domaine Vaudoisey-Camus). Comparable in heritage positioning and Château-style cellar visitation but operates at substantially larger scale and across reds and whites.
• Albert Bichot: Albert Bichot is a multi-generational Burgundy négociant-producer with operations across Chablis, Côte Chalonnaise, Côte de Beaune, and Côte de Nuits plus on-site tourism at the family estate in Beaune. Highly comparable in heritage, breadth of Chablis/Côte d'Or representation, and tourism-led customer engagement.
• Bouchard Père & Fils: Bouchard Père & Fils (founded 1731) is a much larger established Burgundy négociant-producer operating across both Chablis and Côte d'Or with extensive Premier and Grand Cru holdings. It's broader in geography and portfolio (reds, whites, multiple villages) but directly comparable in Burgundian heritage, tourism/dégustation programs, and multi-tier appellation architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laroche_wines
• Xx.com/DomaineLaroche
• LinkedInlinkedin.com/company/laroche-advini-group-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Laroche