Shady Valley Country Club

What Shady Valley Country Club does

Shady Valley Country Club is a private, members-only country club located at 4001 West Park Row Drive in Arlington, Texas, founded in 1959 by Howard Wilemon Jr. on a course designed with PGA professional Shanty Hogan and recognized by the USGA as a quality test of golf. The club operates as a subscription-based recreation and hospitality destination serving local professionals, families, civic leaders, and golf enthusiasts across the Dallas-Fort Worth metro area. Its core products are an 18-hole championship golf course with full practice facilities and a lighted driving range, seasonal swimming amenities, a fitness center, Taekwondo classes, a pro shop, multiple dining options, and full-service event hosting for weddings, corporate functions, and tournaments accommodating up to 200 guests across more than 4,000 square feet of event space.

The business runs on a recurring annual membership model with quote-based, non-publicly-disclosed pricing, no annual capital assessments, and no food and beverage minimums. Member acquisition is driven primarily by a structured 'Refer a Member' program, direct membership inquiries, organic digital presence (website plus Facebook and Instagram), and tournament and event marketing. Distribution is exclusively direct membership sales in a regional DFW footprint, with supplemental event services (weddings, corporate meetings, tournaments) generating project-based revenue on top of recurring dues.

Underlying technology is limited to the Clubessential website and member management platform; no proprietary technology, integrations, APIs, or AI capabilities are disclosed. The club was acquired in 2024 by M&P Group, which also owns sister properties Coyote Ridge in Carrollton, TX and The Cascades in Tyler, TX. The new ownership is executing a multi-phase renovation and amenity expansion program (clubhouse remodel, new fitness center, expanded bar and grill, modernized dining) and has added senior hires in operations, membership, golf course maintenance, and marketing. Revenue, member counts, and pricing are not publicly disclosed.

Name

Shady Valley Country Club

Legal name

Shady Valley Country Club

Website

https://shadyvalley.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Shady Valley Country Club is a private, members-only country club in Arlington, Texas offering an 18-hole golf course, dining, swimming, fitness, and event hosting to local professionals, families, and golf enthusiasts in the DFW metro area under a recurring annual membership model.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAE

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Private country club
• Golf course memberships
• Private event hosting
• Wedding venue services
• Club dining services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Memberships: Golf memberships providing unlimited green fees for the entire family, establishing golf handicap, access to men's and women's golf associations, private instruction with PGA professionals, junior clinics and golf camps, and 20% member discount in the Pro Shop.
2. Pool and Fitness Membership Access: Access to pool activities and fitness center as part of membership benefits.
3. Dining and Event Services: Full service catering and dining available to members. No Food and Beverage minimums required. Complimentary room fees for corporate and private events included in membership.
4. Tournaments and Golf Outings: Corporate golf outings and tournament hosting for member and non-member events, generating revenue through event bookings, food and beverage services.
5. Private Event Hosting: Weddings, receptions, corporate events, and private celebrations hosted at the club with full catering and event planning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Shady Valley Country Club is a private country club in Arlington, Texas, that sells memberships granting access to an 18-hole golf course, swimming facilities, dining venues, fitness amenities, and social/recreational programming. In addition to member recreation, the club hosts private events such as weddings, corporate gatherings, and tournaments for both members and outside event clients. The offering is a bundled hospitality and recreation service rather than a standalone product.

Product overview

Shady Valley Country Club is a private country club offering a unified set of recreational and hospitality services. The core offerings include an 18-hole private golf course with practice facilities and pro shop, seasonal swimming facilities, and dining services spanning casual to fine dining. Supporting services include full-service wedding and event planning (accommodating up to 200 guests), corporate and business event hosting, and golf tournaments and outings. The club also provides fitness facilities, Taekwondo classes, and a comprehensive membership program with benefits including unlimited green fees, private PGA instruction, junior programs, and member discounts. The products operate as an integrated lifestyle destination rather than separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Club Membership Recurring membership granting individuals and families access to the club's golf course, swimming pool, dining facilities, fitness center, and social programming. Priced via inquiry and billed on a recurring basis, with no assessments or food-and-beverage minimums.
• 18-Hole Golf Course On-site 18-hole golf course available to members and their guests, with tee-time management facilitated through the club's management platform.
• Swimming Facilities On-site swimming pool and aquatic facilities available to members and their families as part of the club's recreational amenities.
• Club Dining On-site dining venue providing meals and bar service to club members and event guests, with no food-and-beverage minimums applied to member accounts.
• Fitness Center On-site fitness facility providing exercise equipment and wellness programming to club members.
• Private Event Hosting (Weddings and Corporate Events) Event venue and coordination services for weddings, receptions, corporate outings, and tournaments, with on-site catering and event planning staff. Available to both members and outside event clients.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Coyote RidgeminorOthersSister club owned by M&P Group in Carrollton, TX. Created for the golfer who plays for enjoyment and adventure. Offers two very distinct layouts within one golf course - wild enough to intrigue and tame enough to bring you back.
• The CascadesminorOthersSister resort owned by M&P Group in Tyler, TX. Offers world-class golf course, the city's only indoor tennis courts, beautiful lake, social events, and wellness opportunities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Discovery Land Company: Operator of upscale private golf and lifestyle communities nationwide. Comparable as a broad incumbent shaping the premium end of the private club experience against which Shady Valley's 'valued-priced' positioning competes.
• Invited (formerly ClubCorp): Largest operator of private clubs in the U.S., with a national portfolio of country clubs, city clubs, and athletic clubs. Comparable because Shady Valley historically operated with ClubCorp-affiliated staff and competes with Invited clubs for DFW members seeking multi-club reciprocity.

Regional players

• The Cascades Country Club: Another M&P Group property in Tyler, TX, offering golf, tennis, and social amenities. Comparable as a fellow private country club under common ownership with similar full-service amenity positioning.
• Coyote Ridge Golf Club: Sister club owned by M&P Group in Carrollton, TX, also serving North Texas golfers with a private-club experience. Directly comparable because it shares the same owner, member benefits framework, and DFW regional market as Shady Valley.

Direct peers

• Stonebridge Ranch Country Club: Private family-oriented country club in McKinney, TX with golf, dining, swim, and tennis. Comparable as a DFW-area private club with a similar full-service family/lifestyle value proposition.
• Timarron Country Club: Private country club in Southlake, TX serving affluent DFW families. Comparable as a direct competitor in the same metropolitan market with similar golf, dining, and event offerings.
• Las Colinas Country Club: Established private country club in Irving, TX within the DFW metro. Comparable because it serves the same professional/family segment with golf, dining, and event facilities.
• Dallas National Golf Club: Private golf club in Dallas, TX serving professionals and executives. Comparable as a competing DFW private club with golf-centric amenities and high-end member positioning.
• TPC Craig Ranch: Private golf club in McKinney, TX (DFW metro) operating as a high-end country club with championship course and full amenities. Comparable to Shady Valley as a competing DFW-area private club targeting professionals and families.
• Gleneagles Country Club: Large private country club in Plano, TX (DFW metro) offering golf, tennis, dining, and event hosting. Comparable as a multi-amenity DFW private club competing for the same professional and family segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShadyValleyGC
• Instagraminstagram.com/shadyvalleycountryclub
• LinkedInlinkedin.com/company/shady-valley-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shady Valley Country Club