Gartelmann Wines

What Gartelmann Wines does

Gartelmann Wines is a privately-held, family-origin boutique winery founded in 1996 by Jan and Jorg Gartelmann in Lovedale, Hunter Valley, NSW, and now owned and operated by restaurateur Matt Dillow and his team. The company produces hand-crafted wines from grapes sourced across multiple premium Australian regions, including the Lower and Upper Hunter Valley, Orange, Mudgee and Rylestone in NSW, plus Renmark and Clare Valley in South Australia and Rutherglen in Victoria. Its portfolio comprises roughly 20 SKUs across sparkling, white, red, rosé and dessert wines, each named after family members, with recent award recognition including Best NSW Wine at the 2023 Sydney Royal Wine Show (2018 Diedrich Reserve Shiraz) and consecutive Orange Wine Show trophies for the 2015 Diedrich Shiraz. Production is aged in French oak puncheons and hogsheads; no proprietary technology platform or AI tooling is disclosed.

Revenue is generated through a layered direct-to-consumer model anchored by the Lovedale cellar door and an e-commerce site, complemented by a twice-yearly Club G wine club (March and September deliveries, 15-25% member discounts), paid tasting formats ($10 standard tastings to $35 blending masterclasses), the on-site Deck Café, Gartelmann Studio accommodation booked through Weekenda.com, and an event programme of wine dinners, golf days and festival participation. Approximately 30 on-premise wholesale accounts — including Parkroyal Parramatta and Darling Harbour, Bistro Penny Newcastle, Nick's Seafood Restaurant, The Greek Club Brisbane and Rydges Resort Hunter Valley — extend brand reach across NSW and Brisbane. Target customers are wine-tourism visitors (novice through connoisseur), wine-club subscribers, and hospitality/restaurant partners; the company reports 11-50 employees and processes all orders through Ponderosa Pty Ltd trading as Gartelmann Wines.

Name

Gartelmann Wines

Legal name

Gartelmann Wines Pty Ltd

Website

https://gartelmann.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Gartelmann Wines is a family-founded boutique Hunter Valley winery producing ~20 hand-crafted wines from multi-regional NSW, SA and Victorian grapes, selling direct via cellar door, e-commerce, wine club subscriptions, tastings and events, with distribution across roughly 30 NSW and Brisbane hospitality partners.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery
• Hand-crafted wines
• Wine club subscriptions
• Cellar door tastings
• Wine tourism experiences

Headquarters

HQ city

Hunter

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct sales of wines through the cellar door and e-commerce website, including standard retail purchases and wine club subscriptions with recurring deliveries in March and September offering 15-25% discounts.
2. The Deck Café: The Deck Café operated by Matt Dillow provides breakfast, tapas, and dinner service complemented by Gartelmann wines, generating food and beverage revenue.
3. Tasting Experiences: Paid wine tasting experiences at cellar door including standard tastings ($10), extended range ($15), reserve wine tastings ($2.50 each), chocolate and fortified pairings ($20), and blending masterclasses ($35).
4. Accommodation: Gartelmann Studio accommodation booked through Weekenda.com, a one-bedroom studio on 20 acres.
5. Events and Functions: Revenue from hosted events including wine dinners, seafood dinners, golf days, and festival participation such as Brisbane Good Food and Wine Show, with ticket prices ranging from $85 to $230 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Gartelmann Wines produces and sells hand-crafted, family-named wines sourced from premium grape regions across New South Wales including Hunter Valley, Orange, Mudgee, and Rylestone, complemented by select South Australian and Victorian regions. The company operates a direct-to-consumer business centered on its Lovedale cellar door, an e-commerce wine shop, and the Club G wine subscription with biannual deliveries, while also providing on-site experiences including wine tastings, blending masterclasses, chocolate pairings, The Deck Café, and Gartelmann Studio accommodation.

Product overview

Gartelmann Wines is a boutique Hunter Valley winery founded in 1996 by Jan and Jorg Gartelmann, now owned by Chef/Restaurateur Matt Dillow. The company produces hand-crafted wines from grapes sourced across premium NSW regions including Lower and Upper Hunter Valley, Orange, Mudgee, Rylstone, as well as Renmark SA and Rutherglen VIC. The wine portfolio comprises family-named varietals including sparkling wines (Brittany's Blanc de Blancs, Bianka's Sparkling Shiraz), white wines (Benjamin Semillon, Sarah Elizabeth Chardonnay, Lisa Reserve Chardonnay, Tammy's Riesling, Jessica Verdelho, Del's Picpoul, Stephanie Pinot Gris), red wines (Diedrich Reserve Shiraz, Jesse Shiraz, Wilhelm Shiraz, Phillip Alexander Cabernet Merlot, Jonathan Cabernet Sauvignon, Georg Petit Verdot, Isabella's Barbera, Jorg's VP), and dessert wines (Ronnie's Liqueur Muscat, Gracie's Ambrosia, Janette Moscato), plus Veronica Rosé. The experience offering includes wine club subscriptions with multiple tiers offering 15-25% discounts, cellar door tastings, blending masterclasses, chocolate & fortified tastings, virtual tastings, and mobile tasting services. On-site amenities include The Deck Café restaurant and Gartelmann Studio accommodation.

Differentiator

Problem solved

Functional benefit

Brands

• The Deck Café: Modern stylish café located at Gartelmann Wines in Lovedale, Hunter Valley, offering breakfast, tapas menu, and Friday/Saturday dinners complemented by Gartelmann wines
• Gartelmann Studio

Products and services

• Brittany's Blanc de Blancs Sparkling white wine named after Matt Dillow's eldest daughter; sold to retail and wine club customers.
• Bianka's Sparkling Shiraz Sparkling red wine named after Matt Dillow's youngest daughter; sold to retail and wine club customers.
• Benjamin Semillon Semillon named after Jan Gartelmann's father and grandson, sourced from a dry grown 77-year-old vineyard in Broke Fordwich. 2023 vintage received Gold Medal at 2023 ICC Sydney NSW Wine Awards.
• Sarah Elizabeth Chardonnay Chardonnay named after Jan Gartelmann's daughter, made from grapes grown on Orange region's Mount Canobolas slopes at 620 metres elevation. 2018 vintage won Best White Wine of the Show at 2019 Orange Wine Show with 97 points and Trophy for Best Young Chardonnay.
• Lisa Reserve Chardonnay Reserve Chardonnay named after Jorg Gartelmann's aunt. 2024 vintage won Trophy for Best 2024 Chardonnay at the 2025 Hunter Valley Boutique Wine Show.
• Tammy's Riesling Riesling named after Matt Dillow's eldest sister; sold to retail and wine club customers.
• Jessica Verdelho Verdelho named after Jan Gartelmann's mother, a quintessential Hunter Valley white variety.
• Del's Picpoul Picpoul varietal wine. 2024 vintage received 95 points in Halliday Wine Companion, the highest rated Picpoul from this publication.
• Stephanie Pinot Gris Pinot Gris named after Jorg Gartelmann's daughter, from the foothills of Mount Canobolas at approximately 675 metres elevation.
• Diedrich Reserve Shiraz Flagship Shiraz named after Jorg Gartelmann's grandfather, sourced from Orange Wine Region. 2018 vintage won Best NSW Wine Trophy at 2023 Sydney Royal Wine Show, Top Gold & Best Shiraz of Show at 2023 Rutherglen Wine Show, Top Gold & Best Shiraz of Show at 2022 Cowra Wine Show, Best Pre-2020 Shiraz at 2023 Australian Winewise Championship. 2015 vintage won Best Red Wine of the Show at Orange Wine Show in 2016 and 2017.
• Jesse Shiraz Shiraz named after Jorg Gartelmann's grandson, from 68-year-old vineyards in Mudgee region.
• Wilhelm Shiraz Shiraz named after Jorg Gartelmann's uncle, made from grapes grown in Denman, Upper Hunter Valley.
• Phillip Alexander Cabernet Merlot Bordeaux blend of Merlot, Cabernet Sauvignon and Petit Verdot named after Jorg Gartelmann's son, from Rylstone at 630 metres elevation.
• Jonathan Cabernet Sauvignon Cabernet Sauvignon named after a family member; sold to retail and wine club customers.
• Georg Petit Verdot Petit Verdot named after Jorg Gartelmann's maternal grandfather; sold to retail and wine club customers.
• Isabella's Barbera Barbera varietal wine named after a family member; sold to retail and wine club customers.
• Jorg's VP Petit Verdot named after Jorg Gartelmann himself; sold to retail and wine club customers.
• Veronica Rosé Rosé named after Jorg Gartelmann's granddaughter; sold to retail and wine club customers.
• Ronnie's Liqueur Muscat Liqueur Muscat named after Matt Dillow's father; sold to retail and wine club customers.
• Gracie's Ambrosia Dessert wine named after Matt Dillow's mother; sold to retail and wine club customers.
• Janette Moscato Moscato named after former co-owner/founder of the winery; sold to retail and wine club customers.
• Club G Wine Club Subscription Wine subscription service with multiple tiers: Choose Your Own Selection (25% discount, free delivery), Six Pack Selection (15% discount, 6 bottles), Mixed Selection (6 red + 6 white at 25% discount), Summer/Winter Selection, Big Red Selection (12 bottles), Red Selection (12 bottles), White Selection (12 bottles). Deliveries occur in March and September with free delivery for members.
• The Deck Café Modern stylish café at Gartelmann Wines in Lovedale, Hunter Valley, offering breakfast, tapas menu at lunch, and Friday/Saturday dinners with Premium Vittoria Coffee and Gartelmann wines. Operates as an on-site dining complement to cellar door visits and hosts cooking classes and food tours.
• Wine Tasting Experiences Cellar door wine tasting experiences including standard wine tasting ($10 for 8 wines, ~45 minutes), extended range tasting ($15 for 12 wines, ~60 minutes), reserve wines tasting ($2.50 each), and complimentary tastings for Wine Club Members when purchasing 3+ bottles.
• Blending Masterclasses Educational wine blending experiences including Red Wine Blending Masterclass (create Bordeaux blend of Cabernet Sauvignon, Merlot and Petit Verdot) and White Wine Blending Masterclass (create Hunter Valley blend of Chardonnay, Semillon and Verdelho). $35 per person, members and 1 guest FREE. Minimum 2 people, maximum 10 people, 1.5 hours.
• Chocolate & Fortified Tasting Tasting experience pairing three wines (VP, Tawny and Muscat) with gourmet chocolates from local chocolatier Donarch. $20 per person with member discounts.
• Virtual Tastings Online video tasting sessions covering Sparkling Wines, White Wines, Red Wines, and Dessert Wines categories for remote customers and wine enthusiasts.
• Gartelmann to Your Door Mobile wine tasting service bringing up to 8 boutique Hunter Valley wines to any location, including premium glassware, tasting notes, and personal wine expert. Mid-week from $20 per person, weekends from $30 per person.
• Gartelmann Studio Accommodation One-bedroom studio accommodation set on 20 acres alongside the Cellar Door and The Deck Café, featuring Queen-sized bed, separate bathroom, dining area, kitchenette, air conditioning, and log burning fire. Pet friendly. Booked through Weekenda.com.

Quantifiable outcome

• 2015 Diedrich Shiraz won Best Red Wine of the Show at Orange Wine Show for two consecutive years (2016, 2017) with different judges
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Rydges Golf Course Hunter ValleyminorChannel Partner/ Reseller/ Distributor · 18 June 2027Golf resort hosting the annual Gartelmann Wines Charity Golf Day supporting Westpac Rescue Helicopter, with optional dinner events.
• Nick's Seafood RestaurantcoreChannel Partner/ Reseller/ Distributor · 27 November 2026Seafood restaurant at Darling Harbour hosting Gartelmann's annual seafood lunch events with multi-course menus paired with Gartelmann wines.
• Brisbane Convention and Exhibition CentrecoreChannel Partner/ Reseller/ Distributor · 23 October 2026Major convention venue hosting the Brisbane Good Food and Wine Show where Gartelmann maintains a stall in the Hunter Valley Pavilion.
• The Greek Club BrisbanecoreChannel Partner/ Reseller/ Distributor · 7 October 2026Brisbane dining and events venue since 1975 hosting two-night Gartelmann wine dinner series with Greek cuisine pairings.
• DonarchminorStrategic or Co-development PartnerLocal chocolatier that produces gourmet chocolates specifically for Gartelmann's Chocolate & Fortified Tasting experience. Chocolate centres are infused with wine matches tailored to VP, Tawny, and Muscat pairings.
• First Creek WinemakingminorStrategic or Co-development PartnerPartner winery for Gartelmann's Barrel Tasting Lunch events. Hosts tastings at their facility in Pokolbin to educate guests about barrel aging differences between French and American oak, young and old barrels.
• Weekenda.comminorChannel Partner/ Reseller/ DistributorOnline accommodation booking platform through which Gartelmann Studio is marketed and reservations are managed.
• Bistro PennycoreChannel Partner/ Reseller/ DistributorOne chef's hat restaurant in Newcastle that hosted exclusive wine dinner events with Gartelmann wines. Recipient of Sydney Morning Herald chef's hat recognition.
• Parkroyal ParramattacoreChannel Partner/ Reseller/ DistributorFive-star hotel hosting 'A Perfect Pairing' wine dinner events featuring Gartelmann's boutique wines paired with curated degustation menus.
• Parkroyal Darling HarbourcoreChannel Partner/ Reseller/ DistributorFive-star hotel serving Gartelmann wines at its restaurant and for wine dinner events.
• Chez Uehling KirribilliminorChannel Partner/ Reseller/ DistributorPrivate venue hosting 'Wine with a View' events featuring Sydney Harbour views and 12-course cocktail menus paired with Gartelmann wines.
• Hawkesbury River Oyster ShedminorChannel Partner/ Reseller/ DistributorSeafood venue hosting Hawkesbury River Oyster Lunch events featuring fresh local seafood paired with Gartelmann wines.
• Matt Dillow / The Deck CafécoreStrategic or Co-development PartnerMatt Dillow operates The Deck Café at Gartelmann Wines, providing breakfast, tapas, and dinner service. Matt is also now owner of Gartelmann Wines following acquisition. The café hosts cooking classes and food tours.
• Muse RestaurantminorChannel Partner/ Reseller/ DistributorAward-winning restaurant in Pokolbin serving Gartelmann wines.
• Goldfish Bar & RestaurantminorChannel Partner/ Reseller/ DistributorRestaurant in Pokolbin serving Gartelmann wines.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pokolbin Estate Vineyard: Smaller Pokolbin-based Hunter Valley winery with cellar door and event hosting. Comparable in size and regional positioning, representing a direct sub-scale competitor for cellar door and on-premise trade.

Direct peers

• First Creek Wines: Pokolbin-based Hunter Valley winery that already partners with Gartelmann for Barrel Tasting Lunch events. Operates cellar door, multi-regional grape sourcing, and a similar premium varietal portfolio, making it a direct operational peer.
• Brokenwood Wines: Premium Hunter Valley winery with trophy-winning wines, cellar door, and events program in Pokolbin. Closely comparable to Gartelmann on varietal portfolio, regional focus, wine club model, and on-premise distribution strategy.
• Tempus Two: Hunter Valley-based winery with cellar door, varietal range spanning sparkling through Shiraz, and on-premise restaurant presence. Comparable in size, distribution approach, and visitor experience offering to Gartelmann.
• Audrey Wilkinson Vineyard: Historic Lovedale-based Hunter Valley winery operating cellar door tastings, events, and on-premise distribution with similar heritage branding. Direct competitor in the Lovedale sub-region with overlapping visitor and wine club audiences.
• Tyrrell's Wines: One of the most established Hunter Valley wineries, founded 1858. Operates cellar door, wine club, and distribution across Australia with similar multi-varietal portfolio and on-premise partner network, making it a directly comparable boutique-to-mid-scale Hunter Valley producer.
• Margan Family Wines: Broke Fordwich Hunter Valley winery with cellar door, restaurant (Margan Restaurant), and family heritage branding. Comparable to Gartelmann on estate experiences, family-owned positioning, and multi-channel revenue model including food.

Broad incumbents

• De Bortoli Wines: Major Australian family-owned wine group with multi-region sourcing, cellar door experiences, and broad on-premise distribution. Comparable in family heritage branding and DTC model, but operates as a broad incumbent at significantly larger scale.
• McGuigan Wines: One of Australia's largest wine producers with extensive Hunter Valley presence. Overlaps with Gartelmann across varietals and on-premise distribution but operates at far greater scale, serving as a broad incumbent comparable.

Emerging players

• Usher Tinkler Wines: Hunter Valley boutique producer with restaurant (Esca), cellar door, and trophy-winning wines. Comparable on cellar door plus restaurant integration and trophy pedigree, but at smaller emerging-player scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gartelmannwines
• Facebookfacebook.com/gartelmann.wines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gartelmann Wines