Willow Springs Recovery
Willow Springs Recovery is a private drug and alcohol rehabilitation facility on a 38-acre property in Bastrop, Texas, serving individuals with substance use disorders. It provides medically supervised detox, inpatient, outpatient, and dual diagnosis treatment, accepting 17+ major insurance plans.
- Company typePrivate
- Founded2016
- HeadquartersBastrop, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Willow Springs Recovery does
Willow Springs Recovery is a private, for-profit drug and alcohol rehabilitation facility operating on a 38-acre property in Bastrop, Texas, just outside Austin. Founded in 2016 and staffed by 51–100 employees, it serves individuals with substance use disorders — including addiction to opioids, benzodiazepines, stimulants, alcohol, and other drugs — through medically supervised detoxification, residential inpatient treatment (typically 30-day programs), partial hospitalization and intensive outpatient programs, and continuing aftercare. The clinical model centers on evidence-based therapies (Cognitive Behavioral Therapy, 12-step, SMART Recovery, holistic interventions) and is distinguished by dual diagnosis capability for co-occurring mental health conditions such as depression, anxiety, PTSD, and bipolar disorder. Customized treatment plans are constructed at intake, and 24/7 medical staffing supports medically monitored detox using medications including clonidine for opiate withdrawal and Suboxone for opioid tapering.
The facility infrastructure — climate-controlled rooms, fitness center, pool, outdoor space, and natural surroundings — supports a residential care experience. Two healthcare accreditations underpin operations: LegitScript certification and The Joint Commission National Quality accreditation, both functioning as compliance and quality gating credentials for commercial insurance participation.
Revenue is generated primarily through insurance reimbursement, with the facility maintaining in-network status with 17+ carriers including Blue Cross Blue Shield, Aetna, Cigna, Humana, United Healthcare, Tricare, Triwest, Magellan, Oscar, and others; out-of-pocket payments supplement insurance for patients with limited coverage. The go-to-market motion is inside-sales driven: 24/7 phone-based admissions, free insurance verification by a dedicated team, same-day admission availability, and digital presence on the company website plus Facebook, LinkedIn, and X. Distribution is layered with referrals from healthcare providers and Employee Assistance Programs (the facility holds Industry/Affiliate membership in the International EAP Association). Willow Springs Recovery operates as a single-location facility within Sunshine Behavioral Health, a Denver-based parent organization providing corporate oversight, marketing, and operational infrastructure.
Willow Springs Recovery firmographics
Firmographics- Name
- Willow Springs Recovery
- Legal name
- Willow Springs Recovery
- Website
- https://willowspringsrecovery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Willow Springs Recovery is a private drug and alcohol rehabilitation facility on a 38-acre property in Bastrop, Texas, serving individuals with substance use disorders. It provides medically supervised detox, inpatient, outpatient, and dual diagnosis treatment, accepting 17+ major insurance plans.
- Ownership category
- akta.pro rank
Willow Springs Recovery industry classification
Industry- Product category
- Addiction Treatment Services
- NAICS
- Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)
- akta.pro secondary industries
- Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Willow Springs Recovery is headquartered
LocationHeadquarters
- HQ city
- Bastrop
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Willow Springs Recovery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Insurance-Based Treatment Payments: Revenue generated primarily through insurance claims. Accepts most health insurance plans including Blue Cross Blue Shield, Aetna, Cigna, Humana, United Healthcare, and many others. Insurance verification team quickly verifies benefits to place clients into facilities.
- Patient Out-of-Pocket Payments: For patients with limited insurance coverage, out-of-pocket payments cover treatment costs. Many clients receive treatment for little to no out-of-pocket cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered treatment programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Willow Springs Recovery product offering
Product offeringCore offering
Willow Springs Recovery operates a residential addiction treatment facility on a 38-acre property in Bastrop, Texas, delivering medically supervised drug and alcohol detoxification, inpatient and outpatient rehabilitation, and specialized dual diagnosis programs. The center offers multiple evidence-based therapeutic modalities, including cognitive behavioral therapy, 12-step, SMART Recovery, and holistic approaches, supported by 24/7 medical staff and same-day admissions.
Product overview
Willow Springs Recovery is a comprehensive drug and alcohol rehabilitation center offering a portfolio of interconnected treatment services. The core offerings include medically supervised detoxification programs for both drugs and alcohol, inpatient and outpatient treatment modalities, and various therapeutic approaches including 12-Step and Non 12-Step programs. The facility specializes in dual diagnosis treatment for co-occurring mental health disorders, and offers specific programs for prescription drug addiction including opioids, benzodiazepines, and stimulants. Treatment combines evidence-based therapies such as Cognitive Behavioral Therapy with holistic approaches including physical fitness, nutrition, and meditation.
Differentiator
Problem solved
Functional benefit
Products and services
- Drug Detox Program Medically monitored detoxification program designed to safely remove drugs from a patient's system while managing withdrawal symptoms, including the use of medications such as clonidine for opiate users and Suboxone for opioid withdrawal tapering.
- Alcohol Detox Program Medically supervised alcohol detoxification to safely manage potentially life-threatening alcohol withdrawal symptoms, delivered under 24/7 medical monitoring.
- Inpatient Treatment Residential treatment program in which patients live at the 38-acre Bastrop facility and receive 24/7 therapeutic, medical, and holistic care. Typical duration is around 30 days.
- Outpatient Treatment Day treatment program allowing patients to attend therapy during the day while returning home at night, including PHP (Partial Hospitalization Program) and IOP (Intensive Outpatient Program) levels of care.
- Dual Diagnosis Treatment Integrated treatment program addressing co-occurring substance use disorder and mental health disorders such as depression, anxiety, PTSD, and bipolar disorder, with screening at intake.
- Prescription Drug Addiction Treatment Treatment programs for addiction to prescription medications including opioids (OxyContin, Percocet, Vicodin, Suboxone, Methadone, Morphine, Tramadol), benzodiazepines (Xanax, Valium, Ativan, Librium), stimulants (Adderall, Dexedrine), and other prescriptions.
- Aftercare Program Post-treatment continuing care including outpatient therapy, support group meetings, individual counseling, alumni engagement, and relapse prevention planning.
Quantifiable outcome
- Same day admission may be available
- +2 more outcomes
Companies that use Willow Springs Recovery
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Willow Springs Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Willow Springs Recovery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Sunshine Behavioral HealthcoreParent company and operator of Willow Springs Recovery. Provides corporate oversight, marketing support, and operational infrastructure for the treatment facility. Located at 2955 E 1st Ave Suite 200 Denver, CO 80206.
- Blue Cross Blue ShieldmajorMajor insurance provider network. Insurance verification team works to verify benefits and maximize coverage for clients.
- AetnamajorMajor insurance provider network. Accepts Aetna insurance plans for treatment coverage.
- United HealthcaremajorMajor insurance provider network. Accepts United Healthcare insurance plans for treatment coverage.
- CignamajorMajor insurance provider network. Accepts Cigna insurance plans for treatment coverage.
- HumanamajorMajor insurance provider network. Accepts Humana insurance plans for treatment coverage.
- International EAP AssociationminorIndustry/Affiliate Member of the International EAP Association, providing access to Employee Assistance Program professionals who refer clients for treatment.
- The Joint CommissioncoreHealthcare accreditation organization that has certified Willow Springs Recovery for National Quality Standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Willow Springs Recovery competitors and assessment
Company assessmentDirect peers
- Banyan Treatment Center: Multi-state residential and outpatient SUD treatment provider with similar evidence-based therapy mix (CBT, 12-step, MAT) and broad insurance acceptance. Comparable scale and clinical positioning to Willow Springs.
- American Addiction Centers: Operates a network of residential and outpatient SUD treatment facilities across multiple US states with similar insurance-driven admissions models. Directly comparable in clinical scope (detox, inpatient, dual diagnosis) and payer mix.
- Pinnacle Treatment Centers: Multi-state residential and outpatient SUD operator offering detox, inpatient, and MAT services with strong commercial payer relationships. Closely comparable in service portfolio and admissions motion.
- Ashley Addiction Treatment: Mid-Atlantic non-profit residential SUD provider offering detox, inpatient, and dual diagnosis services. Comparable clinical scope and accredited, multi-modality model to Willow Springs.
- Summit Behavioral Health: PE-backed multi-state residential SUD treatment platform offering inpatient, PHP/IOP, and detox with broad insurance networks. Directly comparable operating model and growth profile.
- Promises Behavioral Health: Premium residential SUD treatment provider with detox, inpatient, and dual diagnosis programming. Comparable in clinical scope and target patient acuity, with a similar individualized treatment positioning.
- Lakeview Health: Residential SUD and dual diagnosis treatment provider in Florida with similar clinical offerings (detox, inpatient, MAT, integrated mental health). Comparable in modality mix and patient profile.
- River Oaks Treatment Center: Florida-based residential SUD treatment facility offering detox, inpatient, PHP, and outpatient programming with broad commercial insurance acceptance. Closely comparable in clinical scope and admissions model.
Broad incumbents
- Hazelden Betty Ford Foundation: Large, well-established national non-profit SUD treatment provider offering residential, outpatient, and extensive aftercare. Comparable clinical offerings at significantly larger scale and brand recognition.
- Acadia Healthcare: Large publicly traded behavioral health system with significant inpatient psychiatric and substance abuse treatment offerings. Overlaps with Willow Springs' detox and dual diagnosis services as part of a broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Willow Springs Recovery social profiles
Digital presenceWillow Springs Recovery compliance and trust
Trust signalCompliance3 records
Willow Springs Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow Springs Recovery leadership team
Management profileNumber of profiles
Profiles9 records
Willow Springs Recovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow Springs Recovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow Springs Recovery
What does Willow Springs Recovery do?
Willow Springs Recovery operates a residential addiction treatment facility on a 38-acre property in Bastrop, Texas, delivering medically supervised drug and alcohol detoxification, inpatient and outpatient rehabilitation, and specialized dual diagnosis programs. The center offers multiple evidence-based therapeutic modalities, including cognitive behavioral therapy, 12-step, SMART Recovery, and holistic approaches, supported by 24/7 medical staff and same-day admissions.
Is Willow Springs Recovery a public or private company?
Willow Springs Recovery is a private company. It is classified as corporate owned and is currently operating.
When was Willow Springs Recovery founded?
Willow Springs Recovery was founded in 2016. It employs 51 to 100 people.
Where is Willow Springs Recovery based?
Willow Springs Recovery is headquartered in Bastrop, United States, in the North America region.
How does Willow Springs Recovery make money?
Two revenue lines are on record. Insurance-Based Treatment Payments are the primary driver. The others are patient Out-of-Pocket Payments.
Who are Willow Springs Recovery's main competitors?
Direct peers on record are Banyan Treatment Center, American Addiction Centers, Pinnacle Treatment Centers, Ashley Addiction Treatment, Summit Behavioral Health, Promises Behavioral Health, Lakeview Health and River Oaks Treatment Center. Broad incumbents are Hazelden Betty Ford Foundation and Acadia Healthcare.
Does Willow Springs Recovery have an API?
No public API is recorded for Willow Springs Recovery.
What industry is Willow Springs Recovery in?
Willow Springs Recovery's product category is Addiction Treatment Services. Its primary akta.pro industry code is HLAFACAE, Residential Substance Use Rehabilitation (Inpatient Rehab), with a secondary code of HLAFACAD, Substance Use Detoxification Centers (Medical Detox). Its NAICS code is 623220 and its SIC code is 8051.