Willich Electrical Engineering

What Willich Electrical Engineering does

Willich Elektrotechnik GmbH is a privately held, family-owned electrical engineering company headquartered in Bebra, Hesse, Germany. Founded on June 1, 1985, by Uwe Willich as a one-man operation, the company has grown to approximately 120 employees operating from a 7,000 m² facility at Kerschensteinerstr. 15. The company operates five integrated business divisions: Automation Technology (industrial robots, Universal Robots cobots, AGVS/AMR, control cabinet construction, PLC programming, training), Building Systems Technology (KNX-based smart home, electrical installation, lighting, video surveillance and alarm systems, video intercoms), Information Technology (network infrastructure and remote management), Manufacturing Technology (EMS services, prototype development, cable assemblies, testing and logistics), and Environmental Technology (wastewater and water supply automation, photovoltaic systems, EV charging infrastructure including V2G).

The company generates revenue primarily through project-based professional services and hardware integration across all five divisions. Its go-to-market combines direct enterprise field sales to municipalities and industrial/commercial customers with direct-to-consumer engagement for residential smart home, EV charging, and security installations. Pricing is project-specific and quote-based, with all engagements initiated through inquiry-based channels and serviced by the company's direct workforce without third-party resellers. Key partner designations include Universal Robots UR+ Partner and UR-Integrator, Schraml GmbH Premium Solution Partner, and Siemens contractual partner, supported by ISO 9001:2015 certification (TÜV-verified).

Willich serves three customer segments: municipalities (wastewater treatment, water supply, municipal building automation, street lighting), industrial and commercial enterprises (industrial automation, control cabinet construction, manufacturing technology, building systems, IT infrastructure), and residential/private customers (smart home KNX, wallboxes, photovoltaic systems, security). The "everything from a single source" (Alles aus einer Hand) model is the central organizing principle, providing a single responsible contact across consulting, planning, implementation, and 24-hour emergency support, with explicit emphasis on energy efficiency and regulatory compliance (DIN EN, VDE, IEC, KNX). Management remains with founders/co-managing directors Uwe Willich and Madeleine Willich, and the company is entirely family-owned with no disclosed external investors.

Name

Willich Electrical Engineering

Legal name

Willich Elektrotechnik GmbH

Website

https://www.willich.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Willich Elektrotechnik GmbH is a family-owned German electrical engineering firm providing automation, building systems, IT, manufacturing, and environmental technology solutions to municipalities, industrial enterprises, and residential customers across the DACH region.

Ownership category

akta.pro rank

Product category

Electrical Engineering Services

NAICS

Engineering Services (541330), Engineering Services (54133), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design and Related Services (54151)

SIC

Services-Engineering Services (8711), Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Construction Management & General Contracting (EPCM, Scheduling, QA/QC, HSE) (EUAMAFAJ)

Keywords

• Industrial automation services
• Building systems integration
• Electrical installation services
• Cobot integration solutions
• Environmental technology systems

Headquarters

HQ city

Bebra

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Automation Technology Projects: Project-based revenue from industrial robot integration, cobot deployment, AGVS/AMR systems, control cabinet construction, PLC programming, and associated training services. Revenue is generated through design, installation, and commissioning of automation solutions for industrial customers.
2. Building Systems Technology: Revenue from KNX smart home installations, electrical installations, lighting systems, video surveillance, alarm systems, and testing/measurement services for residential, commercial, and municipal customers.
3. Information Technology Services: Revenue from IT network planning, implementation, and maintenance services, including secure network infrastructure and remote access solutions.
4. Manufacturing Technology: Revenue from custom device development, wiring harness and cable assembly production, prototype development, and testing/logistics services for industrial customers.
5. Environmental Technology: Revenue from wastewater treatment and water supply automation, photovoltaic system installation, energy storage solutions, and electromobility charging infrastructure for municipalities, industrial customers, and private consumers.
6. Service and Maintenance: Ongoing revenue from 24-hour emergency service, planned maintenance, and ongoing technical support across all five business segments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Willich Elektrotechnik GmbH is a multi-disciplinary electrical engineering company that designs, develops, integrates, and services automation, building systems, IT, manufacturing, and environmental technology solutions for municipalities, industrial/commercial enterprises, and private customers. Core deliverables include industrial robot and cobot integration, KNX smart home and electrical installations, control cabinet construction and PLC programming, IT network infrastructure, electronic manufacturing services (cable assemblies, devices, prototypes), and environmental systems (photovoltaics, EV charging, water/wastewater automation). The company operates a single-source project model spanning consulting, planning, implementation, and 24-hour service and maintenance.

Product overview

Willich Elektrotechnik GmbH is a medium-sized electrical engineering company offering comprehensive solutions across five core business divisions: Automation Technology (industrial robots, Universal Robots cobots, autonomous mobile robots, UR+ solutions, control cabinet construction, PLC programming, and training services), Building Systems Technology (Smart Home/KNX, electrical installation, lighting, video and alarm systems, video intercoms, testing and measurement), Information Technology (IT network infrastructure and management), Manufacturing Technology (EMS provider services, prototype development, devices and wiring harnesses, testing and logistics), and Environmental Technology (photovoltaics and storage, electromobility charging infrastructure, sewage treatment and water supply systems). The company operates as a Universal Robots UR+ Partner and UR-Integrator, Premium Solution Partner of Schraml GmbH, and Siemens contractual partner. With approximately 120 employees and 7,000 m² facilities in Bebra, Germany, the company serves municipalities, industrial, and commercial enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Robots Industrial robots delivered as individual solutions for production automation, including integration, mounting, and commissioning for manufacturing customers.
• Cobots (Collaborative Robots) Universal Robots cobots (UR3e, UR5e, UR10e, UR3 CB, UR5 CB, UR10 CB) offered as precise helpers for daily work, enabling human-robot collaboration for industrial customers.
• FTS / AMR (Driverless Transport Systems / Autonomous Mobile Robots) Autonomous mobile robots and driverless transport systems that accelerate transport processes in production and logistics environments for industrial customers.
• UR+ Solutions Certified UR+ products and solutions from the Universal Robots ecosystem, including grippers (2F-85, 2F-140, Hand-E, RG2) integrated into cobot deployments for industrial customers.
• Control Cabinet Construction (Schaltschrankbau) Design and construction of control cabinets and switchgear for industrial automation applications.
• PLC Programming PLC programming services for industrial automation and control systems.
• Smart Home / KNX Building Automation KNX-based smart home and building automation system enabling intelligent networking of lighting, heating, blinds, security systems, and electromobility charging points with cross-manufacturer compatibility for residential and commercial customers.
• Electrical Installation Professional electrical installation including socket and switch installation, network and antenna connection, power distribution, and structured cabling for residential, commercial, and industrial projects.
• Video and Alarm Systems IP-based video surveillance (up to 5 megapixel) and alarm systems including motion analysis, event detection, wireless alarm panels (up to 48 zones), video verification, and integration with building management systems for residential and commercial customers.
• Video Intercom Systems IP-based video door intercom systems with high-resolution cameras (up to 5 megapixels), 180-degree panoramic view, night vision, motion detection, remote access, and two-wire installation capability for residential and commercial customers.
• Electromobility / EV Charging Infrastructure Charging solutions for electric vehicles including wallboxes (11 kW, 22 kW), fast charging stations (50-150 kW DC), load management systems, and V2G grid integration for residential, commercial, and industrial applications.
• Photovoltaics and Storage Photovoltaic systems and energy storage solutions for sustainable electricity generation and self-consumption optimization.
• Sewage Treatment Plants and Water Supply Automation Process control and automation solutions for wastewater and fresh water treatment facilities, leveraging Schraml AQASYS process control system.
• EMS Provider (Electronic Manufacturing Services) Electronic manufacturing services including device production, cable assembly, and wiring harnesses for industrial applications.
• Prototype Development Development and prototyping of electrical, pneumatic, and testing devices from concept to production for industrial customers.
• Information Technology / IT Networks IT network infrastructure with high security standards, reliable backups, and on-site or remote network management and support for enterprise customers.
• 24-Hour Service and Maintenance Ongoing 24-hour emergency service, planned maintenance, and technical support across all five business segments (automation, building systems, IT, manufacturing, environmental technology).

Quantifiable outcome

• First PolyScope X training provider in DACH region — positioning Willich as the region's leading UR cobot training center
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schraml GmbHcoreTechnology or Integration · 1 July 2026Willich has been designated a Premium Solution Partner by Schraml GmbH, representing qualified system integration and proven expertise in implementing demanding projects using Schraml solutions. These include the AQASYS process control system and modern IoT remote control technology for the water, wastewater, and environmental sectors. As a Premium Solution Partner, Willich supports customers through every project phase — from planning and integration to commissioning and long-term operation.
• Universal RobotscoreTechnology or IntegrationWillich is a certified UR+ partner and UR-Integrator for Universal Robots cobots. The company integrates UR3e, UR5e, and UR10e cobots along with gripper accessories (2F-85, 2F-140, Hand-E, RG2) into customer automation solutions. Willich also conducts official PolyScope X training as the first training provider in the DACH region.
• SiemenscoreTechnology or IntegrationWillich is a Siemens contractual partner offering solutions from the ALPHA series (including ALPHA 3200 and ALPHA 3200 Eco power distribution boards and switchgear). The partnership includes joint training events such as the Siemens ALPHA-Truck Day, product training on ALPHA3200, and professional exchange on power distribution topics including digital planning with SIMARIS and 3D engineering with digital twin technology.
• Insignio GmbHminorOthersInsignio GmbH (Ludwig-Erhard-Str. 14, 34131 Kassel) is responsible for the concept, design, and programming of Willich's website. This is a creative/website development service relationship rather than a core business partnership.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Festo: Festo is a global German automation and pneumatics specialist offering automation components, controllers, and integrated solutions to industrial customers. While far larger and globally diversified, Festo competes with Willich in factory automation and technical training for industrial clients across the same DACH customer base.
• Phoenix Contact: Phoenix Contact is a major German manufacturer of electrical interconnection, automation, and interface solutions serving industrial and infrastructure customers worldwide. It overlaps with Willich in control cabinet engineering, power distribution, and industrial automation integration, though at significantly larger scale.
• Beckhoff Automation: Beckhoff is a German automation specialist known for PC-based control, PLC, and drive technology. It competes with Willich in industrial automation, PLC programming, and control system integration for German Mittelstand manufacturers and machine builders.
• KUKA: KUKA is a major German industrial robotics and automation integrator with deep DACH roots. It overlaps with Willich in industrial robot integration and cobot deployment, though at vastly larger scale and with proprietary robots rather than resale of Universal Robots.
• Weidmüller: Weidmüller is a German specialist in electrical connectivity, automation, and digital industrial solutions. It overlaps with Willich in control cabinet construction, industrial automation components, and PLC integration for industrial customers.
• WAGO Kontakttechnik: WAGO is a German manufacturer of electrical interconnection, automation, and interface electronics with strong building automation credentials. It competes with Willich in KNX-style building systems, control cabinet engineering, and industrial automation integration.
• Stäubli: Stäubli is a Swiss-German mechatronics specialist offering industrial and collaborative robots, connectors, and textile machinery. It overlaps with Willich in cobot deployment, automation integration, and connector/cable harness solutions for industrial customers.
• Rittal: Rittal is a leading German manufacturer of enclosures, power distribution, and IT infrastructure serving industrial and IT customers. It overlaps with Willich in control cabinet enclosures, power distribution systems, and IT infrastructure services for industrial and commercial clients.

Direct peers

• Gira: Gira is a German manufacturer specializing in KNX-based building automation, smart home systems, and electrical installation components. As a fellow KNX ecosystem participant, Gira overlaps with Willich's building systems technology offering for residential and commercial customers in Germany.
• Jung (Albrecht Jung): Jung is a German KNX specialist offering switches, building automation systems, and smart home solutions. Like Gira, Jung competes with Willich in the residential and commercial KNX installation market, though as a component manufacturer rather than system integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh8aY4gBwWcbDrWXGqmW0qQ
• LinkedInlinkedin.com/company/willich-elektrotechnik-gmbh
• Facebookfacebook.com/willichgmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willich Electrical Engineering