Nature Insight

Name

Nature Insight

Legal name

ネイチャーインサイト株式会社 (Nature Insight Co., Ltd.)

Website

https://n-insight.co.jp

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Data Analytics & IT Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Data analytics consulting
• Data engineering services
• Salesforce implementation
• Cloud ERP consulting
• Text mining services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services / Consulting: The company generates revenue primarily through professional services engagements where consultants are stationed at client sites. Services include data analytics, data engineering, Salesforce implementation, NetSuite ERP implementation, and infrastructure engineering. Revenue is generated on a project or staff augmentation basis.
2. Technology Staffing / Engineer Dispatch: The company dispatches certified engineers (SAS, Salesforce, Databricks, infrastructure) to client sites as a licensed dispatch operator (一般労働者派遣事業 派13-305616). Engineers serve as dedicated technical resources for clients under dispatch agreements.
3. Training & Certification Services: The company provides internal training programs including SAS certification preparation, custom analytics training, and skills development courses. Training is offered as part of employee onboarding and ongoing professional development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nature Insight provides data analytics, data engineering, SFA/CRM (Salesforce), cloud ERP (Oracle NetSuite) implementation, NLP text mining, and healthcare data steward services for enterprise clients. The firm delivers these through consulting engagements and engineer dispatch, combining SAS analytics expertise with modern cloud/AI technologies on the Databricks platform. Its solutions span BI/dashboarding, ETL/DWH construction, predictive modeling, and cloud data infrastructure across finance, pharmaceutical, healthcare, telecom, and manufacturing sectors.

Product overview

Nature Insight is a data utilization specialist company founded in 1994, offering a comprehensive portfolio of analytics and data engineering services. The core offerings include: Data Analytics (advanced analytics using ML, statistics, and econometrics), Data Engineering (DWH/BI/BA infrastructure), SFA/CRM powered by Salesforce, Cloud ERP with Oracle NetSuite, Text Mining using VextMiner, Healthcare Data Steward services, Corporate Engineering, and Cloud Data Engineering. As a SAS Consulting Partner since 1995 and Databricks Silver Tier partner, the company combines traditional SAS expertise with modern cloud and AI technologies for data modernization services. Partner Business provides ongoing technical support and operational maintenance. The company operates from Tokyo Akihabara and serves clients across finance, pharmaceuticals, telecommunications, and other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analytics Full-stack analytics service using machine learning, statistics, and econometrics to analyze large datasets, extract insights, and support predictive decision-making. Delivered by certified analysts and data engineers to enterprise clients across financial services, pharmaceutical, healthcare, and manufacturing sectors.
• Data Engineering Data infrastructure services including DWH construction, BI/BA environment setup, and data utilization support using data mining technology. Covers ETL/data warehousing on-premises, cloud (AWS, GCP, Azure), and hybrid environments.
• SFA / CRM (Salesforce)

Quantifiable outcome

• Personal loan contract performance doubled through machine learning-based marketing prediction models for a regional bank
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Databricks (データブリックス)coreTechnology or Integration · 1 February 2026Databricks Silver Tier partner since February 2026. The partnership provides access to Databricks' Data Intelligence Platform for lakehouse implementation, data engineering, AI/ML model development, and cloud migration services. The company has multiple Databricks certified professionals and a Databricks Champion on staff. They assist clients with SAS to Databricks migrations and offer end-to-end Databricks analytics solutions including MLOps, LLM utilization, and dashboard development.
• Oracle NetSuitecoreTechnology or Integration · 1 May 2022Oracle NetSuite Alliance Partner since May 2022. The company provides NetSuite implementation consulting, customization development, and maintenance support. The partnership combines the company's analytics and data integration capabilities with NetSuite's cloud ERP platform to support enterprise DX initiatives. The company established a dedicated ERP Solutions Division in January 2023 for NetSuite services.
• Data Entrepreneur Consortium (データアントレプレナーコンソーシアム)minorStrategic or Co-development Partner · 1 July 2021Full member of the Data Entrepreneur Consortium (selected by the Ministry of Education, Culture, Sports, Science and Technology for data-related human resource development programs). The company participates in consortium activities and provides lecturers for the Data Entrepreneur Fellowship Program at the University of Electro-Communications.
• Salesforce Japan (セールスフォース・ドージャパン)coreTechnology or Integration · 1 January 2016Salesforce partnership established in 2016 with the launch of the DX promotion department (Salesforce business). The company provides Salesforce implementation, consulting, and talent staffing services with multiple certified professionals covering Sales Cloud, Service Cloud, Experience Cloud, and CRM Analytics/Tableau. The company has served numerous enterprise clients including morpho, CRI Middleware, THE ONE clinic group, and Informatix.
• SAS Institute Japan (SAS Institute)coreTechnology or Integration · 1 May 1995Nature Insight has been a SAS Consulting Partner since May 1995 — one of the first partners in Japan. As a first-generation SAS consulting partner, the company has built its core business around SAS analytics, data engineering, and business intelligence services. The company holds the largest SAS certified engineer population in Japan and achieved No.1 in new SAS certifications in 2023. Services include SAS programming, SAS Viya, data analytics, ETL, BI/BA implementation, and custom analytics training.
• General Incorporated Association Data Scientist Association ((一社)データサイエンティスト協会)minorStrategic or Co-development PartnerMember of the Data Scientist Association. The company participates in association activities including student committee work, university collaborations, and industry promotion events. Company data scientists conduct special lectures at universities as part of association outreach.
• Pict Law Office (弁護士法人ピクト法律事務所)minorOthersLegal advisory services provider for the company.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• NTT Data Group: Japan's largest IT services and systems integration provider, offering data platform, CRM, and ERP implementation services. A scaled incumbent that competes for large enterprise modernization programs, particularly with financial and public-sector clients.
• BIPROGY Inc. Established Japanese IT services company with strong financial services and public sector presence, offering data analytics, system integration, and cloud modernization. Competes with Nature Insight in banking and insurance verticals.
• Accenture Japan: Global consulting and systems integration giant with a substantial Japan practice. Competes with Nature Insight on large enterprise data modernization, CRM/ERP implementation, and cloud migration engagements, but at materially greater scale and breadth.
• NRI (Nomura Research Institute): Major Japanese IT consulting and solutions firm with strong financial services, asset management, and data analytics practices. A scaled incumbent competing for the same enterprise data platform, consulting, and digital transformation mandates in Japan.
• Mitsubishi Research Institute (MRI): Japanese consulting and research firm with data analytics, policy research, and DX consulting capabilities. Overlaps with Nature Insight in analytics and data-driven decision support, particularly for financial and public-sector clients.
• Deloitte Tohmatsu Consulting: Major global consulting firm with deep Japanese practice covering analytics, cloud, and enterprise applications. Competes for the same enterprise data, CRM/ERP, and digital transformation mandates that Nature Insight pursues, particularly in financial services.

Direct peers

• Future Corporation: Tokyo-headquartered IT consulting and systems integration firm with strong SAP, Salesforce, and data engineering practices. Comparable mid-size peer serving Japanese enterprise clients with similar consulting and platform implementation services.
• BrainPad Inc. Japanese data analytics and AI consulting firm of similar size and vintage, providing data engineering, advanced analytics, and MarTech/CRM solutions to enterprise clients. Closest like-for-like peer for Nature Insight in the Japanese data analytics consulting market.
• FRONTEO Inc. Japan-based AI and text mining company with overlapping NLP/text analytics capabilities, particularly in legal, healthcare, and financial verticals. Most direct comparable for Nature Insight's text mining (VextMiner) and healthcare data steward practices.

Emerging players

• DataRobot Japan: AI/ML platform vendor with a Japan presence serving enterprise predictive analytics needs. Represents an emerging competitor/partner dynamic to Nature Insight as the firm builds out its own AI/ML and Databricks-based analytics offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Insight