What Dicolor does

Dicolor (深德彩) is a Shenzhen-headquartered, private LED display manufacturer founded in 2006 that designs, produces, and sells hardware-led LED visualization solutions for stage rental, outdoor advertising (DOOH), commercial display, data visualization, virtual production, exhibitions, and sports venues. Its product portfolio centers on eight core series — D (rental), UW (curved outdoor rental), UL Guangming (17 kg/m² ultra-lightweight), UT V2 (transparent), D V2 Phoenix (rapid-deploy), UC (multi-purpose), US (flexible curved), and MF (small-pitch floor tiles) — built around a platform-plus-modules architecture and manufactured at its Dongguan Smart Technology production base. The company's technology differentiators include self-developed transparent screen technology (UT series, with annual sales exceeding 20,000 sqm), a claimed world-largest trailer screen, and a claimed world-first energy-saving LED display, supported by a China Patent Excellence Award and three consecutive LED Pioneer Awards.

Dicolor generates revenue through two streams: hardware sales of its proprietary LED display product lines and project-based LED solution services covering consultation, design, implementation, and after-sales support. Pricing is not publicly disclosed and is structured as customized quotes per project, with a 2-5 year warranty and lifetime maintenance offering. The company sells through a direct enterprise field-sales motion supported by five overseas subsidiaries, five regional warehouses, and 80+ technical support engineers, reaching customers in 160+ countries. Its primary customer segment is stage performance and live events, with secondary exposure to outdoor advertising networks, commercial complexes, sports stadiums, and virtual production studios. Marketing is conducted through industry trade shows (ISLE Shenzhen, InfoComm USA, ISE Barcelona, SLS Saudi Arabia) and organic social channels (Facebook, Instagram, LinkedIn, YouTube).

Name

Dicolor

Legal name

深德彩智能科技（东莞）有限公司

Website

https://dicolor.cn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Dicolor (深德彩) is a Shenzhen-based LED display manufacturer founded in 2006 that designs and sells LED visualization hardware and project solutions for stage rental, DOOH, commercial, virtual production, and sports applications across 160+ countries.

Ownership category

akta.pro rank

Product category

LED Display Systems

NAICS

Industrial Design Services (541420)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• LED display screens
• Stage rental displays
• Outdoor advertising displays
• Virtual production LEDs
• Commercial display solutions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. LED Display Hardware Sales: Sale of proprietary LED display products including rental displays, outdoor advertising screens, commercial displays, transparent screens, and specialized displays for virtual production, sports, and stage performances. Hardware products are sold with varying configurations for different industry applications.
2. LED Solution Services: Full-scenario LED visualization solutions providing consultation, design, implementation, and after-sales support for various applications including stage performances, exhibitions, sports venues, commercial complexes, and transportation hubs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Dicolor designs, manufactures, and sells LED display hardware and full-scenario visualization solutions for stage rental, outdoor advertising (DOOH), commercial display, data visualization, virtual production, exhibitions, and sports venues. Its product portfolio includes multiple proprietary display series (D, UW, UL Guangming, UT V2, D V2 Phoenix, UC, US, MF) sold globally through direct enterprise sales, supported by consultation, design, implementation, and after-sales services across 160+ countries.

Product overview

Dicolor (深德彩) is a global LED visual solutions and application service provider, offering a platform-plus-modules architecture centered on LED rental displays. The product portfolio consists of multiple core display series (D series, UW series, UL series, UT V2 series, D V2 Phoenix series, UC series, US series, MF series) organized into six application categories: stage rental (舞美租赁), outdoor advertising/DOOH, commercial display/data visualization, virtual production, commercial exhibition, and sports. These products serve diverse verticals including stage performances, advertising billboards, trade exhibitions, sports venues, commercial complexes, transportation hubs, and landmark buildings worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• D Series LED Display Lightweight and portable stage rental LED display with rapid deployment capabilities, designed for concerts, conferences, exhibitions, and live events requiring high-quality visual effects and quick installation.
• UW Series LED Display Extremely flexible outdoor curved rental LED display for versatile applications including outdoor stage events and creative installations.
• UL Guangming Series LED Display Ultra-lightweight LED rental display at 17kg/m², designed for easy installation and portability in stage performance and event applications.
• UT V2 Series Transparent Screen Lightweight and transparent outdoor LED rental screen with high transparency, marketed as an industry-leading transparent LED display.
• D V2 Phoenix Series LED Display All-in-one rapid deployment LED display solution integrating quick-setup capabilities for stage rental and event applications.
• UC Series LED Display Versatile multi-purpose LED display screen adaptable for various scenarios including commercial and rental applications.
• US Series Flexible Curved Screen Industry's smallest cylindrical LED display with smooth curved surface transition for flexible creative stage and commercial installations.
• MF Series LED Floor Tile Display Small pixel pitch professional LED floor tile display designed for interactive stage, exhibition, and commercial applications.
• Outdoor Advertising (DOOH) LED Displays Outdoor LED display solutions for digital out-of-home (DOOH) advertising networks and digital billboards requiring weather resistance, high brightness, and energy efficiency.
• Commercial Display & Data Visualization LED Solutions High-resolution LED displays for commercial complexes, retail signage, and data visualization dashboards in enterprise environments.
• Virtual Production LED Displays High-quality LED walls for virtual production studios, extended reality (XR) stages, and film production requiring accurate color reproduction.
• Sports Venue LED Displays Large-format LED displays for sports stadiums and venues including scoreboards, perimeter advertising screens, and high-visibility stadium installations.
• Commercial Exhibition LED Displays Flexible and configurable LED display solutions for trade show booths, exhibition displays, and convention center installations.
• LED Visualization Solution Services Full-scenario LED visualization services including consultation, design, implementation, and after-sales support for stage performances, exhibitions, sports venues, commercial complexes, and transportation hubs, backed by 2-5 year warranty and lifetime maintenance.

Quantifiable outcome

• Top 3 global market share in stage rental LED displays
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leyard Optoelectronic: One of the world's largest LED display OEMs (Planar parent), directly competing with Dicolor across fine-pitch, rental, and commercial display verticals.
• Absen: Chinese LED display manufacturer with strong global presence in stage rental and fixed installation—closely comparable products and channels to Dicolor.
• Unilumin: Major Chinese LED display manufacturer with comparable product breadth across rental, DOOH, commercial, and sports. Direct competitor in stage rental where Dicolor claims Top 3.
• ROE Visual: Specialist in rental and virtual production LED walls (used in film/xR stages), competing head-to-head with Dicolor's rental and virtual production lines.
• AOTO Electronics: Shenzhen-based LED display maker with overlapping commercial, broadcast, and control-room display offerings—mirrors Dicolor's vertical breadth.
• INFiLED: Global LED display solutions provider founded in 2009 with overlapping rental, DOOH, sports, and virtual production product lines.
• Liantronics: Shenzhen-based LED display manufacturer with similar scale and product mix in outdoor and rental display markets.

Broad incumbents

• Barco: Established Belgian pro-AV incumbent offering projection and LED display solutions, including high-end rental walls—competes in Dicolor's stage and virtual production segments but as part of a broader portfolio.
• Christie Digital: Long-standing display/projection incumbent serving cinema, rental, and visualization markets; competes with Dicolor in large-format LED and pro-AV project deployments.

Regional players

• VuePix: Australia-headquartered LED display provider active in rental and fixed installation—shares Dicolor's product positioning but is geographically concentrated in APAC/Oceania.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dicolorleddisplay
• Facebookfacebook.com/dicolorleddisplay
• LinkedInlinkedin.com/company/dicolor
• Instagraminstagram.com/dicolorleddisplay

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dicolor