Hautalan

What Hautalan does

Hautalan Sähkömoottori Oy is a Tampere, Finland-based wholesale distributor and service provider of electric motors, frequency converters, and generators, founded in 1958 by Lauri Hautala. The company operates as an authorized distributor for leading OEMs including ABB, Regal Rexnord (Marathon Motors), and Sincro, and maintains a catalog stock of more than 16,000 electric motors for rapid fulfillment. Its core product portfolio spans low-voltage industrial motors, frequency converters, and generator units, complemented by an in-house service workshop that performs motor rewinding, reconditioning, and repair — a capability set that few regional distributors in the Nordics can match at scale.

The business model combines transactional wholesale distribution of new OEM equipment with a recurring service revenue stream from maintenance, rewinds, and reconditioning work. Pricing is catalog-based with publicly listed price points ranging from approximately €100 for clearance items to several thousand euros for premium motors and drives. Hautalan serves industrial manufacturers, logistics operators, mining and quarrying customers, and HVAC contractors across Finland, with selected international sales supported by a multilingual website and a Russian-speaking salesperson. The company is family-owned, with Anja Uusi-Rajasalo serving as CEO since 1980, and operates a sister company, Geneset Powerplants Oy, that extends the offering into complete generator powerplant solutions.

Headcount is reported at 11–50 employees. Strategic distribution partnerships with global OEMs, combined with six decades of accumulated motor specification and repair expertise, are the principal sources of competitive differentiation. The company does not disclose revenue, funding history, or growth metrics, and there is no evidence of digital, AI, or software-led capabilities in the offering.

Name

Hautalan

Legal name

Hautalan Sähkömoottori Oy

Website

https://hautalan.fi

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Hautalan Sähkömoottori Oy is a Tampere-based wholesale distributor and service provider of electric motors, frequency converters, and generators, authorized by ABB, Regal Rexnord, and Sincro, serving industrial manufacturers, logistics, mining, and HVAC customers across Finland and selected international markets.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors Distribution

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Motors & Generators (3621), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

akta.pro secondary industry

Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ)

Keywords

• Electric motor distribution
• Motor service and repair
• Frequency converter supply
• Industrial generator sales
• Spare parts distribution

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Electric motor sales (new and used): Sale of new and refurbished/used electric motors from manufacturers including ABB, Marathon (Regal Rexnord), VEM, WEG, Siemens, SEW, Brook, and others. The company carries a large warehouse stock enabling rapid delivery.
2. Motor service and repair: In-house motor service workshop performing bearing replacement, cleaning, painting, reconditioning, rewinding, and mechanical repairs. Servicing typically completed within one working day. One-year warranty on refurbished motors.
3. Spare parts: Supply of spare parts for electric motors including bearings, seals, flanges, connector boxes, couplings, fans, covers, feet, mounting flanges, stators, rotors, and safety switches. Parts supplied for ABB, HSM, Strömberg, REGAL BELOIT BV, Van der Graaf, and rare historic brands.
4. Frequency converters (inverters): Sale of ABB-manufactured frequency converters/inverters for controlling motor speed and torque in industrial applications.
5. Generators: Import and sale of Sincro generators (3-phase: 1.6–1600 kVA; 1-phase: 1.6–20 kVA). Sister company Geneset Powerplants Oy provides comprehensive generator solutions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hautalan Sähkömoottori Oy is a Finnish wholesale distributor and service provider specializing in electric motors, frequency converters/inverters, and generators. The company maintains an inventory of over 16,000 motors from brands such as ABB, Marathon (Regal Rexnord), VEM, WEG, Siemens, and SEW, with same-day or next-day delivery on stock items. It also operates an in-house motor service workshop that performs rewinding, bearing replacement, reconditioning, and mechanical repairs, typically with one-day turnaround and a one-year warranty on refurbished units.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Motors

Quantifiable outcome

• Over 16,000 different motors maintained in stock for immediate dispatch
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ABBcoreChannel Partner/ Reseller/ DistributorHautalan is an authorized retailer of ABB electric motors and frequency converters/inverters. ABB is a global leader in electric motors and inverters. The partnership enables Hautalan to stock and supply a full range of ABB products from 0.12 kW to over 300 kW, with typical next-day delivery from stock.
• Regal Rexnord (Marathon Motors)coreChannel Partner/ Reseller/ DistributorHautalan is a service partner and importer of Regal Rexnord's Marathon motors and spare parts. Marathon motors form the largest share of Hautalan's stock inventory and are their best-selling products. Stock range from 0.09 kW up to 90 kW.
• Sincro (Soga Energy Team)coreChannel Partner/ Reseller/ DistributorHautalan Sähkömoottori Oy is the importer of Sincro generators. The 3-phase generator range covers 2 and 4-pole generators from 1.6 to 1600 kVA with electronic voltage regulation. Single-phase range: 1.6 to 20 kVA. Protection class IP21 standard, higher on request.
• Van der GraafminorChannel Partner/ Reseller/ DistributorHautalan supplies Van der Graaf drum motors for belt conveyors used in stone crushing, logistics, mining, manufacturing, and warehousing. The company also offers strong expertise in Van der Graaf drum motor maintenance, from oil changes to full service.
• Geneset Powerplants OycoreStrategic or Co-development PartnerGeneset Powerplants Oy is Hautalan's sister company that provides comprehensive generator solutions. While Hautalan imports and supplies Sincro generators, Geneset Powerplants offers complete turnkey generator solutions to customers.
• Regal Beloit BV (formerly Dutchi Motors BV)minorChannel Partner/ Reseller/ DistributorHautalan supplies spare parts and services for Regal Beloit BV (formerly Dutchi Motors) motors. Both new motors and spare parts for Dutchi motors are available.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• ABB Motors and Generators: Global tier-1 OEM of industrial electric motors and drives. Directly comparable as Hautalan is an authorized ABB retailer; they ultimately supply the same industrial customers, just at different points in the value chain.
• SEW-Eurodrive: European leader in drive technology, gearmotors and frequency inverters. Hautalan already distributes SEW products and addresses overlapping industrial customer segments (conveyors, material handling, manufacturing).
• Regal Rexnord (Marathon Motors): Global motor and power transmission manufacturer whose Marathon motors form Hautalan's largest stock line. They represent both a key partnership and a competitive incumbent supplying the same Nordic industrial base.
• Siemens Motors: Global motor OEM and drive solutions provider whose products Hautalan distributes. Competes for the same industrial replacement and OEM-fit motor business, with overlapping frequency converter and motor-control portfolios.

Direct peers

• NORD Drivesystems: Specialty European manufacturer of motors, gear units and electronic drives for industrial applications. Comparable mid-sized European motor/drive specialist serving overlapping conveyor, material-handling and process-industry customers.
• WEG: Global manufacturer and distributor of electric motors, generators, and frequency converters. Comparable to Hautalan because Hautalan actively distributes WEM/WEG products and serves overlapping industrial motor end markets across multi-brand portfolios.
• Bonfiglioli: Italian manufacturer and distributor of gearmotors, drive systems and industrial motors. Comparable specialty mid-market European motor/drive brand competing for the same industrial OEM and end-user accounts Hautalan serves.
• VEM Sachsenwerk: German manufacturer of industrial electric motors and generators. Hautalan actively distributes VEM products, making VEM a directly comparable European motor OEM/distribution partner in the same product categories.
• Van der Graaf: Manufacturer of drum motors for belt conveyors used in logistics, mining and material handling. Hautalan is an authorized distributor and service partner for Van der Graaf in Finland, making them a directly comparable specialty motor supplier relationship.

Emerging players

• Geneset Powerplants Oy: Hautalan's sister company providing turnkey generator solutions in Finland. Directly comparable business model (generator supply, service, integration) and shared customer base, though focused specifically on power generation rather than motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HSMmotors
• LinkedInlinkedin.com/company/hautalan-s%C3%A4hk%C3%B6moottori-oy
• Instagraminstagram.com/hautalansahkomoottori

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hautalan