Make a Will Online
Make a Will Online (Digilegal Ltd) is a UK online will-writing service, founded 2008, that lets England and Wales residents generate solicitor-checked wills via a self-serve web questionnaire, with Capacity Vault, charity-partner subscriptions, and lifetime updates add-ons.
- Company typePrivate
- Founded2008
- HeadquartersSheffield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Make a Will Online does
Make a Will Online (operated by Digilegal Ltd, Company No. 7613710) is a UK online will-writing service founded in 2008 and headquartered in Sheffield. It provides a self-serve web questionnaire through which customers generate a will that is then reviewed by an SRA-registered solicitor before delivery — a workflow enabled by an Innovation Space Waiver granted by the Solicitors Regulation Authority in February 2019, which the company states makes it the only specialist online wills provider with such consent. Pricing is transparent: £60 for a single will, £90 for a pair, with optional £15 print and post, a £10/year Lifetime Updates subscription, and subsidised £40 wills supplied through charity partnerships registered with the Fundraising Regulator.
The platform also embeds Capacity Vault, a free digital record of the user's testamentary capacity that creates video evidence to protect the will from challenge, alongside an optional video/voice call consultation route for complex matters such as trusts and power of attorney. Since inception the company has produced over 10,000 wills and maintains £2,000,000 of professional liability insurance, a 30-day money-back guarantee, and Society of Will Writers membership.
Go-to-market is product-led and content-led: organic blog and resource library for top-of-funnel traffic, Trustpilot for social proof, and a B2B charity partnership channel that directs supporters to subsidised wills via personalised microsites. Distribution is purely digital and the service is presently valid only for residents of England and Wales, with Scotland and UK expats abroad actively out of scope. The company is bootstrapped and private, with no disclosed external funding or M&A activity.
Make a Will Online firmographics
Firmographics- Name
- Make a Will Online
- Legal name
- Digilegal Ltd
- Website
- https://makeawillonline.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make a Will Online (Digilegal Ltd) is a UK online will-writing service, founded 2008, that lets England and Wales residents generate solicitor-checked wills via a self-serve web questionnaire, with Capacity Vault, charity-partner subscriptions, and lifetime updates add-ons.
- Ownership category
- akta.pro rank
Make a Will Online industry classification
Industry- Product category
- Online Will Writing Services
- NAICS
- Trusts, Estates, and Agency Accounts (52592)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Estate Administration & Probate Services (FSAAANAE)
- akta.pro secondary industry
- Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)
Keywords
Where Make a Will Online is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Make a Will Online business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Will Sales (Individual): One-time payment for will documents. Single will at £60, pair of wills at £90. Customer pays only after reviewing and being satisfied with the document.
- Lifetime Updates Subscription: Optional annual subscription at £10/year for continuous will updates. Provides ongoing peace of mind for customers wanting to keep their will current.
- Printing and Postage: Physical will printing, binding and postal delivery at £15 per document for customers who cannot or prefer not to print themselves.
- Charity Partnership Will Sales: Subsidised rate will production for charity partners. Wills cost £40 each for charity supporters with no tie-ins or monthly fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Will - £60 |
| One time/ perpetual license | Pay-as-you-go | Pair of Wills - £90 |
| Unit Pricing | Pay-as-you-go | Printing and Postage - £15 per document |
| Subscription | Annual | Lifetime Updates - £10/year |
| One time/ perpetual license | Pay-as-you-go | Charity Partner Wills - £40 each |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Make a Will Online product offering
Product offeringCore offering
Make a Will Online is a self-serve web platform that lets UK residents in England and Wales create legally valid wills by completing an online questionnaire; every will is reviewed by a qualified SRA-registered solicitor before delivery. Single wills cost £60 and pairs £90, with optional paid add-ons including a £15 print-and-post service, a £10/year lifetime updates subscription, video/voice call consultations, and the free Capacity Vault digital testamentary capacity record. A separate charity partnership programme offers subsidised wills (£40 each) to charity supporters via personalised microsites.
Product overview
Make a Will Online operates as a unified online will-writing service built around a core platform that allows users to create solicitor-checked wills through an interactive web questionnaire. The primary offering includes single wills (£60) and pairs of wills (£90), with every document reviewed by a qualified solicitor before delivery — a distinction enabled by the company's SRA Innovation Scheme waiver. The product ecosystem includes complementary services: Capacity Vault (free digital testamentary capacity recording to protect wills from challenge), a print-and-post add-on (£15), an annual lifetime updates subscription (£10/year), video/voice call assistance for complex situations, and a dedicated charity partnership module that enables charities to offer subsidized wills to supporters. The service was established in 2008 and is operated by Digilegal Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Will Writing Service (Single Will / Pair of Wills)
- Capacity Vault
Quantifiable outcome
- 94% of people would feel safer if a solicitor checked their will (YouGov survey 2024)
- +2 more outcomes
Companies that use Make a Will Online
Customer profileSegments4 records
Ideal customer profiles3 records
Make a Will Online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Make a Will Online partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Society of Will WriterscoreMake a Will Online (Digilegal Ltd) is a member of the Society of Will Writers and follows their code of conduct. This membership ensures protection for customers and charity donors, and demonstrates professional standards compliance.
- Solicitors Regulation Authority (SRA)coreCompany holds an Innovation Space Waiver granted by SRA, allowing them to provide solicitor services to the public. While the company is not regulated by SRA directly, their solicitors are bound by SRA Standards and Regulations including the Code of Conduct. This regulatory relationship is unique among online will providers.
- Fundraising RegulatorcoreRegistered with the Fundraising Regulator to ensure ethical and compliant gifts in wills campaigns. Committed to helping charity partners fundraise ethically and sustainably.
- Capacity VaultcoreRelated service providing free digital records of testamentary capacity for Make a Will Online users. Protects wills from challenge by creating secure video evidence of mental capacity at time of will creation.
- TrustpilotminorThird-party review platform used for customer feedback and ratings display. Provides social proof and credibility for the service.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Make a Will Online competitors and assessment
Company assessmentDirect peers
- Farewill: UK online will-writing service offering simple wills and probate via a self-serve online flow, directly competing with Make a Will Online for the same consumer segment with similar pricing and digital-first distribution.
- Beyond: UK online legal services platform covering wills, LPA and probate, with a comparable product-led, low-fee model targeting consumers who want an alternative to traditional solicitors.
- FreeWills: UK charity-funded online will-writing service that subsidises wills for supporters via partnerships with charities — the closest direct analogue to Make a Will Online's gifts-in-wills proposition.
Broad incumbents
- Slater and Gordon: Large UK law firm offering private client services including wills, probate and estate planning; competes primarily at the traditional full-service end of the same market.
- Irwin Mitchell: Major UK law firm with a substantial private client / wealth practice covering wills, estate administration and succession planning — the traditional full-service competitor anchoring the £200+ solicitor segment.
- Co-op Legal Services: National UK legal services provider (part of the Co-op) offering wills, probate and LPA through both online and in-person channels; a much larger incumbent that overlaps on price-disruptive online wills.
Others
- Remember A Charity: UK consortium promoting gifts in wills and connecting charities with will-writing partners; not a competitor but the ecosystem body through which Make a Will Online's charity partnership channel is built and recognised (Champion awards).
Emerging players
- LegalZoom: US-headquartered online legal services platform offering wills and estate planning templates; illustrative of the broader online legal-tech category competing for the same consumer behaviours and price points, though operating in a different jurisdiction.
- Arken: UK will-writing software platform used by professional will writers and solicitors to produce wills at scale; competes indirectly via the technology layer that powers many online will offerings.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Make a Will Online social profiles
Digital presenceMake a Will Online compliance and trust
Trust signalCompliance5 records
Make a Will Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make a Will Online leadership team
Management profileNumber of profiles
Profiles1 record
Make a Will Online funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make a Will Online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make a Will Online
What does Make a Will Online do?
Make a Will Online is a self-serve web platform that lets UK residents in England and Wales create legally valid wills by completing an online questionnaire; every will is reviewed by a qualified SRA-registered solicitor before delivery. Single wills cost £60 and pairs £90, with optional paid add-ons including a £15 print-and-post service, a £10/year lifetime updates subscription, video/voice call consultations, and the free Capacity Vault digital testamentary capacity record. A separate charity partnership programme offers subsidised wills (£40 each) to charity supporters via personalised microsites.
Is Make a Will Online a public or private company?
Make a Will Online is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make a Will Online founded?
Make a Will Online was founded in 2008. It employs 1 to 10 people.
Where is Make a Will Online based?
Make a Will Online is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Make a Will Online make money?
Four revenue lines are on record. Will Sales (Individual) is the primary driver. The others are lifetime Updates Subscription, printing and Postage and charity Partnership Will Sales.
Who are Make a Will Online's main competitors?
Direct peers on record are Farewill, Beyond and FreeWills. Broad incumbents are Slater and Gordon, Irwin Mitchell and Co-op Legal Services. Remember A Charity is listed as an others. Emerging players are LegalZoom and Arken.
Does Make a Will Online have an API?
No public API is recorded for Make a Will Online.
What industry is Make a Will Online in?
Make a Will Online's product category is Online Will Writing Services. Its primary akta.pro industry code is FSAAANAE, Estate Administration & Probate Services, with a secondary code of FSAAABAE, Private Wealth Planning (Tax, Estate & Succession). Its NAICS code is 52592 and its SIC code is 8111.