Hirschburger

What Hirschburger does

Hirschburger GmbH (operating as Frischdienst Hirschburger) is a fourth-generation, family-owned German B2B fresh food distributor headquartered in Kirchentellinsfurt, Baden-Württemberg, founded in 1914 by Fritz Hirschburger as a milk delivery service. The company delivers fresh dairy, frozen, and dry food products on a daily or regular basis to more than 1,600 institutional customers across Baden-Württemberg, spanning bakeries, hotels, restaurants, nursing homes, clinics, canteens, butcher shops, industrial food processors, and retail dealers. Its assortment comprises over 9,000 SKUs including specialty lines in vegetarian, vegan, lactose-free, and gluten-free categories, with 55%+ of purchasing volume sourced from regional Baden-Württemberg producers and an owned organic sub-brand 'Unsere Kleine Molkerei' built on Bioland and Demeter-certified milk.

Operationally, Hirschburger runs a 2,800 m² high-bay warehouse in the Mahden industrial area with CO²-based refrigeration and processes up to 160 tons of goods per day, distributed through an owned fleet of 26 refrigerated vehicles. Its proprietary KIS (Kunden-Informations-System) at kis.hirschburger.de provides registered commercial customers with product specifications, images, and LMIV-compliant information, while ordering is enabled through a Coptec-powered B2B online shop and EDI integration. The company holds IFS Logistics certification (since 2012), organic certification DE-ÖKO-003 (since 2005), MSC certification for frozen seafood, and EU-Bio-Siegel compliance, supporting its positioning with quality-sensitive institutional buyers.

The business model is B2B wholesale foodservice distribution on a transaction-fee basis with opaque, contractually negotiated pricing. Go-to-market is sales-led, with direct customer relationships managed by an in-house sales team supported by phone, email, chat, online shop, and EDI ordering channels. The company differentiates on regional depth (55%+ Baden-Württemberg sourcing), just-in-time delivery reliability, product breadth, certification pedigree, and 110-year family brand heritage. The primary commercial risks are single-region geographic concentration and limited disclosure of financial performance typical of privately held Mittelstand operators.

Name

Hirschburger

Legal name

Hirschburger GmbH

Website

https://hirschburger.de

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Short description

Hirschburger GmbH is a fourth-generation family-owned B2B fresh food distributor headquartered in Kirchentellinsfurt, Baden-Württemberg, delivering dairy, frozen, and dry products daily from a 9,000+ SKU assortment to 1,600+ institutional customers across the region via its own refrigerated fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYAFAIAHAK

Temperature-Controlled Foodservice/Institutional Supply Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYAFAIAHAB

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.)

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYAFAIABAG

Bakery & Confectionery Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Grocery & Supermarket Wholesale

SECONDARYAFAIAHAG

Frozen Prepared Meals & Entrées Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

Keywords

• Fresh food distribution
• Dairy products wholesale
• Foodservice logistics
• Refrigerated transport
• Institutional food supply

Headquarters

HQ city

Kirchentellinsfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Distribution: Wholesale distribution of fresh, frozen, and dry food products to institutional customers including bakeries, hotels, restaurants, nursing homes, clinics, and other food service businesses in Baden-Württemberg.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hirschburger is a family-owned B2B fresh food distribution company that supplies dairy, frozen, and dry products to institutional and retail customers through its own refrigerated fleet of 26 vehicles. It operates a 2,800 m² warehouse with CO² cooling technology and delivers more than 9,000 products on a daily just-in-time basis to bakeries, hotels, restaurants, nursing homes, clinics, canteens, butchers, and industrial processors primarily in Baden-Württemberg. The company also markets its own organic dairy sub-brand, Unsere Kleine Molkerei.

Product overview

Hirschburger operates as a family-owned fresh food delivery company (Frischdienst) with four generations of history since 1914. The core offering is a fresh food delivery service for commercial customers (hotels, restaurants, canteens, clinics, etc.) in Baden-Württemberg. The product portfolio centers on the KiS (Kunden-Informations-System) customer information platform for product access, a B2B online shop for ordering, and the 'Unsere Kleine Molkerei' sub-brand for organic dairy products. The company delivers over 9,000 products including dairy, cheese, regional specialties, meat, frozen products, beverages, and specialty items (vegetarian, vegan, lactose-free, gluten-free).

Differentiator

Problem solved

Functional benefit

Brands

• Unsere Kleine Molkerei: Own brand representing high-quality organic products made exclusively from Bioland and Demeter milk, sourced from Baden-Württemberg. The brand demonstrates the company's commitment to organic food.

Products and services

• Fresh, Frozen and Dry Food Distribution Service Recurring wholesale supply of more than 9,000 fresh, frozen, and dry food products, delivered daily on a just-in-time basis with Hirschburger's own refrigerated fleet of 26 vehicles to bakeries, hotels, restaurants, nursing homes, clinics, canteens, butcher shops, retail food shops, and industrial food processors in Baden-Württemberg.
• Unsere Kleine Molkerei Organic Dairy Line Own-label organic dairy product line sold and distributed under the Unsere Kleine Molkerei sub-brand, complementing the main assortment with certified organic dairy items for retail and institutional customers.
• KiS Customer Information System Digital customer information and ordering system (Kunden-Informations-System) used by B2B customers to access the Hirschburger product range, place orders, and manage deliveries in conjunction with the online shop.

Quantifiable outcome

• Up to 160 tons of goods processed per day
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BiolandcoreStrategic or Co-development PartnerBioland is an organic farming association whose milk is used exclusively for Hirschburger's own organic brand 'Unsere Kleine Molkerei'. Products from Bioland milk represent high-quality organic dairy products in the assortment.
• DemetercoreStrategic or Co-development PartnerDemeter is a biodynamic farming association whose milk is used exclusively for Hirschburger's own organic brand 'Unsere Kleine Molkerei'. Products from Demeter milk represent premium biodynamic dairy products.
• Regional Producers from Baden-WürttembergcoreStrategic or Co-development PartnerOver 55% of purchasing volume comes from regional producers in Baden-Württemberg. The company practices backhaul collection - picking up goods from regional producers on return trips from customer deliveries to reduce empty runs and environmental impact.
• Europäische Masthuhn-InitiativeminorStrategic or Co-development PartnerHirschburger supports the European Broiler Initiative (a coalition of 30 animal welfare organizations) by committing to build an assortment meeting their requirements by 2026, with independent controls for animal welfare standards including lower stocking density, restrictions on overbreeding, and minimum standards for light and enrichment materials.
• IFS (International Featured Standards)coreOthersIFS Logistics certification provider. Hirschburger has been certified since 2012, ensuring high standards in logistics and storage operations.
• Marine Stewardship Council (MSC)minorOthersMSC certification for sustainable seafood. Hirschburger carries MSC-certified frozen fish products in their assortment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Edeka Foodservice: Wholesale arm of Edeka Group serving food service operators, system gastronomy, and bulk consumers with a broad assortment including dairy and fresh products. Comparable as a large-scale grocery/foodservice distributor in Germany, with broader geographic coverage than Hirschburger.
• Transgourmet Deutschland: One of Germany's largest foodservice wholesalers (part of Coop Group), serving hotels, restaurants, catering, and institutional customers with fresh, frozen, and dry goods nationwide. Directly comparable to Hirschburger's institutional B2B foodservice model but at much greater scale and geographic reach.
• METRO Deutschland: Cash & carry and delivery wholesaler serving hospitality and food service operators across Germany. Comparable as an institutional B2B foodservice distributor with refrigerated and frozen logistics, operating at significantly larger scale than Hirschburger.

Emerging players

• Lehmann Natur GmbH: Organic and natural food distributor serving food retail and gastronomy in German-speaking markets. Comparable to Hirschburger's organic segment and 'Unsere Kleine Molkerei' positioning, but with a stronger focus on organic-only customers.

Direct peers

• Chefs Culinar West: German foodservice delivery specialist serving hotels, restaurants, and catering with fresh, frozen, and dry products. Operates regional subsidiaries with refrigerated fleets serving institutional customers, closely mirroring Hirschburger's value proposition and customer segments.
• Wetterauer Frische-Dienst: German regional fresh-foods wholesaler delivering dairy, cheese, and fresh products to bakeries, restaurants, and institutional kitchens. Closely comparable in scale, product mix, and customer segments to Hirschburger's regional foodservice model.
• Frischeparadies GmbH: Specialist fresh-foods distributor for premium gastronomy and food service in Germany. Comparable to Hirschburger as a regional B2B fresh-food wholesaler with quality certifications and direct delivery to high-end institutional customers.

Regional players

• Naturkost West GmbH: Regional organic-wholesale distributor in western Germany serving natural food retailers and organic food service operators. Comparable to Hirschburger's organic assortment and institutional delivery operations but focused on the organic channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hirschburger-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirschburger