PremiumVape

What PremiumVape does

PremiumVape is a privately held Swedish online retailer operating from Vellinge, founded in 2014. The company sells electronic cigarettes, nicotine-free e-liquids, tanks, coils, and related accessories through its direct-to-consumer e-commerce site at premiumvape.se, positioning its catalog at the affordable end of the price spectrum. Its stated customer base is individual end-consumers purchasing vape hardware and consumables for personal use rather than wholesale or B2B clients.

Operationally, the company is small-scale, with reported headcount of 1–10 employees, consistent with a micro-retailer rather than a scaled e-commerce operation. Revenue mechanics are straightforward retail margin on goods sold; no subscription, SaaS, marketplace, or advertising components are disclosed. No mobile app, loyalty program, proprietary technology stack, third-party integrations, or value-added services were identified in the source data. Management team, ownership structure, funding history, and financial disclosures are all absent from the available material — the company's own web presence returned only a loader/verification page during data collection, limiting first-party detail.

Strategically, PremiumVape competes in a heavily regulated category where the binding constraint is regulatory (EU TPD, Swedish nicotine rules) rather than technological. The absence of disclosed differentiation, partnerships, M&A activity, or expansion signals — combined with minimal headcount and no investor footprint — frames the business as a lifestyle micro-retailer with no visible offensive strategic momentum.

Name

PremiumVape

Website

https://www.premiumvape.se/

Company type

Private

Founded year

2014

Headcount range

1–10 employees

Short description

PremiumVape is a small Swedish online retailer founded in 2014, selling electronic cigarettes, nicotine-free e-liquids, tanks, coils, and related accessories at affordable prices to individual consumers via its premiumvape.se storefront, operating from Vellinge with 1–10 employees.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro industry

PRIMARYCRANAEAA

Dedicated Vape & E-Cigarette Shops (Specialty Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

SECONDARYCRANAEAG

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Vape & E-Cigarette Retail

Keywords

• Electronic cigarettes
• Vaping accessories
• Nicotine-free e-liquids
• Vape tanks and coils
• Online vape shop

Headquarters

HQ city

Vellinge

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Core offering

PremiumVape is an online retailer selling electronic cigarettes, nicotine-free e-juices, tanks, coils, and related vaping accessories through its website premiumvape.se. The store targets individual consumers seeking vaping products at affordable price points and ships from Vellinge, Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic cigarettes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Vape Club: One of the UK's largest online vape retailers selling e-cigarettes, e-liquids, tanks, coils and accessories. Highly comparable as a multi-category online vape specialist with similar merchandising and customer base.
• Totally Wicked: Long-established UK online and retail vape chain offering hardware, e-liquids and accessories. Directly comparable as a dedicated vape e-commerce specialist serving nicotine-alternative consumers.
• Vape Super Mart: European-focused online vape retailer carrying devices, coils, tanks and e-liquids. Comparable assortment, value positioning, and online-only go-to-market to PremiumVape.
• Vejpkungen: Swedish online vape retailer selling e-cigarettes, e-liquids and accessories to the same domestic customer base. The closest head-to-head Swedish competitor to PremiumVape.
• Ecigone: UK-based online vape e-commerce specialist with a broad catalogue of mods, tanks, coils and e-liquids at value price points. Comparable positioning to PremiumVape's 'premium at affordable range' angle.

Broad incumbents

• SMOK: Global vape hardware brand/manufacturer. Adjacent rather than directly comparable, but relevant because SMOK's devices and coils anchor the catalogue of retailers like PremiumVape.
• Vaporesso: Major international vape device and coil manufacturer. Comparable because Vaporesso's product line is core inventory for online vape retailers, and its pricing/marketing shapes competitive dynamics for resellers.
• Elf Bar: Leading global disposable vape brand. Relevant because disposables are increasingly the entry point that pulls customers to — or away from — small specialist online retailers like PremiumVape.
• Philip Morris International: Global tobacco giant behind smoke-free platforms like IQOS and ZYN. Relevant as the deep-pocketed incumbent whose smoke-free strategy ultimately defines the demand pool that small vape retailers like PremiumVape serve.

Regional players

• Haypp: Swedish-headquartered online retailer of nicotine pouches and other smoke-free products. Comparable as a Sweden-based online nicotine-alternative retailer with overlapping customer intent, even though the core category is pouches rather than vape hardware.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremiumVape