Curti Lifts
Curti Lifts is a UK family-run lift installation, maintenance, and repair company serving NHS, councils, care homes, education, and national retail brands with tiered subscription maintenance plans, turnkey replacement, and 24/7 emergency callout nationwide.
- Company typePrivate
- Founded1994
- HeadquartersClayton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Curti Lifts does
Curti Lifts is a UK-based, family-run facilities services company that designs, supplies, installs, services, and repairs passenger lifts, goods lifts, bed/stretcher lifts, platform lifts, scenic/custom lifts, and car lifts. The business is headquartered in Clayton, Bradford, and operates nationwide through a field engineering network, providing 24/7/365 emergency callout with a 1-hour entrapment response target. Its two proprietary branded products — the Curti Spacesaver Platform Lift (launched 2015) and the Curti Sprint Traction Passenger Lift (launched March 2017) — are differentiated by open-protocol control systems that avoid vendor lock-in and allow any qualified engineer to maintain the equipment.
The company sells through a direct enterprise field sales motion targeting NHS trusts, local councils, care home groups, education estates, and national retail/QSR brands, alongside an inside sales team that handles service and turnkey project enquiries via dedicated phone lines and web forms. Pricing is quote-based with tiered recurring maintenance subscriptions (Bronze/Silver/Gold) and one-time turnkey replacement revenue, the latter managed end-to-end from survey through handover by a single project manager. Key customers include NHS facilities, Care UK, Queen Ethelburga's College, Warrington & Vale Royal College, Haymarket Shopping Centre, Asda, KFC, McDonald's, and Nuffield Health, with several relationships exceeding 15 years.
Curti Lifts operates as a trading name of AXEL-ELEX LTD (Companies House registration 05605495) and holds a comprehensive UK compliance portfolio — Veriforce CHAS, Constructionline Gold, BS EN ISO 9001:2015/14001:2015/45001:2018, The Lifts Regulations 2016 Schedule 18 registration, Cyber Essentials, SafeContractor, and LEIA membership — that qualifies it for public sector and regulated enterprise tenders. GTM channels include case-study-led content marketing, downloadable accreditation resources for procurement teams, customer testimonials, and regional sports sponsorship (Bradford Bulls, 2026 Super League season).
Curti Lifts firmographics
Firmographics- Name
- Curti Lifts
- Legal name
- Curti Lifts Ltd
- Website
- https://curtilifts.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curti Lifts is a UK family-run lift installation, maintenance, and repair company serving NHS, councils, care homes, education, and national retail brands with tiered subscription maintenance plans, turnkey replacement, and 24/7 emergency callout nationwide.
- Ownership category
- akta.pro rank
Curti Lifts industry classification
Industry- Product category
- Vertical Transportation / Lift Installation and Maintenance Services
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113), Elevator and Moving Stairway Manufacturing (333921), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Services-Facilities Support Management Services (8744), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Elevator, Escalator & Lift Maintenance (IMAIABAF)
- akta.pro secondary industries
- Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI), Dumbwaiter & Material Lift Service & Maintenance (BPABAIAJ)
Keywords
Where Curti Lifts is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Curti Lifts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lift Maintenance Plans: Recurring subscription revenue from tiered maintenance plans (Bronze, Silver, Gold) providing scheduled servicing, 24/7 callout access, priority response, and component repairs. Gold tier includes dedicated account manager.
- New Lift Installation: One-time revenue from supply and installation of new passenger lifts, goods lifts, bed/stretcher lifts, platform lifts, scenic/custom lifts, car lifts, and steel structures. Full design, supply, installation, test and commission service.
- Turnkey Lift Replacement: Full turnkey project revenue covering decommissioning, removal, builders works, structural/electrical adjustments, supply and installation of new lift, decoration, testing, commissioning and handover. Single project manager from survey to handover.
- Lift Repair Services: Transaction-based repair services for faults including door operators, control panels, motors, ropes, hydraulics, lighting, and safety systems. Rapid diagnostics with in-stock parts for same-day fixes where possible.
- 24/7 Emergency Callout: Included within maintenance plans but also available ad-hoc for non-contract clients. 1-hour target for entrapments, 4-hour standard callout. Revenue from emergency response services outside normal contract scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze - Essential Care: Reliable, compliant maintenance with predictable costs |
| Subscription | Monthly | Silver - Enhanced Protection: For sites where uptime matters and issues need resolving quickly |
| Subscription | Monthly | Gold - Maximum Coverage: For critical environments including care homes, councils, NHS, multi-site estates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Curti Lifts product offering
Product offeringCore offering
Curti Lifts designs, supplies, installs, services, and repairs passenger lifts, goods lifts, bed/stretcher lifts, platform lifts, scenic and custom lifts, and car lifts for UK commercial, healthcare, education, and public sector clients. The company complements installation with tiered subscription maintenance plans (Bronze, Silver, Gold), a 24/7/365 emergency callout service with a 1-hour entrapment response target, and full turnkey lift replacement project management from survey to handover. All new installations use open-protocol control systems so that spares remain on the open market and clients are not locked to a single maintenance provider.
Product overview
Curti Lifts is a UK-based lift installation, maintenance, and repair company offering a comprehensive portfolio of physical lift products and service plans. Their product range includes Passenger Lifts, Steel Structures, Bed & Stretcher Lifts, Scenic & Custom Lifts, Platform & Access Lifts, Car Lifts & Specialist Projects, Goods/Goods-Passenger Lifts, the Curti Sprint Traction Lift (launched 2017), and the Curti Spacesaver Platform Lift (launched 2015). Service offerings encompass Services & Maintenance (with Bronze/Silver/Gold tiered plans), 24/7 Emergency Callout, Lift Repair Service, Turnkey Lift Replacement, and New Lift Installations. All new lifts feature open-protocol controls to avoid vendor lock-in. The company operates nationally, providing both product sales and ongoing service contracts to commercial, public sector, and residential clients.
Differentiator
Problem solved
Functional benefit
Brands
- Sprint Traction Lift: A flexible and ultra-efficient passenger lift launched in March 2017, available in capacities up to 1250kg, traveling up to 40m at maximum speed of 1.6m/s.
- Spacesaver Platform Lift
Products and services
- New Lift Installations
Quantifiable outcome
- 1-hour entrapment response target (40 minutes achieved in documented case)
- +4 more outcomes
Companies that use Curti Lifts
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Curti Lifts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Curti Lifts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bradford BullscoreOfficial commercial sponsorship partnership for the 2026 Super League season. Curti Lifts featured as official sponsor with branding across club assets and on new LED pitchside boards at Bartercard Odsal Stadium. The Bulls' first Super League home fixture in 12 years marked the first appearance of Curti Lifts' branding pitchside. Reflects commitment to regional presence and brand visibility in Bradford area.
- ElliottcoreConstruction partner for new build projects. Curti Lifts supplies spacesaver lifts to Elliott for installation in McDonald's restaurants throughout the UK. Long-term working partnership allows flexibility with clients while maintaining quality standards. Elliott won 'New Build Supplier of the Year' at McDonald's Supplier Conference.
- Bluebell Wood Children's HospiceminorCharitable partnership with Yorkshire hospice. Curti Lifts staff participate in fundraising activities including charity days and Dress Down Fridays. £500 raised and presented to the hospice along with toys and games. Hospice cares for families in Yorkshire and Humberside area with children whose lives are too short.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Curti Lifts competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curti Lifts social profiles
Digital presenceCurti Lifts compliance and trust
Trust signalCompliance9 records
Curti Lifts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curti Lifts leadership team
Management profileNumber of profiles
Profiles1 record
Curti Lifts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curti Lifts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curti Lifts
What does Curti Lifts do?
Curti Lifts designs, supplies, installs, services, and repairs passenger lifts, goods lifts, bed/stretcher lifts, platform lifts, scenic and custom lifts, and car lifts for UK commercial, healthcare, education, and public sector clients. The company complements installation with tiered subscription maintenance plans (Bronze, Silver, Gold), a 24/7/365 emergency callout service with a 1-hour entrapment response target, and full turnkey lift replacement project management from survey to handover. All new installations use open-protocol control systems so that spares remain on the open market and clients are not locked to a single maintenance provider.
Is Curti Lifts a public or private company?
Curti Lifts is a private company. It is classified as family owned and is currently operating.
When was Curti Lifts founded?
Curti Lifts was founded in 1994. It employs 11 to 50 people.
Where is Curti Lifts based?
Curti Lifts is headquartered in Clayton, United Kingdom, in the Europe region.
How does Curti Lifts make money?
Five revenue lines are on record. Lift Maintenance Plans are the primary driver. The others are new Lift Installation, turnkey Lift Replacement, lift Repair Services and 24/7 Emergency Callout.
Does Curti Lifts have an API?
No public API is recorded for Curti Lifts.
What industry is Curti Lifts in?
Curti Lifts's product category is Vertical Transportation / Lift Installation and Maintenance Services. Its primary akta.pro industry code is IMAIABAF, Elevator, Escalator & Lift Maintenance, with a secondary code of BPABAIAI, Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts). Its NAICS code is 8113 and its SIC code is 3590.