Laserderm Dermatology

What Laserderm Dermatology does

Laserderm Dermatology & Cosmetic Laser Surgery is a privately held, single-location dermatology practice operating as a professional corporation (Dr. Donna A. Serure, Dermatology & Cosmetic Laser Surgery, P.C.) headquartered at 327 Middle Country Road in Smithtown, New York. The practice serves patients across Long Island and surrounding Long Island communities, delivering a combined medical and cosmetic dermatology offering. It is founder-led by Dr. Donna A. Serure and supported by two additional board-certified dermatologists (Dr. Audra M. Malerba and Dr. Lio Yu), two physician assistants (Kay Azzara and Carina Perrotta), two licensed estheticians, and two radiation therapy technologists. The clinical scope spans general medical dermatology across more than 70 conditions, pediatric dermatology, skin cancer screening and treatment (including Mohs micrographic surgery and image-guided superficial radiation therapy), and a full cosmetic menu covering injectables (Botox/Xeomin, dermal fillers including Restylane and RHA), laser and light-based treatments (Cynosure Elite+ dual-wavelength for veins, fractional CO2 resurfacing, Syneron eMatrix for pigmentation, GentleCure IG-SRT, photodynamic therapy, microneedling, LED therapy, laser hair removal, sclerotherapy), and radiofrequency skin tightening platforms (TempSure Envi and FlexSure). Patient engagement is supported by an EMA EHR-powered online portal and a branded line of medical-grade skincare products sold directly to patients.

The business model blends insurance-reimbursed medical dermatology with cash-pay aesthetic services and ancillary product sales. The practice maintains in-network status with at least 13 payers, including Medicare, Blue Cross Blue Shield, the Empire Plan, United Healthcare, AARP, Cigna, MagnaCare, Tricare, Aetna, Emblem Health, 1199SEIU, Oxford United Healthcare, and Multiplan/PHCS, which underwrites insured volumes for medical visits and skin cancer care. Cosmetic procedures and elective aesthetic work are predominantly out-of-pocket, while the proprietary skincare line generates one-time retail revenue per sale. Go-to-market is consumer-facing and sales-led: patients self-acquire via phone, online booking, the website, social channels (Facebook and Instagram), physician referrals, and word-of-mouth, with a dedicated Cosmetic Coordinator (Nicole Devine) handling treatment inquiries and a direct cosmetic line. Day-to-day operations are consolidated at the Smithtown office, with no disclosed satellite clinics or geographic expansion beyond Long Island.

Name

Laserderm Dermatology

Legal name

Dr. Donna A. Serure, Dermatology & Cosmetic Laser Surgery, P.C.

Website

https://laserderm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Laserderm Dermatology & Cosmetic Laser Surgery is a Smithtown, New York-based private dermatology practice offering medical, cosmetic, pediatric, and skin cancer treatments—including advanced laser therapies and Mohs surgery—to Long Island patients through insurance and cash-pay channels.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Laser & Energy-Based Dermatology (HLAKACAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Pediatric Dermatology (HLAKACAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Laser skin treatments
• Skin cancer treatment
• Medical grade skincare

Headquarters

HQ city

Smithtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Office visits and procedures for medical skin conditions covered by health insurance plans including Medicare. Services include skin cancer screenings, biopsies, and treatment of conditions like eczema, psoriasis, acne, and infections.
2. Cosmetic Procedures: Elective cosmetic treatments including laser procedures, injectables (Botox, fillers), skin tightening, and body contouring. These are typically out-of-pocket or may have limited insurance coverage.
3. Skin Cancer Treatment: Mohs surgery and IG-SRT treatments for skin cancer, covered by Medicare and most health insurance plans
4. Skincare Products: Medical-grade skincare products sold directly to patients including cleansers, serums, moisturizers, and prescription products like hydroquinone and tretinoin

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Laserderm Dermatology is a single-location medical and cosmetic dermatology practice in Smithtown, New York that diagnoses and treats over 70 skin, hair, and nail conditions across pediatric, medical, and cosmetic dermatology. Core offerings include laser treatments (hair removal, vein treatment, pigmentation, CO2 resurfacing), injectables (Botox, Xeomin, dermal fillers), skin tightening (TempSure Envi, FlexSure), skin cancer treatment (Mohs surgery, GentleCure Image-Guided SRT), sclerotherapy, photodynamic therapy, and a curated line of medical-grade skincare products sold directly to patients.

Product overview

Laserderm Dermatology & Cosmetic Laser Surgery is a medical and cosmetic dermatology practice offering a comprehensive range of dermatological treatments and skincare products. The practice operates as a single-location healthcare facility rather than a platform-based architecture. Core treatments include skin tightening (TempSure Envi, FlexSure), injectables (Botox, Xeomin, Dermal Fillers including Restylane and RHA), laser treatments (hair removal, vein treatment, pigmentation correction, CO2 laser resurfacing), and surgical procedures (Mohs Surgery, GentleCure Image-Guided SRT). The practice also provides general dermatology services for over 70 skin, hair, and nail conditions, pediatric dermatology, and photodynamic therapy. Supporting the treatment services is a line of medical-grade skincare products including benzoyl peroxide wash, vitamin C serum, retinol, and sunscreen. Patient engagement is facilitated through an EMA EHR-powered patient portal for accessing medical records and communicating with providers.

Differentiator

Problem solved

Functional benefit

Products and services

• TempSure Envi Skin Tightening Radiofrequency-based skin tightening treatment using controlled thermal energy to stimulate collagen production and improve skin laxity, offered to patients seeking non-surgical facial rejuvenation.
• FlexSure Body Contouring Non-invasive skin tightening treatment using flexible radiofrequency (RF) applicators to contour the body and improve skin laxity by stimulating collagen production.
• Dermal Fillers Injectable treatments to restore volume, smooth wrinkles, and enhance facial contours using substances like Restylane and RHA fillers, available to patients seeking facial rejuvenation.
• Botox and Xeomin Injectables Neurotoxin injectables that temporarily relax facial muscles to reduce the appearance of dynamic wrinkles and fine lines, offered to patients seeking non-surgical facial rejuvenation.
• Laser Hair Removal Cosmetic laser treatment using advanced laser technology to permanently reduce unwanted hair growth on various body areas, available to patients seeking long-term hair removal.
• Laser Treatment for Veins Laser therapy using the Cynosure Elite+ laser to target and eliminate spider veins and facial/chest veins with customizable dual-wavelength technology, available to patients seeking treatment for visible veins.
• Laser Treatment for Pigmentation Laser therapy to reduce sunspots, melasma, hyperpigmentation, and uneven skin tone by targeting melanin in the skin, available to patients seeking skin tone correction.
• Sclerotherapy Minimally invasive procedure that injects a salt solution into affected veins to collapse spider veins, which are then reabsorbed by the body, available to patients seeking vein treatment.
• CO2 Laser Resurfacing Fractional CO2 laser procedure that removes damaged skin layers, stimulates collagen production, and improves wrinkles, scars, sun damage, and overall skin texture, available to patients seeking skin rejuvenation.
• Facial Treatments Professional facial treatments including customized facials, anti-aging facials, microdermabrasion, microneedling, glycolic facials, dermaplaning, Vitamin C facials, and acne facials, offered to patients seeking skin maintenance and rejuvenation.
• Photodynamic Therapy (PDT) Non-invasive treatment combining a photosensitizing solution with specialized light to target precancerous lesions, acne inflammation, and sun damage while improving skin appearance, available to patients with specified medical or cosmetic conditions.
• Mohs Surgery Precision micrographic surgery technique for treating basal cell carcinomas and squamous cell carcinomas, removing thin skin layers sequentially and examining each under microscope until only cancer-free tissue remains, available to skin cancer patients.
• GentleCure Image-Guided SRT Non-surgical gold-standard treatment for nonmelanoma skin cancer using image-guided superficial radiation therapy with ultrasound imaging to visualize and treat cancer with 99%+ cure rate, available to patients seeking non-surgical skin cancer treatment.
• General Dermatology Services Comprehensive dermatology services treating over 70 conditions including acne, eczema, psoriasis, rosacea, skin cancer detection, rashes, cysts, warts, and skin pigmentation disorders, available to patients seeking diagnosis and treatment of medical skin conditions.
• Pediatric Dermatology Specialized dermatology care for children treating conditions including molluscum contagiosum, ringworm, hemangiomas, rashes, warts, psoriasis, eczema, and birthmarks, offered to pediatric patients.
• Skin Cancer Screening and Treatment Comprehensive skin cancer care including screenings, diagnosis, and treatment for basal cell carcinoma, squamous cell carcinoma, and melanoma, available to patients at risk of or diagnosed with skin cancer.
• Hair Conditions Treatment Treatment for hair disorders including dandruff, folliculitis, alopecia areata, hirsutism, and madarosis (eyelash/eyebrow loss), available to patients experiencing hair and scalp conditions.
• Foot Care Medical foot care treating conditions including warts, athlete's foot, nail fungus (onychomycosis), and plantar warts, available to patients with foot-related dermatological conditions.
• Laserderm Benzoyl Peroxide 10% Wash Therapeutic, soap-free cleanser fortified with benzoyl peroxide that effectively treats acne-prone skin without drying or irritating, formulated with aloe vera, sold directly to patients.
• Facial Hydrating Cream Sheer, oil-free, non-comedogenic cream combining aloe vera with glycerin and squalene to soothe skin and restore natural moisture balance, sold directly to patients.
• High Potency Vitamin C Serum Multi-targeted vitamin C enriched serum that brightens complexion, supports collagen production, fights free radicals, and improves appearance of aging and photo-damaged skin, sold directly to patients.
• Hydrating Serum Pure nourishing serum that quenches dehydrated skin with antioxidants and humectants, providing all-day moisture and reducing signs of aging, sold directly to patients.
• Retinol 2.5x and 5x Topical retinoid creams that assist in achieving softer, smoother, firmer skin while delivering benefits of green tea polyphenols and caffeine, reducing wrinkles, fine lines, and pore size, sold directly to patients.
• Intensive Hand Cream Quickly absorbed hand cream with glycerin that protects moisture, relieves itchiness, and soothes dry and chapped hands, sold directly to patients.
• Antioxidant Moisturizing SPF 50 Broad-spectrum sunscreen with micronized zinc oxide providing UVA and UVB protection while neutralizing UV-induced free radicals, sold directly to patients.
• Hydroquinone Skin-lightening agent that reduces melanin production to address hyperpigmentation concerns, sold directly to patients.
• Tretinoin Topical retinoid that increases cell turnover, exfoliates skin, improves delivery of hydroquinone, and promotes collagen and elastin production, sold directly to patients.
• Patient Portal (EMA EHR) Online patient portal powered by EMA EHR system providing patients access to medical records, lab results, prescription management, and direct communication with physicians, available to all registered patients of the practice.

Quantifiable outcome

• 99%+ cure rate for basal and squamous cell skin cancers with GentleCure IG-SRT
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered minor.

• 1199SEIUminorOthersHealthcare union insurance plan accepted by Laserderm for member coverage
• Blue Cross Blue Shield (Federal Employee Program)minorOthersMajor health insurance provider with multiple plans accepted including Federal Employee Program
• Empire PlanminorOthersNew York state employee health insurance plan accepted for covered services
• United HealthcareminorOthersMajor national health insurance provider accepted for covered dermatology services
• AARPminorOthersMedicare insurance plans through AARP accepted for eligible patients
• CignaminorOthersMajor health insurance provider accepted for covered services
• MagnaCareminorOthersHealth plan provider accepted for covered dermatology services
• TricareminorOthersMilitary health insurance program accepted for eligible beneficiaries
• AetnaminorOthersMajor national health insurance provider accepted for covered dermatology services
• Emblem HealthminorOthersNew York-based health insurance provider accepted for covered services
• MedicareminorOthersFederal health insurance program accepted for eligible patients, particularly for skin cancer treatments
• Oxford United Health CareminorOthersRegional health insurance provider (Oxford/United Healthcare) accepted for covered services
• Multiplan/PHCSminorOthersHealthcare network/pPO provider accepted for covered dermatology services

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• SkinSpirit: Multi-location medical spa and cosmetic dermatology chain offering injectables, laser, and body treatments with proprietary skincare retail; comparable to Laserderm's cosmetic and skincare product business, particularly for DTC and subscription benchmarking.

Direct peers

• Westlake Dermatology: Multi-location dermatology and cosmetic surgery practice with broad service portfolio (Mohs, injectables, lasers, body contouring) and in-house skincare line — comparable to Laserderm on service breadth and retail product strategy.
• MDCS Dermatology: NY-area dermatology practice offering medical, cosmetic, and surgical dermatology including Mohs and laser treatments — directly overlapping service lines, payor mix, and patient demographic to Laserderm.
• Advanced Dermatology, PC: Multi-location dermatology and cosmetic surgery group across NY/NJ with similar medical-cosmetic-Mohs service portfolio. Closest direct competitor in the Long Island/NYC dermatology market.
• Schweiger Dermatology Group: Large multi-location dermatology practice group headquartered in the NY metro area offering the same combined medical, surgical, and cosmetic dermatology menu (Mohs, injectables, lasers) as Laserderm. Most direct comparable on service mix, payor breadth, and Long Island/NYC geography.
• Cosmetic Laser Dermatology: Single-location medical and cosmetic dermatology practice specializing in laser and injectable treatments — directly comparable to Laserderm's cosmetic/laser arm and a benchmark for premium cash-pay positioning.
• The Dermatology Specialists: NY-based dermatology group practice offering medical and cosmetic dermatology, acne treatment, and skin cancer screenings. Competes for the same insured and cash-pay patient base in the Long Island/NYC corridor.

Broad incumbents

• Forefront Dermatology: National dermatology group with extensive medical, Mohs, and cosmetic dermatology footprint; comparable operating model to Laserderm at larger scale, and a likely consolidator benchmark.
• US Dermatology Partners: Large national dermatology platform offering the same medical, surgical, and cosmetic services; represents the consolidator/incumbent model that could acquire or compete with Laserderm.

Regional players

• Long Island Dermatology Specialists: Regional Long Island dermatology practice group offering similar medical and cosmetic dermatology services. Directly overlaps Laserderm's Smithtown catchment area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaserdermDermatology
• Instagraminstagram.com/laserdermli
• LinkedInlinkedin.com/company/dr.-donna-a.-serure-dermatology-pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laserderm Dermatology