Rhomar

What Rhomar does

Rhomar Industries Inc. is a privately held specialty-chemicals manufacturer founded in 1986 and headquartered in Springfield, Missouri. The company develops and sells proprietary chemical formulations and applicator equipment for industrial maintenance, organized across five verticals: deicing and fleet maintenance, asphalt and road maintenance, bridge maintenance, building and grounds maintenance, and sewer maintenance. Its technology centers on purpose-built chemistry including one-step polymer rust converters (BLACK-MAX), rubberized undercoatings that exceed ASTM B-117 salt spray testing (ARMOUR-SEAL), high-flash-point biodegradable asphalt emulsifiers (PAVE-SAFE), clear salt-dome sealers (MET-CON 3000), and floating lift-station degreasers (RHOMA-LIFT), complemented by a line of spray applicators and powered sprayers.

The company sells primarily through two channels: a direct e-commerce storefront at rhomar.com with nationwide U.S. shipping, and a 1-800 phone-sales line that handles government purchase orders and Canadian orders. Pricing is unit-based across quart-to-275-gallon tote packaging sizes, with PO-based multi-year supply relationships available to governmental accounts. Rhomar's customers are predominantly state Departments of Transportation, municipal public works departments, private snow and ice contractors, facility managers, and municipal sewer and wastewater departments. Go-to-market is sales-led and reinforced by an active trade-show schedule (APWA, SIMA, PWX, North American Snow Conference, EMTSP) supplemented by educational blog content and email marketing.

Rhomar is independently owned, has no disclosed external funding, no parent company, and no subsidiaries. It maintains 30+ year memberships in the American Public Works Association and the Snow and Ice Management Association, which function as core industry-association partnerships rather than commercial alliances. Headcount sits in the 11-50 range, the business shows no M&A history, and there is no evidence of acquisitions, divestitures, leadership turnovers, or restructuring events in the data set.

Name

Rhomar

Legal name

RHOMAR Industries Inc.

Website

https://rhomar.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhomar Industries Inc. is a privately held, Springfield, Missouri-based manufacturer of proprietary chemical maintenance formulations and applicators, sold primarily to state DOTs, municipal public works departments, and private snow-and-ice contractors across the U.S.

Ownership category

akta.pro rank

Product category

Industrial Maintenance Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Chemical Manufacturing (325)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)

akta.pro secondary industry

Solvents & Solvent-Based Cleaners (Mineral Spirits, Acetone, Alcohols) (CRAJAKAC)

Keywords

• Industrial maintenance chemicals
• Rust conversion coatings
• Deicing fleet solutions
• Asphalt emulsifier products
• Sewer maintenance chemicals

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Maintenance Products: Direct product sales of proprietary chemical formulations for industrial maintenance including rust converters, coatings, degreasers, and cleaning agents. Products sold in various packaging sizes from quart bottles to 275-gallon totes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rhomar manufactures and sells proprietary chemical formulations for industrial maintenance applications, including rust converters, rubberized undercoatings, salt neutralizers, asphalt emulsifiers, degreasers, sewer maintenance chemicals, and deicing products. The company also sells specialized applicator equipment (spray guns, powered sprayers) to apply its chemicals. Products are sold in multiple packaging sizes from quart containers to 275-gallon totes, primarily to state DOTs, municipal public works departments, private contractors, and facility managers across North America.

Product overview

Rhomar is a specialized maintenance solutions provider offering a comprehensive portfolio of industrial chemical products and applicator equipment. The product line is organized across five core maintenance categories: Deicing & Fleet Maintenance (including BLACK-MAX rust converter, NEUTRO-WASH salt neutralizer, LUBRA-SEAL spreader coating, ARMOUR-SEAL rubberized undercoating, MET-CON 3000 salt dome coating, SHIMMER-n-SHINE wash and wax, SNO-FLO anti-stick coating, and STAND-UP liquid deicer); Asphalt & Road Maintenance (including PAVE-SAFE 2-in-1 asphalt cleaner/release, RHOMA-SOL heavy-duty asphalt remover, and ENVIRO-SLIDE Ultra release agent); Bridge Maintenance (including BRIDGE-CON, BRIDGE-MATE, and BRIDGE-TEC 2000 coatings, plus BLACK-MAX); Building & Grounds Maintenance (including BAC-ATTACK odor neutralizer, STAND-UP deicer, TAGSTER graffiti remover); and Sewer Maintenance (including RHOMA-LIFT floating degreaser, RHOMA-SWEET sewer sweetener, and SNAKE-IT sewer opener). Additionally, Rhomar offers a line of Product Applicators (PISTOL-GRIP Spray Gun, Powered Sprayer, Public Works Applicator, and Pull Behind Powered Sprayer) designed to work with their chemical products. This is not a unified software platform but rather a collection of specialized chemical formulations and hand-operated/powered spraying equipment for industrial maintenance applications.

Differentiator

Problem solved

Functional benefit

Products and services

• ARMOUR-SEAL
• BLACK-MAX
• BRIDGE-CON
• BRIDGE-MATE
• BRIDGE-TEC 2000
• ENVIRO-SLIDE Ultra
• LUBRA-SEAL
• MET-CON 3000
• NEUTRO-WASH
• PAVE-SAFE
• RHOMA-LIFT
• RHOMA-SOL
• RHOMA-SWEET
• SHIMMER-n-SHINE
• SLIDE-TEC
• SNAKE-IT
• SNO-FLO
• STAND-UP
• STRIPE-OFF
• TAGSTER
• BAC-ATTACK
• PISTOL-GRIP Spray Gun
• Powered Sprayer (25-Gallon)
• Public Works Applicator
• Pull Behind Powered Sprayer (25-Gallon)

Quantifiable outcome

• Annual U.S. corrosion damage costs $276 billion; BLACK-MAX provides rust protection reducing these costs
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• APWA (American Public Works Association)coreOthersProfessional membership organization. Rhomar has been a proud member of APWA for over 30 years, demonstrating commitment to the public works industry and access to public works professionals nationwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Krown: Provider of rust protection and undercoating services and products primarily across Canada and North America. Directly comparable to Rhomar's ARMOUR-SEAL rubberized undercoating and BLACK-MAX rust converter offerings.
• ZEP Inc. Manufacturer of industrial and institutional cleaning and maintenance chemicals, including degreasers, floor care, and vehicle wash products. Comparable to Rhomar in serving facility maintenance, fleet wash, and heavy-duty degreasing use cases.
• Cortec Corporation: Developer and manufacturer of corrosion protection chemicals and VpCI/MCI technologies for industrial, infrastructure, and packaging applications. Directly comparable in product category, customer profile (DOTs, military, infrastructure), and chemical formulation approach to Rhomar.
• Daubert Cromwell: Producer of anti-corrosion packaging, VCI films, and protective coatings sold to industrial and government customers. Comparable to Rhomar in serving corrosion-prevention use cases across fleet, infrastructure, and storage assets.
• CRC Industries: Global manufacturer of specialty chemical products for maintenance and repair, including penetrants, cleaners, degreasers, and corrosion inhibitors. Directly comparable in industrial/fleet maintenance product portfolio and channel structure.
• LPS Laboratories: Manufacturer of industrial maintenance chemicals including cleaners, degreasers, lubricants, and rust inhibitors for MRO and fleet applications. Closely overlaps Rhomar's deicing/fleet maintenance and degreaser categories (RHOMA-LIFT, RHOMA-SOL, NEUTRO-WASH).
• POR-15: Specialty manufacturer of rust-converting and protective coatings (including their flagship POR-15 rust preventative coating) sold to automotive, fleet, and industrial buyers. Highly comparable to Rhomar's BLACK-MAX and ARMOUR-SEAL rust and corrosion product lines.

Broad incumbents

• WD-40 Company: Iconic specialty maintenance products company (WD-40, 3-IN-ONE, Spot Shot) serving industrial and consumer markets. Comparable as a specialty maintenance chemical brand with deep distribution, though operating at much larger scale and broader end-markets than Rhomar.
• Henkel: Global chemicals giant with industrial maintenance, surface treatment, and adhesive product lines (including former Henkel Loctite and Bonderite brands). Comparable in industrial cleaners and surface treatment chemistry, though operating at vastly larger scale and global footprint.
• Rust-Oleum: Major consumer and industrial coatings brand offering rust converters, protective paints, and specialty coatings. A larger, broader player whose rust-prevention products compete with Rhomar's BLACK-MAX, but at much greater scale and retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RhomarInd
• Facebookfacebook.com/RhomarIndustries
• LinkedInlinkedin.com/company/rhomar-industries-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhomar