El Mensajero
- Company typePrivate
- Founded2016
- HeadquartersFort Myers, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
El Mensajero firmographics
Firmographics- Name
- El Mensajero
- Legal name
- El Mensajero de SWFL
- Website
- https://elmensajerodeswfl.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where El Mensajero is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Mensajero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Print Advertising: Revenue generated from selling print advertising space in the monthly publication. Advertisers purchase various ad sizes (full page, half page, quarter page, business card, front page banners) placed throughout the newspaper. The publication is distributed free to 15,000 readers monthly across 255+ distribution points in Collier and Lee counties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Full Page Ad - 10" x 11.5" |
| Other | Monthly | Half Page Ad - Horizontal (10" x 5.66") or Vertical (4.93" x 11.5") |
| Other | Monthly | Quarter Page Ad - Vertical (4.93" x 5.66") or Horizontal (10" x 2.75") |
| Other | Monthly | Front Page Banners - Various sizes |
| Other | Monthly | Business Card / 1/8 Page Ad - 3.5" x 2" / 4.93" x 2.75" |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
El Mensajero product offering
Product offeringCore offering
El Mensajero de SWFL is a free monthly Spanish-language newspaper founded in 2016 and distributed at 255+ physical points across Collier and Lee counties in Southwest Florida, with a monthly circulation of 15,000 copies. The company sells multiplatform advertising campaigns to local businesses targeting the Hispanic market, bundling print ad placements in the newspaper with digital ads and social media exposure.
Product overview
El Mensajero is a multiplatform media company offering a unified portfolio of print, digital, and social media advertising solutions. The core product is the monthly print newspaper (El Mensajero de SWFL), complemented by digital ad placements and social media advertising services. Together, these form an integrated multiplatform campaign solution designed for local businesses targeting the Hispanic market in Southwest Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Esencial Supplement: A supplement publication of El Mensajero de SWFL featuring special content.
Products and services
- El Mensajero de SWFL Print Newspaper Free monthly Spanish-language newspaper (10" x 11.5") distributed across Collier and Lee counties in Southwest Florida, with 15,000 copies placed at 255+ distribution points; contains local news, articles by recognized authors, and advertiser content aimed at local businesses targeting Hispanic readers.
- Multiplatform Advertising Campaigns Integrated advertising packages for local businesses in Southwest Florida that bundle print ads in El Mensajero with digital ad placements and social media exposure to reach the Hispanic community across multiple channels.
- Esencial Supplement Sub-brand supplement publication of El Mensajero de SWFL featuring special editorial content distributed to readers alongside the main newspaper.
Quantifiable outcome
- 15,000 copies distributed monthly to engaged readers
- +4 more outcomes
Companies that use El Mensajero
Customer profileSegments2 records
Ideal customer profiles1 record
El Mensajero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Mensajero partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
El Mensajero competitors and assessment
Company assessmentBroad incumbents
- El Nuevo Herald (Miami): Major Spanish-language daily newspaper serving the Miami-Dade Hispanic community. Comparable as a Spanish-language newspaper in Florida targeting Hispanic audiences with print and digital advertising, though at significantly larger scale.
- La Opinión (Los Angeles): Largest Spanish-language daily newspaper in the U.S., serving the Hispanic community in Los Angeles. Comparable as a Spanish-language newspaper with multiplatform advertising products aimed at connecting advertisers to Hispanic audiences, though at much larger national scale.
- Naples Daily News: Mainstream daily newspaper serving Collier County in the same SWFL market. Comparable as a local community newspaper competing for the same pool of local advertiser dollars, though targeting a broader (non-Hispanic-specific) audience.
- The News-Press (Fort Myers): Mainstream daily newspaper serving Lee County and the broader Fort Myers market. Comparable as the dominant English-language local newspaper in El Mensajero's primary market, drawing on the same local SMB advertiser base.
Direct peers
- El Sentinel (Orlando): Spanish-language weekly publication serving Hispanic communities in Central Florida. Comparable as a Florida-based Spanish-language community publication targeting a defined Hispanic audience with print and digital advertising.
Regional players
- Mundo Hispánico: Spanish-language newspaper and digital platform serving the Hispanic community in the Atlanta metro. Comparable as a Spanish-language regional publication serving a defined Hispanic audience with advertising-supported print and digital products.
- Rumbo (Texas): Spanish-language newspaper serving Hispanic communities in Texas markets. Comparable as a regional Spanish-language newspaper targeting Hispanic audiences with print and digital advertising, though in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
El Mensajero financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Mensajero leadership team
Management profileNumber of profiles
Profiles1 record
El Mensajero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Mensajero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Mensajero
What does El Mensajero do?
El Mensajero de SWFL is a free monthly Spanish-language newspaper founded in 2016 and distributed at 255+ physical points across Collier and Lee counties in Southwest Florida, with a monthly circulation of 15,000 copies. The company sells multiplatform advertising campaigns to local businesses targeting the Hispanic market, bundling print ad placements in the newspaper with digital ads and social media exposure.
Is El Mensajero a public or private company?
El Mensajero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Mensajero founded?
El Mensajero was founded in 2016. It employs 1 to 10 people.
Where is El Mensajero based?
El Mensajero is headquartered in Fort Myers, United States, in the North America region.
How does El Mensajero make money?
One revenue line is on record: print Advertising.
Who are El Mensajero's main competitors?
Broad incumbents on record are El Nuevo Herald (Miami), La Opinión (Los Angeles), Naples Daily News and The News-Press (Fort Myers). El Sentinel (Orlando) is listed as a direct peer. Regional players are Mundo Hispánico and Rumbo (Texas).
Does El Mensajero have an API?
No public API is recorded for El Mensajero.