BDUmedia

Local Newspaper Publishingbdumedia.nl

BDUmedia is a Dutch local media publisher operating 35+ regional newspaper titles, news websites, mobile apps, and video production services across mid-Netherlands (Barneveld, Ede, Amersfoort, Gorinchem). It generates revenue primarily through advertising and subscriptions from local SMEs and readers.

Company typePrivate
Founded1871
HeadquartersBarneveld, Netherlands
Headcount251–500
GTM typeB2B and B2C
OfferingServices

What BDUmedia does

BDUmedia is a privately held Dutch local media company headquartered in Barneveld, Netherlands, founded in 1871 and operating for over 150 years. The legal operating entity is BDUlokalemedia B.V., a subsidiary of Koninklijke BDU Holding, which has been owned since July 2023 by Beheermaatschappij Em. de Jong (alongside Telstar Mediagroep and Janssen/Pers Rotatiedruk). The company publishes a portfolio of more than 35 local newspaper titles (huis-aan-huiskranten) plus approximately 200 special editions per year, organized into four regional clusters covering Barneveld, Ede, Amersfoort, and Gorinchem and surrounding municipalities. Weekly household distribution reaches approximately 500,000 homes, with 1 million monthly visitors across the company's news websites and 3 million weekly website visitors; three of its brands rank in the top three of national Dutch local-newspaper reach rankings.

The core technology stack is a cross-media publishing platform combining weekly print newspapers, news websites, dedicated mobile apps (for Nieuwsblad De Kaap, De Stad Amersfoort, De Stad Nijkerk, Leusder Krant, and others), and a video production service called Zeg Het Met Video. Recent product investment has prioritized digital extension: in 2025, BDUmedia launched Ede Stad Plus (the first local digital daily newspaper in the Netherlands, priced at €11.95/month and delivered via the Ede Stad app Monday-Saturday), multiple mobile news apps across its brand portfolio, and a partnership with national news agency ANP for content supply. Production is centralized through a Traffic department (under Ramon Hoogebeen) that lays out all 35 newspapers, with printing handled through sister-company BDUprint under common Em. de Jong ownership; in 2025 the company relocated into the BDUprint building in Barneveld to consolidate operations.

BDUmedia's business model is primarily advertising-led, with media advisors providing cross-media campaign solutions (print ads priced €175-€1,525 per placement depending on region and page size; display bannering starting at €12 per 1,000 views; branded content, vacancy advertising, bumper ads, folder distribution, and thematic special editions including Trots, Bloei, Bruisende Bestemmingen, Knus, Warm, and health/memorial supplements). A secondary subscription revenue stream covers digital subscriptions (Ede Stad Plus) and print home-delivery subscriptions distributed through regional partners (All-Inn Verspreidingen, Reli Groep, Verspreidingsburo Rhenen, Hak Distriservice, Meewis Media Nijkerk, Papo Baarn). Primary customer segments are local SMEs and businesses seeking local brand awareness and customer acquisition, plus employers with vacancies (served via BaanDichtbij.nl) and local news readers. Daily management remains with directors Jeroen Cnossen and Peter van Hierden, alongside general director Ton Roskam, head of sales Dennis Tanalepie, and editorial leadership Norbert Witjes and Alex Monster.

BDUmedia firmographics

Firmographics

Name: BDUmedia
Legal name: BDUlokalemedia B.V.
Website: https://bdumedia.nl
Company type: Private
Founded year: 1871
Operating status: Operating
Headcount range: 251–500 employees
Short description: BDUmedia is a Dutch local media publisher operating 35+ regional newspaper titles, news websites, mobile apps, and video production services across mid-Netherlands (Barneveld, Ede, Amersfoort, Gorinchem). It generates revenue primarily through advertising and subscriptions from local SMEs and readers.
Ownership category
akta.pro rank

BDUmedia industry classification

Industry

Product category: Local Newspaper Publishing
NAICS: Periodical Publishers (51312), Media Buying Agencies (541830)
SIC: Services-Advertising (7310)
akta.pro primary industry: Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

Local newspaper publishing
Cross-media advertising
Branded content services
Regional print media
Vacancy advertising

Where BDUmedia is headquartered

Location

Headquarters

HQ city: Barneveld
HQ country: Netherlands
HQ region: Europe

Offices4 records

Markets served

BDUmedia business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Advertising Revenue: Primary revenue stream from local businesses advertising in newspapers, magazines, and digital platforms. Includes display advertising, classified ads, branded content, and special themed supplements.
Vacancy Advertising: Revenue from job postings through BaanDichtbij.nl platform and vacancy supplements, reaching thousands of readers across multiple regional publications.
Digital Subscriptions: Monthly subscription revenue from digital news access including Ede Stad Plus (€11.95/month) and premium content through news apps.
Print Subscriptions: Subscription revenue for physical newspaper delivery to households, with various delivery options through regional distribution partners.
Special Editions: Revenue from themed special editions and supplements such as Trots (business stories), Bloei (spring), Bruisende Bestemmingen (summer), Knus (autumn), and Warm (winter).
Video Production Services: Revenue from Zeg Het Met Video subsidiary producing commercials, event coverage, company profiles, and product videos for advertisers.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Display advertising starting price
Unit Pricing	Pay-as-you-go	Trots Special - 1/3 page
Unit Pricing	Pay-as-you-go	Afscheid van het Leven - 1/8 page
Subscription	Monthly	Ede Stad Plus digital daily subscription
Unit Pricing	Pay-as-you-go	Bruisende Bestemmingen - 1/2 page
Unit Pricing	Pay-as-you-go	Knus! - 1/4 page
Unit Pricing	Pay-as-you-go	Fit & Gezondheid - 1/1 page

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

BDUmedia product offering

Product offering

Core offering

BDUmedia is a Dutch regional media company that publishes more than 35 local newspaper titles (huis-aan-huiskranten) across the Barneveld, Ede, Amersfoort and Gorinchem regions, complemented by news websites, mobile apps, branded content and video production. It monetises its audience primarily by selling cross-media advertising (display banners, print ads, specials, branded content, vacancy listings) to local businesses, alongside digital and print subscriptions for readers.

Product overview

BDUmedia operates as a local media publisher offering a platform-plus-products model. The core offering consists of over 35 local newspaper titles (huis-aan-huiskranten) organized by region (Barneveld, Ede, Amersfoort, Gorinchem) delivering weekly to millions of Dutch readers. The product portfolio includes advertising services (Display Bannering, newspaper ads, branded content, job postings, folder distribution, bumper ads) and video production (Zeg Het Met Video). Key sub-brands include BaanDichtbij.nl for job vacancies and Ede Stad Plus for digital daily newspaper. Cross-media advertising combining print and online channels is a key differentiator.

Differentiator

Problem solved

Functional benefit

Brands

BaanDichtbij.nl: Vacancy newspaper and online platform operated by BDUmedia for local job listings and employer branding.
Zeg Het Met Video

Products and services

Local News Brands Portfolio
Display Bannering
Betaalde Content (Branded Content)
Specials
Vacature Plaatsen (Job Posting)
Vacaturekrant BaanDichtbij.nl
Zeg Het Met Video
Ede Stad Plus Digital Daily Newspaper
Nieuwsblad De Kaap Mobile App
Local News Apps (De Stad Amersfoort, De Stad Nijkerk, Leusder Krant)

Quantifiable outcome

10.8 million Dutch people read local newspapers weekly (NMO research 2025)
+4 more outcomes

Companies that use BDUmedia

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles3 records

BDUmedia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

BDUmedia partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor.

ANP (Alg Nederlands Persbureau)minorStrategic or Co-development Partner · 1 September 2025Partnership with national news agency ANP to provide national and international news content within the Ede Stad Plus digital daily newspaper product.
All-Inn VerspreidingenminorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner based in Twello, handling physical delivery of newspapers in certain areas.
Reli Groep B.V.minorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner based in Hardinxveld-Giessendam handling physical delivery of newspapers in certain areas.
Verspreidingsburo RhenenminorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
Hak DistriserviceminorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
Meewis Media NijkerkminorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
Papo BaarnminorChannel Partner/ Reseller/ DistributorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

BDUmedia competitors and assessment

Company assessment

Broad incumbents

Sanoma: Finnish-Dutch media group operating magazines and digital media in the Netherlands. Comparable as a multi-brand publisher monetizing through advertising, though primarily in magazines and digital rather than local newspapers.
Mediahuis: Belgian-Dutch media group publishing regional and national newspapers in the Netherlands (De Telegraaf, NRC Handelsblad, regional titles). Directly comparable as a newspaper publisher monetizing advertising and subscriptions, though with national rather than hyper-local focus.
DPG Media: Largest Dutch media company with national and regional newspapers (AD, Volkskrant, regional dailies) and digital properties. Overlaps with BDUmedia in newspaper publishing and local/regional advertising, but operates at national scale with broader portfolio including radio and digital classifieds.
TMG (Telegraaf Media Groep): Major Dutch newspaper publisher (now part of Mediahuis) operating De Telegraaf and regional titles. Comparable as a Dutch newspaper publisher with both national and regional advertising inventory.

Regional players

RTV Utrecht: Regional broadcaster in Utrecht province producing local news. Comparable to BDUmedia as a Dutch regional media outlet targeting local advertisers and audiences, but with broadcast/digital focus instead of print.
Regio Noord: Regional broadcaster and publisher in northern Netherlands producing local news content. Comparable as a Dutch regional media company serving local advertisers and readers, though focused on broadcast/digital rather than print.

Direct peers

NDC Mediagroep: Dutch regional newspaper publisher (owned by Nieuwsblad De Noordelijke Combinatie and Mediahuis) operating local titles in northern Netherlands. Closely comparable as a regional newspaper publisher with similar business model of advertising + subscriptions across local titles.

Others

BDUprint: Print production partner under same parent (Em. de Jong) that handles BDUmedia's newspaper printing. Provides printing infrastructure and is operationally adjacent to BDUmedia's distribution model.
BDUvakmedia: Former BDUmedia subsidiary whose activities were transferred in 2022. Historically comparable as a B2B trade media operation within the same corporate family, though no longer part of the group.
Enter Media: Wholly-owned BDUmedia subsidiary publishing local newspaper titles. Comparable as a local newspaper publisher, though now integrated within the BDUmedia portfolio rather than a market competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

BDUmedia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BDUmedia leadership team

Management profile

Number of profiles

Profiles7 records

BDUmedia subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

BDUmedia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BDUmedia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDUmedia

What does BDUmedia do?

Is BDUmedia a public or private company?

BDUmedia is a private company. It is classified as corporate owned and is currently operating.

When was BDUmedia founded?

BDUmedia was founded in 1871. It employs 251 to 500 people.

Where is BDUmedia based?

BDUmedia is headquartered in Barneveld, Netherlands, in the Europe region.

How does BDUmedia make money?

Six revenue lines are on record. Advertising Revenue is the primary driver. The others are vacancy Advertising, digital Subscriptions, print Subscriptions, special Editions and video Production Services.

Who are BDUmedia's main competitors?

Broad incumbents on record are Sanoma, Mediahuis, DPG Media and TMG (Telegraaf Media Groep). Regional players are RTV Utrecht and Regio Noord. NDC Mediagroep is listed as a direct peer. Others are BDUprint, BDUvakmedia and Enter Media.

Does BDUmedia have an API?

No public API is recorded for BDUmedia.

What industry is BDUmedia in?

BDUmedia's product category is Local Newspaper Publishing. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 51312 and its SIC code is 7310.