Klab

What Klab does

Klab (legal entity KLAB S.r.l.) is a Florence-based wellness and fitness operator founded in 1999, operating primarily through the Klab Marignolle facility at Via del Ferrone 17 — described as the largest fitness center with pool and SPA in Florence. Its offering is a vertically integrated wellness stack: a Technogym-equipped gym floor, 158+ weekly group classes (yoga, Pilates, functional training, Bootcamp, Aqua Gym, Akua Board), indoor heated pools, a full SPA (sauna, bio-sauna, Turkish bath, hydromassages, emotional showers), an outdoor Lido (Lido di Marignolle), and an F.I.N.-certified Federal Swimming School running courses from neonatal through competitive master squads. The Klab Nuoto Master program has won 12 Italian U.I.S.P. Championships and ranked 7th in Europe in 2024 (L.E.N.).

The business model is a direct-to-consumer subscription operation. Annual memberships at Marignolle range from €960 (3+ year loyalty) to €1,020 (1+ year), with a €990 promotional new-member offer; quarterly and summer-flex pricing (e.g., €329 for 3 months + 1 flex month) and day passes round out the mix. Adjacent revenue streams include Klab Beauty services (launched August 2024), private/semi-private swimming lessons sold in 4/8/16 session packages, Studio Reformer Pilates (launched May 2024), and physiotherapy/surgical/midwifery cross-referrals through wholly-owned affiliates Centro Fisioterapico Fiorentino, Centro Chirurgico Fiorentino, and partner La Mia Ostetrica — all under parent House of Nine S.R.L.

Klab has consolidated its footprint from three sites (Marignolle, Conti, Prato) to a single operating Klab-branded location. Klab Prato closed in April 2022 due to energy cost inflation post-Ukraine war; Klab Conti was transferred within the parent group in October 2023 to become Club Nine (exclusive members club) and Nine Vita (Pilates + beauty). Klab Marignolle is now the only facility operating under the Klab brand, with 51–100 employees and no disclosed revenue, funding, or external investment.

Name

Klab

Legal name

KLAB S.r.l.

Website

https://www.klab.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Klab (KLAB S.r.l.) is a Florence-based wellness center founded in 1999, operating the Klab Marignolle facility — a Technogym-equipped fitness club with pools, 158+ weekly classes, a full spa, F.I.N.-certified swimming school, competitive Klab Nuoto Master team, and the Klab Beauty aesthetic services launched in 2024, serving individual consumers in the Florence metropolitan area.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAB

Pilates Instruction (Mat & Reformer)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Fitness club memberships
• Swimming school programs
• Spa wellness services
• Beauty salon treatments
• Pilates reformer classes

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Klab generates revenue primarily through annual and quarterly membership subscriptions that provide unlimited access to gym facilities, pools, fitness classes, and spa areas. Pricing varies by location and membership tier, with loyalty discounts for multi-year subscribers.
2. Swimming Course Fees: Revenue from structured swimming courses for children, adults, pregnant women, and competitive teams (Klab Nuoto Master, Under-12 squads, agonistic squads). Fees are charged per trimester/season with options for private, group, and semi-private lessons.
3. Day Pass / Single Entry: Single-entry access to pool and spa facilities, particularly for the Lido di Marignolle outdoor summer experience.
4. Klab Beauty Services: Aesthetic, massage, and facial services offered through the Klab Beauty division launched in 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Klab is a multi-disciplinary fitness and wellness club in Florence, Italy that delivers gym access, swimming lessons, personal training, Pilates Reformer classes, spa and wellness treatments, and beauty services to individual members. It operates an indoor fitness facility (Klab Marignolle) equipped with Technogym gear, an outdoor pool complex (Lido di Marignolle), and dedicated studios for swim training and Pilates, packaged under recurring memberships and per-program fees.

Product overview

Klab operates as a multi-fitness wellness center primarily offering the Klab Marignolle facility - a comprehensive health club with gym, swimming pools, and spa. The core offering includes fitness courses, swimming instruction across all ages, and competitive swimming through the Klab Nuoto Master team. Key products include the KTS personalized training program, SPA & Wellness facilities, Lido di Marignolle outdoor pools, and the newly launched Klab Beauty aesthetic center. The company also offers specialized programs like Funktional Klab functional training, Akua Board water-based training, and Studio Reformer Pilates. Klab operates the MyWellness booking platform for course management and Technogym equipment throughout its facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Klab Beauty: Beauty and aesthetic services including cosmetic beauty treatments, massages, and facial services.
• Klab Nuoto Master
• Klab Nuoto Under 12
• Lido di Marignolle
• Klab Total System (KTS)

Products and services

• Klab Marignolle (Fitness Club)
• Klab Nuoto (Swim School)

Quantifiable outcome

• Klab Nuoto Master ranked 7th in Europe in 2024 (L.E.N. European Master of the Year ranking), with 1 world record, 3 European records, and 7 medals at World Championships in Doha 2024.
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Federazione Italiana Nuoto (F.I.N.)coreStrategic or Co-development Partner · 1 January 2019Klab is an officially recognized 'Scuola Nuoto Federale' (Federal Swimming School) affiliated with F.I.N. since 2019. The partnership provides F.I.N.-certified instructors, official competition pathways, and institutional credibility for the swimming programs.
• Unione Italiana Sport Per Tutti (U.I.S.P.)coreStrategic or Co-development PartnerKlab Nuoto Master competes in U.I.S.P. championships, having won 12 Italian U.I.S.P. titles. Klab is affiliated with U.I.S.P. as a sports club member, providing access to competitive swimming events.
• TechnogymcoreTechnology or IntegrationKlab Marignolle is equipped with Technogym state-of-the-art gym equipment and uses Technogym's Mywellness platform for member management and class booking. The Technogym CheckUP assessment tool is used for member fitness evaluations.
• Mywellness (by Technogym)coreTechnology or IntegrationMywellness app and platform used for course scheduling, class reservations, and member management. Available on iOS and Android. Serves as Klab's primary digital engagement and booking channel.
• Centro Fisioterapico FiorentinominorStrategic or Co-development PartnerOn-site physiotherapy center providing clinical evaluations included in Klab membership packages. Part of the Klab ecosystem of wellness services under the same ownership (House of Nine S.R.L.).
• Centro Chirurgico FiorentinominorStrategic or Co-development PartnerSurgical center within the Klab ecosystem (under House of Nine S.R.L.), serving members requiring surgical or post-surgical rehabilitation.
• La Mia OstetricaminorStrategic or Co-development PartnerMidwifery practice partnering with Klab for neonatal aquatic programs and prenatal/postnatal swimming courses, providing specialized maternal health expertise.
• Florence Sport Service S.S.D. a R.L.minorStrategic or Co-development PartnerPersonal trainers and instructors affiliated with Florence Sport Service provide training services within Klab facilities. Mentioned in privacy policy as a partner within the Klab ecosystem.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Virgin Active Italia: Premium Italian fitness club chain offering gyms, pools, group classes, and spa in major Italian cities. Directly comparable to Klab on member-based premium positioning, multi-discipline offering (fitness + swimming + spa), and annual subscription model.
• Fitness First Italia: Premium fitness club chain in Italy combining gym floors, group classes, and wellness amenities on a membership basis. Comparable to Klab in target customer (affluent urban adults), premium pricing, and integrated fitness-plus-wellness proposition.
• Italian Fitness: Italian fitness center chain operating premium and mid-tier clubs with gyms, pools, and group classes. Directly comparable to Klab on club-based service delivery, subscription model, and multi-service fitness offering.
• McFit: Large European low-cost fitness chain with significant Italian presence. Comparable to Klab as a competing fitness operator in the Italian market, though positioned at a lower price point; useful as a benchmark for chain-driven competitive pressure on independents.
• GetFit: Italian premium fitness club chain offering gyms, group classes, and wellness services on membership. Comparable to Klab on premium positioning, multi-discipline offering, and Italian market footprint.
• 20Hours Fitness: Italian fitness chain offering extended-hours gym access with group classes and wellness amenities. Comparable to Klab as a competing membership-based fitness operator serving Italian urban consumers.

Emerging players

• Technogym: Italian global leader in fitness equipment and digital wellness (Mywellness platform) that supplies Klab's equipment stack. Comparable as both a technology provider and as an emerging wellness brand that occasionally operates its own flagship wellness experiences intersecting Klab's category.

Broad incumbents

• QC Terme: Italian premium thermal spa and wellness resort chain with multiple locations. Comparable to Klab on premium wellness positioning and Italian geographic footprint, though focused on spa rather than fitness instruction.
• Lefay Resort & SPA: Italian luxury wellness resort brand combining spa, fitness, and holistic programs. Comparable to Klab on premium wellness positioning and the integration of fitness, spa, and mind-body services under one brand, though operating at resort rather than urban-club scale.
• Adler Spa Resort: Italian luxury wellness and thermal resort group operating in Tuscany and South Tyrol. Comparable to Klab on the integration of spa, fitness, and wellness programming, and on Tuscan geographic overlap, though positioned at hospitality-resort scale rather than urban-club scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/klab.wellness
• Xx.com/klab_wellness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klab