Positive Reinforcement Applied Behavior Analysis
Positive Reinforcement ABA Therapy, Inc. is a privately held provider of one-on-one Applied Behavior Analysis (ABA) therapy for children with autism, serving military families via TRICARE and civilian families via private insurance across 20+ U.S. states.
- Company typePrivate
- Founded2013
- HeadquartersManchester, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Positive Reinforcement Applied Behavior Analysis does
Positive Reinforcement ABA Therapy, Inc. is a privately held, for-profit provider of Applied Behavior Analysis (ABA) therapy services for children diagnosed with autism spectrum disorder. Founded in 2013 by a prior military spouse and headquartered in Manchester, New Hampshire, the company delivers intensive one-on-one therapy sessions in the child's natural environment (home, school, and community settings) using Board Certified Behavior Analysts (BCBAs), Board Certified Assistant Behavior Analysts (BCaBAs), and Registered Behavior Technicians (RBTs). Each program is individually tailored across play, academic, social, and adaptive living skill domains, with techniques including discrete trial training, natural environment teaching, prompt fading, and data-driven progress monitoring. The company has extended its footprint to 20+ states across the Northeast, Mid-Atlantic, Southeast, Midwest, and South, with stated hiring activity at locations including Fort Campbell, Fort Drum, and Clarksville TN.
The company operates a dual-payer business model. Its primary customer segment is military families with TRICARE coverage, accessed through the Exceptional Family Member Program (EFMP) referral pathway; active duty TRICARE Prime members pay zero out-of-pocket for services billed through TRICARE's ECHO and Autism Demonstration Project supplemental programs. A secondary segment is civilian families with private insurance, billed on a per-session basis. Revenue is generated on a recurring per-service basis through in-network insurance billing (TRICARE and civilian plans). Marketing is primarily digital (website, Google AdWords, Facebook) supplemented by EFMP referral partnerships and content marketing aimed at military family resources. The company employs 11–50 staff, has no disclosed external funding, and operates as an independent corporation without subsidiaries or parent company ownership.
Positive Reinforcement Applied Behavior Analysis firmographics
Firmographics- Name
- Positive Reinforcement Applied Behavior Analysis
- Legal name
- Positive Reinforcement ABA Therapy, Inc.
- Website
- https://prabatherapy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Positive Reinforcement ABA Therapy, Inc. is a privately held provider of one-on-one Applied Behavior Analysis (ABA) therapy for children with autism, serving military families via TRICARE and civilian families via private insurance across 20+ U.S. states.
- Ownership category
- akta.pro rank
Positive Reinforcement Applied Behavior Analysis industry classification
Industry- Product category
- ABA Therapy Services
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro industry
- ABA Therapy Providers (Home-Based)Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)Parent/Caregiver Training & Family Consultation (ABA)Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)Social Skills, Play Skills & Group ABA ProgramsEducation/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)Early Intervention ABA (Birth–3)Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)ABA Supervision, Clinical Oversight & BCBA ConsultingEducation/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)
Keywords
Where Positive Reinforcement Applied Behavior Analysis is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Positive Reinforcement Applied Behavior Analysis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- ABA Therapy Services — TRICARE: Positive Reinforcement ABA Therapy, Inc. is an approved TRICARE provider of ABA services for children of military families. Active Duty Military families on TRICARE Prime pay zero cost for ABA coverage. The company bills TRICARE directly for services delivered. Revenue is generated on a per-session/per-service basis through the TRICARE ECHO and Autism Demonstration Project supplemental programs.
- ABA Therapy Services — Civilian Insurance: The company accepts civilian insurance plans and bills insurance providers directly for ABA therapy sessions. Families are directed to contact the office to verify insurance acceptance. Revenue is generated on a per-session basis billed to insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | TRICARE-covered ABA therapy — zero cost for Active Duty Prime members |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Positive Reinforcement Applied Behavior Analysis product offering
Product offeringCore offering
Positive Reinforcement ABA Therapy, Inc. provides intensive one-on-one Applied Behavior Analysis (ABA) therapy sessions for children with autism spectrum disorder, delivered primarily in the child's home and community settings by Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs). Programs are individually tailored to each child's unique needs across play, academic, social, and adaptive living skills, with parent training, school consultation, and community integration support to generalize learned behaviors.
Product overview
Positive Reinforcement ABA Therapy, Inc. is a healthcare service provider offering Applied Behavior Analysis (ABA) therapy services for children with autism. The company operates a single unified service—ABA therapy—delivered through intensive one-on-one sessions. Their programs are tailored to each child's unique needs and may include Play Skills, Academic Skills, and Social Skills components. Services are provided primarily in the child's home, supplemented by school consultation, and include parent training to help families continue interventions across daily activities. The company specializes in serving military families through TRICARE and also serves civilian families across multiple states.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Studies show that children who participated in intensive ABA programs showed significant improvements in IQ, language skills, and academic performance
Companies that use Positive Reinforcement Applied Behavior Analysis
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Positive Reinforcement Applied Behavior Analysis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Positive Reinforcement Applied Behavior Analysis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TRICARE / U.S. Department of Defense Military Health SystemcorePositive Reinforcement ABA Therapy, Inc. is an approved TRICARE provider of ABA services for children of military families. The company participates in the TRICARE ECHO (Extended Care Health Option) and the Autism Demonstration Project, which are supplemental benefit programs for military families with special needs. EFMP enrollment is a prerequisite for accessing these benefits.
- Exceptional Family Member Program (EFMP) — All Military BranchescoreThe company has built relationships with EFMP managers at military installations across all service branches (Army, Navy, Marine Corps, Air Force, Coast Guard). EFMP serves as a referral pathway, directing enrolled military families with special needs to authorized ABA providers such as Positive Reinforcement ABA Therapy, Inc.
- First Data Corp. (now Fiserv)minorFirst Data Corp. (now Fiserv) provides the secure payment processing service (Bill Pay) on the company website. Listed in the privacy policy as a linked third-party payment service.
- Burlington County Special Services (Westampton, NJ)minorFeatured BCBA Adell Valasek serves as the supervisor of the autism program at Burlington County Special Services in Westampton, NJ. This appears to be a professional affiliation rather than a formal organizational partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Positive Reinforcement Applied Behavior Analysis competitors and assessment
Company assessmentBroad incumbents
- Centria Healthcare: Large national ABA therapy provider serving children with autism across many states. Comparable because it offers home and center-based ABA using BCBAs/RBTs, accepts TRICARE, and serves military families — directly overlapping with PRAT's core offering at greater scale.
- May Institute: Established nonprofit provider of ABA and behavioral services for children and adults with autism and other developmental disabilities. Comparable on ABA methodology and BCBA staffing, with a broader institutional footprint than PRAT.
- Easterseals: National nonprofit offering a wide range of disability services including ABA-adjacent therapies for children with autism. Comparable as a payer-funded services provider serving families (including military) but with a much broader service portfolio.
Direct peers
- Kadiant: ABA therapy provider serving children with autism through center- and home-based programs. Comparable on service design, RBT/BCBA staffing model, and insurance-reimbursed per-session billing.
- Hopebridge: Multi-state ABA therapy provider delivering intensive one-on-one ABA, occupational therapy, and speech therapy for children with autism. Directly comparable on service model, payer mix, and family-facing delivery approach.
- Behavioral Innovations: Multi-state ABA provider offering home- and center-based therapy for children with autism. Directly comparable on clinical methodology, BCBA-led supervision model, and insurance-based reimbursement structure.
- Autism Learning Partners: ABA provider with a distributed home-based service model across multiple states. Comparable on individualized BCBA-designed programs, in-home delivery, and focus on naturalistic teaching in real-world environments.
- BlueSprig Pediatrics: PE-backed national ABA provider operating across many U.S. states with center- and home-based services. Directly comparable on ABA delivery model, clinical staffing (BCBA/RBT), and TRICARE/civilian insurance billing.
Emerging players
- Trumpet Behavioral Health: ABA provider delivering center- and home-based services for children with autism across multiple states. Comparable on clinical model and payer mix, with overlapping geographic presence in several of PRAT's 20 service states.
Regional players
- Lighthouse Autism Center: Midwest-focused ABA provider offering intensive ABA therapy for children with autism. Comparable on clinical model and BCBA-supervised delivery, but primarily serves a different geographic footprint than PRAT's 20-state Eastern/Midwestern coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Positive Reinforcement Applied Behavior Analysis social profiles
Digital presencePositive Reinforcement Applied Behavior Analysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Reinforcement Applied Behavior Analysis leadership team
Management profileNumber of profiles
Positive Reinforcement Applied Behavior Analysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Reinforcement Applied Behavior Analysis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Reinforcement Applied Behavior Analysis
What does Positive Reinforcement Applied Behavior Analysis do?
Positive Reinforcement ABA Therapy, Inc. provides intensive one-on-one Applied Behavior Analysis (ABA) therapy sessions for children with autism spectrum disorder, delivered primarily in the child's home and community settings by Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs). Programs are individually tailored to each child's unique needs across play, academic, social, and adaptive living skills, with parent training, school consultation, and community integration support to generalize learned behaviors.
Is Positive Reinforcement Applied Behavior Analysis a public or private company?
Positive Reinforcement Applied Behavior Analysis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Reinforcement Applied Behavior Analysis founded?
Positive Reinforcement Applied Behavior Analysis was founded in 2013. It employs 1 to 10 people.
Where is Positive Reinforcement Applied Behavior Analysis based?
Positive Reinforcement Applied Behavior Analysis is headquartered in Manchester, United States, in the North America region.
How does Positive Reinforcement Applied Behavior Analysis make money?
Two revenue lines are on record. ABA Therapy Services — TRICARE is the primary driver. The others are ABA Therapy Services — Civilian Insurance.
Who are Positive Reinforcement Applied Behavior Analysis's main competitors?
Broad incumbents on record are Centria Healthcare, May Institute and Easterseals. Direct peers are Kadiant, Hopebridge, Behavioral Innovations, Autism Learning Partners and BlueSprig Pediatrics. Trumpet Behavioral Health is listed as an emerging player. Lighthouse Autism Center is listed as a regional player.
Does Positive Reinforcement Applied Behavior Analysis have an API?
No public API is recorded for Positive Reinforcement Applied Behavior Analysis.
What industry is Positive Reinforcement Applied Behavior Analysis in?
Positive Reinforcement Applied Behavior Analysis's product category is ABA Therapy Services. Its primary akta.pro industry code is EDAKAHAB, ABA Therapy Providers (Home-Based), with a secondary code of EDAKAHAG, Parent/Caregiver Training & Family Consultation (ABA). Its NAICS code is 611710 and its SIC code is 8200.