Your Financial Partnership

What Your Financial Partnership does

Your Financial Partnership, doing business as Virtual Planning Group, LLC, is a fee-only fiduciary financial planning firm headquartered in Lee's Summit, Missouri. The firm operates as a solo practitioner practice led by founder Dean Lyman, CFP®, who holds the Certified Financial Planner designation and has 20+ years of industry experience. The firm targets individuals and families undergoing financial transitions, including career changes, new employment, inheritance events, and long-term retirement planning. Its service offering comprises three core products—Financial Plans (comprehensive planning), Ongoing Planning (continuous advisory for evolving situations), and Portfolio Management (investment management across 401(k)s, IRAs, brokerage accounts, and inheritances)—plus a free 30-minute introductory consultation as a low-friction entry point.

The firm has no proprietary technology and runs on a Wix-based website for client engagement and information delivery. Revenue is generated through fee-only advisory fees that are publicly disclosed in concept but not in dollar terms, with no commissions, product sales, or account minimums. The go-to-market motion is community-led: the firm is affiliated with NAPFA, XY Planning Network, Fee-Only Network, and Wealthtender, which serve as curated discovery channels, supplemented by organic LinkedIn and Facebook presence and a free initial consultation as the conversion mechanism. The firm is registered as a registered investment advisor (RIA) offering advisory services in Missouri and other jurisdictions where exempted, operating under SEC/Federal regulatory oversight with a legally binding fiduciary obligation.

The business model is a classic boutique RIA: a single advisor delivers personalized, integrated financial planning and portfolio management directly to individual clients in person (Lee's Summit) or virtually, with no account minimums. As a 1-10 employee practice with no external funding, no institutional investors, no parent company, and no disclosed revenue figures, the firm is a founder-led lifestyle practice rather than a scalable enterprise. The competitive position rests on the CFP® credential, the fiduciary/fee-only structure, the no-minimums policy, and community affiliations rather than scale, technology, or distribution leverage.

Name

Your Financial Partnership

Legal name

Virtual Planning Group, LLC

Website

https://yourfinancialpartnership.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Financial Partnership is a fee-only fiduciary RIA in Lee's Summit, Missouri, offering financial planning, ongoing advisory, and portfolio management to individuals and families going through financial transitions.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Fee-only financial planning
• Fiduciary investment advisory
• Retirement planning services
• Portfolio management
• Personal financial advisory

Headquarters

HQ city

Lees Summit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fee-Only Fiduciary Advisory Services: As a fee-only registered investment advisor, the firm generates revenue through advisory fees rather than commissions on product sales. The firm offers financial plans and ongoing planning services. Compensation is disclosed transparently, and the advisor does not receive commissions or sell products that generate compensation to the firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Your Financial Partnership is a fee-only fiduciary financial planning firm that provides comprehensive financial plans, ongoing planning, and portfolio management services. The firm serves individuals and families navigating financial transitions such as divorce, widowhood, retirement, career changes, and other major life events.

Product overview

Your Financial Partnership is a fee-only fiduciary financial planning firm offering a unified suite of advisory services. The core offering consists of Financial Plans (comprehensive planning), Ongoing Planning (continuous advisory), and Portfolio Management (investment management for accounts including 401(k)s, IRAs, and brokerage accounts). The company also offers a free 30-minute initial consultation as an entry point to engage clients. All services are delivered as a single integrated advisory relationship without product commissions or sales incentives.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Plans
• Ongoing Planning
• Portfolio Management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Fee-Only NetworkminorOthersThe advisor maintains a profile on the Fee-Only Network, a directory of fee-only financial advisors that helps prospective clients find fiduciaries in their area. This membership provides referral visibility and signals adherence to fee-only standards.
• XY Planning NetworkminorOthersThe advisor is a member of the XY Planning Network, a community of fee-only advisors who serve younger clients and those in transition. This affiliation provides access to a network of like-minded planners and referral opportunities.
• NAPFA (National Association of Personal Financial Advisors)coreOthersThe advisor is a member of NAPFA, the leading professional association for fee-only financial advisors in the US. NAPFA membership requires adherence to a strict fiduciary oath and fee-only compensation structure, lending significant credibility and regulatory credibility to the firm.
• WealthtenderminorOthersThe advisor maintains a profile on Wealthtender, a platform that connects individuals with financial advisors. This provides an additional discovery channel for prospective clients seeking fee-only fiduciary advisors.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Savant Wealth Management: Savant is a fee-only registered investment advisor offering financial planning, investment management, and tax advisory to individuals and families. It shares Your Financial Partnership's core offering and fiduciary delivery model, making it a direct comparable in the fee-only RIA category.
• Facet Wealth: Facet is a tech-enabled, fee-only financial planning firm targeting mass-affluent clients with flat-fee planning plus investment management. It is comparable because it competes in the same no-minimum, fiduciary, planning-led niche as Your Financial Partnership, with a more digitally delivered model.
• Carson Wealth: Carson Wealth is a national RIA that delivers fee-only financial planning and investment management to individuals and families. It is comparable because it bundles comprehensive planning, ongoing advisory, and portfolio management for transition-stage clients — the same integrated offering Your Financial Partnership provides, just at a much larger scale.
• Buckingham Strategic Wealth: Buckingham is a fee-only financial planning and wealth management firm built around fiduciary advice, evidence-based investing, and tax-aware portfolio management. It mirrors Your Financial Partnership's planning-led, fee-only RIA positioning for individuals in transition.

Broad incumbents

• Empower (formerly Personal Capital): Empower combines digital financial planning tools with human advisor services targeting mass-affluent and high-net-worth clients. It overlaps with Your Financial Partnership's planning-led RIA offering but adds enterprise-scale technology and balance-sheet lending, making it a broader incumbent rather than a direct boutique peer.
• Mariner Wealth Advisors: Mariner is a national, fee-based RIA offering financial planning, investment management, and family-office-style services. It competes in the same fiduciary planning-led category as Your Financial Partnership but at significantly larger scale with a broader service portfolio.
• Charles Schwab Wealth Advisory: Schwab Wealth Advisory (including Schwab Intelligent Portfolios) provides fee-based financial planning and portfolio management to retail investors. It competes for the same individuals-in-transition audience as Your Financial Partnership but leverages Schwab's brand, technology, and custody scale as a broad incumbent.
• Creative Planning: Creative Planning is a large, nationally recognized fee-only RIA offering comprehensive financial planning, investment management, and tax services. It is a broad incumbent in the same fee-only fiduciary space where Your Financial Partnership operates, but at materially larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/your-financial-partnership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Financial Partnership