PRFC

What PRFC does

PRFC Limited is a privately held, family-owned insurance broking and risk management consultancy founded in 2000 in Port-of-Spain, Trinidad & Tobago, by Peter and Rodney Farah — second and third-generation insurance brokers extending a family legacy in the industry that dates to 1935. The firm provides bespoke commercial insurance broking across property, casualty, marine, aviation, motor, liability, professional indemnity, D&O, cyber, political risk, and specialty lines, alongside dedicated risk management consulting that includes enterprise risk management, business continuity planning, and special projects advisory. Its core proprietary methodology, marketed as BespokeBroking®, combines deep sector knowledge, international specialty market access through its exclusive Brokerslink partnership, and tailored programme design for each client.

The company generates revenue primarily through insurance carrier commissions on placed policies (commercial broking, international major medical plans underwritten at Lloyd's of London with four tiers ranging from US$100K to US$8M annual maximum, and affiliate commission on a digital travel insurance product distributed via a partnership with Seven Corners), supplemented by professional services fees for risk management consulting and advisory engagements. Distribution is sales-led and consultative for corporate and high-net-worth clients, supplemented by a digital self-service channel for travel cover. PRFC operates from a single headquarters in Port-of-Spain with a team of approximately 12-15 professionals, services 500+ clients across Trinidad & Tobago and the wider Caribbean, and leverages its exclusive Brokerslink affiliation — upgraded to full Partner status in May 2026 — to access 50,000+ independent insurance professionals across 134-137 countries for cross-border placements.

Name

PRFC

Legal name

PRFC Limited

Website

https://prfclimited.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

PRFC Limited is a family-owned insurance broking and risk management consultancy in Port-of-Spain, Trinidad & Tobago, delivering bespoke commercial insurance placement, risk advisory, and international major medical coverage to mid-market corporates and high-net-worth individuals across the Caribbean.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Umbrella Insurance (FSAJANAB), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• Insurance broking services
• Risk management consulting
• Business continuity planning
• Commercial insurance placement
• International medical insurance

Headquarters

HQ city

Port-of-spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Broking Commission: PRFC earns commissions from insurance carriers for placing and managing insurance policies on behalf of clients. This includes property, casualty, marine, motor, liability, and specialty insurance covers.
2. Risk Management Consulting Fees: Fees charged for qualified risk management consultancy services including risk assessments, business continuity planning, enterprise risk management, and advisory services.
3. International Major Medical Insurance: Commission from international major medical insurance plans underwritten at Lloyd's of London, offering coverage from US$100,000 to US$8,000,000.
4. Travel Insurance Partnership: Partnership with Seven Corners for online travel insurance sales, generating commission on policies purchased through their platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PRFC provides bespoke insurance broking and risk management advisory services for corporate clients and high-net-worth individuals across the Caribbean. The firm places commercial insurance covers (property, casualty, marine, motor, liability, specialty) with carriers, delivers risk management consultancy including business continuity planning and enterprise risk management, and distributes international major medical insurance plans underwritten at Lloyd's of London. PRFC also offers travel insurance through a Seven Corners partnership.

Product overview

PRFC is an insurance broking and risk management firm offering a comprehensive portfolio of bespoke solutions. The core offering is BespokeBroking, supplemented by Risk Management Consultancy services. Additional specialized offerings include Business Continuity Planning, Special Projects, Travel Insurance (via Seven Corners partnership), and International Major Medical Insurance with four distinct plan tiers (Emerald, Worldwide Medical Trust, Caribbean American, and Silver). The firm also provides Enterprise Risk Management (ERM) and Transactional Risk Management (TRM) advisory services. The OnRisk whitepaper series provides educational content on risk management topics.

Differentiator

Problem solved

Functional benefit

Products and services

• BespokeBroking (Insurance Broking) Bespoke insurance broking service providing tailored solutions across property all risks, business interruption, political risks, workmen's compensation, group health, cyber risk, products recall, marine hull, contractors all risks, public and products liability, professional indemnity, directors and officers, and motor fleet. Leverages deep understanding of client businesses, decades of experience, and creative problem-solving approaches for corporate clients and high-net-worth individuals.
• Risk Management Consultancy Full consultancy service offering detailed, independent assessment of loss exposures using generations of experience. Includes identification and analysis of risk exposures, development of sound risk management strategies, objective audits, and access to award-winning tools for Cyber, Crisis Planning, Business Continuity, and Motor Fleet risks.
• Business Continuity Planning Service helping organizations quickly adapt to disruptions, maintain continuous business operations, and safeguard people, assets, and brand equity. Includes board-level advisory, incident management plans, incident response structures, and business/disaster recovery plans.

Quantifiable outcome

• $7M cargo theft claim successfully contested and paid in full with interest
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BrokerslinkcoreStrategic or Co-development Partner · 9 May 2022PRFC is the exclusive Affiliate/Partner of Brokerslink in Trinidad & Tobago. Brokerslink is a global network of over 50,000 independent insurance professionals in 134+ countries. Through this partnership, clients gain the resources of a multinational network while benefiting from local expertise and relationships. PRFC's Managing Director also serves as Brokerslink Regional Manager for the Americas.
• Shipowners' Club UKminorStrategic or Co-development Partner · 31 March 2017PRFC and Meridian RSL hosted an 'Introduction to P&I' seminar with Shipowners' Club from London, providing insight into Marine P&I cover, market practice and claims procedures for local shipowners and operators.
• Meridian RSL (London)minorChannel Partner/ Reseller/ Distributor · 31 March 2017PRFC and Meridian RSL hosted an 'Introduction to P&I' seminar with Shipowners' Club from London.
• Novae Syndicate at Lloyd's of LondonminorStrategic or Co-development Partner · 22 September 2014PRFC hosted Cyber Liability seminar at AMCHAM's 2014 HSSE Conference with Dan Trueman, lead Underwriter for Cyber Risks at Novae Syndicate (Syndicate 2007 at Lloyd's).
• ARK Underwriting Syndicate at Lloyd'sminorStrategic or Co-development Partner · 22 September 2014Conjunction with ARK Underwriting Syndicate at Lloyd's and Prospect Brokers (London), PRFC hosted a Products Recall Insurance seminar.
• Prospect Brokers (London)minorStrategic or Co-development Partner · 22 September 2014Conjunction with ARK Underwriting Syndicate at Lloyd's, PRFC hosted Products Recall Insurance seminar with Prospect Brokers from London.
• Seven CornersminorChannel Partner/ Reseller/ DistributorPRFC partnered with Seven Corners to allow instant online purchase of comprehensive and affordable travel cover. Coverage includes Emergency Medical Evacuation, Trip Cancellation, Lost/Damaged Baggage, and Travel Accident Insurance.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher & Co. Large US-headquartered insurance broker with international reach through risk management and broking acquisitions; serves mid-market commercial clients comparable to PRFC's core segment.
• Aon plc: Global professional services firm with a major insurance brokerage and risk management practice serving multinational and Caribbean clients; overlapping service lines include commercial broking, risk consulting, and reinsurance.
• Brown & Brown, Inc. US insurance brokerage that has aggressively grown via acquisitions of mid-market commercial brokers; offers comparable commercial P&C, employee benefits, and risk services to PRFC's client profile.
• Marsh Ltd: Global insurance broker and risk advisor with a Caribbean presence; competes for the same mid-market to large corporate client base that PRFC serves, but offers a much wider portfolio of products and capabilities.
• Lockton: World's largest independent insurance broker, comparable in its independent ownership model; serves mid-to-large commercial accounts with bespoke risk advisory and specialty broking capabilities.

Direct peers

• Howden Group Holdings: Independent global insurance broker built on a partner-network model similar to PRFC's Brokerslink membership; emphasis on specialty lines and entrepreneurial culture aligns directly with PRFC's positioning.
• BFL Canada: Canadian mid-market independent broker with a comparable boutique, client-focused model offering specialty risk placement and risk consulting — a North American analogue to PRFC's positioning.
• RPS Group (insurance brokerage): Specialty insurance broker with strong focus on professional indemnity, D&O, marine, and aviation — the same specialty lines where PRFC's Managing Director holds Chartered Insurance Broker credentials.

Regional players

• Guardian Group (Caribbean): Caribbean insurance and financial services group operating across multiple territories; intersects with PRFC in serving corporate and HNW clients across the same regional footprint.
• Massy United Insurance Ltd: Trinidad & Tobago-based insurance carrier and one of PRFC's local market counterparts; competing for the same corporate clients and channels in the Caribbean, though operating as a carrier rather than pure broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prfc-limited
• Instagraminstagram.com/prfc_limited
• Facebookfacebook.com/100069049613674

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRFC