Elisys

What Elisys does

Power Go is a privately held Canadian SaaS company founded around 2009 that sells an integrated technology platform to powersports and motorsport dealerships across Canada. The platform comprises four core products: Web Turbo (a high-performance website builder with integrated inventory management connected to dealership management systems, Google Shopping, and Kijiji); LoyalAction (an automated customer loyalty system with algorithmic segmentation, referral mechanics, and social-network-integrated points); Customer Experience (a LoyalAction module that captures post-transaction feedback and manages pre-publication review flow, a workflow OEMs explicitly require); and Rental (a rental fleet management tool supporting ATVs, snowmobiles, personal watercraft, boats, and mechanical equipment). The company also operates Shop A Ride, a consumer-facing marketplace positioned as Canada's only powersports-dedicated listing platform.

Power Go generates revenue primarily through subscription-based SaaS contracts sold on a quote basis to SMB and mid-market dealerships, with pricing tailored to dealership size and module selection; no public pricing tiers are disclosed. The go-to-market is sales-led, relying on contact forms and demo requests, augmented by organic social channels (LinkedIn, Facebook), content marketing (a blog), customer testimonials, and OEM-certified supplier relationships. The company claims over 15 years of industry experience and serves nearly 400 dealerships.

Note: The firmographics header in the input references a separate entity "Elisys" (Montreal web agency, founded 2010, 11-50 employees), but all substantive product, technology, customer, and operational data in the input describes Power Go. The analysis above is grounded in the Power Go dataset, which represents the entirety of the available structured information.

Name

Elisys

Legal name

Power Go

Website

https://elisys.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Go is a Canadian SaaS provider serving nearly 400 powersports, marine, agriculture, RV, and trucking dealerships with an integrated platform covering websites, customer loyalty, rental management, and a consumer marketplace.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Web design services
• Custom website development
• Online advertising
• Website management
• Digital marketing agency

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SaaS Platform Subscriptions: Power Go generates revenue through subscription-based access to its technological platform comprising Web Turbo, LoyalAction, Customer Experience, and Rental modules. The platform is offered as an integrated suite with pricing based on dealership size and selected modules.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elisys is a Montreal-based web agency that creates and manages custom websites and provides online advertising services. The firm delivers bespoke website design and development, ongoing site management, and digital advertising support to business clients seeking a professional web presence.

Product overview

Power Go is a technology solutions provider for powersports dealerships offering a suite of interconnected digital products. The core offerings include Web Turbo (high-performance website platform with integrated inventory management), LoyalAction (automated customer loyalty and retention system with algorithmic segmentation), Customer Experience (a LoyalAction module for post-transaction feedback management), Rental (motorsport rental management platform), and Shop A Ride (Canada's powersports marketplace). These products share integrated inventory management capabilities and customer data synchronization, allowing dealerships to manage their online presence, customer relationships, and rental operations from a unified ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Web Turbo: A high-performance website platform for powersports dealerships featuring lightning-fast load speed, SEO optimization, conversion-focused design, integrated inventory manager connected to DMS, Google Shopping, Kijiji, and AI-ready technology.
• LoyalAction
• Customer Experience
• Rental
• Shop A Ride

Products and services

• Custom Website Creation Bespoke website design and development services tailored to client specifications, including custom layouts, functionality, and branding, delivered by Elisys as a web agency service.
• Website Management Ongoing website management, updates, and maintenance services for client websites, ensuring sites remain current, functional, and aligned with client needs.
• Online Advertising Digital advertising services including campaign planning, execution, and optimization for client businesses seeking to drive traffic and leads through online channels.

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• CDK LightspeedcoreTechnology or IntegrationCDK Lightspeed is a major dealership management system (DMS) provider in the powersports industry. Power Go's Web Turbo is integrated with CDK Lightspeed, enabling automatic inventory synchronization and updates for dealerships using both platforms. This integration is highlighted as a key feature in customer testimonials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LotLinx: LotLinx is an AI-driven inventory merchandising and digital advertising platform for dealerships. Comparable emerging player competing for the same digital marketing and inventory syndication budget that Power Go's Web Turbo addresses.

Broad incumbents

• Cox Automotive (Dealertrack / Autotrader): Cox Automotive operates Autotrader, Kelley Blue Book, and Dealertrack — a broad incumbent in dealer marketing and inventory syndication that competes at the top of the funnel with Power Go's Shop A Ride marketplace and SEO strategy.
• Reynolds and Reynolds: Reynolds is a major DMS and retail management platform for automotive and powersports dealers. As a broad incumbent offering integrated web and marketing add-ons, Reynolds is the kind of full-stack incumbent Power Go competes against for mid-market dealer wallet share.
• CDK Global (Lightspeed): CDK Global is the dominant DMS vendor for powersports and automotive dealers and is also an integration partner of Power Go. As a broad incumbent, CDK could expand downstream into dealer marketing/websites and compete directly with Power Go, making it both partner and competitive threat.

Direct peers

• Digital Air Strike: Digital Air Strike sells lead response, social media, reputation, and review-management tools to dealerships. Highly comparable to Power Go's Customer Experience module and LoyalAction referencing/review workflow.
• Dealer Inspire: Dealer Inspire (a Sincro company) provides dealership website platforms with inventory merchandising, digital advertising, and CRM-integrated marketing — a directly comparable full-suite offering to Power Go's Web Turbo + LoyalAction stack for franchise and independent dealers.
• Sincro: Sincro is a digital marketing platform purpose-built for automotive dealers, combining websites, paid media, SEO, and social. Comparable to Power Go in targeting SMB/mid-market dealers with bundled digital presence and customer engagement tooling.
• DealerFire: DealerFire builds custom websites and digital marketing tools for automotive and powersports dealerships. Most directly comparable to Power Go's Web Turbo product line, serving overlapping dealership buyer personas with similar SEO/inventory/syndication value props.
• PureCars: PureCars provides data-driven digital marketing and inventory merchandising for dealerships, including Google Shopping and inventory syndication — directly comparable to Power Go's DMS-to-marketplace integrations and inventory-led acquisition approach.

Regional players

• Trader Corporation (AutoTrader.ca): Trader Corporation runs AutoTrader.ca, the dominant Canadian vehicle marketplace. Regionally comparable to Power Go's Shop A Ride as a Canadian inventory discovery platform competing for the same end-consumer traffic and dealer marketing spend, though AutoTrader is broader than powersports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Elisys.ca
• LinkedInlinkedin.com/company/elisys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elisys