Destina Travel

What Destina Travel does

Destina Travel is an independent luxury travel agency headquartered at 109 Worcester Road, Hagley, West Midlands, United Kingdom. Founded in 2008, the firm operates a traditional travel consultancy model with a small team of four named staff: Hayley (Manager), Jan (Senior Travel Consultant, with the firm since 2008), Louise (Travel Consultant, 25+ years industry experience), and Beth (Travel Consultant, joined September 2025). The company sells directly to UK-based consumers through phone, email, in-person appointments at its Hagley office, and website enquiry forms.

The firm's core offering spans twelve holiday product categories — All Inclusive, Beach Resorts, City Breaks, Cruises, Family Holidays, Weddings & Honeymoons, Lake & Mountain, Luxury Holidays, Safari & Wildlife, Ski & Winter Sports, Tailormade Breaks, and Touring & Escorted Tours — supported by nine Holiday Extras add-on modules (gift cards, insurance via Holiday Extras, visa services, airport parking, airport hotels, fast-track security and lounges, transfers, attractions, and car hire). Branded brochures (Explorer, The Cruise Collection, Cruise & Rail) extend the marketing surface. There is no proprietary technology platform; bookings are executed manually via consultancy relationships with tour operators, cruise lines, hotels, and airlines.

Destina Travel generates revenue primarily through commissions paid by travel suppliers on bookings made through the agency, supplemented by service fees for tailormade itinerary planning. The firm is a member of The Travel Network Group and Worldchoice consortiums, and holds ATOL, ABTA, and IATA accreditations providing consumer financial protection. Strategic supplier partnerships include Riviera Travel, Fred. Olsen Cruise Lines, Wendy Wu Tours, Kirker, Riverside Luxury Cruises, Latin Routes, and Sani & Ikos Resorts. No external funding has been raised; ownership and equity structure are not publicly disclosed.

Name

Destina Travel

Legal name

Destina Travel

Website

https://destinatravel.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Destina Travel is an independent luxury travel agency based in Hagley, West Midlands, UK, serving UK individuals, couples, and families with bespoke holiday bookings across cruises, luxury, family, ski, safari, and tailormade categories via phone, email, and in-person consultancy.

Ownership category

akta.pro rank

Product category

Luxury Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Concierge & Luxury Personal Itinerary Design (THAKAOAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Luxury travel agency
• Tailor-made holidays
• Cruise holiday booking
• Bespoke travel planning
• Independent travel consultant

Headquarters

HQ city

Hagley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Travel Agency Commissions: Destina Travel acts as an intermediary between travellers and travel suppliers (tour operators, cruise lines, hotels, airlines). Revenue is generated through commissions paid by suppliers on bookings made through the agency. Service fees may also apply for tailored/tailormade itinerary planning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Destina Travel is an independent luxury travel agency that sells personally curated holiday bookings across twelve categories (all-inclusive, beach, city breaks, cruises, family, weddings and honeymoons, lake and mountain, luxury, safari and wildlife, ski, tailormade, and touring/escorted tours). Expert consultants provide bespoke itinerary design by phone, email, in-person at the Hagley office, or via website enquiry, supported by ancillary services such as insurance, visas, airport parking, transfers and car hire.

Product overview

Destina Travel operates as an independent luxury travel agency offering a comprehensive portfolio of travel services. The core offering consists of twelve distinct holiday product categories (All Inclusive Holidays, Beach Resorts & Hotels, City Breaks, Cruise Holidays, Family Holidays, Weddings & Honeymoons, Lake & Mountain Holidays, Luxury Holidays, Safari & Wildlife, Ski & Winter Sports, Tailormade Breaks, and Touring & Escorted Tours), supported by a suite of nine Holiday Extras add-on modules (Gift Cards, Insurance, Visa Services, Airport Parking, Airport Hotels, Fast-Track Security & Lounges, Transfers, Attractions, and Car Hire). The company also publishes branded brochure sub-products including Explorer, The Cruise Collection, and Cruise & Rail. Together, these components form a full-service travel agency model providing bespoke itinerary planning from inspiration through booking to ancillary travel services.

Differentiator

Problem solved

Functional benefit

Products and services

• All Inclusive Holidays

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Travel Network GroupcoreStrategic or Co-development PartnerDestina Travel is a member of The Travel Network Group, an independent travel agency network. This affiliation provides access to enhanced supplier relationships, collective marketing resources, and industry credibility. Rachel Dennett serves as HR/recruitment contact at the parent group.
• WorldchoiceminorChannel Partner/ Reseller/ DistributorDestina Travel is affiliated with Worldchoice, an independent travel specialist brand/network. The Worldchoice logo is displayed on the company website indicating partnership.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorHoliday Extras is recommended to customers as an insurance provider. Holiday Extras has 40 years of experience providing travel insurance. Destina Travel promotes their partner services to enhance customer experience.
• The Travel Visa CompanyminorChannel Partner/ Reseller/ DistributorPartner for visa application assistance and processing. The Travel Visa Company can submit visa applications on behalf of customers. Recommended to customers planning extended international trips requiring visa documentation.
• Riviera TravelcoreChannel Partner/ Reseller/ DistributorAward-winning escorted tours, cruises and solo holidays operator. Featured as a key partner in Spring Savings promotions, offering up to 20% off select 2027 holidays. Riviera Travel provides the product inventory that Destina Travel sells to its customers.
• Fred. Olsen Cruise LinescoreChannel Partner/ Reseller/ DistributorSmall ship cruise operator featured in Spring Savings promotions, offering up to £50pp savings on select 2026 and 2027 sailings. Destina Travel acts as a reseller of Fred. Olsen's cruise products.
• Wendy Wu ToursminorChannel Partner/ Reseller/ DistributorUK's leading specialist in escorted tours to China, Japan, Southeast Asia, and South America. Featured as a Discovery Session presenter at the Destina Travel Holiday Show 2025.
• KirkerminorChannel Partner/ Reseller/ DistributorEuropean cultural city and coastal destination specialist. Featured as a Discovery Session presenter at the Destina Travel Holiday Show 2025, showcasing insider tips and exclusive itineraries.
• Riverside Luxury CruisesminorChannel Partner/ Reseller/ DistributorSix-star ultra-luxury river cruise operator. Featured as a Discovery Session presenter at the Destina Travel Holiday Show 2025, showcasing all-suite accommodation and all-inclusive European river cruises.
• Latin RoutesminorChannel Partner/ Reseller/ DistributorSpecialist in escorted tours across Latin America including the Andes, Amazon, and South America. Featured as a Discovery Session presenter at the Destina Travel Holiday Show 2025.
• Sani & Ikos ResortsminorChannel Partner/ Reseller/ DistributorLuxury Mediterranean resort groups featured as a Discovery Session presenter at the Destina Travel Holiday Show 2025. Both Sani (Greece) and Ikos resorts are promoted through blog content and brochures.
• ATOL, ABTA and IATAcoreOthersDestina Travel is a member of ATOL (Air Travel Organisers' Licensing), ABTA (Association of British Travel Agents), and IATA (International Air Transport Association). These industry body memberships provide consumer financial protection and industry accreditation.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trailfinders: Large UK independent travel agency offering personalised holidays, flights, cruises and tailormade itineraries through a network of high-street branches — operates the same consultancy-led, multi-product model as Destina at greater scale.
• Travel Counsellors: UK home-based independent travel agent network providing personalised, commission-supported travel consultancy — directly comparable business model (independent consultants selling multi-product holidays with network supplier leverage).
• Hays Travel: UK's largest independent travel agency with a high-street branch network selling holidays, cruises and tailormade trips — overlaps with Destina on multi-product, consultant-led retail travel distribution.
• Carrier Luxury Travel: UK specialist in luxury long-haul and tailor-made travel — overlaps with Destina on premium honeymoons, family luxury and tailormade bespoke trips.
• Audley Travel: UK-based specialist travel company focused on tailor-made, long-haul luxury holidays for individuals — directly comparable to Destina's luxury tailor-made positioning, with a similar consultant-led sales model and ATOL/ABTA protection.
• Riviera Travel: UK escorted-tour and cruise operator that is itself a core supplier for Destina's touring product — comparable in offering guided tours and ocean/river cruises targeted at the same UK demographic.
• Not Just Travel: UK-based home-working travel agent franchise selling holidays, cruises and luxury trips through independent consultants — comparable model of personalised advisory with network-driven supplier access.
• Elegant Resorts: UK luxury tour operator offering high-end beach, ski and villa holidays with bespoke itinerary planning — directly comparable to Destina's luxury holidays and tailormade product categories.

Broad incumbents

• TUI UK: Largest mainstream UK tour operator and travel retailer with broad package, cruise and luxury offerings (TUI Blue, TUI Collection) — competes with Destina across multiple categories but with vastly greater scale, retail footprint and direct-supplier capability.
• Kuoni: Established UK luxury and long-haul travel brand owned by DER Touristik — competes with Destina in luxury holidays, honeymoons and tailormade trips but at significantly greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DestinaTravelUK
• LinkedInlinkedin.com/company/destinatravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destina Travel