What Lupulus does

Lupulus (legal entity Brasserie Lupulus SRL) is a family-owned Belgian craft brewery headquartered in Courtil, Gouvy, in the province of Luxembourg. Originally founded in 2003 as 'Les 3 Fourquets' to supply malt beverages to a neighboring tavern, the company launched its flagship 'Lupulus' beer in 2007 and was rebranded to its current name in 2016. It is led by Pierre Gobron — co-creator of La Chouffe — alongside his sons Julien and Tim Gobron.

The company operates a vertically integrated production and hospitality platform. Core brewing uses traditional Belgian bottle-refermentation (refermentation en bouteille) complemented by modern dry hopping. The product portfolio spans unfiltered core styles (Blonde triple, Brune, Pils, Blanche witbier, Hopera), seasonal and specialty SKUs (Hibernatus winter, Krush Magnum, Neipa, Hazy Session), fruit and alcohol-free variants (Fructus, Bleuette, Placebo 0.0%, Bleuette 0.0%), spirits (Lupulus Gin distilled from all Lupulus beers), and a non-alcoholic canned range (Loumonades, Loucola cola) launched in 2024. The Lupulus Cheese Factory uses raw milk from a local farm (Marc Grandjean) that receives Lupulus spent grain, creating a circular economy loop with whey sent to biomethanisation.

Lupulus generates revenue through direct-to-consumer sales at the on-site Lupulus Shop and Lupulus Resto Bar, regional retail and supermarket distribution in Belgium, export sales via dedicated territory managers across Belgium, France, Holland, and Italy-Slovenia-Croatia, brewery tours priced at €14 per person, and merchandise/coffret gift boxes. An e-commerce storefront is reportedly under construction. The brewery holds Certisys BE-BIO-01 organic certification for its Organicus SKU.

Name

Lupulus

Legal name

Brasserie Lupulus SRL

Website

https://lupulus.be

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lupulus is a family-owned Belgian craft brewery in Gouvy producing unfiltered, bottle-refermented beers, gin, non-alcoholic Loumonades, and cheese via a spent-grain circular economy, sold direct-to-consumer and exported across Belgium, France, Holland, and Italy-Slovenia-Croatia.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Distilleries (31214), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer production
• Belgian brewery
• Bottle refermentation
• Non-alcoholic beverages
• Artisan cheese

Headquarters

HQ city

Gouvy

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales: Sales of craft beers in various formats including bottles (33cl, 75cl), cans, magnums, and kegs. Core products include Blonde, Brune, Blanche, Pils, Fructus, Hopera, Hibernatus, Organicus, Neipa, Jolly Poupee, Placebo 0.0%, Bleuette, Bleuette 0.0%, and Hazy Session
2. Loumonades (Non-Alcoholic Beverages): Sales of artisanal canned beverages without alcohol - Loumonades featuring flavors like Rose-Vanilla-Cherry, Lemon-Bergamot, Blueberry-Mint, Apple-Cherry, and Loucola cola
3. Lupulus Gin: Gin made from distillate of all Lupulus beers, giving it hoppy and malty notes, sold individually or in gift boxes
4. Restaurant and Bar Services: Lupulus Resto Bar offers regional dishes paired with beers, open Wednesday through Sunday with varying hours. The restaurant features local cuisine and beer tastings
5. Brewery Tours and Tastings: Guided tours of the brewery lasting approximately 40 minutes, priced at €14 per person, including tour, tasting, and a thank-you gift
6. Le Grand Lupulus Cheese: Aged raw milk cheese produced at the Lupulus Cheese Factory, sold at the brewery shop and in regional stores/supermarkets
7. Merchandise and Goodies: Branded merchandise including glasses, clothing, accessories (parasols, caps), and gift boxes sold through the physical shop

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lupulus is a family-owned Belgian craft brewery producing unfiltered, bottle-refermented craft beers across multiple styles (Blonde, Brune, Blanche, Pils, Organicus organic, Hopera, Hibernatus winter, Fructus fruit, Neipa, Krush, Hazy Session, Placebo 0,0% alcohol-free, Bleuette and Bleuette 0,0%), complemented by Lupulus Gin, non-alcoholic Loumonades and Loucola Cola, and the artisan Le Grand Lupulus cheese made from spent brewing grain. The brewery operates an on-site Resto Bar, a direct retail shop, and guided tours as integrated experiential offerings.

Product overview

Lupulus is a Belgian craft brewery based in Courtil, Gouvy (province of Luxembourg), founded in 2003 as Les 3 Fourquets and rebranded in 2016. The company produces a portfolio of unfiltered craft beers with refermentation in bottle, including core styles (Blonde triple, Brune brown, Pils, Blanche witbier, Hopera, Organicus organic), seasonal offerings (Hibernatus winter beer), fruit beers (Fructus with cherry/raspberry, Bleuette blueberry), alcohol-free variants (Placebo 0,0%, Bleuette 0,0%), and specialty styles (Neipa, Hazy Session, Krush Magnum). Beyond beer, Lupulus has diversified into spirits (Gin distilled from all Lupulus beers), non-alcoholic Loumonade sparkling drinks (Lemon-Bergamot, Rose-Vanilla-Cherry, Blueberry-Mint, Apple-Cherry, Loucola cola), cheese production (Le Grand Lupulus using circular economy with brewery spent grain), and hospitality (Lupulus Resto Bar, brewery shop, guided tours). Products are sold in bottles (33cl, 75cl), cans, kegs, and as gift boxes/coffrets. The offering is not a unified platform but a collection of distinct product lines unified by the Lupulus brand and shared brewing expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Loumonades: Artisanal canned beverages without artificial flavors or preservatives, produced in the brewery. Includes flavors like Lemon-Bergamot, Rose-Vanilla-Cherry, Blueberry-Mint, Apple-Cherry, and Loucola cola.
• Le Grand Lupulus
• Lupulus Gin

Products and services

• Lupulus Blonde Unfiltered, bottle-refermented Belgian Triple-style craft beer, sold in 33 cl, 75 cl, and 1.5 L formats, targeting individual craft beer drinkers in Belgium and across European export markets.
• Lupulus Brune Unfiltered, bottle-refermented Belgian dark craft beer, presented in 33 cl, 75 cl, and 1.5 L formats, for individual craft beer drinkers in Belgium and export markets.
• Lupulus Blanche Unfiltered, bottle-refermented Belgian Wit-style craft beer, offered in 33 cl format, for individual craft beer drinkers.
• Lupulus Pils Unfiltered, bottle-refermented Belgian Pilsner-style craft beer, sold in 33 cl format, for individual craft beer drinkers.
• Lupulus Organicus Unfiltered, bottle-refermented Belgian craft beer brewed from organic-certified ingredients (Certisys BE-BIO-01), offered in 33 cl format, for individual craft beer drinkers who prioritise organic production.
• Lupulus Hopera Unfiltered, bottle-refermented Belgian Pale Ale-style craft beer with dry-hopping, offered in 33 cl format, for individual craft beer drinkers who prefer hop-forward styles.
• Lupulus Hibernatus Unfiltered, bottle-refermented Belgian seasonal winter craft beer, offered in 33 cl format, for individual craft beer drinkers.
• Lupulus Fructus Unfiltered, bottle-refermented Belgian fruit-style craft beer, offered in 33 cl format, for individual craft beer drinkers who prefer fruit-forward styles.
• Lupulus Jolly Poupée Seasonal Lupulus bottle-refermented craft beer, offered in 33 cl format, for individual craft beer drinkers.
• Lupulus Placebo 0,0% Non-alcoholic Lupulus craft beer (0.0% ABV), sold in 33 cl format, for adult consumers seeking the Lupulus profile without alcohol.
• Lupulus Bleuette Unfiltered, bottle-refermented Belgian craft beer infused with blueberry, offered in 33 cl format, for individual craft beer drinkers.
• Lupulus Bleuette 0,0% Alcohol-free (0.0% ABV) blueberry-infused Lupulus craft beer, sold in 33 cl format, for adult consumers seeking a non-alcoholic craft beer option.
• Lupulus Neipa Unfiltered, bottle-refermented Belgian New England IPA-style craft beer, sold in 33 cl format, for individual craft beer drinkers.
• Lupulus Krush Unfiltered, bottle-refermented Belgian craft beer dry-hopped with Magnum hops, sold in 33 cl format, for individual craft beer drinkers.
• Lupulus Hazy Session Unfiltered, bottle-refermented Belgian session-style craft beer, sold in 33 cl format, for individual craft beer drinkers.
• Lupulus Gin Distilled gin produced by the Lupulus brewery, offered in 50 cl format, for individual spirit drinkers seeking a brewery-distilled product.
• Loumonade Citron Bergamote Non-alcoholic lemon-bergamot flavoured craft soft drink from the Lupulus Loumonades range, sold in 33 cl format, for individual consumers seeking premium non-alcoholic beverages.
• Loumonade Rose Vanille Cerise Non-alcoholic rose-vanilla-cherry flavoured craft soft drink from the Lupulus Loumonades range, sold in 33 cl format, for individual consumers seeking premium non-alcoholic beverages.
• Loumonade Myrtille Menthe Non-alcoholic blueberry-mint flavoured craft soft drink from the Lupulus Loumonades range, sold in 33 cl format, for individual consumers seeking premium non-alcoholic beverages.
• Loumonade Pomme Cerise Non-alcoholic apple-cherry flavoured craft soft drink from the Lupulus Loumonades range, sold in 33 cl format, for individual consumers seeking premium non-alcoholic beverages.
• Loucola Cola Premium cola-style non-alcoholic soft drink from Lupulus, offered in 33 cl format, for individual consumers seeking a craft cola alternative to mainstream colas.
• Le Grand Lupulus (cheese) Artisan cheese produced at the Lupulus brewery using spent grain from brewing, sold to individual consumers and food retailers, for those interested in circular-economy dairy products.
• Lupulus Shop merchandise Branded Lupulus merchandise sold through the lupulus.shop e-commerce site, including T-shirts, glassware, and accessories, for individual customers and brand fans.
• Lupulus Resto Bar On-site restaurant and bar at the Lupulus brewery in Gouvy, offering a food menu paired with Lupulus beers, gin, and Loumonades, for individual visitors and tourists.
• Brewery tour (guided tour) Guided 60-minute tour of the Lupulus brewery in Gouvy, priced at 13 € per person, for tourists, day visitors, and beer enthusiasts.

Quantifiable outcome

• Circular economy: 100% of spent grain from brewing is recycled as cattle feed
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Marc Grandjean (Local Farmer)coreStrategic or Co-development PartnerLocal farmer who receives spent grain from Lupulus brewing process for use as cattle feed. In return, milk from his cows is sent to the Lupulus Cheese Factory to produce 'Le Grand Lupulus' cheese. The farm's proximity to the brewery ensures fresh, warm milk delivery, eliminating the need to reheat at the start of cheese production. This creates a circular economy partnership saving energy and recycling brewing byproducts.
• Le Grand Lupulus (Cheese Brand)coreOthersArtisanal cheese produced at the former Lupulus brewery in Courtil using raw milk from local farms. The cheese is a cooked cheese presented in wheels of 4-5 kg and 11 kg, aged for minimum 4 months at 12°C (up to one year for large wheels). Production overseen by Pierre with Sébastien and Raphaël as cheesemakers.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Brouwerij Rodenbach: Belgian family-rooted craft brewery with bottle-refermented specialty beers, on-site hospitality and oak-aged portfolio—close craft-technique and Belgian craft-beer narrative overlap.
• Brasserie des Trois Vallons: Belgian Walloon craft microbrewery combining brewery tours, on-site shop and regional distribution—closely aligned size and direct-to-consumer operating model.
• Brasserie d'Orval: Belgian Trappist brewery producing a focused premium craft range with on-site hospitality; similar Belgian craft-brewery DNA and visitor experience focus.
• Brasserie Cantillon: Brussels-based traditional lambic brewery with museum-style on-site tastings and tours; one of the most-cited visitor-brewery models that Lupulus's tour/tasting/Resto Bar offering emulates.
• Brasserie de Chimay: Belgian Trappist craft brewery combining premium beer production with on-site shop, tours, cheese and food pairings—directly parallels Lupulus's vertical-integration model at the brewery site.
• Brasserie Huyghe: Belgian independent craft brewery behind Delirium and Mongozo with broad SKU portfolio, export focus and on-site tour experience—comparable in scale and multi-product strategy.
• Brasserie d'Achouffe (La Chouffe): Belgian craft brewery co-created by Pierre Gobron, Lupulus's Director-General. Closest comparable for product philosophy, founder DNA, multi-SKU craft portfolio and Belgian Ardennes origin.

Broad incumbents

• Duvel Moortgat: Major Belgian specialty brewer and owner of La Chouffe (Pierre Gobron's prior brand) with multi-brand portfolio, large-scale export and on-site brasserie experience—relevant incumbent for understanding the headwinds Lupulus faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brasserielupulus
• LinkedInlinkedin.com/company/brasserie-lupulus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lupulus