Deutscher Verkehrssicherheitsrat

What Deutscher Verkehrssicherheitsrat does

The Deutscher Verkehrssicherheitsrat (DVR) e. V. is Germany's independent, non-profit umbrella organization for road traffic safety, founded in 1952 and headquartered in Berlin. Its mission is Vision Zero—the elimination of road traffic fatalities and serious injuries. The DVR unites over 200 member organizations from politics, business, research, and civil society, and operates through an honorary governance body (Präsidium, Vorstand, six specialized committees) and a professional secretariat of approximately 50 staff. A wholly-owned subsidiary, Verkehrssicherheit Konzept & Media GmbH (VKM), employs an additional 8 staff to handle media and concept services.

The DVR's core offerings span three areas: (1) practical safety training programs (SHT/SHP) delivered at over 150 certified locations across Germany under ISO 9001 quality standards, with the DVR Qualitätssiegel governing trainer education and quality assurance; (2) national road safety campaigns, including the long-running 'Runter vom Gas' (since 2008), '#mehrAchtung' (2023), 'Roll ohne Risiko!' (2019), 'Hat's geklickt?' (2002), and 'Tag der Verkehrssicherheit'; and (3) publications and awards, including the triannual DVR Report, DVR-Blickpunkt information sheets, the DVR Schriftenreihe research series, and the DVR Förderpreis and Vision Zero Award. Customer segments span children, young drivers, adults, seniors (65+), professional drivers, and policy makers. Key partners include the Federal Ministry for Digital and Transport (BMDV), BG Verkehr, BGHW, DGUV, and academic institutions such as TU Dresden.

As a non-profit association (gemeinnütziger Verein), the DVR is financed through membership fees, public funding from the BMDV, and project-based grants rather than commercial revenue. Limited commercial income is generated from training program fees, simulator rentals (e.g., Lkw-Überschlagsimulator at €800–€900/day plus VAT), and publication sales. The organization's products are non-technological—training curricula, campaigns, publications, and policy recommendations—distributed through member organizations, certified training partners, events, and digital channels.

Name

Deutscher Verkehrssicherheitsrat

Legal name

Deutscher Verkehrssicherheitsrat (DVR) e. V.

Website

https://dvr.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

The Deutscher Verkehrssicherheitsrat (DVR) is Germany's independent non-profit umbrella organization for road safety, founded in 1952. It unites over 200 member organizations and delivers ISO 9001-certified safety training at 150+ locations, national campaigns, and policy advocacy toward Vision Zero.

Ownership category

akta.pro rank

Product category

Road Safety Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Services-Social Services (8300)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

Keywords

• Road safety training
• Traffic safety campaigns
• Driver safety programs
• Vision Zero initiative
• Road safety publications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees and organizational financing: As a nonprofit association, the DVR is financed through membership fees and organizational funding. The organization provides transparent budget information including income and expenses.
2. Publications and educational materials: The DVR publishes various materials including DVR Report (three times annually), DVR Blickpunkt publications, annual reports, brochures, and flyers on traffic safety topics available for download or ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Deutscher Verkehrssicherheitsrat (DVR) is Germany's independent non-profit umbrella organization for road traffic safety. Its core offering is a portfolio of road safety services: practical safety training programs (SHT/SHP) delivered at 150+ certified locations under ISO 9001 standards, national awareness campaigns (Runter vom Gas, #mehrAchtung, Roll ohne Risiko!, Hat's geklickt?), specialized programs for children, young drivers, seniors, and professional drivers, and publications (DVR Report, DVR-Blickpunkt, DVR Schriftenreihe). The organization also drives policy through resolutions, recommendations, and a network of 200+ member organizations.

Product overview

The Deutscher Verkehrssicherheitsrat (DVR) is Germany's independent pioneer and competency leader in all aspects of road safety. The organization does not offer a single software product but rather a broad portfolio of non-technological programs and services centered on road safety. The core offerings include (1) the dvr.de website as the central digital hub, (2) a portfolio of fahrpraktische Sicherheitstrainings (SHT) practical road safety training programs and Sicherheitsprogramme (SHP) delivered by partner organizations at 150+ sites under the DVR Qualitätssiegel (ISO 9001 certified), (3) professional publications including the triannual DVR Report magazine, DVR-Blickpunkt information sheets, and DVR Schriftenreihe research series, (4) awareness and behavioral campaigns such as Runter vom Gas, #mehrAchtung, Roll ohne Risiko!, Tag der Verkehrssicherheit, Hat's geklickt?, and Jugendaktion, (5) specialized programs including Kind und Verkehr, sicher mobil, and Rückmeldefahrt, (6) awards including the DVR Förderpreis and DVR Vision Zero Award, (7) the Hupe vs. Haltung podcast, and (8) expert committee work through six Vorstandsausschüsse covering children/youth, young drivers, adults, traffic medicine, vehicle technology, and infrastructure. The organizational structure includes the DVR main office in Berlin with approximately 50 employees and the subsidiary Verkehrssicherheit Konzept & Media GmbH (VKM).

Differentiator

Problem solved

Functional benefit

Brands

• Runter vom Gas: National road safety campaign implemented since 2008 with the Federal Ministry for Digital and Transport (BMDV), using emotional messaging to raise awareness of road risks.
• Roll ohne Risiko!
• #mehrAchtung
• Hupe vs. Haltung
• DVR Förderpreis
• Vision Zero Award
• Kind und Verkehr
• sicher mobil

Products and services

• Fahrpraktische Sicherheitstrainings (SHT) & Sicherheitsprogramme (SHP) A portfolio of practical road safety training programs developed since the 1970s covering bicycle/Pedelec, car, off-road, and motorcycle riding. Delivered by partner organizations at over 150 training sites across Germany under DVR quality standards certified to ISO 9001, featuring the DVR Qualitätssiegel (quality seal). Programs are aimed at individual road users and professional drivers seeking competency-based safety training.
• DVR Report (Fachmagazin für Verkehrssicherheit) A triannual professional magazine providing insights into road safety, traffic engineering, and transport policy, distributed to members, multipliers in politics, business, media, and associations.
• DVR-Blickpunkt A series of informational publications addressing current road safety topics, covering themes such as accident commissions, driving training reform, dangerous traffic violations, senior driver competence, and cannabis in road traffic. Available for download or ordering through the DVR website.
• DVR Schriftenreihe A specialized publication series addressing in-depth road safety research topics including 'Arbeitsplatz Straße' (Road as Workplace), 'Achtsamkeit und Aggression' (Mindfulness and Aggression), and 'Barrierefreie Mobilität' (Accessible Mobility).
• Runter vom Gas Campaign Germany's national road safety campaign implemented since 2008 together with the Federal Ministry for Digital and Transport (BMDV), featuring annual highway posters with varying themes aimed at raising awareness of road dangers and risks.
• #mehrAchtung Initiative A nationwide initiative launched in 2023 for more respect and consideration in road traffic, part of the 'Runter vom Gas' campaign, jointly initiated by the Federal Ministry of Transport and the DVR, aimed at improving traffic climate and increasing road safety.
• Roll ohne Risiko! E-Scooter Campaign An e-scooter safety campaign running since 2019 addressing rising accident numbers involving young people, providing safety tips about alcohol limits, cannabis rules, riding positions, pathways, parking, and helmet use.
• Hat's geklickt? Seatbelt Awareness Campaign A seat belt awareness campaign for truck drivers launched in 2002, using a rollover simulator and truck seat belt slide to demonstrate the importance of seat belt use, with studies showing belt use could prevent injuries in up to 80% of serious accidents.
• Tag der Verkehrssicherheit (Road Safety Day) An annual road safety day held on June 20 featuring events and actions across Germany organized by local organizations including police, traffic safety groups, schools, and municipalities, with annual thematic focuses.
• Kind und Verkehr Program A program targeting adults, parents, and caregivers in day-care centers and kindergartens, focused on traffic safety education for young children with a moderator handbook and project manual.
• sicher mobil Program A free program for people aged 65 and older who actively participate in road traffic, whether by car, bicycle, Pedelec, or on foot, with nationwide events and practice modules covering bicycle and Pedelec riding.
• Rückmeldefahrt (Feedback Drive) Program A voluntary feedback drive program for older people to reflect on their own driving behavior and competence in real traffic situations, involving expert observation and recommendations for safe road participation.
• DVR Qualitätssiegel (Quality Seal) A quality certification awarded to safety training providers that meet DVR's ISO 9001-based quality management standards for practical safety training programs, trainer education, and quality assurance. The seal governs training quality across 150+ partner-operated sites.
• Hupe vs. Haltung Podcast The official podcast of the DVR focusing on road safety topics, accident statistics, professional driver conditions, alcohol and distraction, rules, sanctions, training, and data — aimed at people who want to understand and improve road safety beyond just driving.

Quantifiable outcome

• German Brand Award 2026 Winner in 'Excellence in Brand Strategy and Creation – Brand Communication – Digital Campaign' for 'komm gut an.' campaign
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Bundesministerium für Digitales und Verkehr (BMDV)coreStrategic or Co-development PartnerLong-standing partnership for national road safety campaigns. Since 2008, the DVR and BMDV jointly implement the 'Runter vom Gas' campaign. The ministry also supports 'Landstraße – fahr sicher!' (since 2021) and 'sicher mobil' programs for seniors. The partnership involves annual campaign themes and public awareness initiatives.
• Berufsgenossenschaft Verkehrswirtschaft Post-Logistik Telekommunikation (BG Verkehr)coreStrategic or Co-development PartnerJoint operation of the 'Hat's geklickt?' action since 2002, providing rollover simulators and seatbelt slides for truck driver safety training. BG Verkehr provides simulators to member companies and coordinates deployment logistics for the seatbelt safety campaign targeting truck drivers.
• Berufsgenossenschaft Handel und Warenlogistik (BGHW)coreStrategic or Co-development PartnerCo-development of the 'komm gut an.' social media campaign which won the German Brand Award 2026. The campaign promotes safe mobility and received recognition in brand communication.
• Deutsche Gesetzliche Unfallversicherung (DGUV)majorStrategic or Co-development PartnerPartner in the 'Landstraße – fahr sicher!' campaign since 2021, aimed at promoting responsible driving on rural roads. Also partner in the 'sicher mobil' program for older road users aged 65+.
• Technische Universität DresdenmajorStrategic or Co-development PartnerResearch partnership on the 'Delivery Riders - Sicher unterwegs auf zwei Rädern' project studying traffic accidents and prevention potentials for delivery cyclists. The seven-month survey project (December 2025 - July 2026) involved over 700 participants.
• Allianz von Partnerorganisationen (#mehrAchtung)majorStrategic or Co-development PartnerThe #mehrAchtung initiative (launched 2023) is carried by an alliance of partner organizations working together to improve traffic climate and safety through respect and consideration in road traffic.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Trafikverket (Swedish Transport Administration): Trafikverket is Sweden's state-owned transport administration with road safety as one of its mandates. It combines infrastructure, planning, and safety functions, serving as a regional peer with overlapping safety policy and Vision Zero-style frameworks.

Direct peers

• VIAS institute: VIAS (formerly IBSR/BIVV) is Belgium's national road safety institute delivering research, training, and awareness campaigns. As a Belgian national counterpart with comparable scope, it is a direct peer in mission and activities.
• Royal Society for the Prevention of Accidents (RoSPA): RoSPA is the UK's national non-profit dedicated to accident prevention with a major focus on road safety, including training programs, campaigns, and policy advocacy. Its mission, governance, and product mix (training + advocacy + publications) closely mirror DVR's structure.
• Sécurité Routière (France): Sécurité Routière is France's national road safety authority, responsible for campaigns, training, and policy on reducing road fatalities. It is the closest functional equivalent to DVR at the national level in another major European market.
• European Transport Safety Council (ETSC): ETSC is the EU-level independent road safety umbrella organization that aggregates national councils and publishes the PIN Annual Report. DVR has a dedicated European road safety committee and works with ETSC on EU-level frameworks, making ETSC the closest pan-European peer in mission and structure.
• Kuratorium für Verkehrssicherheit (KfV): KfV is Austria's national non-profit for road safety, conducting research, training, and campaigns under a Vision Zero-like mandate. It is the most direct German-speaking peer to DVR, with overlapping campaign themes and member-based governance.
• Deutsche Verkehrswacht (DVW): DVW is Germany's other major nonprofit road safety umbrella organization, with overlapping member organizations, training programs, and campaigns. DVR and DVW share leadership crossover (Prof. Kurt Bodewig of DVW serves as DVR Vice President), making them the closest direct peer in the German road safety landscape.
• SWOV Institute for Road Safety Research: SWOV is the Netherlands' national road safety research institute, combining research, policy advice, and education. Its research-and-advocacy hybrid model overlaps significantly with DVR's committee-based expert work on traffic medicine, infrastructure, and vehicle technology.

Broad incumbents

• National Highway Traffic Safety Administration (NHTSA): NHTSA is the US federal agency responsible for road safety, setting vehicle standards, conducting campaigns, and funding research. While a government regulator rather than a non-profit council, it is the closest US functional peer to DVR in road safety mission.
• ADAC: ADAC is Germany's largest mobility club with ~21 million members and a major road safety portfolio (training, driver education, technical inspection, advocacy). It is a broader incumbent: not a pure road safety council but a major DVR member whose scope significantly overlaps DVR's training and campaign functions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dvr_info
• YouTubeyoutube.com/user/dvrde
• Facebookfacebook.com/dvrde
• LinkedInlinkedin.com/company/deutscherverkehrssicherheitsrat
• Instagraminstagram.com/dvr.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deutscher Verkehrssicherheitsrat