Vered Hasharon Travel & Tours

What Vered Hasharon Travel & Tours does

Vered Hasharon Travel & Tours is a privately held, family-owned inbound tour operator and Destination Management Company (DMC) headquartered in Ness Ziona, Israel. Formed in 2001 from the merger of Sharon Tours International (founded 1965 by Mike Amir) and Vered Travel (founded 1978 by Uzi Vered), the company designs and operates Holy Land itineraries for Christian pilgrimages, Catholic and Christian group tours, Jewish heritage travel, educational and cultural groups, business/incentive groups, and leisure travelers. Operations span Israel, Jordan, Egypt, and Turkey, delivered through a network of 10 global offices and partner relationships covering 63 countries, with cumulative scale of approximately 281,785 travelers and 14,603 tours over the past decade.

The core product set comprises multi-day Holy Land packages, daily tours, regional multi-country itineraries, guaranteed-departure tours, and DMC ground-handling services sold to overseas tour operators. Commercial reach is supported by a multilingual corporate website (English, French, Spanish, Portuguese, and Chinese at veredgo.com), direct outreach to churches, schools, and organizations, and memberships in UFTAA, IITOA, USTOA, FTA, NTA, and SYTA. Distribution is website-driven and B2B-partner-driven; there is no mobile app, no public API, and no AI-enabled personalization or pricing layer.

Revenue is generated through package sales (transaction-fee travel margin on accommodation, transportation, guides, and entrance fees), DMC commissions from third-party tour operators, and ancillary hotel reservation and ground transportation services. The company is in the third generation of Amir and Vered family leadership, with Danny Amir serving as Managing Director, Mushi Vered as President and CEO International, Dana Amir heading Innovative Business Development, and Naama Vered overseeing Sales and Product Development.

Name

Vered Hasharon Travel & Tours

Legal name

Vered Hasharon Travel & Tours Ltd.

Website

https://veredgo.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Vered Hasharon Travel & Tours is a family-owned Israeli inbound tour operator and DMC, running Holy Land, Christian pilgrimage, Jewish heritage, and regional multi-country itineraries for group and leisure travelers across Israel, Jordan, Egypt, and Turkey via 10 global offices.

Ownership category

akta.pro rank

Product category

Inbound Tour Operator and Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

akta.pro industry

PRIMARYTHAKAHAB

Christian Pilgrimage & Holy Land Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAKAHAC

Jewish Heritage & Israel Pilgrimage Travel Agencies

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAKAHAH

Faith-Based Group Travel (Church/Mosque/Temple) Organizers

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Religious & Pilgrimage Travel Agencies

SECONDARYTHAHADAA

Full-Service Destination Management (Ground Handling & Onsite Operations)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

Keywords

• Inbound tour operator
• Destination management services
• Holy land pilgrimage tours
• Religious group travel
• Faith-based tour packages

Headquarters

HQ city

Ness Ziona

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour Package Sales: Comprehensive tour packages sold on a per-person basis including land arrangements, hotel bookings, luxury bus transportation, experienced guides, conference facilities, and meetings with Israeli companies in high-tech and agriculture sectors.
2. Hotel Reservations: Hotel booking services included as part of comprehensive tour packages.
3. Transportation Services: Luxury bus transportation services as part of tour packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vered Hasharon designs and operates guided tour packages across Israel and the broader Middle East, including Holy Land faith-based pilgrimages, Catholic and Christian tours, Jewish heritage tours, regional multi-country tours (Jordan, Egypt, Turkey), daily excursions, and guaranteed departure tours for individual travelers. The company also provides Destination Management Company (DMC) services for international tour operators, bundling hotel bookings, luxury bus transportation, professional guides, conference room arrangements, and meetings with Israeli high-tech and agriculture companies. Customers can book via the veredgo.com website or through direct engagement with the company's international sales team and partner network.

Product overview

Vered Hasharon Travel & Tours is a tour operator and destination management company (DMC) founded in 1965, offering a comprehensive portfolio of travel services centered on Holy Land pilgrimages and tours. The core product portfolio includes Holy Land Tours (faith-based pilgrimages, leisure, and business tours), Catholic Tours and Christian Tours (biblical pilgrimage experiences), Daily Tours (1-2 day excursions to sites like Nazareth, Sea of Galilee, Jerusalem, Dead Sea, Masada, and Golan Heights), Regional Tours (multi-country tours covering Jordan, Egypt, Turkey, and the Middle East), Jewish Heritage Tours (including Bar/Bat Mitzvah ceremonies, Poland and Baltic heritage tours), and Tour Operator/DMC services for partner operators worldwide. The company also operates an online booking platform (veredgo.com) and provides guaranteed departure tours with set weekly dates. Supporting services include travel tips, newsletter subscriptions, and conference/facility arrangement capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Holy Land Tours

Quantifiable outcome

• 281,785 travellers welcomed in the last 10 years
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Pilgrim Tours: US-based operator specializing in Christian Holy Land pilgrimages and biblical-site itineraries, primarily serving church groups — competes for the same Catholic/Christian group travel demand that anchors Vered Hasharon's core business.
• Logra Tourism: Israeli DMC offering tour operator ground handling, hotel reservations and guided itineraries throughout Israel — provides the same white-label inbound services to international partners that Vered Hasharon markets to its B2B channel.
• Gil Travel Group: Long-standing US-based group travel specialist with a strong Israel/Holy Land pilgrimage practice, serving churches and faith-based organizations — directly comparable mission and customer segment to Vered Hasharon's Christian pilgrimage business.
• Isram Israel: Established Israeli tour operator and DMC providing Holy Land itineraries, Christian and Jewish heritage tours, and inbound ground services for international tour operators — overlapping customer base and product mix with Vered Hasharon.
• Rentz Israel: Israel-focused DMC providing ground services, hotel bookings and guided tours to international operators — directly competes with Vered Hasharon's DMC arm for tour operator partnerships and inbound group business.
• Bein Harim Tourism: One of Israel's largest inbound tour operators offering day tours, multi-day Holy Land tours and Christian pilgrimage packages — directly competing with Vered Hasharon across the same Israel-centric tour product set.

Regional players

• Egged Tourism: Israel's largest ground transportation operator with an adjacent tourism division offering daily tours and Holy Land itineraries — competes with Vered Hasharon on transportation-anchored day tours within Israel, with deeper domestic transport scale.

Broad incumbents

• Globus family of brands (Cosmos/Avalon): Large global escorted-tour operator offering faith-based and religious itineraries including Holy Land departures — overlaps Vered Hasharon's group tour product and competes for North American church group customers, but with a much broader multi-destination portfolio.
• Inspiration Cruises & Tours: Faith-based travel company offering Christian cruises and Holy Land land tours to church groups across the US — overlapping religious-segment customer base and Israel itinerary content with Vered Hasharon's pilgrimage products.
• Trafalgar / Costsaver (TTC): Global guided-holiday operator with Israel/Holy Land itineraries served via guided group tours — overlaps Vered Hasharon's Holy Land and faith-based tour products but serves a broader leisure audience rather than religious groups specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/veredhasharon
• YouTubeyoutube.com/user/veredgo
• Facebookfacebook.com/tourisrael
• LinkedInlinkedin.com/company/vered-hasharon-travel-and-tours
• Instagraminstagram.com/veredhasharon

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vered Hasharon Travel & Tours