What Australian Multicultural Foundation does

The Australian Multicultural Foundation (AMF) is a non-profit Company Limited by Guarantee, established in 1988 in Carlton, Victoria, with the stated purpose of cultivating in all Australians a commitment to Australia as one people drawn from many cultures. It serves culturally and linguistically diverse (CALD) communities across Australia, with program delivery extending into Southeast Asia (Thailand, Philippines, Malaysia, Indonesia) through the SEAN-CSO network and research links into Canada and the UK via the CRIS consortium. The organisation operates with a small staff (~10-15, board of 5 plus 3 director/manager-level executives and project staff) under the leadership of Chair Dr Bulent Hass Dellal AO and Executive Director of the Research Trust Hakan Akyol PSM.

AMF's product surface is a portfolio of stand-alone educational and community programs rather than a unified platform: the CyberParent multilingual web app and mobile app (17 languages, on App Store and Google Play) for parental internet-safety guidance; the Cyber Seniors video program in Arabic, Somali, and Turkish for elderly digital literacy; Community Awareness Training and SEAN-CSO Countering Violent Extremism eLearning modules built by Liberate eLearning; the Vaccine Education Program (18 videos across 7 community languages) and Mental Health Messaging in community languages; the Mapping Social Cohesion longitudinal survey series co-produced with the Scanlon Foundation (17 consecutive annual waves since 2007); the Carla Zampatti Scholarship for Young Women; and the Northern Community Support Group case-management program. Underlying technology is conventional web/eLearning delivery with Google Analytics integration; there is no described AI/ML capability.

AMF's business model is grant-funded and free-to-user. Revenue streams identified are Australian Government grants (SEAN-CSO, vaccine education, community awareness training), foundation grants (Scanlon Foundation, Carla Zampatti Foundation), and the original A$3M Bicentennial seed capital. Pricing across programs, apps, and eLearning is freemium/free; the Direct Funding Program that historically disbursed grants to community organisations is currently suspended due to limited funding. Customer/go-to-market mix is hybrid: community-led (partnerships with community organisations, educational institutions, and government agencies), event-driven (research launches, scholarship announcements, youth leadership forums), and a small product-led growth component via CyberParent's self-serve mobile distribution. Annual revenue is not publicly disclosed.

Name

Australian Multicultural Foundation

Legal name

Australian Multicultural Foundation

Website

https://amf.net.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Australian Multicultural Foundation (AMF) is a Carlton, Victoria-based non-profit founded in 1988 that delivers multilingual educational programs, community awareness training, and the Mapping Social Cohesion research series to culturally and linguistically diverse communities across Australia and Southeast Asia, funded primarily by Australian Government and foundation grants.

Ownership category

akta.pro rank

Product category

Multicultural Community Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industries

Foundational Computer & Device Literacy (EDAAAIAA), Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)

Keywords

• Multicultural community services
• Social cohesion research
• Community awareness training
• Multilingual eLearning platforms
• Cyber safety education

Headquarters

HQ city

Australia Plains

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: AMF receives funding from Australian Government for various programs including the SEAN-CSO project, vaccine education program, and community awareness training. The foundation was established with initial investment from the Australian Bicentennial Authority ($3 Million in 1987).
2. Foundation Grants and Partnerships: Partnership funding from philanthropic foundations including the Scanlon Foundation for social cohesion research and the Carla Zampatti Foundation for scholarship programs.
3. Direct Funding Program (Suspended): Unfortunately due to limited funding the Australian Multicultural Foundation will not be providing funds until further notice.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMF is a non-profit foundation that designs and delivers multilingual educational programs, eLearning modules, and digital tools to advance social cohesion and support culturally and linguistically diverse (CALD) communities in Australia. Core offerings include the CyberParent multilingual web/mobile app for parental internet safety, Cyber Seniors digital literacy videos, Community Awareness Training and SEAN-CSO Countering Violent Extremism eLearning modules, COVID-19 vaccine and mental health messaging in community languages, the annual Mapping Social Cohesion research series, leadership programs for young people, and the Carla Zampatti Scholarship for Young Women.

Product overview

The Australian Multicultural Foundation (AMF) operates as a non-profit organization offering a portfolio of educational technology products and community programs. The core digital products include the CyberParent multilingual web app (17 languages) for parental internet safety guidance, Cyber Seniors educational videos for elderly digital literacy, Community Awareness Training eLearning modules for community resilience, SEAN-CSO Countering Violent Extremism eLearning programs, and Vaccine/Mental Health messaging in community languages. AMF also conducts the Mapping Social Cohesion Research Series in partnership with Scanlon Foundation, manages the Carla Zampatti Scholarship for young women, operates the Northern Community Support Group, and provides leadership programs. These products function as standalone educational initiatives rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• CyberParent Web App A multilingual web app (17 languages) developed by AMF to equip parents with knowledge and confidence to identify early warning signs of online dangers and seek appropriate support from Australian service providers.
• Cyber Seniors Educational Program An educational video program in Arabic, Somali, and Turkish designed to upskill elderly people from diverse cultural backgrounds on technology use, helping them stay connected and access information.
• Community Awareness Training Manual eLearning Module An online course developed by AMF and built by Liberate eLearning to build community resilience against anti-social behavior and promote social cohesion through education, covering behavioral indicators and prevention strategies.
• SEAN-CSO Countering Violent Extremism eLearning Introduction to Countering Violent Extremism eLearning program developed by AMF for the South East Asian Network of Civil Society Organisations (SEAN-CSO), spanning Thailand, Philippines, Malaysia, Indonesia, and Australia.
• AMF Vaccine Education Program A COVID-19 vaccine education initiative with 18 videos in seven community languages (Turkish, Somali, Urdu, Arabic, Oromo, Dari, Pashto) developed to counter vaccine misinformation targeting CALD communities.
• Mental Health Messaging in Community Languages Culturally appropriate mental health themed video resources in five community languages (English, Arabic, Somali, Turkish, Urdu) featuring medical professionals delivering self-care strategies and mental health care access information.
• Carla Zampatti Scholarship for Young Women Annual national scholarship of $10,000 for young women (18-29) from migrant and refugee backgrounds, in partnership with the Carla Zampatti Foundation, supporting personal ventures, education, or business development.
• Mapping Social Cohesion Research Series Long-running national research program conducted in partnership with Scanlon Foundation and Monash University tracking Australian attitudes on social cohesion, immigration, and population issues, with 17 consecutive annual reports published since 2007.
• Northern Community Support Group (NCSG) Program A community development program auspiced by AMF and delivered in partnership with culturally diverse communities, providing support services to CALD communities in northern Melbourne.
• Managing Cultural Diversity Training Program Training program designed to enable small and medium enterprises to better understand cultural diversity and how to work effectively with diverse communities.
• Australian Language Certificates (ALC) A language skills testing program offering national recognition for achievement in Languages Other Than English (LOTE), offered in partnership with ACER for students across five languages at various levels since 1990.

Quantifiable outcome

• Over 44,000 language certificate registrations in 2004 for ALC program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Carla Zampatti FoundationflagshipStrategic or Co-development Partner · 1 January 2022Partnership to deliver the Australian Multicultural Foundation Carla Zampatti Scholarship for Young Women, an annual $10,000 scholarship celebrating the legacy of fashion designer Carla Zampatti. The scholarship supports young women (18-29) from migrant and refugee backgrounds to achieve their aspirations in business, arts, and community development.
• Centre for Resilient and Inclusive Societies (CRIS) ConsortiumcoreStrategic or Co-development Partner · 1 January 2021CRIS is a research and program-based think tank consortium of eight Australian and international partners including Deakin University, Western Sydney University, Victoria University, Resilience Research Centre-Dalhousie University (Canada), Australian Multicultural Foundation, Centre for Multicultural Youth, RAND Australia, and Institute for Strategic Dialogue (UK).
• Deakin UniversitycoreImplementation/ SI/ Consulting Partner · 1 January 2016Deakin University hosts the SEAN-CSO (South East Asian Network of Civil Society Organisations) Countering Violent Extremism eLearning program developed by AMF. Partnership spans across Thailand, Philippines, Malaysia, Indonesia and Australia.
• Scanlon FoundationcoreStrategic or Co-development Partner · 1 January 2007Long-term partnership conducting annual Mapping Social Cohesion surveys since 2007. The partnership has produced 17 consecutive annual reports tracking Australian attitudes toward immigration, social cohesion, trust in government, and multicultural issues. AMF provides operational support and co-branding for the research series.
• Australian Council for Educational Research (ACER)coreStrategic or Co-development PartnerPartnership to deliver the Australian Language Certificates (ALC) program offering national recognition for student achievement in language studies. ACER provides scoring and analysis of all tests and issues certificates endorsed by national and international organisations.
• Liberate eLearningcoreTechnology or IntegrationDevelopment partner for CyberParent web app and Community Awareness Training eLearning modules. Liberate eLearning built the digital platforms that deliver AMF's multilingual educational content.
• Scanlon FoundationcoreStrategic or Co-development PartnerPartnership for the Resilience Portraits project celebrating community connectedness, resourcefulness, and resilience during COVID-19 challenges. Emerging artists from Melbourne's Muslim community created symbolic portraits representing community resilience stories.
• Islamic Council of VictoriacoreStrategic or Co-development PartnerPartnership delivering the Muslim Youth Leadership and Peer Mentoring Program for Australian-Muslim participants from culturally diverse backgrounds. Program includes workshops on leadership, mentoring skills, media engagement, and public speaking.
• Northern CSG, The Huddle, Himilo Community Connect, KOMAKcoreStrategic or Co-development PartnerPartnership of community organisations working with AMF on the Vaccine Education Program. Produced 18 COVID-19 vaccine education videos in Turkish, Somali, Urdu, Arabic, Oromo, Dari and Pashto languages to counter misinformation targeting CALD communities.
• Commonwealth Bank, Federation Square, Multicultural Arts VictoriaminorGTM or Marketing PartnerBaklava Bake Off initiative supported by Commonwealth Bank, Federation Square, and Multicultural Arts Victoria as a celebration of community diversity under the Unity through Partnerships Grant Program.
• Office of Multicultural Affairs and CitizenshipcoreStrategic or Co-development PartnerGovernment partner for Unity through Partnerships Grant Program funding community initiatives including the Baklava Bake Off.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Institute for Strategic Dialogue (ISD): UK-headquartered think tank working on counter-extremism, disinformation, and social cohesion. Direct peer of AMF in counter-extremism eLearning and a CRIS consortium co-member.
• Centre for Multicultural Youth: An Australian nonprofit providing support and advocacy for young people from migrant and refugee backgrounds. Direct peer of AMF in multicultural youth programming, and a co-member of the CRIS consortium.
• Multicultural Youth Affairs (MYAN): Australia's national peak body on multicultural youth issues. Comparable to AMF in CALD youth leadership development and policy advocacy.
• Welcoming Australia: Australian nonprofit fostering welcoming communities for migrants. Comparable to AMF in promoting social cohesion and community-led multicultural engagement in Australia.
• Refugee Council of Australia: Australian advocacy body for refugees and people seeking asylum. Comparable in serving migrant and refugee communities with policy, research, and program delivery.
• Scanlon Foundation: Australian philanthropic foundation focused on social cohesion and immigration research. Direct peer and long-standing research partner of AMF via the Mapping Social Cohesion series.
• Federation of Ethnic Communities' Councils of Australia (FECCA): The national peak body representing Australia's ethnic and multicultural community councils. Directly comparable to AMF in mission around multicultural policy advocacy, community engagement, and government consultation.
• RAND Australia: Australian arm of RAND Corporation conducting social policy and security research. Comparable to AMF via co-membership in CRIS and overlapping research focus on social cohesion and resilience.

Broad incumbents

• Settlement Services International: Large Australian nonprofit providing settlement, employment, and community services for migrants and refugees. Broad incumbent offering comparable multilingual education and training at greater scale.
• VicHealth (Victorian Health Promotion Foundation): Victorian government health promotion agency. Broad incumbent comparable to AMF in delivering multilingual public health messaging (e.g., COVID-19 vaccine and mental health content) to CALD communities in Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYyFdj9CBXRlZOkRQcl8YJw
• Facebookfacebook.com/BaklavaBakeoff
• LinkedInlinkedin.com/company/australian-multicultural-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Multicultural Foundation