Parque Memorial de Goiânia

What Parque Memorial de Goiânia does

Parque Memorial de Goiânia is a privately held, philanthropic cemetery-park (cemitério-parque) operating from a single site in Goiânia, State of Goiás, Brazil, in continuous operation since 1992. The company sells burial plots, niches, and cremation rights on a one-time perpetual-use basis, and supplies a recurring stream of revenue through perpetual maintenance fees and the PAX Memorial pre-need funeral planning plan. It also delivers integrated on-site funeral services through an affiliated funeral home (Funerária), together with a florist (Floricultura) and a cafeteria (Lanchonete), creating a one-stop death-care ecosystem at the cemetery complex.

The business is sales-led, distributed through direct on-site sales at the cemetery and a 24-hour phone-based customer-service operation across multiple contact lines, supported by a content-marketing presence (blog, Instagram, LinkedIn, Facebook, YouTube) targeting grieving families and individuals planning ahead. Customers are exclusively individual consumers — 35,000+ certificate-holders (cessionários) accumulated over 33 years — with no enterprise or B2B channel. The company self-positions as one of the most awarded cemeteries in Brazil and a reference benchmark compared to leading South American cemetery-parques.

There is no disclosed technology platform, no proprietary digital product, and no AI/ML capability in the input data; revenue is not publicly disclosed and there are no funding rounds, M&A, or leadership changes on record. The operating model is asset-heavy and physical (one cemetery parcel), with switching costs arising from the perpetual nature of burial rights and modest regulatory/philanthropic standing as defensible characteristics.

Name

Parque Memorial de Goiânia

Legal name

Parque Memorial de Goiânia

Website

https://memoriaviva.com.vc

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Parque Memorial de Goiânia is a private, philanthropic cemetery-park in Goiânia, Brazil, operating since 1992. It sells burial plots and integrated on-site funeral, floral, and cafeteria services to individual families, with over 35,000 certificate-holders across the State of Goiás.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cemetery Plots and Burial Spaces: One-time purchase of cemetery plots, niches, and burial spaces. Includes perpetual maintenance fees and使用权 (right to use).
2. Funeral Services: Complete funeral services including preparation, ceremony coordination, transportation, and related arrangements provided on-site through affiliated funeral home.
3. Pre-need Funeral Plans (PAX Memorial): Advance funeral planning services allowing customers to pre-arrange and pre-pay for future funeral needs, providing financial planning and peace of mind.
4. Maintenance and Service Fees: Ongoing maintenance fees for cemetery grounds, infrastructure, and memorial services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Parque Memorial de Goiânia operates a park-style cemetery (cemitério parque) in Goiânia, Goiás, offering burial plots, cremation options, and perpetual care since 1992. The facility integrates on-site amenities including a funeral home (Funerária), flower shop (Floricultura), and cafeteria (Lanchonete), providing families a comprehensive one-stop environment for end-of-life and memorial services. The institution also provides 24-hour customer assistance and the PAX Memorial prepaid funeral planning plan.

Product overview

Parque Memorial de Goiânia operates as a single unified cemetery and memorial park service, offering burial and perpetual care services since 1992. The company provides an integrated ecosystem of on-site amenities including a funeral home (Funerária), flower shop (Floricultura), and café (Lanchonete), all within the cemetery complex. Additional services include 24-hour assistance and the PAX Memorial pre-paid funeral planning plan. The company serves over 35,000 clients and positions itself as a comprehensive, one-stop provider for end-of-life services in the state of Goiás.

Differentiator

Problem solved

Functional benefit

Brands

• PAX Memorial: Pre-planned funeral assistance plan offered by the company for end-of-life planning.

Products and services

• Cemitério Parque Memorial de Goiânia Main cemetery and memorial park services including burial plots, cremation options, and perpetual care, operating as a park-style cemetery integrated with environmental sustainability. Designed for families and individuals seeking dignified burial and memorial services.
• Assistência 24 Horas (24-Hour Assistance)

Quantifiable outcome

• 35,000+ satisfied customer families (cessionários)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grupo Zelo:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cemiterioparquememorialdeg8292
• Facebookfacebook.com/parquememorial
• LinkedInlinkedin.com/company/parque-memorial-de-goiania
• Instagraminstagram.com/parquememorial
• Xx.com/MemorialGoiania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Memorial de Goiânia