Elektrum Eesti
Elektrum Eesti is an Estonian electricity and natural gas retailer and wholly-owned subsidiary of Latvenergo Group, serving Estonian residential and business customers with multi-format pricing packages, EV charging via the Elektrum Drive Baltic network, and bundled insurance products.
- Company typePrivate
- Founded2013
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Elektrum Eesti does
Elektrum Eesti OÜ is an Estonian energy retailer and wholly-owned subsidiary of Latvenergo Group, the largest electricity supply conglomerate in the Baltic States. The company sells electricity and natural gas to residential and business customers in Estonia, and operates the Elektrum Drive public EV charging network across Estonia, Latvia, and Lithuania. Its electricity product portfolio spans fixed-price packages, exchange-price packages (15-minute Nord Pool interval pricing), a hybrid "Paindlik Klõps" offering (50/50 fixed and exchange), and a 100% renewable "POWERED BY GREEN" certified supply. Natural gas is sold to business customers and housing associations under fixed or variable (GasPool-linked) contracts, with gas sourced via the Klaipėda LNG terminal and Inčukalns storage. Supplementary offerings include home and electrical-risk insurance (in cooperation with If Kindlustus and ERGO), electricity producer buy-back contracts for solar/wind/bio operators, and a default supply service (ülteenus) for Elektrilevi OÜ grid-connected business consumers.
The underlying technology stack is a multi-channel retail platform: a self-service web portal (minu.elektrum.ee) with Smart-ID/Mobile-ID/ID-card authentication, native mobile apps (Elektrum mobile app and Elektrum Drive), direct integrations to the Nord Pool electricity exchange and GasPool gas exchange for live pricing, and a proprietary EV charging network management system spanning the Baltics with ultra-fast chargers up to 300 kW. Revenue is generated through commodity sales margins on electricity and gas (subscription/usage-based), per-kWh EV charging fees, insurance commissions, and dedicated business customer management. Go-to-market is hybrid: self-service digital acquisition for retail customers and dedicated account managers (ärikliendihaldur) for enterprise and housing association contracts. The company is headquartered in Tallinn (Mäealuse tn 2/4, Mustamäe), has 11–50 employees, and operates as part of a group serving 919,000+ Baltic customers under 85 years of accumulated energy sector heritage.
Elektrum Eesti firmographics
Firmographics- Name
- Elektrum Eesti
- Legal name
- Elektrum Eesti OÜ
- Website
- https://elektrum.ee
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elektrum Eesti is an Estonian electricity and natural gas retailer and wholly-owned subsidiary of Latvenergo Group, serving Estonian residential and business customers with multi-format pricing packages, EV charging via the Elektrum Drive Baltic network, and bundled insurance products.
- Ownership category
- akta.pro rank
Where Elektrum Eesti is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Elektrum Eesti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electricity Sales: Sale of electricity to retail and business customers through various package options including fixed price, exchange price, and hybrid packages. Revenue generated from electricity volume sold plus network fees passed through.
- Gas Sales: Natural gas supply to business customers and housing associations with both fixed and variable pricing options. Gas sourced from USA and Norway via Klaipeda LNG terminal in Lithuania.
- Insurance Products: Home and business insurance products offered in cooperation with If Kindlustus, including electrical risk insurance and home protection packages.
- EV Charging Services: Public electric vehicle charging services through Elektrum Drive network, with per-kWh pricing for ultra-fast, fast, and standard charging stations across the Baltics.
- Electrical Risk Insurance: Business insurance product protecting against electrical equipment damage from lightning strikes, power surges, undervoltage, overloads, or short circuits, developed in cooperation with If Kindlustus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed Price Electricity Package |
| Usage-based | Monthly | Exchange Price Package (Börsihind) |
| Hybrid | Monthly | Hybrid Package (Paindlik Klõps) |
| Subscription | Monthly | Fixed Gas Price |
| Usage-based | Monthly | Variable Gas Price |
| Usage-based | Pay-as-you-go | EV Charging per kWh |
| Subscription | Monthly | Electrical Risk Insurance |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Elektrum Eesti product offering
Product offeringCore offering
Elektrum Eesti is an Estonian energy retailer that sells electricity under multiple package structures (fixed price, exchange price, hybrid, and 100% renewable) to residential and business customers, supplies natural gas to commercial customers and housing associations, operates the Elektrum Drive EV charging network across the Baltic states, and distributes insurance products in cooperation with If Kindlustus. Customers manage services through the minu.elektrum.ee self-service portal, the Elektrum mobile app, and the dedicated Elektrum Drive charging app.
Product overview
Elektrum Eesti is an electricity and gas supplier operating in Estonia as part of the Latvenergo Group (Baltic states). The core offering consists of electricity packages (with fixed, exchange, hybrid, and renewable options), natural gas supply for business customers, EV charging via the Elektrum Drive network, insurance products, and a self-service customer portal (minu.elektrum.ee). The portfolio spans four electricity package types (renewable, stable price, exchange price, and micro-producer), gas procurement solutions, charging station infrastructure, and supplementary insurance. The mobile app serves as the primary interface for EV charging management. Products are delivered through the self-service platform for both residential and business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Elektrum Drive: Electric vehicle charging network and infrastructure service operating across Estonia, Latvia, and Lithuania, offering ultra-fast, fast, and medium-speed charging options through a dedicated mobile application
Products and services
- Elektripaketid (Electricity Packages) Electricity supply packages for residential customers with multiple pricing options including fixed price, exchange price (Nord Pool 15-minute interval), 100% renewable energy, and micro-production (prosumer) variants. Customers select and switch packages through the self-service portal.
- Natural Gas Supply (Gaas)
Quantifiable outcome
- 66% of electricity from renewable sources (Latvenergo Group)
- +2 more outcomes
Companies that use Elektrum Eesti
Customer profileSegments5 records
Ideal customer profiles4 records
Elektrum Eesti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Elektrum Eesti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Latvenergo GroupcoreParent company and main strategic partner. Latvenergo is the largest electricity supplier in the Baltics with 919,000+ customers. Provides the brand heritage, renewable energy production capabilities (66% from renewables), and 85 years of Baltic energy sector experience. Elektrum operates under Latvenergo Group's umbrella across Estonia, Latvia, and Lithuania.
- If KindlustuscoreInsurance partner for business electrical risk insurance products. Developed in cooperation with If Kindlustus to provide specialized coverage for businesses against lightning strikes, power surges, undervoltage, overloads, and short circuits. Also provides home insurance products.
- Inčukalna Gas Storage Facility (Latvia)supportingNatural gas storage facility in Latvia where gas is stored after delivery via LNG from USA and Norway through Klaipeda terminal in Lithuania. Ensures stable gas supply and price stability for the Baltics region.
- GasPool Gas ExchangesupportingEuropean gas exchange (largest in Europe) used for variable gas pricing. Gas prices for variable contracts are determined monthly based on GasPool exchange prices plus Elektrum's margin.
- Nord PoolsupportingElectricity exchange for Estonian price area (EE) providing 15-minute interval electricity prices. Used for exchange-priced electricity packages and for electricity producer sell-back pricing.
- Network Operators (Elektrilevi, Imatra, VKG)supportingGrid operators providing network services to end customers. Elektrilevi OÜ serves most of Estonia, Imatra Elekter AS serves western counties, and VKG Elektrivõrgud OÜ serves northeastern Estonia. These partnerships are essential for electricity delivery and consumption data.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Elektrum Eesti competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Elektrum Eesti social profiles
Digital presenceElektrum Eesti compliance and trust
Trust signalCompliance1 record
Elektrum Eesti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elektrum Eesti leadership team
Management profileNumber of profiles
Profiles2 records
Elektrum Eesti subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elektrum Eesti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elektrum Eesti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elektrum Eesti
What does Elektrum Eesti do?
Elektrum Eesti is an Estonian energy retailer that sells electricity under multiple package structures (fixed price, exchange price, hybrid, and 100% renewable) to residential and business customers, supplies natural gas to commercial customers and housing associations, operates the Elektrum Drive EV charging network across the Baltic states, and distributes insurance products in cooperation with If Kindlustus. Customers manage services through the minu.elektrum.ee self-service portal, the Elektrum mobile app, and the dedicated Elektrum Drive charging app.
Is Elektrum Eesti a public or private company?
Elektrum Eesti is a private company. It is classified as corporate owned and is currently operating.
When was Elektrum Eesti founded?
Elektrum Eesti was founded in 2013. It employs 11 to 50 people.
Where is Elektrum Eesti based?
Elektrum Eesti is headquartered in Tallinn, Estonia, in the Europe region.
How does Elektrum Eesti make money?
Five revenue lines are on record. Electricity Sales are the primary driver. The others are gas Sales, insurance Products, EV Charging Services and electrical Risk Insurance.
Does Elektrum Eesti have an API?
No public API is recorded for Elektrum Eesti.