Elektrum Eesti

What Elektrum Eesti does

Elektrum Eesti OÜ is an Estonian energy retailer and wholly-owned subsidiary of Latvenergo Group, the largest electricity supply conglomerate in the Baltic States. The company sells electricity and natural gas to residential and business customers in Estonia, and operates the Elektrum Drive public EV charging network across Estonia, Latvia, and Lithuania. Its electricity product portfolio spans fixed-price packages, exchange-price packages (15-minute Nord Pool interval pricing), a hybrid "Paindlik Klõps" offering (50/50 fixed and exchange), and a 100% renewable "POWERED BY GREEN" certified supply. Natural gas is sold to business customers and housing associations under fixed or variable (GasPool-linked) contracts, with gas sourced via the Klaipėda LNG terminal and Inčukalns storage. Supplementary offerings include home and electrical-risk insurance (in cooperation with If Kindlustus and ERGO), electricity producer buy-back contracts for solar/wind/bio operators, and a default supply service (ülteenus) for Elektrilevi OÜ grid-connected business consumers.

The underlying technology stack is a multi-channel retail platform: a self-service web portal (minu.elektrum.ee) with Smart-ID/Mobile-ID/ID-card authentication, native mobile apps (Elektrum mobile app and Elektrum Drive), direct integrations to the Nord Pool electricity exchange and GasPool gas exchange for live pricing, and a proprietary EV charging network management system spanning the Baltics with ultra-fast chargers up to 300 kW. Revenue is generated through commodity sales margins on electricity and gas (subscription/usage-based), per-kWh EV charging fees, insurance commissions, and dedicated business customer management. Go-to-market is hybrid: self-service digital acquisition for retail customers and dedicated account managers (ärikliendihaldur) for enterprise and housing association contracts. The company is headquartered in Tallinn (Mäealuse tn 2/4, Mustamäe), has 11–50 employees, and operates as part of a group serving 919,000+ Baltic customers under 85 years of accumulated energy sector heritage.

Name

Elektrum Eesti

Legal name

Elektrum Eesti OÜ

Website

https://elektrum.ee

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Elektrum Eesti is an Estonian electricity and natural gas retailer and wholly-owned subsidiary of Latvenergo Group, serving Estonian residential and business customers with multi-format pricing packages, EV charging via the Elektrum Drive Baltic network, and bundled insurance products.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Sales: Sale of electricity to retail and business customers through various package options including fixed price, exchange price, and hybrid packages. Revenue generated from electricity volume sold plus network fees passed through.
2. Gas Sales: Natural gas supply to business customers and housing associations with both fixed and variable pricing options. Gas sourced from USA and Norway via Klaipeda LNG terminal in Lithuania.
3. Insurance Products: Home and business insurance products offered in cooperation with If Kindlustus, including electrical risk insurance and home protection packages.
4. EV Charging Services: Public electric vehicle charging services through Elektrum Drive network, with per-kWh pricing for ultra-fast, fast, and standard charging stations across the Baltics.
5. Electrical Risk Insurance: Business insurance product protecting against electrical equipment damage from lightning strikes, power surges, undervoltage, overloads, or short circuits, developed in cooperation with If Kindlustus.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Elektrum Eesti is an Estonian energy retailer that sells electricity under multiple package structures (fixed price, exchange price, hybrid, and 100% renewable) to residential and business customers, supplies natural gas to commercial customers and housing associations, operates the Elektrum Drive EV charging network across the Baltic states, and distributes insurance products in cooperation with If Kindlustus. Customers manage services through the minu.elektrum.ee self-service portal, the Elektrum mobile app, and the dedicated Elektrum Drive charging app.

Product overview

Elektrum Eesti is an electricity and gas supplier operating in Estonia as part of the Latvenergo Group (Baltic states). The core offering consists of electricity packages (with fixed, exchange, hybrid, and renewable options), natural gas supply for business customers, EV charging via the Elektrum Drive network, insurance products, and a self-service customer portal (minu.elektrum.ee). The portfolio spans four electricity package types (renewable, stable price, exchange price, and micro-producer), gas procurement solutions, charging station infrastructure, and supplementary insurance. The mobile app serves as the primary interface for EV charging management. Products are delivered through the self-service platform for both residential and business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Elektrum Drive: Electric vehicle charging network and infrastructure service operating across Estonia, Latvia, and Lithuania, offering ultra-fast, fast, and medium-speed charging options through a dedicated mobile application

Products and services

• Elektripaketid (Electricity Packages) Electricity supply packages for residential customers with multiple pricing options including fixed price, exchange price (Nord Pool 15-minute interval), 100% renewable energy, and micro-production (prosumer) variants. Customers select and switch packages through the self-service portal.
• Natural Gas Supply (Gaas)

Quantifiable outcome

• 66% of electricity from renewable sources (Latvenergo Group)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Latvenergo GroupcoreStrategic or Co-development PartnerParent company and main strategic partner. Latvenergo is the largest electricity supplier in the Baltics with 919,000+ customers. Provides the brand heritage, renewable energy production capabilities (66% from renewables), and 85 years of Baltic energy sector experience. Elektrum operates under Latvenergo Group's umbrella across Estonia, Latvia, and Lithuania.
• If KindlustuscoreStrategic or Co-development PartnerInsurance partner for business electrical risk insurance products. Developed in cooperation with If Kindlustus to provide specialized coverage for businesses against lightning strikes, power surges, undervoltage, overloads, and short circuits. Also provides home insurance products.
• Inčukalna Gas Storage Facility (Latvia)supportingTechnology or IntegrationNatural gas storage facility in Latvia where gas is stored after delivery via LNG from USA and Norway through Klaipeda terminal in Lithuania. Ensures stable gas supply and price stability for the Baltics region.
• GasPool Gas ExchangesupportingTechnology or IntegrationEuropean gas exchange (largest in Europe) used for variable gas pricing. Gas prices for variable contracts are determined monthly based on GasPool exchange prices plus Elektrum's margin.
• Nord PoolsupportingTechnology or IntegrationElectricity exchange for Estonian price area (EE) providing 15-minute interval electricity prices. Used for exchange-priced electricity packages and for electricity producer sell-back pricing.
• Network Operators (Elektrilevi, Imatra, VKG)supportingTechnology or IntegrationGrid operators providing network services to end customers. Elektrilevi OÜ serves most of Estonia, Imatra Elekter AS serves western counties, and VKG Elektrivõrgud OÜ serves northeastern Estonia. These partnerships are essential for electricity delivery and consumption data.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ElektrumEesti
• YouTubeyoutube.com/@elektrum
• Facebookfacebook.com/ElektrumEesti
• LinkedInlinkedin.com/company/elektrum-eesti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektrum Eesti