Family Resource Centers of Northeastern Nevada

What Family Resource Centers of Northeastern Nevada does

Family Resource Centers of Northeastern Nevada is a nonprofit community-services organization founded in 1985 and headquartered at 331 7th Street, Elko, Nevada, operating under the trade name Elko Family Resource Center. Its mission is to enhance the quality of life for Northeastern Nevada residents through education, programs, and community connections. The organization delivers services across 13 Nevada counties (Churchill, Douglas, Elko, Eureka, Humboldt, Lander, Lyon, Mineral, Pershing, Storey, Washoe, White Pine, Carson City) through six core programs: Parenting Education (with seven sub-programs covering newborns through teens, co-parenting through divorce, blended families, and academic success), WIC supplemental nutrition, Case Management for government benefit navigation and emergency supplies, Childcare Reimbursement for grandparent caregivers, Healthy Teens evidence-based health education for grades 5-12, and Peer Support Recovery meetings. All services are free of charge, with bilingual English/Spanish staff available.

The organization operates on a nonprofit revenue model funded by individual tax-deductible donations (PayPal, Venmo, Walmart Wishlist, Rakuten), corporate giving (Nevada Gold Mines Heritage Fund via Benevity, Smith's Food & Drug card linking), federal grants (Family and Youth Services Bureau within HHS, Grant Numbers 2502 NVSRAE and 2402 NVPREP), and signature fundraising events (Summer Daze Fest, 5K Fun Run/Walk, Tattoo Expo). It is governed by a Board of Directors and led by Executive Director Ashlyn Greener, with a Finance Manager (Kellie Lougy), WIC Nutritionist (Dr. Joshua Williams, MPH), WIC CPA (Reina Campos), two Teen Health Educators (Karen Gonzalez, Rosealine Fisher), and receptionist/WIC clerical staff. Operations are staffed by approximately 11-50 employees, all services delivered in-person at the Elko HQ location with weekend/evening appointments on a limited basis.

From a technology standpoint, the organization has no proprietary platform or technology product. The technology footprint is limited to standard donation-processing integrations (PayPal, Venmo, Rakuten cash-back, Walmart Wishlist) and a Wix-based website. There is no mobile app, no API, no AI/ML capability, and no proprietary data assets disclosed. Service delivery is fundamentally human-staff-driven, with technology playing a peripheral supporting role in fundraising and donor acquisition rather than in core program delivery.

Name

Family Resource Centers of Northeastern Nevada

Legal name

Family Resource Centers of Northeastern Nevada

Website

https://elkofamilyresourcecenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Resource Centers of Northeastern Nevada is a 1985-founded nonprofit headquartered in Elko, Nevada, providing free family support programs — including WIC nutrition, parenting education, teen health, case management, and recovery support — across 13 Northern Nevada counties.

Ownership category

akta.pro rank

Product category

Community Family Services

NAICS

Other Individual and Family Services (624190), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Home Visiting & Parent Coaching Programs (EDACALAC), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Parent Support Groups & Peer Networks (EDACALAG), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Community social services
• Family support programs
• Nutrition assistance
• Parenting education
• Youth health education

Headquarters

HQ city

Elko

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: Tax-deductible donations from individuals and organizations including PayPal, Venmo, Walmart Wishlist items, and goods donations.
2. Federal Grants: Grant funding from Family and Youth Services Bureau within the Administration for Children and Families, U.S. Department of Health and Human Services (Grant Numbers 2502 NVSRAE and 2402 NVPREP).
3. Corporate Giving Programs: Funds from Nevada Gold Mines Heritage Fund via Benevity platform, Smith's Food & Drug Inspiring Donations card linking, and Rakuten referral program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Family Resource Centers of Northeastern Nevada is a nonprofit organization that delivers free family and community support programs across Northern Nevada. Its core offerings include Parenting Education (multi-session evidence-based curricula), WIC supplemental nutrition services, Healthy Teens health education, Childcare Reimbursement for grandparents raising grandchildren, Case Management with benefits-application assistance, and Peer Support Recovery meetings. All services are provided at no charge with bilingual (English/Spanish) staff support.

Product overview

Family Resource Centers of Northeastern Nevada operates as a single unified community services organization offering a portfolio of interconnected social service programs. The core programs include: Parenting Education (with seven specialized sub-programs covering newborns through teens, divorce transition, and step-families), WIC nutrition services, Childcare Reimbursement for grandparents, Case Management for resource navigation, Peer Support Recovery meetings, and Healthy Teens health education. These programs work together to enhance quality of life for Northeastern Nevada residents through education, support, and community connections, with many offering bilingual services (English/Spanish).

Differentiator

Problem solved

Functional benefit

Products and services

• Parenting Education Free evidence-based parenting education programs for parents of infants, toddlers, young children, pre-teens, and teens, including specialized tracks for co-parenting through divorce, blended families, and academic success. Offered to Northern Nevada families.
• WIC (Women, Infants, and Children) Nutrition Program Special Supplemental Nutrition Program providing supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and postpartum women, and for infants and children up to age 5 at nutritional risk. Operated as a local clinic partner of USDA Food and Nutrition Service.
• Healthy Teens Medically accurate, evidence-based health education program for adolescents in grades 5-12 across six Northern Nevada counties, designed to reduce risk of HIV/AIDS, STIs, and teen pregnancy. Supported by federal grants from the Family and Youth Services Bureau.
• Childcare Reimbursement (Grandparent Respite) Childcare payment reimbursement program for grandparents or guardians age 55+ raising grandchildren or relatives under 18 without biological parent support. Covers babysitters, daycare, and after-school programs.
• Case Management Individualized family support services providing application assistance for Medicaid, Medicare, TANF, and SNAP benefits, plus access to emergency supplies such as hygiene products, menstrual supplies, diapers, and shelf-stable food. Available to Northern Nevada residents.
• Peer Support Recovery Sober Life Peer Support Recovery Meetings for individuals in recovery and those living a sober lifestyle. Held every Friday evening and the first and third Wednesday evenings of each month.

Quantifiable outcome

• WIC serves about half of all infants born in the United States
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• USDA Food and Nutrition ServicecoreStrategic or Co-development PartnerOperates the WIC (Women, Infants, and Children) supplemental nutrition program as a local clinic partner. WIC provides supplemental foods, health care referrals, and nutrition education. Serves about half of all infants born in the United States.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is used as a donation processing platform on the organization's website.
• VenmominorChannel Partner/ Reseller/ DistributorVenmo charity profile allows donors to make donations to the organization.
• WalmartminorGTM or Marketing PartnerThe organization maintains a Walmart Wishlist for donated goods and supplies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Children's Cabinet: A Reno-based Nevada nonprofit providing family support, child care resource and referral, parenting education, and youth services across Northern Nevada. Directly comparable as a family-resource / parenting-education provider operating in an overlapping service area.
• East Valley Family Services: A community-based family services nonprofit operating family resource centers with parenting classes, case management, and emergency assistance. Comparable as a multi-program family resource hub.
• Lutheran Social Services of Nevada: A nonprofit providing case management, refugee and family support, and emergency assistance across Nevada. Comparable as a multi-program family-services provider in the same state.
• Catholic Charities of Northern Nevada: A regional faith-based nonprofit providing case management, emergency assistance, and family support services across Northern Nevada. Directly comparable as a multi-program social-services provider serving overlapping low-income populations.
• Nye Communities Coalition: A rural Nevada family-resource center providing WIC, parenting education, case management, and emergency assistance to a frontier community. Closely comparable operating model in a similarly rural, geographically dispersed service area.

Broad incumbents

• Salvation Army — Reno / Northern Nevada: A national social services organization operating emergency assistance, case management, and family support programs in Northern Nevada. Comparable as a broad-incumbent peer offering overlapping case-management and emergency-supply services.
• Nevada Department of Health and Human Services — WIC: The state agency that administers the WIC program and contracts with local clinic partners like Family Resource Centers of Northeastern Nevada. Comparable as the broader institutional operator of one of this organization's core programs.
• United Way of Northern Nevada and the Sierra: A regional United Way affiliate funding and convening family-support nonprofits across Northern Nevada. Comparable as both a funder and ecosystem peer operating in the same service area.

Regional players

• Boys & Girls Club of Elko: A youth-focused community organization operating in Elko with programs for adolescents. Comparable as a community-based youth services peer in the same headquarters geography.
• Community Chest of Elko: A local Elko-area nonprofit that funds and coordinates community service organizations in the same geography. Comparable as a regional funder/coordinator peer for the same donor and partner network.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/elkoFRC
• Facebookfacebook.com/elkofrc
• Instagraminstagram.com/elkofrc
• LinkedInlinkedin.com/company/family-resource-centers-of-northeastern-nevada

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Resource Centers of Northeastern Nevada