MonaLisa Touch

What MonaLisa Touch does

MonaLisa Touch is a fractional CO2 laser product line used for gynecologic and other soft-tissue medical procedures. The underlying technology is the SmartXide Touch Laser system, designed and manufactured by DEKA in Italy and distributed globally by Cynosure Lutronic, a privately held medical aesthetic device company headquartered in Westford, Massachusetts (US entity: Cynosure Inc.) that operates as a subsidiary under Lutronic (South Korea). The system delivers fractional CO2 laser energy using proprietary "stacking technology" that enables repetitive firing with more concentrated energy for deeper soft-tissue penetration, and carries FDA clearance across multiple specialties including gynecology, dermatology, plastic surgery, ENT, podiatry, neurosurgery, orthopedics, thoracic surgery, dental/oral surgery, and genitourinary surgery. Indicated uses include incision, excision, ablation, vaporization and coagulation of body soft tissues, with adoption concentrated in OB/GYN, women's health, dermatology, and plastic surgery practices for treatment of skin tags, warts, lesions, condylomas, excess labial tissue, and ablative skin resurfacing.

The business model is a hardware-sales, capital-equipment model: devices are sold via direct quote-based enterprise pricing to medical practices, supplemented by the CLShop Webstore for online ordering, the AMPS Advantage service program, and 24/7 US customer support. Distribution is global, leveraging direct field sales, branch offices in Asia and Europe, and a distributor network across five continents. Revenue is not publicly disclosed; the product operates as a sub-brand within Cynosure Lutronic's broader portfolio of aesthetic laser systems (which also includes XERF, PicoSure Pro, Clarity II, Genius, DermaV, Mosaic 3D, and Ultra). Marketing combines organic social media (Facebook, LinkedIn, Instagram, TikTok), webcasts and events, a provider finder tool, and direct inquiry forms targeting both providers and patients. No AI/ML capabilities, funding rounds, or M&A activity are disclosed in the source material.

Name

MonaLisa Touch

Legal name

Cynosure Inc.

Website

https://smilemonalisa.com

Company type

Private

Operating status

Operating

Short description

MonaLisa Touch is a fractional CO2 laser system, manufactured by DEKA (Italy) and distributed by Cynosure Lutronic, that provides gynecologic and other soft-tissue medical procedures for OB/GYN, dermatology, and plastic surgery practices worldwide.

Ownership category

akta.pro rank

Product category

Medical Laser Systems

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Optical Instruments & Lenses (3827)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Fractional CO2 laser
• Gynecologic laser systems
• Medical aesthetic devices
• Soft tissue procedures
• Laser skin resurfacing

Headquarters

HQ city

Westford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Medical Laser Hardware Sales: Sale of medical laser devices (SmartXide Touch Laser / MonaLisa Touch system) to healthcare providers including hospitals, clinics, and private practices. The device is a capital equipment purchase for medical facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MonaLisa Touch® is a fractional CO2 laser system designed and produced by DEKA (Italy) and distributed exclusively by Cynosure. It delivers laser energy to soft tissues to enable incision, excision, ablation, vaporization, and coagulation procedures across gynecologic, dermatology, plastic surgery, ENT, and other medical specialties, including ablative skin resurfacing, removal of skin tags, warts, condylomas, and excess labial tissue.

Product overview

MonaLisa Touch® is a single laser-based medical device product line consisting of the SmartXide Touch Laser platform. The device delivers fractional CO2 laser energy using proprietary stacking technology for deeper tissue penetration. It is designed for soft tissue procedures including gynecologic applications (skin tags, lesions, warts, condylomas, excess labial tissue, pelvic skin resurfacing for tone/texture/discoloration), dermatologic procedures, and other soft tissue surgical applications. The product is manufactured by DEKA (Italy) and distributed exclusively through Cynosure Lutronic.

Differentiator

Problem solved

Functional benefit

Brands

• SmartXide Touch: The SmartXide Touch Laser system with proprietary stacking technology for fractional CO2 laser procedures

Products and services

• MonaLisa Touch®

Quantifiable outcome

• Most patients can return to normal routine with little to no downtime after procedures

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DEKA (Italy)coreOEM/ Whitelabel/ Licensing PartnerDEKA (Italy) is the original manufacturer and designer of the MonaLisa Touch laser system. Cynosure distributes the product globally. The SmartXide Touch Laser is designed and produced by DEKA and marketed/distributed by Cynosure under the MonaLisa Touch brand name.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Venus Concept: Medical aesthetic device company offering energy-based platforms for women's intimate health, skin resurfacing, and body contouring. Competes in adjacent segments to MonaLisa Touch with overlapping end-customer base.
• InMode: Medical aesthetic company with energy-based platforms (radiofrequency, laser) for women's health (Morpheus8V / EmpowerRF) and dermatology. Emerging competitor targeting MonaLisa Touch's OB-GYN and dermatology customers.
• BTL Industries: Manufacturer of non-invasive aesthetic and women's-health devices (e.g., Emsella, Exilis). Competes for women's-health capital equipment budgets among OB-GYN and aesthetic practices.

Direct peers

• Alma Lasers: Maker of FemiLift (CO2 fractional laser for gynecologic use) and a broad aesthetic/medical laser portfolio. Direct competitor to MonaLisa Touch in both women's-health and adjacent dermatology indications.
• Sciton: Manufacturer of fractional laser platforms including diVa (a vaginal laser) and JOULE/Profractional systems. Targets overlapping OB-GYN, dermatology, and plastic-surgery markets with MonaLisa Touch.
• Cutera: Aesthetic/medical laser company offering Juliet and other platforms targeting gynecologic and dermatology practitioners. Competes with MonaLisa Touch in women's-health laser procedures and fractional resurfacing.
• Fotona: Manufacturer of Er:YAG and Nd:YAG laser systems with IntimaLase and similar gynecologic/aesthetic platforms. Direct competitor to MonaLisa Touch in fractional laser soft-tissue and women's-health procedures.

Broad incumbents

• Lumenis (Boston Scientific): Historically a leading CO2 laser manufacturer (UltraPulse, AcuPulse); now part of Boston Scientific. Broad incumbent in surgical/aesthetic lasers with overlapping fractional CO2 technology to MonaLisa Touch.
• Solta Medical (Bausch Health): Aesthetic laser division of Bausch Health producing Fraxel and other fractional resurfacing systems. Overlaps with MonaLisa Touch in dermatology/aesthetic skin resurfacing indications.

Others

• DEKA: Italian OEM manufacturer of the SmartXide Touch / MonaLisa Touch laser. As the production source and an independent seller of CO2 laser systems globally, it is both a critical partner and a related industry participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@cynosurelutronic
• Facebookfacebook.com/CynosureLutronic
• LinkedInlinkedin.com/company/cynosure-inc-
• Instagraminstagram.com/cynosurelasers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MonaLisa Touch