Heyri ArtValley

What Heyri ArtValley does

Heyri ArtValley (헤이리예술마을) is South Korea's first privately-led cultural arts district, founded in 1998 in Tanhyeon-myeon, Paju, Gyeonggi Province. Established when artists voluntarily gathered to create a combined community of art, culture, and nature, it is operated by the non-profit corporation 사단법인 헤이리 (Corporation Foundation Heyri), business registration 128-82-08586. The village comprises approximately 360 spaces — museums, galleries, art workshops, cafes, and restaurants — and holds unique administrative status as Gyeonggi Province's only officially designated cultural district and as part of the Tongildeongsan Tourist Special Zone. It has been recognized as a Korea Tourism 100 destination four times (2015–2016, 2017–2018, 2023–2024, 2025–2026).

The organization generates revenue primarily through space rental services (Community Hall, outdoor venues, filming locations) and a membership/community platform that allows resident members and merchants to post content and access paid marketing support. Additional monetization comes from commercial filming services, the Heyri Culture Day recurring program, and event-driven rentals. The flagship cultural asset is the annual Heyri Pan Festival, which has been publicly compared to the Edinburgh Festival Fringe. Distribution is entirely physical — visitors access the village in person — and marketing runs through the official website, Instagram (@heyriart), YouTube, and earned media via Paju City and the Korea Tourism Organization.

The customer base spans general public visitors (domestic and international tourists), organized groups (schools, welfare centers, religious organizations), artists and space operators renting venues or participating in programs, and a youth segment served through the 2022 'Dreaming Forest' partnership with the Paju Youth Foundation and KCC. The organization is independent — no parent company, no equity investors — and is currently led by Chairman Lee Myeong-seop (이명섭) per the latest 2026 official footer, succeeding earlier Chairman Park Kwan-seon (박관선) who was reappointed in April 2022.

Name

Heyri ArtValley

Legal name

사단법인 헤이리

Website

https://heyri.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Heyri ArtValley is a non-profit, privately-led cultural arts district in Paju, South Korea, founded in 1998, comprising approximately 360 museums, galleries, workshops, cafes, and restaurants. It generates revenue from venue rentals, filming, and cultural programs, serving tourists, organized groups, and resident artists.

Ownership category

akta.pro rank

Product category

Cultural Arts Village / Cultural Tourism Destination

NAICS

Museums, Historical Sites, and Similar Institutions (712), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)

akta.pro industry

PRIMARYBPAGAHAD

Cultural Centers & Community Cultural Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAJACAJ

City Squares, Old Towns & Landmark Districts

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYBPAIACAI

Parks, Recreation & Cultural Services

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• Cultural arts village
• Venue rental services
• Commercial filming locations
• Cultural tourism destination
• Art festival programs

Headquarters

HQ city

Paju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Space rental (대관): The village generates revenue by renting out spaces including the community hall, outdoor venues, and designated filming/photography areas to individuals, groups, and commercial entities.
2. Membership and community platform: Members, residents, and merchants receive free access to the official homepage to post their own news and promotional content. The community center provides paid support programs for online marketing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heyri ArtValley operates a privately-led cultural arts village of approximately 360 spaces (museums, galleries, workshops, cafes, restaurants) in Paju, Gyeonggi Province. Its core commercial offerings are venue rental (Community Hall and outdoor venues), commercial filming location services, recurring cultural programs and festivals (Heyri Pan Festival, Culture Day in Heyri), educational programs, and marketing/promotion support for resident spaces and merchants. The village is run by the non-profit Corporation Foundation Heyri and welcomes visitors to its walkable cultural district.

Product overview

Heyri ArtValley is a privately led cultural district located in Paju, Gyeonggi Province, Korea, established in 1998. The village functions as an integrated cultural arts destination rather than a traditional product company, offering approximately 360 spaces including museums, galleries, workshops, cafes, and restaurants. The core offerings consist of venue rental services (Community Hall, outdoor venues), commercial filming locations, cultural programs (Heyri Culture Day, Art Tours, exhibitions), and educational programs. The village operates as a comprehensive cultural tourism destination with a community portal website serving members, residents, and visitors. The Heyri Pan Art Festival represents the flagship annual cultural event, while the community website provides space news, reservation services, and visitor information.

Differentiator

Problem solved

Functional benefit

Brands

• 문화가 있는 날 (Culture Day): A signature cultural arts program held monthly on Wednesday afternoons, featuring art tours, open-air programs, and artist exhibitions across Heyri spaces.
• 헤이리 판 페스티벌 (Heyri Pan Festival)
• 헤이리 챔버 오케스트라 (Heyri Chamber Orchestra)
• 갈대광장 (Reed Field)
• 헤이리 문화예술 아카데미 (Heyri Culture & Arts Academy)

Products and services

• Space Rental (대관) Rental services for cultural and event spaces within the art village, including the Community Hall and outdoor venues, for gatherings, performances, exhibitions, and activities. Available to artists, community groups, and commercial entities booking through the Heyri Community Center.
• Commercial Filming Services (촬영) Commercial filming location services offering individual indoor commercial filming (개별공간 상업촬영) and outdoor commercial filming (야외 상업촬영) options within the Heyri ArtValley village. Targeted at film, television, and advertising production companies.
• Community Hall (커뮤니티홀) A main indoor venue within Heyri ArtValley used for exhibitions, performances, community gatherings, and cultural events since its completion in 2004.
• Outdoor Venues (야외 대관) Open-air outdoor spaces available for rental within the art village for various outdoor cultural activities, events, and community gatherings.
• Heyri Culture Day (헤이리 문화가 있는 날) A recurring cultural arts program initiative that connects cultural resources within Heyri ArtValley, featuring Art Tour (Art Tour at hub museums), X Open Air (outdoor humanities programs), and X Artist (exhibition) programs held on weekly Wednesdays.
• Education Programs (교육) Educational offerings within Heyri ArtValley including after-school programs and cultural arts education for youth and visitors, including year-round learning and experiential programs developed in partnership with Paju Youth Foundation and KCC.
• Heyri Pan Festival (헤이리 판 페스티벌) An annual art festival held in Heyri ArtValley, recognized as an official local festival by Gyeonggi Province and compared to the Edinburgh Festival Fringe for its unique artistic character; held each September.
• Marketing Services (홍보) Promotion and marketing support services for businesses and spaces within Heyri ArtValley, including advertising on official maps, newsletters, and the home page where members, residents, and merchants can post their own news and promotional content.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered unclear and minor.

• Paju Youth Foundation (파주시청소년재단)unclearStrategic or Co-development Partner · 1 October 2022Heyri ArtValley signed a partnership agreement with Paju Youth Foundation and KCC to create a dedicated youth cultural arts space within the Heyri Community House. The project, titled '꿈꾸는 숲으로' (Dreaming Forest), aims to provide year-round learning and experiential programs for adolescents in Paju.
• KCCunclearStrategic or Co-development Partner · 1 October 2022KCC partnered with Heyri ArtValley and Paju Youth Foundation for the youth cultural space project at the Heyri Community House.
• E-Land (이랜드)unclearStrategic or Co-development Partner · 5 April 2022Heyri ArtValley signed a business agreement (업무협약) with E-Land in April 2022. Details of the partnership scope are not fully disclosed in the available sources.
• Shinsegae Simon Paju Premium Outlets (신세계사이먼 파주 프리미엄 아울렛)minorGTM or Marketing PartnerHeyri ArtValley launched a partnership promotion with Shinsegae Simon Paju Premium Outlets, recruiting village spaces to participate in a joint visitor incentive program.
• Paju Cultural Foundation (파주문화재단)minorGTM or Marketing PartnerPaju Cultural Foundation runs cultural space sharing programs and opportunities in which Heyri spaces participate, including the 'Han-ppyeok' (한뼘) program that supports local cultural spaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jeonju Hanok Village: Korea's most prominent traditional cultural village, located in Jeonju. Directly comparable to Heyri as a walkable cluster of cultural/arts spaces, traditional architecture, museums, and food venues operating as a self-contained tourism destination.
• Insadong (인사동): Seoul's traditional arts and crafts district featuring galleries, tea houses, craft shops, and cultural venues. Comparable as a concentrated cultural arts retail and tourism cluster serving visitors seeking authentic Korean arts experiences.
• Bukchon Hanok Village: A heritage cultural district in central Seoul with traditional Korean architecture, galleries, and cultural workshops. Comparable as a walkable, arts-and-culture-dense visitor destination with government designation and tourism recognition.
• Korean Folk Village (한국민속촌): Yongin-based living history/cultural theme park operated as a major cultural tourism destination with traditional crafts, performances, and festivals. Comparable business model combining cultural programming, ticketed venues, and large-scale visitor footfall in Korea.
• Nami Island (남이섬): A themed cultural/leisure island in Gapyeong, Gyeonggi Province, drawing domestic and international visitors through ticketed admission, cultural programming, and signature events. Comparable cultural-tourism destination in the same Gyeonggi region with festival programming and tourism designation.
• Ihwa Mural Village (이화벽화마을): A Seoul hillside art village known for murals, galleries, and small artist studios. Comparable niche cultural arts destination positioned around artist-led space curation and walkable visitor experience.
• Petite France (쁘띠프랑스): A themed cultural village in Gapyeong, Gyeonggi Province, combining arts, exhibitions, and themed photography locations. Comparable as a curated cultural tourism site offering distinct photo/film-friendly aesthetics and event programming.

Emerging players

• Gwangju Biennale (광주비엔날레): Korea's flagship international contemporary art biennale. Comparable for its signature recurring arts festival programming model and cultural district activation, though it operates as a recurring biennial event rather than a permanent village.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc2EzJQoFn6xXr-ty2BwSEw
• Instagraminstagram.com/heyriart
• LinkedInlinkedin.com/company/heyri-art-village

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyri ArtValley