Mach Alert
Mach Alert is a private US company that designs, manufactures, and deploys integrated fire station alerting systems for fire departments and PSAPs in the US and Canada, with hardware, software, and NFPA-compliant add-on modules sold via direct enterprise sales.
- Company typePrivate
- Founded2010
- HeadquartersBrandon, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mach Alert does
Mach Alert, Inc. is a privately held US company headquartered in Tampa, Florida, that designs, manufactures, and deploys fire station alerting (FSA) systems for fire departments and public safety answering points (PSAPs) across the United States and Canada. The company's origins trace to 2004, when the founding team deployed its first FSA system; the current Mach Alert product line was formally launched in 2010. The company reports that, through 2022, its systems are installed in more than 1,200 fire stations and protect over 10 million people.
The Mach Alert system is an integrated stack of dispatch hardware servers, Station Controllers, and proprietary software. Each fire station receives an industrial-grade, NEMA-rated Remote Terminal Unit (Station Controller) that drives station PA systems and interfaces with lighting, gas valves, traffic controllers, and day/night switches; dispatch centers run enterprise-grade servers with redundant hard drives and power supplies and optional secondary hardware for full failover. The platform supports analog data radio, Project 25 digital radio, and wired/wireless IP/VPN networks, and integrates with computer-aided dispatch (CAD) systems via the Motorola Fire Dispatch Protocol (MFDP) to enable automatic alert dispatch. Optional modules include Natural Text-to-Speech, Incident Display Boards, LED Lighting, Turnout Timer, and a mobile application. Systems are designed in compliance with NFPA 1221 and 1710 and assembled in an in-house UL-508a-certified production facility.
Mach Alert sells primarily through a direct enterprise sales motion — consultations, custom quotes, and live web demonstrations — with multi-year contracts and dedicated project managers. Revenue is generated from one-time license sales of hardware/software systems, professional services for installation, configuration, and training, and recurring extended warranties and maintenance plans with 24/7 phone support. Pricing is not publicly disclosed and is custom-quoted based on agency size, number of stations, and configuration. The company employs 11–50 people and operates without disclosed institutional funding, parent company, or M&A activity.
Mach Alert firmographics
Firmographics- Name
- Mach Alert
- Legal name
- Mach Alert, Inc.
- Website
- https://machalert.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mach Alert is a private US company that designs, manufactures, and deploys integrated fire station alerting systems for fire departments and PSAPs in the US and Canada, with hardware, software, and NFPA-compliant add-on modules sold via direct enterprise sales.
- Ownership category
- akta.pro rank
Mach Alert industry classification
Industry- Product category
- Fire Station Alerting Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Relay and Industrial Control Manufacturing (335314)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Fire Alarm Monitoring & Dispatch (BPAKAFAC)
- akta.pro secondary industries
- Fire Alarm Monitoring Services (HSAHAAAI), System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF)
Keywords
Where Mach Alert is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mach Alert business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Fire Station Alerting Systems: Sale of comprehensive FSA systems including dispatch hardware, Station Controllers, and software licenses. Systems are custom-configured per agency requirements. Includes initial warranty period.
- Professional Services: Installation, configuration, training, and cutover support provided by Mach Alert's team of engineers and technicians. Site surveys, on-site commissioning, and customer training sessions included in deployment.
- Extended Warranties and Maintenance Plans: Extended warranties and ongoing maintenance plans available after initial warranty period expires. Includes 24/7 phone support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on system size and configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mach Alert product offering
Product offeringCore offering
Mach Alert designs, manufactures, and sells the Mach Alert Fire Station Alerting (FSA) system, a full-featured integrated solution consisting of dispatch hardware servers, Station Controllers installed at each fire station, and a proprietary software suite that enables dispatchers to manually or automatically alert first responders. The company provides full-service deployment including consultation, site surveys, in-house installation, on-site configuration, training, and cutover support, followed by 24/7 support, extended warranties, and maintenance plans.
Product overview
Mach Alert offers a single unified product—the Mach Alert Fire Station Alerting (FSA) system—consisting of integrated dispatch hardware (enterprise-grade servers at dispatch centers), Station Controllers (all-in-one units at each fire station), and a comprehensive software suite. The core system provides manual and automatic alerting capabilities, while optional add-on modules extend functionality: Natural Text-to-Speech for voice announcements, Incident Display Boards for visual incident information, LED Lighting for visual alerting, Turnout Timers for response countdown, and Mobile applications for field access. The system integrates with CAD systems via the Motorola Fire Dispatch Protocol (MFDP) for fully automated alert dispatching.
Differentiator
Problem solved
Functional benefit
Products and services
- Mach Alert Fire Station Alerting System A comprehensive fire station alerting (FSA) solution consisting of integrated dispatch hardware, Station Controllers, and a software suite that enables dispatchers to manually or automatically alert first responders, designed for rapid response, seamless CAD integration, robust reliability, and expandability from a single station to 100+ stations.
- Professional Deployment Services Full-service deployment offering including consultation, site surveys, on-site installation, configuration, training sessions, and cutover support provided by Mach Alert's in-house team of programmers, engineers, and technicians.
- Extended Warranties and Maintenance Plans Recurring post-installation support including 24/7 phone and internet support available after the initial warranty period expires.
Quantifiable outcome
- Over 1,200 fire stations installed internationally through 2022
- +1 more outcomes
Companies that use Mach Alert
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mach Alert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature9 records
Mach Alert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motorola Solutions (via MFDP Standard)coreMach Alert integrates with computer aided dispatch (CAD) software that supports the Motorola Fire Dispatch Protocol (MFDP). This integration enables automatic alert dispatch through the Mach Alert system without additional manual input from dispatchers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mach Alert competitors and assessment
Company assessmentEmerging players
- Whelen Engineering: Whelen Engineering manufactures emergency vehicle lighting, sirens, and on-scene alerting hardware for fire and EMS, sharing the emergency-response alerting domain but focused more on apparatus-borne signaling than on-station dispatch hardware like Mach Alert.
Direct peers
- US Digital Designs: US Digital Designs is the closest direct competitor to Mach Alert in fire station alerting systems, producing the Phoenix G2 station alerting platform and serving municipal and county fire departments across North America with similar CAD-integration, text-to-speech, and station controller capabilities.
- Zetron: Zetron provides dispatch console and emergency alerting systems, including fire station alerting solutions, for public-safety answering points and consolidated communications centers, overlapping directly with Mach Alert's CAD-integrated, multi-radio, multi-agency deployments.
Broad incumbents
- Bosch Security and Safety Systems: Bosch provides public-address, voice evacuation, and emergency communication systems used in buildings and public-safety facilities, adjacent to Mach Alert's PA-driven alerting and text-to-speech announcements within fire stations.
- Motorola Solutions: Motorola Solutions is the dominant vendor of computer-aided dispatch (including the Motorola Fire Dispatch Protocol Mach Alert integrates to), command-and-control consoles, and P25 radio networks for public safety; it is both Mach Alert's key integration partner and the most likely vertically integrating incumbent that could encroach on the FSA niche.
- Federal Signal Corporation: Federal Signal produces emergency warning, mass notification, and alerting systems used at industrial sites, campuses, and public-safety facilities, overlapping with the alerting, signaling, and station-automation aspects of Mach Alert's product line.
- Eaton (Cooper Notification): Eaton's Cooper Notification business supplies mass notification and emergency communication systems to military, government, and public-safety customers, competing for similar in-station alerting and notification capital expenditures as Mach Alert.
- Honeywell Building Technologies: Honeywell's life safety and notification portfolio covers fire alarm control, emergency voice communication, and mass notification systems; while broader in scope, it competes for the same emergency-communications capital budget at fire departments and large public-safety facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mach Alert social profiles
Digital presenceMach Alert compliance and trust
Trust signalCompliance3 records
Mach Alert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mach Alert leadership team
Management profileNumber of profiles
Mach Alert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mach Alert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mach Alert
What does Mach Alert do?
Mach Alert designs, manufactures, and sells the Mach Alert Fire Station Alerting (FSA) system, a full-featured integrated solution consisting of dispatch hardware servers, Station Controllers installed at each fire station, and a proprietary software suite that enables dispatchers to manually or automatically alert first responders. The company provides full-service deployment including consultation, site surveys, in-house installation, on-site configuration, training, and cutover support, followed by 24/7 support, extended warranties, and maintenance plans.
Is Mach Alert a public or private company?
Mach Alert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mach Alert founded?
Mach Alert was founded in 2010. It employs 11 to 50 people.
Where is Mach Alert based?
Mach Alert is headquartered in Brandon, United States, in the North America region.
How does Mach Alert make money?
Three revenue lines are on record. Fire Station Alerting Systems are the primary driver. The others are professional Services and extended Warranties and Maintenance Plans.
Who are Mach Alert's main competitors?
Whelen Engineering is listed as an emerging player. Direct peers are US Digital Designs and Zetron. Broad incumbents are Bosch Security and Safety Systems, Motorola Solutions, Federal Signal Corporation, Eaton (Cooper Notification) and Honeywell Building Technologies.
Does Mach Alert have an API?
No public API is recorded for Mach Alert.
What industry is Mach Alert in?
Mach Alert's product category is Fire Station Alerting Systems. Its primary akta.pro industry code is BPAKAFAC, Fire Alarm Monitoring & Dispatch, with a secondary code of HSAHAAAI, Fire Alarm Monitoring Services. Its NAICS code is 561621 and its SIC code is 3823.