Kunde

What Kunde does

Shanghai Kunde Information Technology Co., Ltd. (上海坤德信息科技有限公司), operating under the brand Kunde, is a Shanghai-based private PLM (Product Lifecycle Management) system integrator founded in 2007. The company holds Siemens Industrial Software Platinum/Expert partner status and was named Siemens FY23 Best Service Partner in Greater China. Kunde's core business is the resale, implementation, and support of the Siemens industrial software portfolio — NX, Teamcenter, Tecnomatix, Simcenter, SolidEdge, and Polarion ALM — for Chinese manufacturing enterprises. It complements the Siemens stack with its proprietary iMerge software suite (ECMS engineering change management, BOP structured process, MES manufacturing execution) and a VSA tolerance simulation platform, both protected by registered Chinese software copyrights. It also distributes Zuken E3.series for electrical design automation.

Kunde's go-to-market is sales-led, targeting enterprise manufacturers through direct field sales across automotive and rail transportation, high-tech electronics, construction machinery, new energy, and general industrial equipment segments. Named customers include SAIC, Geely, Huawei, Haier, Zoomlion, Bosch, and Siemens itself, with management stating 200+ enterprise engagements over the company's history. Revenue is generated through three streams: one-time license resale of Siemens and iMerge software, professional services (PLM planning, implementation, digital manufacturing simulation, MES deployment, engineering application support, and system operations and maintenance), and digital transformation consulting that integrates digital and AI technologies with the Siemens stack. Pricing is project-based and not publicly disclosed.

The company operates from a single Shanghai headquarters in Putuo District, serves the China market only, and is privately held with no disclosed parent, investor, or funding history. Kunde maintains a small number of registered software copyrights (seven), a WeChat public account, a professional website, and an event-driven marketing program that includes Siemens Realize LIVE and specialized summits for China's "specialized and innovative" SME manufacturers. A 2024 keynote on AI for digital intelligence signals the company's intent to position around AI, though proprietary AI capability is not yet evidenced.

Name

Kunde

Legal name

上海坤德信息科技有限公司

Website

https://ekunde.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Kunde is a Shanghai-based Siemens Industrial Software Platinum partner founded in 2007, reselling and implementing Siemens PLM tools (NX, Teamcenter, Tecnomatix, Simcenter) for Chinese manufacturing enterprises, supplemented by its proprietary iMerge suite and professional services across automotive, electronics, and machinery verticals.

Ownership category

akta.pro rank

Product category

Industrial Software (PLM / Digital Manufacturing)

akta.pro primary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• PLM software solutions
• Digital manufacturing
• Industrial software reselling
• Product lifecycle management
• Engineering implementation services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Siemens Software Resale: Resale of Siemens industrial software products including NX, Tecnomatix, Simcenter, Teamcenter, Polarion ALM, and SolidEdge
2. Proprietary iMerge Software Products: Sales of proprietary software products including ECMS, BOP, and MES systems
3. Professional Services: Implementation, consulting, and support services for PLM planning, digital manufacturing simulation, MES implementation, engineering application services, and system operations maintenance

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kunde is a Siemens Industrial Software Platinum Partner that resells, implements, and supports Siemens PLM software (NX, Teamcenter, Tecnomatix, Simcenter, SolidEdge, Polarion ALM) and also develops its own proprietary iMerge software suite (ECMS, BOP, MES). The company provides end-to-end digital transformation services — PLM planning and implementation, digital manufacturing simulation, MES deployment, engineering application services, system operations and maintenance, and digital consulting — for advanced manufacturing enterprises across automotive, high-tech electronics, construction machinery, and new energy sectors in China.

Product overview

Kunde is a Siemens Industrial Software Platinum Partner providing intelligent manufacturing solutions primarily through resale and implementation of Siemens PLM software portfolio (NX, Teamcenter, Tecnomatix, Simcenter, SolidEdge, Polarion ALM) complemented by their proprietary iMerge software suite (ECMS, BOP, MES). Their offerings combine Siemens industrial software with digital and AI technologies to create a digital fusion platform. The portfolio includes comprehensive professional services: PLM planning and implementation, digital manufacturing simulation, MES planning and implementation, engineering application services, and system operations and maintenance. Kunde also resells Zuken E3.series for electrical system design.

Differentiator

Problem solved

Functional benefit

Brands

• iMerge: Proprietary software product line including ECMS (Engineering Change Management System), BOP (Bill of Process), and MES (Manufacturing Execution System).
• VSA

Products and services

• Siemens NX

Quantifiable outcome

• Successfully helped dozens of leading customers effectively improve R&D efficiency through NX MBD application capabilities
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Siemens (西门子)coreChannel Partner/ Reseller/ DistributorKunde is a Siemens Industrial Software Platinum/Expert partner and was recognized as Siemens FY23 Best Service Partner in Greater China. They resell and implement Siemens software products including NX, Tecnomatix, Simcenter, Teamcenter, Polarion ALM, and SolidEdge, providing sales, implementation, and support services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dassault Systèmes: Dassault offers CATIA, ENOVIA and the 3DEXPERIENCE platform — a direct PLM competitor to Siemens Teamcenter/NX. It is a broader incumbent with a much larger global portfolio than Kunde's narrow Siemens-channel focus, serving overlapping discrete-manufacturing customers.
• Ansys: Ansys is a global leader in engineering simulation (structural, thermal, fluids) — directly competing with Siemens Simcenter that Kunde resells. Overlapping simulation customers make Ansys a natural adjacent peer for Kunde's design and simulation practice.
• AVEVA: AVEVA provides industrial software (process simulation, plant design, MES) overlapping with Siemens Tecnomatix and parts of Kunde's iMerge portfolio. It is a broader incumbent serving process and discrete manufacturers globally.
• Altair Engineering: Altair provides simulation, HPC and design software competing with Siemens Simcenter/NX in CAE and increasingly PLM. Overlapping engineering software portfolio and target customers make it a relevant broad incumbent peer.
• Hexagon (Manufacturing Intelligence / MSC Software): Hexagon owns MSC Software, providing CAE, CAD and PLM capabilities that compete with portions of Siemens' Simcenter/NX portfolio. It is a broad incumbent serving overlapping aerospace/auto customers.

Direct peers

• PTC: PTC is a direct PLM/CAD software vendor (Creo, Windchill) competing head-to-head with Siemens in the same enterprise product-development category. Like Kunde's customers, PTC's installed base is concentrated in discrete manufacturing and is the most direct global competitor to the Siemens stack Kunde resells.
• Sieyuan Information Technology (赛意信息): Sieyuan is a Chinese MES/digital-factory services firm (formerly a Siemens partner) targeting the same enterprise manufacturing customers with overlapping MES/PLM implementation services. It is a direct regional services peer competing on similar project delivery capabilities.
• Hand Enterprise Solutions (汉得信息): Hand Enterprise is a major Chinese IT/digital-transformation services firm implementing SAP, Oracle and industrial software for Chinese manufacturers. It targets the same enterprise buyer with similar ERP/PLM/MES delivery services, making it a direct services competitor to Kunde's implementation business.
• CAXA (数码大方): CAXA is a leading Chinese domestic CAD/PLM/CAPP vendor and a credible local alternative to Siemens. It competes for the same Chinese mid-market manufacturing accounts and embodies the localization risk against which Kunde must differentiate.
• Shanghai Baosight Software (宝信软件): Baosight is a leading Chinese industrial-software and IT-services provider for steel and discrete manufacturing, including MES and digital-factory offerings. It targets the same Chinese manufacturing customers with overlapping PLM/MES capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunde