Marsland Consulting

What Marsland Consulting does

Marsland Consulting is a sole-proprietor business advisory practice operating in Wellington, New Zealand, founded in September 2005 and run by a single senior practitioner (Corey Marsland). The firm offers business analysis, process re-engineering, service design, and digital transformation advisory to New Zealand public-sector agencies and large enterprise clients. Its client list includes Health New Zealand (Te Whatu Ora), NZ Post, Ernst & Young, 2Degrees, Auckland District Health Board, Downer NZ, Ministry of Education, WorkSafe, MBIE, KiwiBank, Ministry of Justice, Public Trust, Department of Conservation, and Guardian Trust, indicating a heavy weighting toward central government, health, and financial services buyers.

The practice has accumulated 150+ projects, 30+ years of practitioner experience, 45+ publications, and 15+ honors and awards since inception. It maintains a LinkedIn following of 15,750+, which functions as the principal thought-leadership and business-development channel. There is no disclosed proprietary technology platform, productized offering, or AI/ML capability; the value proposition is the senior practitioner's expertise and methodology (drawing on PRINCE2, Agile, and TQM conventions).

Revenue is generated through fee-for-service consulting contracts. No pricing model, contract values, or financial metrics are disclosed. The business has no employees beyond the proprietor, has not raised outside capital, and shows no evidence of M&A, partnerships, or geographic expansion outside New Zealand. Its growth model is effectively a solo-consulting lifestyle practice rather than a scaling firm.

Name

Marsland Consulting

Legal name

Marsland Consulting

Website

https://marslandconsulting.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Marsland Consulting is a sole-proprietor business analysis and digital transformation advisory practice based in Wellington, New Zealand, serving central government agencies, state-owned enterprises, and large enterprise clients across health, financial services, and infrastructure.

Ownership category

akta.pro rank

Product category

Management Consulting (Business Analysis and Process Re-engineering)

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Business analysis consulting
• Process re-engineering
• Digital transformation services
• Change management consulting
• Service design consulting

Headquarters

HQ city

Kumeu

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting & Contract Services: Project-based consulting engagements as a Senior Business Analyst, typically on fixed-term contracts with government agencies, financial institutions, and enterprise clients. Revenue derived from professional service fees for business analysis, process re-engineering, digital transformation, and change management engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marsland Consulting is a sole-practitioner consultancy providing senior business analyst contracting services to New Zealand government agencies, financial institutions, and large enterprises. Engagements cover process re-engineering, service design, operations improvement, digital transformation, change management, and project management, typically delivered through fixed-term contracts that translate business requirements into practical end-to-end solutions.

Product overview

Marsland Consulting is a solo business analyst consultancy operated by Corey Marsland. The firm offers professional services including business analysis, process re-engineering, service design, digital transformation, change management, and project management. As a service-based consulting practice rather than a software product company, Marsland Consulting does not offer a packaged software product, platform, or module suite. Services are delivered through direct client engagement across various industries including healthcare, government, telecommunications, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Business Analyst Contracting Senior business analyst contractor services delivered on a fixed-term engagement basis to New Zealand government agencies, financial institutions, and large enterprise clients; engagements cover the full project life cycle from requirements elicitation through to implementation support.
• Process Re-engineering Consulting Identification and re-engineering of key business, retail, and government processes through workshop facilitation with subject matter experts and root-cause analysis, aimed at delivering hundreds of thousands of dollars in annual savings for client organisations.
• Service Design Consulting

Quantifiable outcome

• Hundreds of thousands of dollars in annual savings through process re-engineering for government, retail, and enterprise clients

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Capgemini Invent: Capgemini Invent's NZ-adjacent digital transformation and business consulting practice competes for the same enterprise and government process-improvement mandates.
• PwC New Zealand: PwC's NZ advisory practice targets the same public-sector and enterprise clients for digital transformation and operational improvement work, making it a direct competitor for the same pool of RFPs.
• Accenture New Zealand: Accenture's NZ practice competes for large-scale digital transformation, service design, and operating model engagements, providing scale that a solo practice like Marsland cannot match.
• KPMG New Zealand: KPMG's NZ advisory covers management consulting, process improvement, and digital transformation engagements for government and financial-services clients, overlapping Marsland Consulting's core service offering.
• Infosys Consulting: Infosys Consulting competes in NZ for digital transformation, business process re-engineering, and senior business analysis work, particularly in government and financial services.
• EY New Zealand: EY is both a past client of Marsland Consulting and a competitor in NZ digital transformation and business process consulting across the public and financial services sectors.
• Deloitte New Zealand: Deloitte's NZ practice competes for the same government digital transformation, process re-engineering, and business analysis mandates that Marsland Consulting serves, particularly with central agencies and financial institutions.

Emerging players

• Thoughtworks: Thoughtworks specialises in digital transformation and business-technology translation work, serving similar enterprise and government clients with a focus on agile delivery that overlaps with Marsland's process re-engineering and service design.
• Publicis Sapient: Publicis Sapient focuses on digital business transformation and service design, serving similar enterprise and government clients with comparable methodology to Marsland Consulting's digital transformation work.

Direct peers

• Slalom Consulting: Slalom is a digitally-native consulting firm offering business analysis, process re-engineering, and digital transformation services with similar client profiles in government and enterprise to Marsland Consulting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marsland-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsland Consulting