Goldbach Group AG

What Goldbach Group AG does

Goldbach Group AG is a Swiss advertising broker and marketer headquartered in Küsnacht, Switzerland, operating as a wholly-owned subsidiary of TX Group AG. The company aggregates advertising inventory across four media channels — TV (linear, Replay, Advanced TV), Out-of-Home (poster and Digital Out-of-Home), Audio (radio and digital audio via Swiss Radioworld), and Online (display, video, gaming) — and resells this inventory to advertisers and agencies, primarily within Switzerland and the broader DACH region. It serves as a centralized intermediary solving the fragmentation problem inherent in the Swiss media market, with regional coverage across Swiss cantons including Basel, Bern, Lausanne, Luzern, St. Gallen, and Zürich.

The company's core technology stack centers on cross-media campaign planning, execution, and measurement tools. The Goldbach Video Network (GVN) provides cross-channel video reach measurement across the 10th annual GVN study; Swiss Ad Impact delivers advertising effectiveness measurement beyond traditional GRP metrics; TV+ enables convergent cross-device and cross-platform video measurement; the Goldbach Campaign Assistant is a self-service planning tool; and programmatic DOOH capabilities are supported through what was, until December 2025, the Splicky advertising technology division. Goldbach holds IAB Transparency and Consent Framework (Vendor ID 580) certification for compliant data processing, and builds interest-based audience profiles from its network of publisher platforms for targeting purposes.

Goldbach's revenue model is primarily transaction-fee based — earning commissions and fees on the brokering of advertising space between publishers and advertisers across its four channels. Pricing is custom and quote-based, structured around multi-year contracts with advertisers and agencies. The company runs a sales-led GTM motion organized by channel and geography, supported by direct key account management, self-service tools for SMBs (plakat.ch booking, Goldbach Campaign Assistant), and thought-leadership marketing via the Goldbach Crossmedia Award and industry events. The company employs 251–500 staff, with operating subsidiaries Goldbach Media AG, Swiss Radioworld AG, and Goldbach Audience AG. In 2025, the company was undergoing a multi-year transformation under TX Group, incurring CHF 6.8 million in restructuring costs, and divested its Splicky ad-tech division to Adform (closed December 31, 2025).

Name

Goldbach Group AG

Legal name

Goldbach Group AG

Website

https://goldbach.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Goldbach Group AG is a Swiss advertising broker and marketer, subsidiary of TX Group AG, aggregating TV, Online, Out-of-Home, and Audio inventory and reselling cross-media campaigns to Swiss and DACH advertisers and agencies.

Ownership category

akta.pro rank

Product category

Advertising Brokerage and Cross-Media Marketing

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Cross-media advertising
• TV advertising broker
• Digital out-of-home
• Programmatic media buying
• Audience targeting services

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Sales & Brokering: Goldbach's core revenue comes from marketing and brokering advertising space across TV, radio, online, and out-of-home media channels. The company acts as a mediator between advertisers seeking media placements and publishers/media operators seeking advertisers. Revenue is generated through commissions and fees on advertising transactions, as well as fees for campaign planning, consulting, and execution services.
2. Data & Targeting Services: Revenue from data-driven audience targeting products that enable advertisers to reach specific audience segments. Goldbach uses cookies, first-party data, and interest profiles (e.g., football fan, smart shopper) to deliver targeted advertising across its network of publishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Goldbach Group AG is a Swiss advertising marketer and broker that aggregates and sells advertising inventory across TV (linear, Replay, Advanced TV), Audio (radio and digital audio), Online (display, video, gaming), and Out-of-Home (poster and Digital DOOH) channels. The company acts as a central intermediary between Swiss advertisers/agencies and a network of publishers, offering cross-media campaign planning, data-driven audience targeting, and unified measurement through proprietary tools such as the Goldbach Video Network (GVN), Swiss Ad Impact, and TV+, supported by self-service booking platforms (Goldbach Campaign Assistant, plakat.ch) and creative execution services (Goldbach Manufaktur).

Product overview

Goldbach Group AG is a Swiss advertising broker and marketer operating as a subsidiary of TX Group AG. The company offers a multi-channel advertising platform with a portfolio spanning TV (linear, replay, advanced TV), Out of Home (poster and Digital DOOH), Audio (radio and digital audio), and Online (display, video, gaming) advertising. The core offering is organized around Goldbach's media portfolio aggregation and brokering services, supported by specialized tools including the Goldbach Video Network (GVN) for cross-channel video reach, Swiss Ad Impact for campaign effectiveness measurement, TV+ for convergent video measurement, and the Goldbach Campaign Assistant for campaign planning. Additional services include programmatic DOOH capabilities, regional advertising options across Swiss cities, and the plakat.ch booking platform. Goldbachneo provides pricing and conditions for OOH campaigns, while Goldbach Manufaktur offers integrated cross-media campaign execution.

Differentiator

Problem solved

Functional benefit

Brands

• Goldbach Video Network (GVN): Video network providing cross-channel video reach measurement and advertising across multiple platforms.
• Goldbach Manufaktur
• Swiss Ad Impact

Products and services

• TV Advertising Television advertising sales and brokering services covering linear TV, Replay Ads, and Advanced TV, providing advertisers with access to premium Swiss and European TV channels and streaming services.
• Audio Advertising Radio and digital audio advertising sales and brokering services covering Swiss radio stations and networks, including digital audio inventory distributed through Swiss Radioworld AG.
• Online Advertising Digital advertising sales and brokering services including display ads, video ads, gaming ads, and programmatic capabilities with advanced audience targeting options.
• Out of Home (OOH) Advertising Outdoor advertising sales and brokering services including poster advertising and Digital Out of Home (DOOH) with programmatic capabilities, covering prime locations across Switzerland.
• Goldbach Video Network (GVN) A cross-channel video network that aggregates video inventory across TV and digital platforms, enabling advertisers to reach audiences across multiple screens with unified Bewegtbild (moving image) reach measurement.
• Swiss Ad Impact An advertising effectiveness measurement solution that evaluates not only reach but also the actual impact and effectiveness of advertising campaigns in the Swiss market.
• Goldbach Campaign Assistant A campaign planning and self-service booking tool that assists advertisers in planning and optimizing their advertising campaigns across Goldbach's media portfolio.
• plakat.ch An online booking platform for poster advertising that allows advertisers to search and reserve billboard spaces across Switzerland.
• Goldbachneo A pricing and conditions platform for OOH advertising that provides rates, technical specifications, and production services for billboard campaigns.
• Goldbach Manufaktur A cross-media campaign service that combines online and offline marketing measures for product launches and brand campaigns, providing integrated creative and media execution.
• TV+ A convergent video measurement product that makes cross-device and cross-platform video measurement usable for advertisers, enabling planning based on combined TV and digital video performance.

Quantifiable outcome

• Goldbach Video Network study (GVN) 2026 shows cross-channel video reach improvements for advertisers using the GVN portfolio
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Groupe TF1minorStrategic or Co-development PartnerGoldbach collaborates with Groupe TF1, a major French media group. Goldbach hosted a Business Lunch with Groupe TF1 featuring discussions on streaming, multichannel, and the addition of TF1 Séries-Films to Goldbach's TV portfolio. This is a commercial partnership that expands Goldbach's premium TV channel offerings in the Swiss market.
• IAB Europe / IAB Transparency and Consent FrameworkcoreTechnology or IntegrationGoldbach Group is a registered member of the IAB Transparency and Consent Framework (TCF 2.0 / 2.2, Vendor ID 580) and IAB Europe. This framework is an industry standard enabling all digital market participants to inform end users about data processing and obtain consent, critical for Goldbach's programmatic advertising and data targeting operations.
• brinkertlück / MediaschneiderminorGTM or Marketing PartnerAgencies brinkertlück and Mediaschneider collaborated with client Brack.Alltron to win the Goldbach Crossmedia Award 2026 for the 'Unboxing Football' campaign. These agency relationships are part of Goldbach's advertising ecosystem.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Havas Media: Havas Media is the global media network of Havas, one of the major advertising holding companies. It runs Swiss media planning and buying operations with a comparable cross-media offer, though at a broader group scale and with a wider international footprint than Goldbach.
• GroupM: GroupM is WPP's global media investment arm and one of the largest media buying networks worldwide. It competes with Goldbach for Swiss advertiser mandates with broader global scale, deeper analytics investment, and cross-border buying capabilities.
• Publicis Media: Publicis Media is the media arm of Publicis Groupe, a top global advertising holding company operating in Switzerland across media planning, buying, and data-driven advertising. It is comparable in offering breadth but is much larger and globally diversified.
• Omnicom Media Group: Omnicom Media Group is the media services division of Omnicom, providing media planning, buying, and analytics globally including in Switzerland. It overlaps with Goldbach's planning, buying, and cross-media measurement capabilities but with significantly larger scale.
• Dentsu: Dentsu is a global advertising and media group with Swiss operations including Carat and iProspect. It offers media planning, programmatic, and data-led audience activation comparable to Goldbach's portfolio, but with a much broader international footprint.
• IPG Mediabrands: IPG Mediabrands is Interpublic Group's media investment arm, providing media planning, buying, and content capabilities in Switzerland and globally. It serves similar advertiser clients with a parallel cross-channel proposition.

Others

• Adform: Adform is a Copenhagen-based omnichannel adtech platform that acquired Goldbach's Splicky DOOH division in December 2025. It is not a direct competitor but is a key technology partner/adjacent ecosystem participant in the DACH programmatic ecosystem Goldbach operates in.

Direct peers

• Mediaschneider AG: Mediaschneider is a Switzerland-based independent media agency that competes with Goldbach for advertiser and agency budgets. It is named explicitly as a Goldbach agency collaborator on the 2026 Crossmedia Award and operates across digital and cross-media planning in the same Swiss market.
• Ströer SE & Co. KGaA: Ströer is a German cross-media marketing company combining out-of-home, digital, and public video advertising. It is the closest DACH-region comparable to Goldbach in both its broker/aggregator model and its multi-channel portfolio spanning OOH, digital, and audience monetization.

Regional players

• JCDecaux SA: JCDecaux is the world's largest out-of-home advertising company with strong Swiss operations, competing directly with Goldbach's OOH and DOOH portfolio in the Swiss market. Unlike Goldbach, JCDecaux is primarily an OOH inventory owner/operator rather than a cross-media broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoldbachGroup
• Facebookfacebook.com/goldbachgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldbach Group AG