Gruste

What Gruste does

Grūstė (legal name UAB "Grūstė") is a Lithuanian private limited company headquartered in Mažeikiai that operates a multi-channel retail, wholesale, and food-service business across Lithuania. Founded in 1992, the company runs a network of over 30 physical retail stores tiered by size (A through D levels) across 18+ Lithuanian cities, including Mažeikiai, Klaipėda, Kaunas, Vilnius, and several smaller towns, selling food products and industrial goods to individual consumers. The company also operates a dedicated wholesale warehouse called URMAS in Mažeikiai for B2B bulk distribution, and a Chinese restaurant sub-brand called Pekinas that has been in operation for approximately 23 years, offering dine-in service, daily lunch menus (priced at €3.49), takeout, and banquet/catering services for events of up to 40 guests.

The company earns revenue across four distinct streams: retail store sales to consumers, wholesale distribution to business customers, public procurement contracts for government and institutional food supply and catering, and restaurant operations. Distribution is exclusively physical — there is no e-commerce channel, no mobile app, and no API. A loyalty program called 'Grūstė kortelė' (priced at €1.00) provides tiered cashback rewards ranging from 1% to 2.5% based on purchase value, with 12-month point validity and family sharing for up to 5 members. Customer segments are horizontally distributed across B2C consumers, B2B wholesale buyers, B2G public sector, and restaurant diners. The company holds four ISO certifications (9001:2015, 14001:2015, 45001:2018, 22000:2018) issued by UAB TUV UOLEKTIS, which support its eligibility to participate in regulated public procurement bids.

Name

Gruste

Legal name

UAB „Grūstė"

Website

https://gruste.lt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Grūstė is a Lithuanian private limited company operating 30+ retail stores across 18+ cities, a wholesale warehouse (URMAS), and the Pekinas Chinese restaurant, serving individual consumers, business buyers, and public sector institutions with food and industrial goods.

Ownership category

akta.pro rank

Product category

Grocery Retail and Wholesale Distribution

NAICS

Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445), Warehouse Clubs and Supercenters (455211)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141), Retail-Eating Places (5812)

akta.pro primary industry

Cash-and-Carry Wholesale Grocers (Business/Trade Customers) (CRAHACAB)

Keywords

• Retail grocery operations
• Wholesale food distribution
• Public catering services
• Loyalty card program
• Public procurement supply

Headquarters

HQ city

Mazeikiai

HQ country

Lithuania

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Retail sales of food products and industrial goods through chain of physical stores across Lithuania
2. Wholesale Trading: Wholesale distribution of products to business customers through dedicated wholesale warehouse (URMAS)
3. Public Catering: Restaurant services including daily lunch offerings, takeout, and banquet/furšetas catering services
4. Public Procurement: Government/public sector procurement contracts for food supplies and catering services
5. Loyalty Program: Grūstė loyalty card generating recurring customer engagement and repeat purchases through cashback rewards (1-2.5% based on purchase tier)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Grūstė operates a multi-channel retail and wholesale business selling food products and industrial goods through more than 30 physical stores across Lithuanian cities, plus a dedicated wholesale warehouse (URMAS) for business buyers. The company also runs public catering operations through its PEKINAS Chinese restaurant in Mažeikiai (dine-in, daily lunch, banquet and event catering for up to 40 guests) and supplies government institutions via its public procurement division. A tiered Grūstė loyalty card (€1) provides 1-2.5% cashback to encourage repeat purchases.

Product overview

Grūstė operates as a multi-channel retail company with a network of physical stores across Lithuania, a loyalty card program, and a restaurant. The core offering consists of retail and wholesale stores (classified A-D by size), supplemented by a loyalty program (Grūstė Loyalty Card) that offers 1-2.5% cashback, promotional publications (Leidiniai), and the Pekinas Chinese restaurant. The company also provides daily lunch services at select locations. The product portfolio is unified around retail commerce with no modular software platform structure.

Differentiator

Problem solved

Functional benefit

Brands

• Pekinas: Chinese restaurant operated by Grūstė located in Mažeikiai at Naftininkų g. 38-7, offering Chinese cuisine, banquet services, and company event hosting. The restaurant has been serving customers for 23 years and holds ISO certifications for quality, environmental, occupational health and safety, and food safety management systems.

Products and services

• Grūstė Retail Store Network Chain of 30+ physical retail stores across Lithuanian cities, classified by size/service level (A through D), selling food products and industrial/household goods to individual consumers for everyday needs.
• URMAS Wholesale Warehouse Dedicated wholesale warehouse at Laisvės g. 214D, Mažeikiai (Didmenos prekybos sandėlis URMAS) supplying food and industrial goods in bulk to business customers.
• PEKINAS Chinese Restaurant Chinese restaurant in Mažeikiai (Naftininkų g. 38-7) offering dine-in, takeout, banquet, and corporate event catering for up to 40 guests; ISO 9001, 14001, 45001, and 22000 certified.
• Grūstė Loyalty Card Customer loyalty program (Grūstė kortelė) priced at €1 that returns 1-2.5% of purchases as store credit (capped to cover 99% of any purchase), valid for 12 months and shareable by families.
• Daily Lunch Service Daily lunch menu (Dienos pietūs) served at the Grūstė 1 trading center in Mažeikiai with weekly rotating menus at a fixed €3.49 price.
• Public Procurement Supply Government and institutional supply service (Viešųjų pirkimų-pardavimų padalinys) based at Laisvės g. 214D, Mažeikiai, providing food supplies and catering services to public-sector clients via formal procurement.
• Banquet and Event Catering Banquet/furšetas catering service hosted at Pekinas restaurant for company parties and events of up to 40 guests, operated under Grūstė public catering (viešasis maitinimas) services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grustelt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruste