The Avalon Group

What The Avalon Group does

The Avalon Group is a UK-registered charity founded in 1994 that delivers adult social care services across Yorkshire and the North East of England. The organisation supports adults with learning disabilities, autistic adults, individuals with mental health support needs, adults with physical disabilities, those with acquired brain injuries, and older people living with dementia. Its core service portfolio centres on three offerings: Shared Lives (family-based care where trained carers open their homes for short- or long-term placements), Community Support (assistance with daily activities and social inclusion), and Supported Living (independent living support in customers' own homes). These are complemented by Mental Health Support, an in-house Learning and Development function, Training/Meeting Room Hire, and Avalink — a service-user-led strategic committee embedded in organisational governance.

The business operates from a registered headquarters at 6 Grove Park Court, Harrogate (HG1 4DP), with operational localities in Doncaster, York, Teesside, Skipton, Northallerton, Scarborough, Beverley, Wakefield, and broader West Yorkshire. Revenue derives primarily from contract-based relationships with local authorities and NHS commissioning bodies across the region, supplemented by private-pay arrangements for self-funding individuals, charitable donations (corporate partnerships, individual fundraising, legacy gifts, Give as You Live online shopping), and external training delivery to other charities and community organisations. Distribution occurs through formal commissioned contracts, direct community engagement, and partnerships with housing providers, day service providers, and community organisations.

The organisation operates within a heavily regulated framework overseen by the Care Quality Commission (CQC) across all localities, with a strong compliance record and publicly available inspection reports. Key operational differentiators include the Avalink governance structure, an award-winning in-house Learning and Development team, and a 30-year continuous operating track record. The Avalon Group has no disclosed funding rounds, subsidiaries, or M&A activity, operating as an independent charitable entity registered in Cardiff, Wales (Charity No: 1048236; Company No: 2976727), with no parent company, holding entity, or private equity investment indicated in available sources.

Name

The Avalon Group

Legal name

The Avalon Group

Website

https://avalongroup.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Avalon Group is a UK charity founded in 1994 providing adult social care services across Yorkshire and the North East, including Shared Lives, Community Support, and Supported Living for adults with learning disabilities, autism, and mental health needs.

Ownership category

akta.pro rank

Product category

Adult Social Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (62321), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGACAG), Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Housing Transition & Supported Living Navigation (EDAKANAK)

Keywords

• Adult social care
• Supported living services
• Shared lives care
• Community support services
• Learning disability support

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Local Authority Commissioned Services: Core revenue from contracts with local authorities across Yorkshire and the North East for provision of care and support services to adults with learning disabilities, autism, and mental health needs.
2. NHS Commissioning: Contracts with NHS bodies and clinical commissioning groups for health-related care provision and mental health support services.
3. Private Pay Services: Individuals can pay privately for support services, including community support, supported living, and Shared Lives arrangements.
4. Charitable Donations: Corporate donations, individual fundraising, legacy gifts, and Give as You Live online shopping donations support service development and enrichment activities.
5. Training Services: Award-winning training programmes delivered to external organisations across Avalon localities for staff development in social care expertise areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Avalon Group is a registered charity providing adult social care services to adults with learning disabilities, autistic adults, and people with mental health support needs across Yorkshire and the North East of England. Its core delivery comprises Shared Lives (family-based care placements with trained carers), Community Support (assistance with daily activities and social inclusion), Supported Living (independent living support in customers' own homes), and Mental Health Support. Services are commissioned primarily by local authorities and NHS bodies, with private-pay arrangements also offered.

Product overview

Avalon Group is an award-winning charity providing adult social care services across Yorkshire and the North East. The organisation offers a portfolio of integrated care services centered on Shared Lives (family-based care), Community Support (help with daily activities and social inclusion), and Supported Living (independent living assistance). These core services are complemented by Mental Health Support, Learning and Development (award-winning training for staff and carers), Training/Meeting Room Hire, and Avalink (a service-user governance committee). The portfolio works together to provide comprehensive, person-centred support for adults with learning disabilities, autism, mental health needs, physical disabilities, acquired brain injuries, and complex needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Shared Lives A regulated, family-based care service in which fully trained Shared Lives carers open their homes to allow adults with learning disabilities, autism, mental health needs, physical disabilities, or acquired brain injuries to live with them on a short or long-term basis, receiving personalised support in a safe family environment. Commissioned by local authorities and NHS bodies and available via private-pay arrangements.
• Community Support Hourly and ongoing support to help adults with additional needs make friends, get involved in community events, use public transport, shop, plan meals, and manage money, delivered by consistent, familiar support workers. Designed for adults with learning disabilities, autism, mental health support needs, or physical disabilities across Yorkshire and the North East.
• Supported Living Assistance for adults with additional needs to live independently in their own homes, with help managing finances, learning important life skills, and accessing personal care support. Delivered in partnership with housing providers and across Avalon's Yorkshire and North East localities.
• Mental Health Support Mental health support delivered through a network of Shared Lives carers and support workers, helping individuals overcome mental health challenges and live life on their own terms. Available to adults with mental health support needs across Yorkshire and the North East, commissioned via local authorities, NHS bodies, and private pay.
• Learning and Development Award-winning in-house training programmes including CQC-aligned induction, personal development courses, and formal Apprenticeships at Levels 2, 3, 4 and 5, delivered internally to Avalon staff and carers and externally to organisations across Yorkshire and the North East.
• Training and Meeting Room Hire Hire of a large training room and smaller breakout meeting rooms at Avalon's Harrogate headquarters, available to external organisations for training events and meetings.
• Avalink Service-user-led strategic committee comprising representatives from each Avalon locality who act as voices for all supported individuals and consult on policies, training, staff selection, organisational decisions, and branding. Operates as a governance and engagement mechanism unique within the organisation.

Quantifiable outcome

• 30 years of continuous operation supporting adults with care needs

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Independent TaxminorGTM or Marketing PartnerCorporate partner that selected Avalon Group as their charity of the year, raising funds through employee activities and events.
• MatalanminorGTM or Marketing PartnerRetail partner that has shown support as a charity of the year partner, helping raise awareness and funds across Yorkshire and the North East.
• Small Charities and Community OrganisationscoreStrategic or Co-development PartnerFree access to event and meeting spaces, back-office support and advice, and award-winning training for teams across Yorkshire and North East localities. Part of commitment to building stronger, connected communities.
• Day Service ProviderscoreStrategic or Co-development PartnerAvalon provides additional support staff to help day service providers extend their reach, enabling more people to access creative, social, and wellbeing activities.
• Local BusinessesminorGTM or Marketing PartnerTalks and resources on disability, mental health and dementia for teams; volunteering opportunities; practical advice on workplace inclusivity.
• Housing ProviderscoreStrategic or Co-development PartnerWorking with registered providers to match customers with homes that meet their needs and deliver care and support to help them thrive.
• Shared Lives PluscoreStrategic or Co-development PartnerNational membership body for Shared Lives schemes. Avalon Registered Manager builds relationships with Shared Lives Plus and works with them on strategic development and best practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turning Point: UK social enterprise providing learning disability, autism, and mental health support including supported living, community support, and Shared Lives. Direct overlap on mental health support services and learning disability provision.
• Lifeways: UK provider of supported living, residential, and community support services for people with learning disabilities, autism, and complex needs. Operates extensively in the North of England, making it a direct local peer.
• Hft (Home Farm Trust): National charity providing support to people with learning disabilities and autism across England, with similar Shared Lives, supported living, and community support services. Direct overlap in customer segments and service model.
• MacIntyre: National charity providing high-quality support to people with learning disabilities and autism, with residential, supported living, and community outreach services. Comparable charity model and service portfolio.
• United Response: UK charity supporting people with learning disabilities, autism, and mental health needs through supported living, community support, and Shared Lives-style services. Operates in many of the same commissioner regions and competes for similar local authority contracts.
• Dimensions: Specialist charity supporting people with learning disabilities and autism through supported living, residential, and community services. Directly comparable in scale, customer base, and service model.

Broad incumbents

• Sense: UK charity supporting people with complex disabilities including learning disabilities, autism, and sensory impairments through supported living and community services. Overlaps on adults with learning disabilities and acquired brain injuries.
• Mencap: Largest UK charity for people with learning disabilities, providing supported living, personal support, and community-based services nationally. Competes for similar contracts but on a significantly larger scale and broader brand recognition.
• Leonard Cheshire: International charity supporting people with disabilities through residential, supported living, and community services across the UK. Overlaps on adult social care commissioning in England and similar charity status.

Others

• Shared Lives Plus: National membership body that supports and represents Shared Lives schemes across the UK. Avalon's Registered Manager works directly with this organisation, making it a strategic ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theavalongroup
• Facebookfacebook.com/138860762792956
• LinkedInlinkedin.com/company/830126

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Avalon Group