Law Direct
JURA DIREKT GmbH is a Nuremberg-based LegalTech company founded in 2012 that produces attorney-drafted preventive legal documents (powers of attorney, living wills, care directives, wills) for German consumers and entrepreneurs, serving over 100,000 customers nationwide through a proprietary software platform and partner law firm network.
- Company typePrivate
- Founded2012
- HeadquartersNuremberg, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Law Direct does
JURA DIREKT GmbH is a Nuremberg-based LegalTech service company founded in 2012 that creates and manages legally binding preventive documents for German consumers and entrepreneurs. The company produces attorney-drafted powers of attorney (Vorsorgevollmacht), living wills (Patientenverfügung), care directives (Betreuungsverfügung), custody directives for parents (Sorgerechtsverfügung), business powers of attorney (Unternehmervollmacht), wills (Testament), and pet emergency plans through a network of 8+ partner law firms operating nationwide across Germany. The service combines online questionnaire intake (~20-30 minutes), personalized telephone consultation (~45 minutes), and final document preparation by cooperating legal practices, with documents completed in approximately 90 minutes total.
The technology platform consists of proprietary software solutions including an online questionnaire system, a customer service portal (mein.juradirekt.com) with two-factor authentication, a digital emergency folder, and a secure emergency document delivery system capable of transmitting Vorsorgedokumente (preventive documents) to hospitals, courts, and authorized persons within minutes. The infrastructure is hosted on TÜV-certified data centers operated by noris network AG in Nuremberg and Munich, certified under ISO 27001, ISO 20000-1, ISO 9001, ISO 14001, PCI DSS, EN 50600, and TISAX standards, with TÜV Saarland-certified data security architecture.
Revenue is generated through two streams: one-time fixed-price fees for legal document preparation and an annual subscription Service-Schutzbrief providing 18 service benefits including 24/7 emergency hotline, document archival, automatic legal updates, Bundesnotarkammer registration, and ongoing legal support. The company has served over 100,000 customers since 2012 and operates as a family-owned private GmbH led by managing partners Domenico Anic and Ute Anic. Go-to-market combines direct-to-consumer digital channels (website, SEO, YouTube, social media, webinars) with inside sales via telephone consultation and a referral network of financial, tax, and legal professionals across Germany.
Law Direct firmographics
Firmographics- Name
- Law Direct
- Legal name
- JURA DIREKT GmbH
- Website
- https://juradirekt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JURA DIREKT GmbH is a Nuremberg-based LegalTech company founded in 2012 that produces attorney-drafted preventive legal documents (powers of attorney, living wills, care directives, wills) for German consumers and entrepreneurs, serving over 100,000 customers nationwide through a proprietary software platform and partner law firm network.
- Ownership category
- akta.pro rank
Law Direct industry classification
Industry- Product category
- Legal Preventive Services (Estate and Incapacity Planning)
- NAICS
- Legal Services (5411), Offices of Lawyers (54111), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111), Services-Management Services (8741)
- akta.pro primary industry
- eDiscovery, Litigation Support & Legal Hold (BPAEAPAE)
Keywords
Where Law Direct is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Law Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Legal Document Preparation Services: One-time fees for the preparation of legal prevention documents (powers of attorney, living wills, etc.) through partner law firms. Process takes approximately 90 minutes total.
- JURA DIREKT Service-Schutzbrief (Annual Service Package): Annual subscription providing 18 service benefits including: physical document archiving, digital document storage on German servers, annual review reminders, automatic updates for law changes, 24/7 emergency hotline, emergency card and key chains, registration with Federal Notary Chamber, legal support for disputes, signature certification coordination, arbitration service for medical second opinions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Anwaltliche Vollmachten zum Festpreis - Fixed-price legal document preparation with personal support |
| Subscription | Annual | JURA DIREKT Service-Schutzbrief - Annual service package with 18 benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Law Direct product offering
Product offeringCore offering
JURA DIREKT is a German Legal Tech service company that creates attorney-drafted legal preventive documents (Vorsorgevollmacht, Patientenverfügung, Betreuungsverfügung, Sorgerechtsverfügung, Unternehmervollmacht, Testament, Haustier-Notfallplan) for individual consumers, families, and entrepreneurs via a proprietary online questionnaire, telephone consultation, and a nationwide network of partner law firms. The offering is completed by the JURA DIREKT Service-Schutzbrief, an annual subscription providing 24/7 emergency hotline, secure document storage on TÜV-certified data centers, automatic legal updates, and Bundesnotarkammer registration.
Product overview
JURA DIREKT is a Legal Tech service company offering attorney-drafted legal precautionary documents for individuals and business owners. The product portfolio centers on legally binding advance directives and powers of attorney — including Vorsorgevollmacht (Advance Power of Attorney), Patientenverfügung (Living Will), Betreuungsverfügung (Care Directive), Sorgerechtsverfügung (Custody Directive), Unternehmervollmacht (Business Power of Attorney), Testament (Will), and Haustier-Notfallplan (Pet Emergency Plan). These individual products can be purchased separately or bundled as a Gesamtvollmacht (Complete Power of Attorney). The core offering is supplemented by the JURA DIREKT Service-Schutzbrief — a paid annual service package providing 24/7 emergency hotline, secure document archiving, automatic legal updates upon law changes, registration with the Bundesnotarkammer, physical emergency cards and keychains, and ongoing legal support through partner law firms. The entire service is delivered digitally via the company's own software platform and customer portal (mein JURA DIREKT), with documents prepared by cooperating partner law firms throughout Germany.
Differentiator
Problem solved
Functional benefit
Brands
- JURA DIREKT Service-Schutzbrief: Annual service package including 24/7 emergency hotline, document storage, annual updates for legal documents, and notary support
- mein JURA DIREKT
Products and services
- Vorsorgevollmacht (Advance Power of Attorney) Attorney-drafted power of attorney enabling a trusted person to legally represent the principal in healthcare, financial, property, and government affairs in case of incapacity. Created for German adult consumers through the JURA DIREKT online questionnaire and partner law firms.
- Patientenverfügung (Living Will / Patient Directive) Legally binding document specifying medical treatment preferences, organ donation decisions, and end-of-life care wishes to guide healthcare providers and relatives. Prepared by partner law firms for individual consumers.
- Betreuungsverfügung (Care Directive) Directive specifying preferred or excluded court-appointed guardians or care representatives to avoid unwanted legal guardianship arrangements. Drafted for German consumers by partner law firms.
- Sorgerechtsverfügung (Custody Directive) Directive allowing parents of minor children to designate preferred guardians in case both parents become incapacitated, preventing the state (Jugendamt) from deciding custody. Created for parents through JURA DIREKT's questionnaire and partner law firms.
- Unternehmervollmacht (Business Power of Attorney) Specialized power of attorney enabling self-employed individuals and business owners to delegate management of business operations, receivables, and contracts in case of incapacity. Drafted by partner law firms for entrepreneurs and self-employed professionals.
- Testament (Will) Attorney-drafted last will and testament for estate planning and inheritance arrangements. Created for German consumers via partner law firms under the JURA DIREKT process.
- Haustier-Notfallplan (Pet Emergency Plan) Emergency plan designating care arrangements and instructions for pets in case the owner becomes unable to care for them. Provided to German pet owners via partner law firms.
- Gesamtvollmacht für Privatpersonen (Complete Power of Attorney for Private Individuals) Bundled package combining Vorsorgevollmacht, Patientenverfügung, and Betreuungsverfügung for comprehensive coverage of personal legal representation needs. Sold as a single composite product to German consumers.
- JURA DIREKT Service-Schutzbrief (Service Protection Letter) Annual subscription service package including 24/7 emergency hotline, physical and digital document archiving, automatic legal updates when laws change, registration with the Bundesnotarkammer, emergency card and keychain, and ongoing legal support through partner law firms. Sold as a paid annual offering to JURA DIREKT customers.
- JURA DIREKT Service-Schutzbrief für Fremdvollmachten (Service Protection Letter for External Powers of Attorney) Annual service package for customers who already hold externally prepared powers of attorney, providing 24/7 emergency hotline access and the JURA DIREKT digital services (document storage, emergency delivery, updates). Sold as a standalone annual subscription.
Quantifiable outcome
- 99.75% of customers would recommend JURA DIREKT (based on eKomi reviews)
- +3 more outcomes
Companies that use Law Direct
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Law Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Law Direct partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RA von Rosenstiel | RA von WangenheimcorePartner law firm providing legal document preparation services. Rechtsanwalt Constantin Freiherr von Stockmar-von Wangenheim handles inheritance law, corporate law, and criminal law; Rechtsanwalt Wolf-Joachim von Rosenstiel handles family law. Website: recht-nbg.de
- RPE Kanzlei | Roglmeier Pranzo ErbrechtcorePartner law firm specializing in inheritance law. Rechtsanwältin Julia Roglmeier LL.M. and Rechtsanwalt Giuseppe Pranzo LL.M. are Fachanwälte für Erbrecht (specialized inheritance lawyers). Website: rp-erbrecht.de
- Kanzlei Molitor Babel Singer Vitzthum Partnergesellschaft mbBcorePartner law firm with Rechtsanwalt Martin Singer specializing in medical law (Fachanwalt für Medizinrecht). Martin Singer is also a member of JURA DIREKT's Scientific Advisory Board.
- Rechtsanwaltskanzlei SchönlebercorePartner law firm with Rechtsanwalt Norbert Schönleber specializing in inheritance law and testament execution (Erbrecht, Testamentsvollstreckung). Website: immmobilien-erbrecht.de
- advomeda RechtsberatungcorePartner law firm with Rechtsanwalt Christian Wagner specializing in medical and social security law (Fachanwalt für Medizin und Sozialrecht).
- Vigano-Schilling-Bunzel Rechtsanwälte PartGmbBcorePartner law firm with Rechtsanwalt Stefan Schilling specializing in banking/capital markets law, labor law, inheritance law, and tax law. Website: justimquadrat.de
- MACKH | LANG RechtsanwältecorePartner law firm covering family law, inheritance law, real estate law, and banking law. Website: mackh-lang-rechtsanwaelte.de
- Vogel, Sprinke & Kollegen | Steuerberater-RechtsanwältecorePartner firm combining legal and tax advisory services. Rechtsanwalt Alexander Krieger specializes in labor law, commercial legal protection, sales representative law, social security law, and commercial and corporate law. Website: vogel-sprinke.de
- noris network AGcoreData center provider for secure document storage and processing. Certified data centers in Nuremberg and Munich meeting ISO 27001, ISO 20000-1, ISO 9001, ISO/IEC 27001, ISO 14001, VdS 3406, PCI DSS, EN 50600 standards. noris network is a leading German IT services provider.
- Legal Tech Verband Deutschland e.V. (LTV)minorIndustry association uniting leading players in German legal market including law firms, Legal Tech/software companies, legal departments, and research institutions. JURA DIREKT member to access network, best practices, and identify cooperation opportunities. Association advocates for digitalization of legal market, Legal Tech innovation, liberalization of Legal Services Act (RDG), and improvement of digital justice infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Law Direct competitors and assessment
Company assessmentEmerging players
- Avvo: US-based online legal marketplace connecting consumers with attorneys and providing legal Q&A, documents, and reviews. Comparable consumer-facing legal services model, though more focused on lawyer directory and Q&A than document preparation.
Broad incumbents
- Nolo: Long-established US provider of do-it-yourself legal information, books, software, and document templates including wills and estate planning. Comparable consumer legal document focus but as part of a broader legal information portfolio.
- Wolters Kluwer Deutschland: Parent of Smartlaw and a major global provider of legal, tax, and regulatory information. Operates Smartlaw, which directly overlaps with JURA DIREKT's consumer legal document service in Germany, but as part of a much wider legal information portfolio.
Direct peers
- Rocket Lawyer: Global online legal services platform offering attorney-drafted documents, legal advice, and subscription services for individuals and small businesses. Direct international competitor using a similar subscription + document-preparation model.
- LawDepot: Canada-headquartered provider of do-it-yourself legal document templates including wills and powers of attorney. Comparable in targeting consumers seeking affordable legal document preparation, though operating primarily in common-law jurisdictions.
- Smartlaw: German online legal services platform operated by Wolters Kluwer Deutschland, offering consumer-facing legal document creation. Closest direct German competitor to JURA DIREKT in online legal document preparation, with greater scale but less specialization in Vorsorgevollmacht/Patientenverf\u00fcgung.
- advocado: German Legal Tech company providing online access to lawyers and legal services for consumers and SMEs. German-market peer operating in the same Legal Tech category as JURA DIREKT, with overlapping consumer legal services.
- LegalZoom: US-based pioneer in online legal document preparation for consumers (wills, powers of attorney, living trusts). Closest international analog to JURA DIREKT's direct-to-consumer Legal Tech model, though operating in the US legal system at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Law Direct social profiles
Digital presenceLaw Direct compliance and trust
Trust signalCompliance10 records
Law Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Law Direct leadership team
Management profileNumber of profiles
Profiles3 records
Law Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Law Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Law Direct
What does Law Direct do?
JURA DIREKT is a German Legal Tech service company that creates attorney-drafted legal preventive documents (Vorsorgevollmacht, Patientenverfügung, Betreuungsverfügung, Sorgerechtsverfügung, Unternehmervollmacht, Testament, Haustier-Notfallplan) for individual consumers, families, and entrepreneurs via a proprietary online questionnaire, telephone consultation, and a nationwide network of partner law firms. The offering is completed by the JURA DIREKT Service-Schutzbrief, an annual subscription providing 24/7 emergency hotline, secure document storage on TÜV-certified data centers, automatic legal updates, and Bundesnotarkammer registration.
Is Law Direct a public or private company?
Law Direct is a private company. It is classified as family owned and is currently operating.
When was Law Direct founded?
Law Direct was founded in 2012. It employs 51 to 100 people.
Where is Law Direct based?
Law Direct is headquartered in Nuremberg, Germany, in the Europe region.
How does Law Direct make money?
Two revenue lines are on record. Legal Document Preparation Services are the primary driver. The others are JURA DIREKT Service-Schutzbrief (Annual Service Package).
Who are Law Direct's main competitors?
Avvo is listed as an emerging player. Broad incumbents are Nolo and Wolters Kluwer Deutschland. Direct peers are Rocket Lawyer, LawDepot, Smartlaw, advocado and LegalZoom.
Does Law Direct have an API?
No public API is recorded for Law Direct.
What industry is Law Direct in?
Law Direct's product category is Legal Preventive Services (Estate and Incapacity Planning). Its primary akta.pro industry code is BPAEAPAE, eDiscovery, Litigation Support & Legal Hold. Its NAICS code is 5411 and its SIC code is 8111.