Rare & Pasture
Rare & Pasture is a UK regenerative charcuterie producer founded in 2020, making cured and cooked meat products from British beef and pork for retail partners (Ocado, Abel and Cole, The Ethical Butcher, Edenmoor) and hospitality operators, with production in Devon and West London.
- Company typePrivate
- Founded2020
- HeadquartersIvybridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rare & Pasture does
Rare & Pasture is a British regenerative charcuterie producer founded in 2020 at Fowlescombe Farm in Devon and headquartered in Ugborough. The company manufactures a focused range of cured and cooked meat products including frankfurters, pastrami, salamis, air-dried ham, bresaola, coppa, 'nduja, and country pate, all produced from British beef and pork sourced from a network of regenerative and high-welfare farms. Production uses traditional methods (natural curing, fermentation, air-drying, beech wood smoking) under controlled conditions across two UK sites: a curing and production facility in Devon and a butchery, finishing, and distribution facility in Heston, West London. The company merged with Tempus in 2024 to combine farming, butchery, and chef-led charcuterie expertise and achieved B Corp certification in November 2025.
The business operates a wholesale and trade revenue model selling bulk to retail partners and directly to hospitality operators, with consumer sales routed through The Ethical Butcher. Named retail customers include Ocado, Abel and Cole, The Ethical Butcher, and Edenmoor (formerly Pipers Farm), with a separate direct account-management motion serving restaurants, hotels, pubs, and caterers. Pricing is not publicly disclosed and is negotiated per buyer, and several products (e.g., chorizo, country pate) are currently trade-only. Distribution is UK-only, with a partnership agreement with The Ethical Butcher also extending to co-development of the five-tier Regenerative Farming Standard framework. The company has accumulated eight Great Taste Awards in 2025 across the product range and reports that 86% of summer 2025 electricity consumption at the Devon farm was generated by on-site solar.
Rare & Pasture firmographics
Firmographics- Name
- Rare & Pasture
- Legal name
- Rare and Pasture
- Website
- https://rareandpasture.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rare & Pasture is a UK regenerative charcuterie producer founded in 2020, making cured and cooked meat products from British beef and pork for retail partners (Ocado, Abel and Cole, The Ethical Butcher, Edenmoor) and hospitality operators, with production in Devon and West London.
- Ownership category
- akta.pro rank
Rare & Pasture industry classification
Industry- Product category
- Artisanal Charcuterie and Cured Meat Products
- NAICS
- Animal Slaughtering and Processing (3116)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)
- akta.pro primary industry
- Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)
- akta.pro secondary industry
- Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)
Keywords
Where Rare & Pasture is headquartered
LocationHeadquarters
- HQ city
- Ivybridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rare & Pasture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale to Retailers: Bulk product sales to retail partners including national supermarkets (Ocado) and independent specialty retailers (The Ethical Butcher, Edenmoor, Abel and Cole). Products supplied in retail packaging formats designed for shelf performance.
- Hospitality and Food Service Supply: Direct supply to restaurants, hotels, pubs, and catering businesses. Products designed for real kitchen environments with practical portioning, consistent quality and minimal waste. Currently hospitality/trade only for some products like Chorizo (whole piece or sliced in 200g).
- Direct-to-Consumer: Products available for home purchase through The Ethical Butcher online platform. Currently some products like Country Pate are available to business/trade customers only as 500g whole pieces.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Rare & Pasture product offering
Product offeringCore offering
Rare & Pasture is a British charcuterie producer that manufactures a range of cured meat products including frankfurters, pastrami, salami, air-dried meats, 'nduja, and pate. All products are made from meat sourced from British farms operating regenerative and high-welfare farming systems, using traditional natural curing, fermentation, air-drying, and beech wood smoking techniques without artificial additives. The company supplies these products to retailers, hospitality operators, and limited direct-to-consumer channels across the UK.
Product overview
Rare & Pasture is a British charcuterie company offering a focused portfolio of cured meat products built on carefully sourced British beef and pork. The product range spans six core categories: frankfurters (beef and pork variants), pastrami (regenerative beef brisket), salami range (pork, beef & pork, pork & fennel, chorizo), air-dried meats (ham, bresaola, coppa), chef's ingredients ('nduja spreadable salami), and pate. All products emphasize regenerative farming sourcing, traditional curing methods, natural ingredients without artificial additives, and British provenance. Products are designed for retail, hospitality, and direct-to-consumer channels.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 86% of summer 2025 electricity consumption was generated by solar on their Devon farm
- +2 more outcomes
Companies that use Rare & Pasture
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Rare & Pasture technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rare & Pasture partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Ethical ButchercoreThe Ethical Butcher is both a retail distribution partner and strategic collaborator. Together with Rare & Pasture, they developed 'The Standard for Regeneratively Farmed Meat' - an open-source, five-tier framework that provides a practical route for continuous improvement in regenerative farming. The Ethical Butcher also serves as a primary distribution channel for Rare & Pasture products to direct consumers.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Rare & Pasture competitors and assessment
Company assessmentDirect peers
- Great Glen Game: Scottish artisan charcuterie and game producer with similar traditional curing, smoking, and air-drying methods. Comparable in craft approach and premium positioning, with regional specialization.
- Edenmoor (formerly Pipers Farm): Devon-based farm shop and delivery service specializing in regeneratively farmed British meat. Distribution partner and direct peer in the regenerative-meat category with similar provenance-led marketing.
- Cobble Lane Cured: London-based charcuterie specialist producing salami, cured meats, and pâtés for retail and restaurants. Highly comparable in craft charcuterie positioning, urban production model, and chef/hospitality focus.
- Trealy Farm Charcuterie: Wales-based artisan charcuterie producer with a similar small-batch, traditional-method approach to British cured meats. Directly comparable in product category (salami, cured meats) and target market (premium retail and hospitality).
- The Ethical Butcher: Online specialty butcher focused on regeneratively and ethically farmed British meat. Direct partner but also a peer in ethical meat distribution, with overlapping product positioning and shared regenerative-farming philosophy.
- Cannon & Cannon: British charcuterie specialist supplying restaurants and delis with artisan cured meats. Comparable in artisan production methods, hospitality channel focus, and premium UK positioning.
Broad incumbents
- Daylesford: Established UK organic farm and farm shop with a broad premium food portfolio including charcuterie and prepared meats. Comparable in regenerative/organic farming positioning and premium retail presence, though significantly larger and more diversified.
- Duchy Originals (Waitrose): Premium UK organic and high-welfare food brand sold through Waitrose. Comparable in organic, British-sourced, premium positioning and national retail distribution, though at much larger scale and broader category scope.
- Cranswick plc: Large UK food manufacturer with a significant charcuterie, pork, and prepared meats business. Comparable in meat processing and cured meat products, though operating at vastly larger scale and across mainstream as well as premium tiers.
Emerging players
- Bramble Smoked Foods: UK smoked and cured meats producer with an artisan, provenance-led approach. Comparable in production technique (smoking, curing) and specialty food positioning, though at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Rare & Pasture social profiles
Digital presenceRare & Pasture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rare & Pasture leadership team
Management profileNumber of profiles
Rare & Pasture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rare & Pasture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rare & Pasture
What does Rare & Pasture do?
Rare & Pasture is a British charcuterie producer that manufactures a range of cured meat products including frankfurters, pastrami, salami, air-dried meats, 'nduja, and pate. All products are made from meat sourced from British farms operating regenerative and high-welfare farming systems, using traditional natural curing, fermentation, air-drying, and beech wood smoking techniques without artificial additives. The company supplies these products to retailers, hospitality operators, and limited direct-to-consumer channels across the UK.
Is Rare & Pasture a public or private company?
Rare & Pasture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rare & Pasture founded?
Rare & Pasture was founded in 2020. It employs 11 to 50 people.
Where is Rare & Pasture based?
Rare & Pasture is headquartered in Ivybridge, United Kingdom, in the Europe region.
How does Rare & Pasture make money?
Three revenue lines are on record. Wholesale to Retailers are the primary driver. The others are hospitality and Food Service Supply and direct-to-Consumer.
Who are Rare & Pasture's main competitors?
Direct peers on record are Great Glen Game, Edenmoor (formerly Pipers Farm), Cobble Lane Cured, Trealy Farm Charcuterie, The Ethical Butcher and Cannon & Cannon. Broad incumbents are Daylesford, Duchy Originals (Waitrose) and Cranswick plc. Bramble Smoked Foods is listed as an emerging player.
Does Rare & Pasture have an API?
No public API is recorded for Rare & Pasture.
What industry is Rare & Pasture in?
Rare & Pasture's product category is Artisanal Charcuterie and Cured Meat Products. Its primary akta.pro industry code is AFANAEAE, Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style), with a secondary code of AFANAEAA, Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon). Its NAICS code is 3116 and its SIC code is 2013.