Avis Prestige
Avis Prestige is the UK luxury car hire division of Avis Budget Group, offering a curated fleet of prestige vehicles from brands such as Porsche, Mercedes-Benz, and Range Rover across nine owned airport and city-centre depots, serving leisure travellers, corporate clients, and travel trade partners.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Avis Prestige does
Avis Prestige is the UK luxury car hire division of Avis Budget Group, operating a curated fleet of prestige and premium vehicles from manufacturers including Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Range Rover, Tesla, Volkswagen, and Volvo. The business runs nine owned depots across the UK, covering London (South Kensington and all Heathrow terminals), Manchester, Birmingham, Edinburgh, Glasgow, Inverness, and Aberdeen, with a complimentary Meet & Greet service at Heathrow and Manchester and bespoke delivery to hotels and homes. Its product set is anchored on short-term daily luxury rentals with all-inclusive transparent pricing (comprehensive insurance, GPS, additional driver, and roadside assistance bundled), supplemented by add-on lines including a Zero Excess waiver, child seats, fuel recharge, summer specials, long-term hire, and corporate services.
The underlying platform is a standard fleet management and online reservation system: customers request quotes online or via a dedicated reservations team, select pickup and drop-off locations across the network, and receive vehicles that have been inspected and documented prior to handover. A flight monitoring system adjusts vehicle preparation and Meet & Greet scheduling for delays, and a bespoke delivery logistics operation supports off-depot handovers. The revenue model is transactional, combining daily rental fees with ancillary charges (excess waiver, delivery, child seats, refuelling) and a £1,000-£5,000 deposit at rental start.
The go-to-market is direct-to-consumer for individual leisure and business travellers, supplemented by a B2B channel serving travel agents and concierge operators and a dedicated corporate services line. Marketing is content-led via the avisprestige.com website, blog, and destination travel guides targeting UK scenic routes. The business is a private division rather than an independent entity, with no public funding, M&A, or leadership change data disclosed.
Avis Prestige firmographics
Firmographics- Name
- Avis Prestige
- Legal name
- Avis Prestige
- Website
- https://avisprestige.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avis Prestige is the UK luxury car hire division of Avis Budget Group, offering a curated fleet of prestige vehicles from brands such as Porsche, Mercedes-Benz, and Range Rover across nine owned airport and city-centre depots, serving leisure travellers, corporate clients, and travel trade partners.
- Ownership category
- akta.pro rank
Avis Prestige industry classification
Industry- Product category
- Luxury Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Luxury Sedan & Executive Car Rentals (THADAMAB)
Keywords
Where Avis Prestige is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Avis Prestige business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Rental: Short-term luxury vehicle hire with daily rental rates. Revenue generated from rental fees, with optional add-ons including excess reduction waivers, child seats, and delivery services. Standard inclusions (GPS, insurance, additional driver) provided as part of transparent pricing.
- Excess Reduction Waiver: Optional daily payment to reduce or eliminate the excess charge (£1,000-£5,000 depending on vehicle) for damage coverage
- Delivery and Collection Services: Charges for bespoke car delivery to hotels, homes, or locations outside standard depots
- Child/Baby Seats: Optional child and baby seat provision at £35 per rental
- Fuel Recharging: Refuelling service charge at £3.60 per litre when vehicle returned with less than full tank
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Transparent all-inclusive pricing with standard luxury car hire rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Avis Prestige product offering
Product offeringCore offering
Avis Prestige rents luxury and prestige vehicles (Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Range Rover, Tesla, Volvo, Volkswagen) to individual and corporate customers across the UK from nine airport and city centre locations. Standard rentals include unlimited mileage (on selected vehicles), comprehensive insurance, GPS, additional driver, and 24/7 roadside assistance, with optional add-ons such as airport Meet & Greet, bespoke delivery, child seats, and excess reduction waivers.
Product overview
Avis Prestige operates as a single luxury car rental service offering prestige vehicle hire throughout the UK. The core offering is the luxury car hire service, which includes a full fleet of premium vehicles from Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Range Rover, Tesla, Volkswagen, and Volvo. The service is enhanced by complementary add-ons including Airport Meet & Greet Service (available at Heathrow and Manchester Airports), Bespoke Car Delivery Service, Zero Excess Option, Summer Special seasonal promotions, Long Term Car Hire for businesses, and Corporate & Business Services. All bookings include standard inclusions such as satellite navigation, comprehensive insurance, additional driver, 24/7 roadside assistance, and unlimited mileage on selected vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Car Hire Service Full-service luxury and prestige car rental across the UK, offering premium vehicles from high-end manufacturers (Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Range Rover, Tesla, Volkswagen, Volvo) with inclusive benefits such as satellite navigation, comprehensive insurance, additional driver, free cancellation, 24/7 roadside assistance, and unlimited mileage on selected vehicles.
- Corporate & Business Services Specialized corporate vehicle services including dedicated account management and flexible arrangements for business customers throughout the UK, catering to executive travel, client meetings, and corporate events.
- Long Term Car Hire Extended rental options for businesses requiring vehicles over periods exceeding standard daily rentals, with tailored terms and vehicle selection.
- Travel Agents & Concierge Partnership Dedicated service for UK and overseas travel agents and concierge operators requiring prestige vehicles for their clients as part of travel packages or concierge services.
- Summer Special Cars Seasonal promotional car hire offerings with no hidden extras on summer holiday rentals, providing prestige vehicles for vacation use.
Quantifiable outcome
- 30-60 minutes time savings compared to standard car hire process with Meet & Greet service
- +1 more outcomes
Companies that use Avis Prestige
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Avis Prestige technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Avis Prestige partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BVRLA (British Vehicle Rental and Leasing Association)coreAvis Prestige operates as a BVRLA member, adhering to their rental agreement terms and conditions. The company follows BVRLA recommended practices for the car rental industry, including their Code of Conduct and rental agreement standards.
- Travel Agents and Concierge OperatorsminorAvis Prestige works with UK and overseas travel agents and concierge operators who require prestige vehicles for their clients. This B2B channel provides booking arrangements for luxury car hire as part of travel packages or concierge services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Avis Prestige competitors and assessment
Company assessmentEmerging players
- Enterprise Exotic Car Collection: Enterprise's Exotic Car Collection is a specialist luxury rental programme offered within select UK locations, providing a focused alternative to Avis Prestige's high-end fleet.
- Rhino Luxury Car Hire: A UK-based exotic and luxury car hire specialist offering supercars and prestige vehicles, comparable to Avis Prestige on product mix though smaller in scale and geographic reach.
- Hiyacar: A UK peer-to-peer and short-term car rental platform with a premium tier, representing an emerging alternative model to traditional luxury rental operators like Avis Prestige.
Direct peers
- Elite Rent-a-Car (UK): A UK-based luxury and supercar rental operator with chauffeur and self-drive options, directly comparable to Avis Prestige on vehicle class and customer profile.
- Clarendon Car Hire: Clarendon operates prestige and performance car hire in the UK with a curated fleet, sharing Avis Prestige's specialty market position and customer use cases.
- Hertz UK (Adrenaline Collection / Prestige Collection): Hertz UK's luxury and prestige divisions offer a directly comparable premium vehicle rental product across the UK, including airport locations and high-end brand fleets, making it the closest head-to-head competitor to Avis Prestige.
- Luxury Car Hire (luxurycarhire.co.uk): An independent UK-based luxury car hire specialist offering prestige brands and delivery services, directly competing with Avis Prestige in the same customer segments and geographies.
Broad incumbents
- Sixt UK: Sixt operates a broad UK rental network with a Premium and Luxury range, competing directly with Avis Prestige on prestige vehicles while also serving mass-market segments from a much larger global footprint.
- Europcar UK (Premium Fleet): Europcar's UK prestige and premium offerings overlap with Avis Prestige's executive and SUV categories, though Europcar serves a broader customer base across airport and city locations.
Regional players
- Auto Union Luxury Car Hire: Auto Union provides luxury and exotic car hire focused primarily in and around London, overlapping with Avis Prestige's central London and Heathrow depots in a more geographically concentrated footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Avis Prestige social profiles
Digital presenceAvis Prestige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avis Prestige leadership team
Management profileNumber of profiles
Avis Prestige funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avis Prestige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avis Prestige
What does Avis Prestige do?
Avis Prestige rents luxury and prestige vehicles (Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, Range Rover, Tesla, Volvo, Volkswagen) to individual and corporate customers across the UK from nine airport and city centre locations. Standard rentals include unlimited mileage (on selected vehicles), comprehensive insurance, GPS, additional driver, and 24/7 roadside assistance, with optional add-ons such as airport Meet & Greet, bespoke delivery, child seats, and excess reduction waivers.
Is Avis Prestige a public or private company?
Avis Prestige is a private company. It is classified as corporate owned and is currently operating.
When was Avis Prestige founded?
Avis Prestige was founded in -1. It employs 11 to 50 people.
Where is Avis Prestige based?
Avis Prestige is headquartered in London, United Kingdom, in the Europe region.
How does Avis Prestige make money?
Five revenue lines are on record. Vehicle Rental is the primary driver. The others are excess Reduction Waiver, delivery and Collection Services, child/Baby Seats and fuel Recharging.
Who are Avis Prestige's main competitors?
Emerging players on record are Enterprise Exotic Car Collection, Rhino Luxury Car Hire and Hiyacar. Direct peers are Elite Rent-a-Car (UK), Clarendon Car Hire, Hertz UK (Adrenaline Collection / Prestige Collection) and Luxury Car Hire (luxurycarhire.co.uk). Broad incumbents are Sixt UK and Europcar UK (Premium Fleet). Auto Union Luxury Car Hire is listed as a regional player.
Does Avis Prestige have an API?
No public API is recorded for Avis Prestige.
What industry is Avis Prestige in?
Avis Prestige's product category is Luxury Car Rental Services. Its primary akta.pro industry code is THADAMAB, Luxury Sedan & Executive Car Rentals. Its NAICS code is 532111 and its SIC code is 7510.