CoachMD

What CoachMD does

CoachMD is the personal-brand wellness business of Dr. Charles F. Glassman, MD, an internal medicine physician who has practiced for over three decades. The company is operated as a solo practitioner brand out of Mahwah, NJ, with 1–10 employees. Its primary commercial assets are digital e-books sold direct-to-consumer via the charlesglassmanmd.com storefront — currently Brain Drain ($9.99) and Quote Book ($6.99), with a third title, "Fear Is a Liar," in market preparation. A speaking engagements line supplements e-book revenue.

The underlying "technology" is content rather than software: the platform is built on Dr. Glassman's proprietary frameworks — the "Automatic Brain" concept (a model distinguishing the primitive fight-or-flight brain from a higher "Mind") and the "Elimination Diet" framework for six negative emotions (anger, regret, resentment, guilt, blame, worry). These ideas are deployed across a 17-page blog organized into Body, Mind, and Spirit categories, a YouTube channel (CoachMDOfficial), a podcast feed, and active profiles on Facebook, Instagram, X/Twitter, and LinkedIn, with an email newsletter as the primary owned capture mechanism.

The business model is community-led content marketing: free long-form content drives audience accumulation, monetized exclusively through one-time digital book purchases and episodic professional speaking. There is no subscription pricing, no SaaS, no enterprise contracts, no API, no app, no disclosed revenue, no funding history, and no M&A activity. Customer base is long-tail individual consumers; the company does not disclose unit volumes, customer counts, or financial metrics.

Name

CoachMD

Legal name

Charles F. Glassman, MD

Website

https://charlesglassmanmd.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

CoachMD, operated by Dr. Charles F. Glassman, MD, is a solo-practitioner wellness brand that sells digital e-books and delivers speaking engagements on stress, mindset, and holistic health, monetizing a multi-channel blog, YouTube, podcast, and social media audience.

Ownership category

akta.pro rank

Product category

Health and Wellness Coaching

NAICS

Offices of Physicians, Mental Health Specialists (621112)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Health and wellness coaching
• Holistic health content
• Digital wellness books
• Mindset and stress coaching
• Physician-led health education

Headquarters

HQ city

Mahwah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Book Sales: Sale of e-books directly through the CoachMD website. Dr. Glassman sells digital books including Quote Book ($6.99), Brain Drain ($9.99), and the forthcoming Fear Is a Liar.
2. Speaking Engagements: Revenue generated from speaking engagements, including podcast appearances and public speaking events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CoachMD is the personal coaching and content brand of Dr. Charles F. Glassman, an internal medicine physician. It sells digital e-books (Brain Drain, Quote Book, and the forthcoming Fear Is a Liar) directly through its website, publishes a blog organized into Mind, Body, and Spirit categories, distributes video and podcast content on YouTube and social media, and offers speaking engagements. The offering centers on helping individuals understand how stress, perception, and behavior shape health outcomes.

Product overview

CoachMD is a personal brand and wellness platform operated by Charles F. Glassman, MD, an internal medicine physician with over three decades of clinical experience. The offering consists of e-books (Brain Drain, Quote Book, and the forthcoming Fear Is a Liar), a blog with health and wellness articles organized into Mind, Body, and Spirit categories, YouTube/podcast content, and speaking engagements. The core philosophy centers on understanding how stress, perception, and behavior influence health, and helping individuals shift from reactive fight-or-flight responses to thoughtful decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Brain Drain E-book An e-book exploring how hidden fight-or-flight patterns shape the way people think and live, supporting the Mind, body, and spirit in working toward lasting peace and purpose. Sold directly through the CoachMD website for $9.99.
• Quote Book E-book An e-book providing daily moments of grounding and perspective — simple insights that help recalibrate the Mind when life feels overwhelming. Sold directly through the CoachMD website for $6.99.
• Fear Is a Liar E-book A forthcoming e-book exploring how hidden fight-or-flight patterns shape the way people think and live, with the core message that fear can feel like truth but does not mean it is telling the truth.
• CoachMD Blog Content A collection of health and wellness articles exploring topics from human behavior and thought processes to medical science, organized into three categories: Mind, Body, and Spirit. Comprises 17 pages of content.
• YouTube and Podcast Content Video and podcast content featuring discussions on fear, mindset, parenting, health, and personal growth topics, published on the CoachMD Official YouTube channel.
• Speaking Engagements Speaking services offered by Dr. Charles F. Glassman covering topics of fear, mindset, mental clarity, and health, including podcast appearances and public speaking events.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dr. Mark Hyman: Dr. Mark Hyman is a practicing physician (functional medicine) who has built a personal content, book, and supplement brand around holistic health, stress, and lifestyle — closely mirroring CoachMD's physician-as-wellness-coach positioning and book-led monetization.
• Dr. David Perlmutter: Dr. David Perlmutter is a neurologist-author who sells books, content, and educational programs around brain health, stress, and lifestyle — a comparable physician-author content-and-book-led model to CoachMD.
• Dr. Andrew Weil: Dr. Andrew Weil is an integrative medicine physician who monetizes through books, content, and wellness education centered on stress, lifestyle, and holistic health — analogous to CoachMD's physician-led holistic coaching offering.
• Deepak Chopra: Deepak Chopra, MD, sells books, courses, speaking, and content around mind-body medicine, stress, and emotional regulation — directly overlapping CoachMD's stress/perception/behavior themes with a similar physician-author content business model.
• Tony Robbins: Tony Robbins is a personal-brand coach monetizing books, seminars, speaking, and digital content around mindset, fear, and personal performance — directly comparable to CoachMD's fear/mindset positioning at much larger scale.

Broad incumbents

• Headspace: Headspace is a scaled mindfulness and stress-management platform selling subscriptions, content, and B2B wellness benefits to employers; it competes with CoachMD's stress-management framing but through a subscription app model rather than books.
• MindBodyGreen: MindBodyGreen is a broader wellness content and commerce platform producing articles, courses, and products across mind, body, and spirit — overlapping CoachMD's three-pillar content taxonomy at much larger scale and with a multi-creator model.
• Calm: Calm is a large mindfulness, meditation, and mental wellness subscription app with celebrity-narrated content; it competes with CoachMD in the fight-or-flight/stress space but at vastly larger scale and via recurring subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CharlesGlassman
• YouTubeyoutube.com/user/CharlesGlassmanMD
• Facebookfacebook.com/CoachMD
• LinkedInlinkedin.com/company/coach-md
• Instagraminstagram.com/coachmdofficial?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachMD