What Miracle Recreation Equipment does

Miracle Recreation Equipment is a Western Australian-owned manufacturer and installer of outdoor playground equipment and park street furniture, operating from its headquarters and fabrication facility at 54 Dellamarta Road, Wangara (Perth). Founded circa 1976 (the company self-describes as "WA Owned and Operated for more than 48 Years"), the firm designs, fabricates, powder-coats in-house, and installs a broad range of play products — traditional playgrounds, nature play, swings, springs and rockers, sand/water play, rope climbers (using polyamide cable with steel-reinforced strands), motion, interactive, fitness, and ninja warrior equipment — alongside benches, bins, picnic settings, shelters, and shade sail structures. The firm supplements its own lines with international partner brands (GS Web, Gottardo, TipTipTap, mmcité, Urbastyle, Include, Cox Urban Furniture, Environmental Street Furniture).

Revenue mechanics are predominantly one-time capital-equipment sales plus installation services, with pricing handled through a quote-based sales-led motion (phone and web enquiry, free quotes, 15% new-subscriber email incentive). The go-to-market leverages preferred-supplier accreditation with WALGA (Western Australian Local Government Association) and pre-approval on the LGCA National Local Government Supplier Register, which together remove tender requirements for council buyers. Customer segments are local government councils (primary), schools and early learning centres, landscape architects, property developers, and selective enterprise projects (e.g., Optus Stadium Chevron Parklands). Geographic reach is primarily Western Australia, with national council access via LGCA and a Queensland sales office managed by a National Business Development Manager; South Australia is served through a partner channel.

The company is privately held, reports no institutional investors or parent entity, and competes on vertically integrated manufacturing capability, ~50 years of operating history, regulatory accreditation, and curated multi-brand distribution rather than on technology differentiation. There is no disclosed revenue, funding, or headcount trend; the company is described as having 11-50 employees.

Name

Miracle Recreation Equipment

Legal name

Miracle Recreation Equipment

Website

https://miracle.com.au

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Miracle Recreation Equipment is a Western Australian-owned manufacturer and installer of playground equipment and park street furniture, serving primarily local government councils, schools, landscape architects, and property developers across Australia through in-house fabrication, powder coating, and custom design, with WALGA and LGCA preferred-supplier accreditation.

Ownership category

akta.pro rank

Product category

Playground and Outdoor Recreation Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Playground equipment manufacturing
• Outdoor recreation equipment
• Street furniture supply
• Playground installation services
• Park amenities design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Playground Equipment Sales: Design, manufacture and sale of playground equipment including playgrounds, nature play, swings, springs & rockers, sand/water play, rope climbers, motion equipment, interactive play, fitness play, and ninja warrior equipment.
2. Street Furniture Sales: Sale of park furniture including benches, seats, bins, drink fountains, picnic settings, shelters, bag racks, bike racks, and urban furniture through Cox Urban Furniture and Miracle Furniture brands.
3. Installation Services: Complete installation services for playground equipment including removal/disposal of existing equipment, retaining, edging, shade sail installation, softfall application, and access paths.
4. Powder Coating Services: In-house powder coating services for playground components and external customers.
5. Shade Solutions: Design, supply and installation of shade sails and structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Miracle Recreation Equipment designs, manufactures, and installs playground equipment and street furniture for parks, schools, councils, and residential developments across Australia. The company operates an in-house factory in Wangara, WA with custom fabrication, a 3-step powder coating process, and distributes complementary international partner brands. It also provides end-to-end project services including custom design, professional installation, and shade sail solutions.

Product overview

Miracle Recreation Equipment is a Western Australian playground and recreation equipment manufacturer with nearly 50 years of experience. Their portfolio spans multiple product lines: traditional and custom-designed playgrounds with aluminium non-slip decks and galvanised steel components; Nature Play using sustainably sourced timber; various swings, springs, rope climbers, motion equipment, interactive play, fitness play, and ninja warrior courses; plus complementary services including in-house powder coating and shade solutions. They also offer comprehensive street furniture including benches, bins, bike racks, picnic settings, and shelters through their own brand and partner brands (Cox Urban Furniture, mmcité, Urbastyle, Include). Their offerings are complemented by design services, professional installation, and maintenance support. Notable partner brands include GS Web (net-based play equipment), TipTipTap (movement experiences), and Gottardo (Italian playground equipment). The company operates as a single integrated manufacturer offering physical products and installation services, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Furniture: Miracle's own branded street furniture line including bag racks, bike racks, benches, seats, bins, drink fountains, picnic settings, and shelters.

Products and services

• Playgrounds Traditional and custom-designed playground equipment for parks, schools, and community spaces, featuring aluminium non-slip decks and galvanised steel components.
• Nature Play Play equipment incorporating natural elements and timber from sustainably managed forests for environmental-themed play experiences.
• Swings Various swing designs for playgrounds including traditional, nest, and accessible swing configurations.
• Springs & Rockers Spring-based playground equipment for younger children featuring rotomoulded LD Polyethylene or Fibreglass components.
• Sand / Water Play Interactive sand and water play equipment for sensory play experiences in outdoor settings.
• Rope Climbers Climbing structures incorporating polyamide rope cables with UV Guard, featuring 6 strands with 24 steel-reinforced strands each.
• Motion Play Equipment Play equipment featuring dynamic movement elements for active play experiences.
• Interactive Play Play equipment with interactive elements that engage children through creative and stimulating play.
• Fitness Play Outdoor fitness equipment designed for all ages and abilities in public spaces.
• Ninja Warrior Obstacle course-style equipment inspired by ninja warrior courses for active challenge play.
• Miracle Furniture (Street Furniture) Urban furniture including benches, seats, bins, drink fountains, bag racks, bike racks, picnic settings, and shelters.
• Cox Urban Furniture Distributed street furniture brand featuring Boardwalk, Botanica, Parkline, Promenade, and Urban Edge product lines.
• Powder Coating Service In-house powder coating service using a 3-step process of Zinc Primer, Metaprep, and topcoat for durability and colour finishing.
• Shade Solutions Design, supply and installation of shade sails and structures to provide UV protection for playground areas.
• Playground Design Service Custom playground design services including consultation, 3D design, and customisation options for unique project requirements.
• Installation Service Professional playground installation including removal of existing equipment, retaining, edging, shade sail installation, softfall application, and access paths.
• GS Web Play Equipment Distributed net-based play equipment brand from Shin Heung Eng Co. (Korea), using bridge cable technology for children's rope and net play rides.
• Tiptiptap Movement Equipment Distributed Czech playground and movement experience provider offering products meeting European safety requirements.
• Gottardo Playground Equipment Distributed Italian manufacturer of playground equipment and urban furnishings conforming to European EN 1176 standards, ISO9001 certified.
• mmcité Street Furniture Distributed Czech street furniture including benches, litter bins, bicycle stands, and shelters with modern design aesthetics.
• Urbastyle Concrete Furniture Distributed Belgian concrete street furniture with emphasis on Universal Design for public spaces.
• Include Smart City Furniture Distributed Croatian smart city technology provider combining solar power with street furniture for charging, Wi-Fi, and public connectivity.

Quantifiable outcome

• WA Owned and Operated for more than 48 Years

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WALGA (Western Australian Local Government Association)coreChannel Partner/ Reseller/ DistributorMiracle Recreation Equipment appointed as WALGA preferred suppliers for Design, Supply and Installation of Playground Equipment, Shade Sails and Structures and Park Furniture for Local Governments throughout Western Australia. This arrangement conforms to Local Government Regulations and eliminates tender requirements.
• LGCA (Local Government Contracts Australia)coreChannel Partner/ Reseller/ DistributorMiracle Recreation Equipment is a pre-approved supplier on the National Local Government Supplier Register (NLGSR) through LGCA. This enables support for local communities with innovative, compliant, and reliable recreation infrastructure across Australia.
• Playon RubberminorChannel Partner/ Reseller/ DistributorSouth Australian partner representing Miracle Recreation Equipment products in SA region. Located at 3 Kelly Road, Modbury SA 5092.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landscape Structures: US-based playground equipment manufacturer serving parks, schools and communities. Directly comparable as a design-plus-manufacture-plus-install specialist targeting government and education buyers, with comparable compliance-driven sales motion.
• Forpark Australia: Australian-owned playground and fitness equipment manufacturer targeting local councils and schools. Most direct in-market peer to Miracle on geography, customer base (Australian councils), and product range including custom design and installation.
• Playworld Systems: US playground equipment manufacturer serving schools, parks and communities with inclusive-play focus. Comparable to Miracle on play-equipment design, manufacture, and project-based sales to public-sector buyers.
• Lappset Group: Finnish playground, fitness and outdoor sports equipment manufacturer with global reach. Comparable to Miracle on product breadth (play equipment, fitness, nature play) and government / municipal customer segments across multiple continents.
• Proludic: French designer-manufacturer of playground, sports and street furniture with international distribution. Competes head-to-head with Miracle on municipal playground tenders, custom design, and turnkey installation services.
• Kompan: Global Danish-headquartered playground and outdoor fitness equipment manufacturer. Directly comparable to Miracle across playgrounds, fitness play, and street furniture for councils and schools, with similar project-design, manufacture, install capabilities at much larger scale.
• Ausplay Equipment: Australian playground equipment supplier and installer serving councils, schools and developers. Direct domestic competitor to Miracle with overlapping customer segments and similar turnkey design-and-install offering.

Broad incumbents

• Gottardo: Italian manufacturer of playground equipment and urban furnishings, EN 1176 compliant and ISO 9001 certified. Listed as a partner brand Miracle distributes in Australia, making it both a peer in playground/furniture manufacture and a distribution partner.
• Urbastyle: Belgian manufacturer of concrete street furniture with Universal Design focus. A Miracle distribution partner in Australia, and a broader incumbent competitor in the public-space street-furniture category.

Regional players

• Henderson Industries: Australian shade-sail and shade-structure manufacturer and installer. Comparable to Miracle's shade-solutions revenue stream and overlapping council / school customer base, focused on the Australian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/miracle-recreation-equipment-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Recreation Equipment