Radio-television of Vojvodina

What Radio-television of Vojvodina does

Radio-television of Vojvodina (Javna medijska ustanova Radio-televizija Vojvodine, JMU RTV) is a regional public broadcaster headquartered in Novi Sad-Petrovaradin, Serbia (Kamenički put 45), serving the multi-ethnic population of the Vojvodina province. Established in its current legal form in 2006 and operating as a government-mandated public media institution, RTV operates an integrated broadcast and digital platform comprising two television channels (TV1 in Serbian, TV2 in minority languages), three radio channels (Radio 1 in Serbian, Radio 2 in Hungarian, Radio 3 in minority languages), the O-radio internet streaming service, on-demand delayed viewing/listening at media.rtv.rs, podcast distribution, email newsletters, RSS feeds, and native Android and iOS mobile applications. The broadcaster's distinguishing operational feature is its multilingual programming capability, producing and airing content in nine languages of national communities (Serbian, Hungarian, Slovak, Rusyn, Romani, Bunjevac, Croatian, Ukrainian, Macedonian) with additional Romanian and German content, supported by dedicated editorial desks for each language community.

RTV's business model is structured as a public service broadcasting operation funded through two primary revenue streams: mandatory RTV taksa (public broadcasting license fees) administered under the Republic of Serbia's public media framework, and advertising revenue. The institution sells marketing services through a dedicated sales department (Sektor marketinga i prodaje) and publishes price lists for marketing services, while license fee specifics are not publicly disclosed on the website. Its go-to-market is event-driven and mass-market: scheduled linear TV and radio programming, supplemented by live streaming, on-demand viewing, mobile access, and an active social media presence across Facebook, X, YouTube, Instagram, and TikTok. The customer base is the general population of Vojvodina, segmented into a primary horizontal segment of general viewers/listeners seeking news, culture, sports, and entertainment, and a vertical segment of national minority communities requiring native-language content for cultural preservation and community information. RTV is governed by a Managing Board and Program Council under a General Director (currently Goran Karadžić) and holds a strategic partnership with Deutsche Welle via the Center for Competence for Public Media Services in the Western Balkans. The institution is incorporated in Serbia, registered with the Business Court of Novi Sad (registration number 5-342), with Tax ID 104423678 and company registration number 08859230.

Name

Radio-television of Vojvodina

Legal name

Javna medijska ustanova Radio-televizija Vojvodine

Website

https://rtv.rs

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radio-television of Vojvodina (RTV) is a Serbian regional public broadcaster headquartered in Novi Sad, operating two TV channels, three radio channels, and digital streaming services to deliver multilingual programming in nine languages across the multi-ethnic Vojvodina province.

Ownership category

akta.pro rank

Product category

Public Broadcasting Services

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Nonprofit Radio Networks (NPR-style) (MPABABAB)

akta.pro secondary industries

Regional/Sub-National Broadcast Networks (MPABAAAM), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

Keywords

• Public broadcasting services
• Regional television programming
• Multilingual radio broadcasting
• Multicultural media content
• National minority news

Headquarters

HQ city

Novi Sad

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Broadcasting Services: Public media broadcasting service providing television and radio programming to the Vojvodina region, funded through license fees (taksa) and advertising revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Radio-television of Vojvodina is a public media institution that produces and broadcasts regional television and radio programming in multiple languages for the Vojvodina province of Serbia. It operates two television channels (TV 1, TV 2), three radio channels (Radio 1, Radio 2, Radio 3), an internet radio service (O-radio), live streaming, on-demand viewing/listening, podcasts, and mobile applications, with programming in Serbian, Hungarian, Slovak, Rusyn, Romani, Bunjevac, Croatian, Ukrainian, and Macedonian.

Product overview

Radio-television of Vojvodina (JMU RTV) is a public broadcasting institution operating as a multi-channel media platform consisting of two television channels (TV 1 and TV 2), three radio channels (Radio 1, Radio 2, and Radio 3), and internet-based services. TV 1 serves as the primary Serbian-language channel with news, entertainment, and cultural programming, while TV 2 focuses on multicultural content for national minorities in Vojvodina, broadcasting in Hungarian, Romanian, Slovak, Rusyn, Croatian, and other minority languages. Radio 1 provides the main Serbian-language radio service, Radio 2 serves the Hungarian minority in Hungarian, and Radio 3 broadcasts in multiple minority languages. The digital ecosystem includes O-radio for internet streaming, on-demand delayed viewing and listening services at media.rtv.rs, podcast distribution, email newsletters, RSS feeds, and native mobile applications for Android and iOS. The institution serves the multi-ethnic population of Vojvodina, Serbia, with programming in nine different languages reflecting the region's cultural diversity.

Differentiator

Problem solved

Functional benefit

Brands

• O Radio (Oradio): Internet radio service of RTV
• TV 1 (Prvi program)
• TV 2 (Drugi program)
• Radio 1
• Radio 2
• Radio 3 (RNS3)

Products and services

• TV 1 (Prvi program) Main television channel of Radio-television of Vojvodina broadcasting news, sports, culture, and general entertainment content in Serbian language, including programs such as Dnevnik (daily news), Vojvođanski dnevnik (regional news), Art-erija (cultural magazine), and Zelena prognoza (weather forecast). Targeted at the general public in Vojvodina.
• TV 2 (Drugi program) Second television channel focused on content for national minorities in Vojvodina, broadcasting in Hungarian, Romanian, Slovak, Rusyn, Croatian, Ukrainian, Macedonian, and other minority languages with Serbian subtitles. Features multicultural content including Paleta (magazine show) and Híradó (Hungarian news).
• Radio 1 (Radio Novi Sad - First Program) Main radio channel broadcasting in Serbian language, offering diverse programming including news shows (Novosti), music programs (Randevu s muzikom, Jazz Kaleidoskop), agricultural content (Poljoprivredno dobro, Agroargumenti), cultural programming (Kulturopolis), and sports coverage.
• Radio 2 (Radio Novi Sad - Second Program) Second radio program broadcasting in Hungarian language, serving the Hungarian minority community in Vojvodina with Hungarian-language news, music, and cultural programming.
• Radio 3 (Radio Novi Sad - Third Program) Third radio program broadcasting in multiple minority languages including Romanian, Slovak, Rusyn, Roma, Bunjevac, and Ukrainian, featuring multilingual news, cultural programming, and community-specific content for national minorities in Vojvodina.
• O-Radio (Oradio.rs) Internet radio service available at oradio.rs, providing online streaming of radio content from Radio-television of Vojvodina for global on-demand access.
• Delayed Viewing Service (Odloženo gledanje) On-demand video streaming service at media.rtv.rs allowing users to watch previously broadcast TV programs including news shows, weather forecasts, cultural magazines, and entertainment series.
• Delayed Listening Service (Odloženo slušanje) On-demand audio streaming service at media.rtv.rs allowing users to listen to previously broadcast radio programs including news, music shows, and talk programs.
• Podcast Service Podcast distribution service providing downloadable audio content from radio programming including Randevu s muzikom, Džez kaleidoskop, and other radio shows.
• E-mail Newsletter Service Free daily email news service delivering news from selected categories to subscribers' email addresses every day at midnight.
• RSS Feed Service RSS news feed service at rtv.rs/sr_ci/servisi/rss allowing users to subscribe to news updates via RSS readers.
• Fotoprognoza (Photo Forecast) User-generated content feature where viewers submit weather-related photographs; selected photos are aired during the weather program, with weekly prizes awarded for the most original submission.
• ČITAJ MI! (Read Me!) Service Accessibility service providing news summaries for persons with visual impairments or those who prefer condensed news content.
• RTV Mobile Applications Native mobile applications for Android (available on Google Play) and iOS (available on App Store) devices, enabling mobile access to RTV content including live and on-demand programming.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

One partnership is on record.

• Deutsche Welle (DW)coreStrategic or Co-development PartnerDW is a partner of the Center for Competence for Public Media Services in the Western Balkans, indicating a strategic collaboration in public media development and professional exchange in the region.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Croatian Radiotelevision (HRT): Croatian national public broadcaster with multi-channel TV and radio operations funded through license fees (pretplata). Directly comparable public broadcaster model in a neighboring Western Balkan country, though operating at national rather than regional scale.
• RTV Slovenia: Slovenian national public broadcaster operating TV and radio channels under a license-fee funding model. Comparable as a regional (former-Yugoslav) public broadcaster with multi-channel, multilingual-adjacent operations.
• Macedonian Radio Television (MRT): North Macedonian national public broadcaster with multi-channel TV and radio. Comparable public broadcaster model in a neighboring Western Balkan country with similar political and funding dynamics.

Broad incumbents

• ARD: Consortium of German regional public broadcasters funded through the Rundfunkbeitrag license fee. Comparable regional-public-broadcaster federation model, especially relevant as ARD member broadcasters (e.g., BR, WDR) operate as regional entities within a national framework — a structure analogous to RTV within Serbia.
• NPR (National Public Radio): Major U.S. public radio network funded through member stations, underwriting, and corporate sponsorship. Comparable public-radio funding and governance model, though operating at vastly larger scale and in a different market.
• BBC: UK public broadcaster funded through the license fee with multi-channel TV, radio, and digital services. Comparable funding model (license fee) and multi-platform structure, but at vastly larger scale and global reach.
• PBS (Public Broadcasting Service): Major U.S. public television broadcaster funded through member stations, underwriting, and viewer donations. Directly comparable as a noncommercial public broadcaster model, though operating at national U.S. scale.

Direct peers

• Deutsche Welle (DW): Germany's international public broadcaster and RTV's strategic partner via the Center for Competence for Public Media Services in the Western Balkans. Comparable as a publicly funded multilingual broadcaster, though operating at international rather than regional scale.
• Radio Television of Serbia (RTS): National public broadcaster of Serbia, operating TV and radio channels under the same Javna medijska ustanova legal framework as RTV. Directly comparable as the parent-tier public broadcaster serving the same country and competing for audience and government funding.
• Radio Free Europe / Radio Liberty (RFE/RL): U.S.-funded public broadcaster operating in 27 languages including multiple Vojvodina minority languages (Romanian, Ukrainian, Serbian, etc.). Comparable as a publicly funded multilingual news broadcaster serving regional audiences in the Balkans and Eastern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RTVojvodine
• YouTubeyoutube.com/user/RTVojvodine
• Facebookfacebook.com/RTVojvodine
• Instagraminstagram.com/rtvojvodine
• TikToktiktok.com/@rtvojvodine
• LinkedInlinkedin.com/company/radio-televizija-vojvodine

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio-television of Vojvodina