Coetail

What Coetail does

COETAIL (Certificate of Educational Technology and Information Literacy) is an online professional development program for PK-12 educators, founded in 2008 and operated under Eduro Learning. It delivers an 18-month, 5-course certificate program covering Ourselves as Learners, Literacy in Today's World, Visual Literacy, Learner-Driven Instruction, and a culminating Application of Innovative Pedagogy. The curriculum is explicitly aligned to the ISTE Standards for Educators, and the program is built on Connectivism, Learning Communities, and Mastery Learning pedagogical frameworks.

The product is delivered entirely asynchronously through a Learning Management System, with each participant maintaining a personal workbook and a public blog for reflection. Enrollment follows a global cohort model with annual September starts, and the program combines self-serve individual enrollment with school-based cohorts hosted by international schools. Participants typically spend 3-5 hours per week, and the job-embedded design eliminates the need for substitute teachers. Optional add-ons include continuing education credits through The Heritage Institute or Teachers College San Joaquin, and a stackable-credit pathway with the University of Kentucky extends the credential toward graduate study.

The go-to-market is community-led and content-driven: COETAIL markets through its blog, social channels (Twitter, Facebook, Instagram, Google+), live Q&A sessions, and word-of-mouth across a global community of over 1,000 educators and thousands of graduates. Revenue derives from tuition for the certificate program, with annual billing cadence. The company is private, has not raised external funding, and is currently revamping its program for a post-COVID relaunch.

Name

Coetail

Legal name

COETAIL

Website

https://coetail.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

COETAIL is an online, cohort-based 18-month certificate program in educational technology and information literacy for PK-12 educators, delivered asynchronously via an LMS and aligned to ISTE Standards. It is operated by Eduro Learning and serves individual teachers, coaches, school leaders, and international schools globally.

Ownership category

akta.pro rank

Product category

Online Professional Development / Educator Certification

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industry

Certification & Exam Prep eLearning Modules (EDAGAEAL)

Keywords

• Online certificate programs
• Teacher professional development
• Educational technology training
• Cohort-based learning
• ISTE Standards alignment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Certificate Program Tuition: COETAIL charges tuition for the 5-course, 18-month certificate program. Participants pay to enroll in the annual global cohorts that run from September through May.
2. Continuing Education Credits: Continuing education credits are available through The Heritage Institute or Teachers College San Joaquin at additional cost, providing an optional upsell for educators needing professional development credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Coetail offers the COETAIL (Certificate of Educational Technology and Information Literacy) program—an 18-month, 5-course online certificate program for PK-12 educators grounded in ISTE Standards. The program is delivered asynchronously through a Learning Management System in annual global cohorts that begin each September, with participants completing weekly assignments and maintaining public blogs for reflection. Continuing education credits are offered as an optional add-on through The Heritage Institute and Teachers College San Joaquin.

Product overview

COETAIL (Certificate of Educational Technology and Information Literacy) is a professional development certificate program for PK-12 educators. The program consists of five sequential courses spanning 18 months: Course 1 (Ourselves as Learners), Course 2 (Literacy in Today's World), Course 3 (Visual Literacy: Effective Collaborators & Communicators), Course 4 (Learner-Driven Instruction), and Course 5 (Alive in the Classroom: Application of Innovative Pedagogy). Courses 1 and 3 run for six weeks each, Courses 2 and 4 for seven weeks, and Course 5 for a full semester. The program uses a global cohort learning model with asynchronous delivery and optional synchronous meet-ups. Add-on options include continuing education credits through Heritage Institute or Teachers College San Joaquin. The program is grounded in ISTE Standards and follows pedagogical foundations including Connectivism Theory, Learning Communities, Mastery Learning, and Efficacy of Online Learning.

Differentiator

Problem solved

Functional benefit

Products and services

• COETAIL Certificate of Educational Technology and Information Literacy An 18-month, 5-course online professional learning certificate program for PK-12 educators that focuses on leveraging technology-rich learning opportunities to build learner agency. The program follows a cohort model, is grounded in ISTE Standards, and is delivered asynchronously through a Learning Management System with public blog-based reflection.

Quantifiable outcome

• Thousands of educators have graduated from the COETAIL program since 2008
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Heritage InstituteminorStrategic or Co-development PartnerThe Heritage Institute provides continuing education credits for COETAIL program participants who wish to earn professional development credits. This is an optional add-on service for educators requiring credits for licensure or professional development records.
• Teachers College San JoaquinminorStrategic or Co-development PartnerTeachers College San Joaquin offers continuing education credits for COETAIL graduates, similar to The Heritage Institute partnership. This provides an alternative pathway for educators to earn professional development credits through the certificate program.
• University of KentuckycoreStrategic or Co-development PartnerCOETAIL has partnered with the University of Kentucky to offer stackable certificates that can lead to a Master's Degree or Ph.D. in Leadership. This partnership allows COETAIL graduates to continue their education and pursue advanced degrees while leveraging their certificate coursework.
• International Society for Technology in Education (ISTE)coreStrategic or Co-development PartnerCOETAIL is explicitly grounded in the ISTE Standards for Educators. The 5-course curriculum is aligned to help educators develop competencies across all ISTE Standards: Learner, Leader, Citizen, Collaborator, Designer, Facilitator, and Analyst.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edutopia (George Lucas Educational Foundation): Edutopia is a well-known media and resource publisher promoting innovative K-12 teaching practices. Comparable as a thought-leadership and PD-content entity shaping the same educator audience Coetail targets.
• ISTE (International Society for Technology in Education): ISTE is the standards body whose framework Coetail's curriculum is aligned to, and ISTE itself runs a certification program (ISTE Certification) for educators. ISTE is both an enabler and a competing PD provider in the same EdTech integration category.

Others

• EdSurge: EdSurge is a media and marketplace platform serving the EdTech buyer community, including district leaders purchasing PD. Comparable as an ecosystem participant influencing EdTech PD buying decisions overlapping with Coetail's target segment.

Emerging players

• TeachThought: TeachThought publishes professional development resources and runs PD workshops for educators on innovative pedagogy and technology. Comparable as an independent content-and-PD operator competing for educator attention and budget.
• Hybrid Pedagogy: Hybrid Pedagogy publishes scholarly articles and PD content on innovative, technology-mediated teaching for higher education and K-12 educators. Comparable as a community-and-content-driven PD provider adjacent to Coetail's approach.
• Common Sense Education: Common Sense Education provides digital citizenship curriculum and PD for K-12 educators and is an existing Coetail partner with overlap in the digital citizenship / EdTech PD category. Comparable as a content-and-PD provider serving the same buyer.

Direct peers

• EdTechTeam: EdTechTeam delivers cohort-based professional development and certification programs for K-12 educators focused on Google and broader EdTech integration. Directly comparable to Coetail in target customer (school leaders and teachers), cohort delivery model, and global reach.
• BetterLesson: BetterLesson provides online and in-person professional development, coaching, and lab-classroom programs for K-12 teachers and instructional leaders. Directly comparable cohort/coaching model and K-12 PD focus with similar enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/coetail
• Facebookfacebook.com/coetail
• Instagraminstagram.com/coetail
• LinkedInlinkedin.com/company/coetail-llp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coetail