What 361 Degrees International does

361 Degrees International Limited (HKEX: 1361) is a Chinese sportswear company founded in 2003 and headquartered in Hong Kong, engaged in the design, manufacture, brand management, and distribution of athletic footwear, apparel, and accessories. The company operates a diversified product portfolio spanning basketball, running, volleyball, and tennis, with signature footwear lines built around NBA athlete endorsements — notably Nikola Jokić (Joker series), Aaron Gordon (AG and ZEN series), and Spencer Dinwiddie (DVD series) — alongside a growing children's sportswear business.

The company differentiates through proprietary midsole and material technologies, including CQT QU!K (up to 70% energy return), CQTEXTREME supercritical foam (16% improved propulsion efficiency), ENRG-X+ midsole (68% improved rebound), Qu!kBONE carbon-fiber plates, and Diamond Grip rubber outsoles. These technologies are integrated across signature, premium (GT tier), and entry-level product lines, enabling price segmentation from $89 entry shoes to $189 premium signature models.

The business model is consumer-direct and mass-market: products are sold through an owned Shopify-based e-commerce platform shipping to 50+ countries, 126 large-format physical superstores (1,000+ square meters) in China, and third-party marketplaces. H1 2025 revenue was 5.71 billion yuan (~$817M USD) with net profit of 858M yuan, implying an ~11% YoY revenue growth rate and ~15% net margin. The core customer base is value-conscious consumers in China's T3-T4 cities, with growing exposure to international markets (1.5% of revenue) and a fast-growing children's segment that scaled from 930M yuan (2020) to nearly 2B yuan (2023). The company is exploring stablecoin payment rails for cross-border e-commerce and trading at a 6.5x forward P/E, a discount to peers Anta (14.7x), Li Ning (16.3x), and Xtep (9.8x).

Name

361 Degrees International

Legal name

361 Degrees International Limited

Website

https://361sport.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

361 Degrees International (HKEX: 1361) is a Chinese sportswear company designing, manufacturing, and distributing athletic footwear and apparel across basketball, running, volleyball, and tennis, with NBA athlete signature lines and a value-oriented focus on China's T3-T4 city consumers.

Ownership category

akta.pro rank

Product category

Athletic Footwear and Sportswear

NAICS

Sporting Goods Retailers (45911), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Athletic footwear
• Sportswear apparel
• Basketball shoes
• Running shoes
• Signature athlete shoes

Headquarters

HQ city

Wanchai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Athletic Footwear Sales: Core revenue from basketball, running, volleyball, and tennis shoes sold through owned e-commerce and retail channels. Major product lines include Joker (Nikola Jokić), AG (Aaron Gordon), BIG3, ZEN, DVD (Spencer Dinwiddie) series. Product prices range from $89-$229 USD for basketball shoes.
2. Apparel and Accessories Sales: Athletic apparel including t-shirts, shorts, pants, sports bras, socks, caps, and slides sold alongside footwear. Apparel prices range from $39-$59 USD. Accessories including socks from $9.90 USD.
3. Children's/Junior Sportswear: Dedicated children's sportswear line that grew from 930 million yuan in 2020 to nearly 2 billion yuan. Children's segment showing mid-teens growth (approximately 15%) in recent quarters.
4. International/E-commerce: International sales through e-commerce platform with global shipping. Company exploring stablecoin payments for cross-border settlements. Currently approximately 1.5% of total revenue from international markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

361 Degrees International designs, manufactures, and distributes athletic footwear, apparel, and accessories across basketball, running, volleyball, and tennis categories. The company sells through owned e-commerce (361sport.com), 126 large-format superstores in China, and third-party marketplaces, with signature product lines built around NBA athlete partnerships (Nikola Jokić, Aaron Gordon, Spencer Dinwiddie).

Product overview

361 Degrees International operates as a sportswear company offering a diversified portfolio of footwear and apparel across multiple sports categories. The product lineup centers on basketball shoes (Joker Series for Nikola Jokic, AG Series for Aaron Gordon, BIG3 Series, ZEN Series, DVD Series), running shoes (Flame, Boundai, Miro Nude, Biospeed, Furious, Fierce), volleyball shoes, and tennis shoes, complemented by apparel and accessories. The company differentiates through proprietary cushioning technologies including CQT QU!K, CQTEXTREME, ENRG-X+, Qu!kBONE carbon plates, and Diamond Grip rubber outsoles. Signature athlete collaborations drive brand positioning in the basketball segment, while the running category focuses on performance technologies for various activities from daily training to elite racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Joker 1 (Nikola Jokić Signature) Nikola Jokić's first signature basketball shoe built with CQT QU!K midsole technology delivering up to 70% energy return, dual TPU combination for bipedal stability, and DIAMOND GRIP rubber outsole for outdoor traction. Targeted at competitive basketball players.
• Joker 2 (Nikola Jokić Signature) Nikola Jokić's second-generation signature basketball shoe featuring a CQT QU!K + QU!K LIGHT dual-midsole system for responsive cushioning, anti-torsion plate for stability, and herringbone traction pattern. Targeted at performance basketball players.
• Joker 2 GT (Premium Signature) Nikola Jokić's top-tier signature basketball shoe priced at $189 USD, featuring CQTEXTREME supercritical midsole technology, QU!KBONE carbon-fiber plate for stability, and RPU outsole for traction. Targeted at premium performance buyers.
• Joker Matrix Lifestyle Slide

Quantifiable outcome

• CQT QU!K midsole provides up to 70% energy return
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adidas: Global sportswear incumbent competing in basketball, running, and lifestyle. Comparable through its use of proprietary midsole technology (Boost, Lightstrike) and basketball athlete sponsorships that 361's CQT/CQTEXTREME and NBA deals are designed to rival.
• Puma: Global athletic brand with significant running and basketball footwear presence. Comparable as a mid-tier alternative to Nike/Adidas that competes for the same value-conscious athlete consumer that 361 Degrees targets in China.
• Under Armour: Performance-focused global sportswear brand with comparable emphasis on technical midsole platforms and athletic footwear. Competes for the same performance-driven runner and basketball consumer segments.
• Skechers: Global footwear company with significant athletic and comfort-performance crossover. Comparable as a value-tier global alternative that targets similar price-sensitive consumers in China.
• New Balance: Global athletic footwear brand with strong running franchise (FuelCell, Fresh Foam) and growing basketball presence (Kawhi Leonard signature line). Comparable through technology-led performance positioning similar to 361's CQT and carbon-plate stack.
• Nike: Global athletic footwear and apparel leader whose signature athlete model and performance technology (ZoomX, Air, carbon plates) define the premium category that 361 Degrees is competing to enter with its Joker and AG signature lines.

Direct peers

• Xtep International Holdings: Hong Kong-listed Chinese sportswear company focused on running and mass-market athletic footwear. Most directly comparable in scale and target consumer to 361 Degrees, trading at 9.8x forward P/E.
• Li Ning Company: Hong Kong-listed Chinese sportswear brand with overlapping basketball, running, and lifestyle product lines. Competes directly with 361 Degrees in China and trades at 16.3x forward P/E, the highest among the Chinese peer set.
• Anta Sports Products: China's largest domestic sportswear company, also publicly listed on HKEX. Directly competes with 361 Degrees across basketball, running, and apparel at a similar premium-mid price point, and serves as the primary benchmark for valuation (trades at 14.7x forward P/E).

Emerging players

• On Holding: Premium performance running brand known for CloudTec cushioning technology. Comparable as a technology-led emerging brand in the elite running category where 361 Degrees competes with the Miro Nude 2 racing shoe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 361 Degrees International