Standard Forms

What Standard Forms does

Standard Forms (legal entity: Standard Forms France) is a French private e-commerce company founded in 1986 and headquartered in Château-Renault, France (ZI Le Boulay). It operates the direct-to-customer online storefront standardforms.fr, selling professional printed forms, workshop organization tools, signage, vehicle display materials, and branded promotional items to automotive, motorcycle, motoculture, veterinary, and general small-business (PME) professionals. The catalog spans 317+ SKUs organized into vertical-specific categories (Auto, Moto, Motoculture, PME, Vétérinaire) with products ranging from repair order forms (Imprimés Réparation) and workshop planners (Plannings Atelier) to key tags, key cabinets, document holders, dealership flags and banners, name badges, and promotional keychains and pens. The platform supports customization (company branding, numbering, color printing, bespoke formats) with in-house graphic design assistance and a free custom quotation service.

The underlying technology is a self-serve e-commerce platform with product personalization and custom printing capabilities, supporting account creation, wishlists, product comparison, and multiple payment methods (card, wire transfer, check). Distribution is exclusively through the owned French storefront — no third-party marketplaces, resellers, or physical retail locations — with order fulfillment from the Château-Renault warehouse and free shipping for orders above €395 HT.

The business model is B2B e-commerce with pay-as-you-go transactional revenue from product sales at fixed per-unit or per-batch prices (with tiered volume discounts), supplemented by custom/bespoke printing services priced via quotation. Demand generation relies on SEO of catalog pages, an email newsletter, organic social media presence on Facebook and LinkedIn (Standard Forms France SAS), and a loyalty program for retention. No management team, investors, ownership structure, or financial disclosures are provided in the source data, and there are no documented funding rounds, acquisitions, partnerships, or leadership changes.

Name

Standard Forms

Legal name

Standard Forms France

Website

https://www.standardforms.fr/

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Standard Forms is a French e-commerce company selling professional printed forms, workshop organization tools, signage, and branded promotional items to automotive, motorcycle, motoculture, veterinary, and SME professionals across 317+ SKUs.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Stationery Product Manufacturing (32223), Printing (32311), Other Converted Paper Product Manufacturing (32229)

SIC

Manifold Business Forms (2761), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro industry

PRIMARYIMAMAHAH

Printing & Business Forms (continuous forms, checks, tickets)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYIMAMAHAJ

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYCRAFACAL

Office, Stationery & Craft Supplies DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

Keywords

• Printed business forms
• Workshop signage
• Automotive promotional items
• Commercial printing services
• Workshop organization tools

Headquarters

HQ city

Château-renault

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (printed forms and promotional items): Standard Forms generates revenue through direct sales of printed documents (repair orders, invoices, purchase orders), signage and display materials, workshop organization tools, promotional items (key rings, pens), and office supplies. Products are sold at fixed per-unit or per-batch prices with tiered volume discounts available on many items. The company also offers custom printing and personalization services, charging premiums for bespoke designs, custom formats, and personalization options including numbering and color printing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Standard Forms is a French e-commerce printing company that sells pre-printed and customized professional documents, signage, workshop organization tools, and promotional items for automotive, motorcycle, motoculture, veterinary, and SME professionals. The company offers 317+ SKUs organized into categories covering repair orders, invoices, vehicle folders, key tags, key cabinets, business cards, flags, banners, name badges, and promotional gifts, with options for company branding, color printing, numbering, and bespoke formats.

Product overview

Standard Forms is a French professional printing and promotional items company serving automotive, motorcycle, motoculture, and small business sectors. The company offers a comprehensive portfolio of 317 products organized into three main categories: (1) Printed Business Documents including workshop planners (Plannings Atelier), repair order forms (Imprimés Réparation), commercial documents, invoices, vehicle folders, order forms, and police registries; (2) Workshop Organization Tools including key tags (Etiquettes Clés), key cabinets (Armoires à Clés), document holders (Porte-documents/Porte-OR), and workshop protection products; and (3) Promotional Items including keychains (Porte-clés) in metal/synthetic leather/fabric, pens (Stylos), business cards, flags (Drapeaux), banners (Banderoles), and showroom display products. The company also provides industry-specific solutions for veterinary practices. All products are available with customization options including company branding, color selection, and quantity-based pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Repair Order Forms (Imprimés Réparation) Pre-printed repair order documents listing repairs and interventions to be performed, with liasse (multi-copy carbonless) formats of 2-3 exemplars and customizable options. Designed for automotive and motorcycle repair shops.
• Workshop Planners (Plannings Atelier) Wall planning boards for workshop organization that help coordinate work, improve efficiency, and track completed repairs. Available in various sizes for 1-10 employees.
• Key Tags (Etiquettes Clés) Plastic and PVC key labels designed for workshop key organization to prevent loss and confusion. Available in multiple colors with customizable options.
• Commercial Documents (Documents Commerciaux) Order forms, invoices, and sales documentation for automotive and motorcycle businesses.
• Vehicle Order Forms (Bons de Commande) Order forms for new and used vehicles in triplicate self-copying format with general terms and conditions on the reverse.
• Invoices (Factures) Invoice documents for automotive businesses, available in standard and custom formats.
• New/Used Vehicle Folders (Dossiers VN/VO) Client management folders for new and used vehicle transactions, used as a management tool by dealerships.
• Mandatory Workplace Signage (Affichage Obligatoire) Mandatory workplace signage including employee legal information panels, workshop rate panels, safety instructions, and emergency contact displays required for French workplaces.
• Personalized Name Badges (Badges Nominatifs) Personalized name badges in PVC or aluminum, available in various finishes for professional identification.
• Branded Keychains (Porte-clés) Promotional keychains in metal, synthetic leather, and fabric materials available with brand logos for automobile manufacturers and general business branding.
• Branded Pens (Stylos) Promotional pens including DS3 Prodir and other branded models for customer gifts and dealership promotions.
• Showroom Display Products Showroom display products including LED click-clac frames, Visu-Clic display frames, Cadro-Clic rotating frames, price display stands, and presentation boards for dealerships.
• Flags and Pennants (Drapeaux et Pavillons) Flags and pennants for dealership lot animation including Beach Line series, Occasion (Used) flags, and Flex fluorescent options.
• Customizable Banners (Banderoles) Customizable banners for advertising and promotional purposes, available in various sizes.
• Flag Poles and Accessories (Mâts et Accessoires) Flag poles including clic-clac telescopic models, Beach Line series, and various bases (autocal, platin, crosillon) for outdoor dealership lot use.
• Workshop Protection Products (Protection Atelier) Workshop protection products including reusable seat covers, disposable steering wheel covers, floor mats, vehicle protection kits, and damage evaluator stickers.
• Workshop Storage Solutions (Stockage) Workshop storage solutions including mobile hose reels for organizing materials.
• Key Cabinets and Panels (Armoires à Clés) Key organization cabinets and panels including wall-mount panels and portable key cases for professional key management.
• Repair Order Document Holders (Porte-documents / Porte-OR) Document holders including Porte-OR (repair order holders) in PVC with rigid interior, available in various sizes including XXL and Premium versions.
• Vehicle Rental Documentation (Location/Loyer) Vehicle rental and loan documentation including loan pouches with PVC holders and key clips.
• Police Registry (Registre de Police) Police registry, an official mandatory document for monitoring transactions between resellers and individuals.
• Office Supplies (Fournitures de Bureau) Office supplies including indelible markers, erasable markers, and automatic stamps for professional use.
• Business Cards and Appointment Cards Business cards and appointment cards for professional communication.
• Vehicle Signage and Adhesives (Signalétique) Vehicle window signatures and adhesives for branding on dealership loaner vehicles.
• Veterinary Practice Documentation Veterinary practice documentation including commercial documents, prescriptions, administrative supplies, client folders, window adhesives, and professional entry mats for veterinary clinics.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cimpress (Vistaprint): Cimpress is the parent of Vistaprint and the largest online printing platform globally, offering business cards, signage, marketing materials, and printed forms to SMBs. It competes with Standard Forms on standardized printed documents and signage for professional customers, though it does not specialize in automotive vertical forms.
• Moo: Moo is an online printing company specializing in premium business cards, stationery, and branded marketing materials for SMBs and professionals. Comparable to Standard Forms in serving SMB customers via e-commerce with printed branded materials, though Moo focuses on broader creative/branded products rather than automotive forms.

Direct peers

• Pixartprinting: Pixartprinting is a large European online printing company offering business cards, signage, packaging, and printed forms via an e-commerce platform. Highly comparable to Standard Forms in its self-serve online model, broad catalog of business documents and signage, and SMB professional customer base across Europe.
• Helloprint: Helloprint is a European online printing marketplace offering a wide range of printed products (business cards, flyers, signage, promotional items) to SMB customers. Directly comparable to Standard Forms in self-serve e-commerce print delivery, broad SMB catalog, and European geographic focus.
• Solopress: Solopress is a European online printing platform specializing in business cards, flyers, posters, signage, and other printed materials for SMBs via e-commerce. Comparable to Standard Forms in online-first distribution, broad SMB product catalog, and serving professional buyers across Europe.
• Sprint24: Sprint24 is an Italian/European online printing company offering business cards, catalogs, signage, and printed promotional materials via an e-commerce platform. Comparable to Standard Forms in B2B self-serve e-commerce print delivery for SMBs, with a similar product breadth in business documents and signage.
• Onlineprinters: Onlineprinters is a European online printing company serving B2B customers with business cards, stationery, signage, packaging, and marketing materials. Directly comparable to Standard Forms in self-serve online print ordering, broad SMB catalog, and European SMB customer focus.
• Easyflyer: Easyflyer is a French online printing company offering flyers, business cards, signage, and printed marketing materials to SMBs. Comparable to Standard Forms as a French e-commerce-first print supplier targeting SMB professional customers with a similar self-serve online catalog model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61583222763625
• LinkedInfr.linkedin.com/company/standard-forms-france-sas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Forms