Hochreiter

What Hochreiter does

Hochreiter Fleischwaren GmbH is an Austrian, family-owned meat and convenience food manufacturer founded in 1958 in Bad Leonfelden (Upper Austria) and owned by Wolfgang Hochreiter since 1992. The company produces a full portfolio of processed meat products — salami, ham, bacon, fresh sausages, sausage meat, and convenience items (kebab, pulled pork, gyros, chicken strips) — plus Halal-certified and dedicated pizza-topping lines, using vertically integrated facilities that include a meat standardising centre in Reichenthal, a clean room cutting centre, IQF processing, X-ray foreign body detection, a state-accredited chemical laboratory, and a 2011-built salami plant described as one of the most modern in Europe. Through the 2016 acquisition of the former Manner plant in Perg it also operates Yummhy Austria, producing pasta bowls, gnocchi, casseroles and lasagne for international B2B customers; recent extensions include the 2023 Hochreiter Cheese Factory (Reichenthal) and Spice Tec spice mixing plant (Bad Leonfelden).

The company's go-to-market is enterprise B2B field sales targeting food producers, wholesale distributors, and food retail chains, with custom/special solutions (Sonderlösungen) developed from product concept through to production on a just-in-time basis. Approximately 90% of production is exported to at least 14 countries (including Germany, Spain, Italy, UK, France, Hungary, Czech Republic, Poland, USA, Canada, Japan, Russia, and Singapore), distributed through a combination of an owned 24/7 refrigerated truck fleet and certified logistics partners, supported by in-country trading representatives in France, Spain, and Italy. The pricing model is quote-based and not publicly disclosed.

Revenue is not publicly reported; the company website carries placeholder values. Certifications include USDA export approval (the only Austrian meat product finisher authorised for US exports), Canadian export approval, IFS Food (v8 through Nov 2026), BRC Food (v9 through Sep 2026), QS, Halal, AMA Gütesiegel, Tierwohl, Austria Bio Garantie (AT-BIO-301), and CQC (China). The Hochreiter Group also includes a hospitality/health tourism division with rehabilitation centres and hotels, separate from the food business.

Name

Hochreiter

Legal name

Hochreiter Fleischwaren GmbH

Website

https://hochreiter.cc

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Hochreiter Fleischwaren GmbH is a family-owned Austrian meat and convenience food manufacturer founded in 1958, producing salami, ham, bacon, sausages, and custom meat solutions across 44,000 m² of production capacity, with 90% of output exported to 14+ countries and the only USDA approval among Austrian meat finishers.

Ownership category

akta.pro rank

Product category

Processed Meat Manufacturing

NAICS

Animal Slaughtering and Processing (3116), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Prepared Meat Meals (RTE/RTH) (AFANAFAA)

akta.pro secondary industries

Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Meat processing
• Sausage production
• Food ingredient distribution
• Custom meat products
• Convenience foods

Headquarters

HQ city

Leonfelden

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Meat and Sausage Products: Production and sale of custom meat and sausage products to food industry customers, wholesalers, and food retailers. Products include salami, ham, bacon, sausages, convenience meats, and sausage meat. 90% of products are exported internationally.
2. Mahlzeit Imbiss (Catering and Retail): On-site cafeteria and catering services, as well as retail sales of prepared foods and Hochreiter products directly to consumers.
3. Custom/Special Solutions: Custom-made products developed exclusively for individual customers according to their specific requirements and specifications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hochreiter Fleischwaren manufactures and distributes a comprehensive portfolio of processed meat and sausage products—including salami, ham, bacon, fresh sausages, sausage meat, and ready-to-use convenience meats—to food producers, wholesalers, and food retail chains worldwide. Products are produced just-in-time to customer specifications using state-of-the-art clean-room cutting technology, IQF systems, and X-ray inspection. The company also offers custom product development and an on-site cafeteria/catering service.

Product overview

Hochreiter Fleischwaren is a meat and convenience food manufacturer offering a comprehensive portfolio of processed meat products. The core product categories include Salami (available in turkey, pizza, house, mini, pepperoni, chorizo, and sandwich varieties), Ham products (sauna ham, toast ham, prosciutto, master ham), Bacon and Speck (belly bacon, cube bacon, baker's bacon, gastro bacon), and Fresh Sausages (Wiener, Extrawurst, Käsekrainer, Berner Würstel, hot dogs). The company also offers a Convenience product line featuring chicken and turkey products, kebab, pulled pork, and gyros. Supporting offerings include custom cutting solutions (Sonderlösungen) with clean room technology, a wholesale assortment with standard stock products, and the Mahlzeit Imbiss snack stand service. Products are available in various cuts (whole, sliced, diced, pulled) and packaging options, serving food industry, wholesale, and retail customers. The company holds Halal certification and offers dedicated Halal and pizza topping product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Salami Products Premium salami products including turkey salami, pizza salami, house salami, mini salami, pepperoni, chorizo, sandwich salami, cervelat, and Milan style. Naturally matured using beechwood smoking and cold fermentation techniques, available in various calibres and packaging. Targeted at food industry customers, wholesalers, and retail chains.
• Ham Products Ham products including sauna ham, pizza block, turkey ham, toast ham, prosciutto Italian style, master ham, breakfast ham, and pizza ham. Processed through quality inspection at the meat standardising centre and tailored to customer specifications. Targeted at food industry and wholesale customers.
• Bacon and Speck Products Bacon and speck products including belly bacon, cube bacon, baker's bacon, gastro bacon, bacon exquisit, and Mühlviertler pork belly. Available in whole, sliced, strips, and cube forms for food service, retail, and food industry customers.
• Sausages and Hot Dogs Sausage products including Wiener, Extrawurst, spicy sausage, Krakauer, cheese sausage (Käsekrainer), Berner sausages, hot dogs, turkey hot dog, Debreciner, and liver cheese (Leberkäse). Available in various calibres and packaging options for retail and food service customers.
• Convenience Products Ready-to-use convenience meat products including roasted chicken cubes, cooked chicken cubes, chicken strips, kebab (veal and chicken), pulled pork, pulled turkey, and gyros style pork chunks. Designed for wraps, sandwiches, salads, Asian dishes, and pizza toppings. Targeted at food producers and foodservice.
• Fleischbrät (Sausage Meat) Sausage meat produced in various flavours and varieties, custom-made to customer specifications. Serves as the base ingredient for meat salads and further processed meat products. Targeted at food producers and foodservice customers.
• Wholesale Assortment Standard wholesale product range including pre-packaged salami, bacon, ham, and sausage products available from stock. Includes dedicated pizza and Halal product lines for wholesale distributors and retail customers.
• Custom Solutions (Sonderlösungen) Custom-cut, pulled, or diced meat products produced in a state-of-the-art cutting centre with clean room technology. IQF (Individual Quick Frozen) processing ensures exact product cutting. Includes innovative product development services from concept through production for trade and industry partners. Targeted at food producers and retail customers with unique specifications.
• Gift Sets (Genussvolles) Curated gift sets combining Hochreiter meat products with Anton Bauer wines for gifting occasions. Co-marketed with the Anton Bauer winery. Targeted at consumer and corporate gifting occasions.
• Mahlzeit Imbiss (Snack Stand and Catering) On-site snack stand and catering service offering daily menus, schnitzel days, grill days, fish days, and meat products from Hochreiter's own production. Provides takeaway meals and catering services at the Bad Leonfelden facility. Targeted at local consumers, employees, and visitors.

Quantifiable outcome

• 90% export rate demonstrates strong international market penetration
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Anton Bauer WeingutminorGTM or Marketing PartnerCo-marketing partnership creating combined gift sets ('Geschenkideen') that pair Hochreiter meat products with Anton Bauer wines. Anton Bauer is a traditional winery at Wagram operated in its fourth generation, focused on regional authenticity and highest quality. The partnership offers culinary gift ideas combining two traditional Austrian brands.

Scale indicators4 records

Recent moves22 records

Expansion highlights5 records

Broad incumbents

• Tönnies Holding: One of Europe's largest meat processors (pork and beef slaughtering, further processing, sausage production). Overlaps Hochreiter in pork-based finished products and export channels but operates at vastly greater vertical integration and scale.
• Bell Food Group: Switzerland-based, Europe's largest processed-meat group (Bell, Eisberg, Hilcona). Competes with Hochreiter in ham, sausage, and convenience categories and shares European retailer/wholesale customers, but at materially larger scale and broader portfolio.
• Danish Crown: Global meat processor and largest pork exporter in Europe. Competes with Hochreiter in processed pork and sausage categories, shares European retail/foodservice customers, and competes for export slots to U.S./Asia.

Direct peers

• Wiesbauer: Austrian premium meat and sausage manufacturer producing salami, ham, and cooked sausages for retail and foodservice across Europe. Closely comparable in product mix, B2B/wholesale channel focus, and Austrian family-company profile.
• Reinert Group: German family-owned processor of sausages, ham, bacon, and convenience meat for retail and food service. Comparable in mid-sized family-company profile, B2B/wholesale channel mix, and processed-meat product portfolio.
• Handl Tyrol: Austrian family-owned producer of bacon, ham, salami, and Kaminwurzen specialty meats. Direct overlap with Hochreiter's salami/ham/bacon portfolio and overlapping European food-service/wholesale customer base.

Others

• FrieslandCampina / Hochreiter Cheese Factory (informational): Included only to frame the adjacent-cheese category Hochreiter entered with its 2023 Hochreiter Cheese Factory build; FrieslandCampina illustrates the type of large player Hochreiter will increasingly share shelf space with as it extends into cheese.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HochreiterFirmengruppe
• Instagraminstagram.com/hochreiter_gruppe

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hochreiter